Successful Business Project: Digital Technology & Small Business

This project explores the impact of digital technology on small business growth and innovation, focusing on Langland Advertising Design and Marketing Ltd. It outlines project aims, objectives, and a management plan encompassing scope, cost, time, quality, risk, resources, and communication. The project employs both qualitative and quantitative research methods to gather data, including a logbook documenting progress and challenges. It further analyzes techniques and tools, providing recommendations based on data analysis and reflections on the research process, concluding with a performance review and emphasizing the importance of digital technology for business expansion in a competitive market.

MANAGING SUCCESSFUL BUSINESS PROJECT: THE
IMPACT OF DIGITAL TECHNOLOGY SUPPORTING SMALL
BUSINESS GROWTH AND INNOVATION

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
LO1..................................................................................................................................................3
P1 Objectives and aims of small-size business project...................................................................3
P2 Plan of project management.......................................................................................................4
P3 Work breakdown structure and Gantt chart of project...............................................................6
Task 2...............................................................................................................................................9
LO2..................................................................................................................................................9
P4 Small-scale research using quantitative and qualitative research...............................................9
Logbook.........................................................................................................................................10
Task 3.............................................................................................................................................12
LO 3...............................................................................................................................................13
P5 Analysis about techniques and tools.........................................................................................13
P6 Recommendation based on data analysis.................................................................................14
Task 4.............................................................................................................................................14
LO4................................................................................................................................................14
P7 Reflection about the research...................................................................................................15
Performance review.......................................................................................................................16
Conclusion.....................................................................................................................................17
Reference List................................................................................................................................18

Introduction
At present, the economic development of a country depends on their business industries like
retail, manufacturing, software developing and many others. If the business organisations are
able to earn huge profit, it ensures the development of the country. Henceforth, digital
technology assists to bring development in the venture in effective way. Digital technology helps
to increase production of venture and based on which, the authority of organisations is able to
hold their position in the contemporary competitive market. In this study, the organisation,
Langland Advertising Design and Marketing Ltd has been selected. It is an advertising industry,
which is established in 1991. The head quarter of venture is at Windsor, UK (langland.co.uk,
2017). The entire study will discuss about the aim and objectives of the venture for expanding
their business in the appropriate way. In order to analyse the study, organisational theory would
be negotiated here. The study will provide the importance of using digital technology for
expanding the business in the merchandise market.
Figure 1: Logo of Langland Advertising Design and Marketing Ltd
(Source: langland.co.uk, 2017)
Task 1
LO1
P1 Objectives and aims of small-size business project
Objectives

● To expand the business of Langland Advertising Design and Marketing Ltd using digital
technology
● To understand the feedback of customers for using digital technology in the venture of
advertising industry
● To draw a new plan for developing the area of the business of Langland Advertising
Design and Marketing Ltd
Aims
The aim of the study is to analyse the impact of using digital technology in the contemporary
competitive market. In the modern era, business enterprises are able to observe their position in
market using digital technology like internet. Henceforth, the study will provide clear conception
on the importance of using digital technology in the competitive market.
P2 Plan of project management
In time of expanding the business of venture, the business organisations draw their planning in
the appropriate way. As commented by Audretsch and Belitski (2017, p.1045), proper planning
can assist to bring success in the society. Effective planning includes the concept of scope, cost,
quality, communication, resources risk and many others. In time of making the plan for
expanding the business of Langland advertising, the authority has focused on the following
matter-
Cost
As per the viewpoint of Brown and Mason (2014, p.754), the advertising media completely
depends on the technology. Henceforth, technology is developed day by day. As Langland wants
to expand their business from Windsor to any other cities, it is necessary to use advanced
technology like machines and modern equipments for presenting their news in the attractive way.
The estimated cost for the project is around $3.5 million helps to bring positive outcome.
Time
As the organisations try to expand their business, they need to make the market research in the
lucrative way. Proper marketing research assists the authority of organisation to understand the
part, where, they need to bring development for expanding their business. Therefore, they use
internet, as digital technology in time of making their research. In order to extent the business,
around 6 months time has been taken.
Quality

All time, it has been observed that best quality products help to attract the eyes of customers. In
case of advertising organisation, as mentioned by Brown et al. (2014, 53), the authority needs to
present their news in the charming way, as the audience finds interest in time of seeing the
advertisement. Therefore, in case of Langland advertising, the authority needs to produce the
news in the pleasant way for improving their quality.
Scope
The scope of using digital technology is that Langland advertising is able to make their market
research very easily. As internet helps to give information related to the topic, the authority of
Langland can complete their research very easily. Henceforth, Langland can build awareness of
people using digital technology and providing advertisement on the media.
Risk
In time of expanding the business, the authority of Langland needs to be careful in time of using
digital technology. Many a times, it has been noticed that the authority of venture uses the online
money transaction procedure. Henceforth, they need to use strong data security software for
avoiding risk. However, hacking is another risk in time of using digital technology.
Resources
In order to expand the business of the venture of Langland advertising, the authority can collect
information of other advertising ventures using internet. However, as Langland advertising has
tried to expand their business, they can collect information using social media. The rating of their
venture helps to understand their position in the market.
Communication
Appropriate communication in the enterprise can bring success for the venture in the effective
way. As asserted by Díaz-Chao et al. (2015, p.1445), if the employees of the venture can share
their knowledge with others, it helps to introduce new ideas related to production of the entity. In
case of Langland advertising, as they want to expand their business, they can use intranet in their
organisation for making efficient communicating system. The intranet is a digital technology,
which helps to spread the announcement of the venture among the employees very quickly.
Henceforth, the authority of Langland tries to communicate with their employees using intranet
in the venture. It aids to imply their plan in the lucrative way.
Plan

As Langland advertising wants to extend their business, they have tried to prepare an online app,
based on which, the authority can complete their market research. Using this app, they try to
communicate with their customers for getting positive outcome. In order to prepare the planning,
the authority has tried to develop effective communicating system as they can produce the
software in the updated way. In time of planning, Langland has focused on the online risks as
they can solve it in the appropriate way.
Figure 2: Project management plan
(Source: learner)
P3 Work breakdown structure and Gantt chart of project
Work breakdown structure

Figure 3: Work breakdown structure
(Source: learner)
Gantt chart
Appropriate planning can bring success in the organisation in time of implementing the new
plan. Langland advertising is a small-size business enterprise and they try to follow the other
business ventures for bringing improvement in their working procedure. As they have developed
a mobile app, Gantt chart shows the procedure of planning. As mentioned by Grunwald (2015,
p.500), if the authority is able to make their planning, they can imply it effectively. Henceforth,
the organisation has hired software development experts for developing software, which helps to
provide information related to the condition of the venture. However, in order to complete the
project, $3.5 million dollar has invested.

Figure 4: Gantt chart
(Source: learner)
M1
Figure 5: Milestone schedule
(Source: learner)

In time of developing the software, the project management team of Langland needs to observe
the activities of employees for getting early outcome. In order to observe the activities, the
authority can install CCTV, which is considered as digital technology of the venture. It helps to
imply the plan appropriately and organisation can easily expand their business in the
contemporary market.
Task 2
LO2
P4 Small-scale research using quantitative and qualitative research
In order to fulfil the aim of project, the business authority needs to collect data for the
contemporary market. In the opinion of Hobbs et al. (2017, p.975), in time of gathering data, the
authority can use two kinds of research like quantitative research and qualitative research. The
above-mentioned research types help to gather opinion of employees and customers related to
the usage of digital technology for expanding the growth of enterprise. The research types
followed by-
Qualitative research
As per the opinion of Knight and Liesch (2016, p.95), qualitative data is considered as the
secondary data and the methods include grounded theory, case study, summary,
phenomenological and many others. In order to analyse the study of using digital technology, the
authority can collect data from journals and books for getting innovative idea related to the
expansion of business. In case of Langland, as they want to increase the growth of venture, they
can go through the expansion procedure of the other ventures in the contemporary era. However,
Le Bas et al. (2015, p.125) contradicted that the business organisations can use theories like
organisational theory, performance theory in time of making their plan. The organisation theory
assists to implement the plan in the appropriate way. In case of Langland, they can follow the
phenomenological method, which incorporates the idea of watching documents, videos and
many others for implementing the plan in an appropriate way.
Quantitative research
Quantitative analysis assists the venture to know the perception of managers of different
organisations like ASA, M&C Saatchi, employees and customers. Mathews et al. (2016, p.826)
commented that primary and secondary are the two types of research methods. The primary
research method incorporates survey, providing poster and many others. Survey is the effective

way for knowing the perception of employees or customers in the venture. As Langland wants to
expand their business using digital technology, they can set a questionnaire for the customers for
knowing the perception of them. As it is advertising media, the authority of Langland needs to
provide service within affordable price. Therefore, survey helps to convey the conception of
customers, based on with, the authority can improve their services.
On the other hand, Mazzei et al. (2016, p.57) commented that, secondary method of quantitative
analysis includes the notion of taking interview. The authority can take interview of managers of
renowned organisations like ASA, M&C Saatchi for knowing their conception about using
digital technology in time of expanding the business. In time of developing the software, the
authority needs to know the conception of the customers and develop it in the effective way as
they can meet aim and objectives of the venture.
Logbook
Project Logbook for the chosen organisation: Langland Advertising
Design and Marketing Ltd
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks
achieved (Account for a minimum of six
weeks with dates)
 What have you completed?
I have tried to finish the study on the
topic of digital technology for assuring
the foster growth of the venture in the
contemporary era.
 Did you fulfil Task requirements?
.Yes, I have tried to fulfil the
requirement of task for achieving the
aim of the organisation.
 Are you on track and within
deadlines set?
 Yes, I am trying to maintain my
track for setting the deadline. If I
am able to set deadline
appropriately, I can launch the
software within time.
 Did you need to make any changes
to your project management plan?
Yes, in time of implementing the job, many a
Comments

times, it has been seen that the employees
are not able to complete the task
appropriately. Henceforth, I have changed
the plan as per the requirement.
Any risks and / or issues identified?
 Did you identify risks/issues with a
lack of skills required for
undertaking research tasks?
 Yes communication related risk has
been identified and I try to solve it by
increasing communication level. Did you identify any additional
risks/issues that have an impact on
the project management plan?
As one team member was not able to
come in time of preparing the
program, it is an additional risk.
Problems encountered
 What barriers did you face?
 Communication problem
 Lack of experience
 How did you overcome them?
In order to overcome the problems, I
try to provide training.
New Ideas and change of project
direction
The idea of constant observation is
incorporated in this plan.
What Have I learnt about myself this
week?
 How did I feel when I had to deal
with tasks/problems?
 I tried to hold my patience.
 Did I find it useful to complete the
tasks?
 Yes, cool mind provides lots of solution
of the problems.
 How well have I performed? What
did I contribute?
 I tried to give my best and shared my
experience.
 What can I improve on next week?
 Next week, I improve my knowledge

relate to task.
 How might this learning apply in
the future?
In future, I will guide my successors.
Tasks planned for next week
 Which tasks are priority?
 Proper design of program is the
important task.
 Have you set aside sufficient time
for completion?
 I have set 6 months for the task.
Project plan status to date (on, ahead,
behind)
Supervisor comments to address
Signature of the Supervisor and date:
M2
Different research methods like qualitative and quantitative analysis assists to get various
conceptions of the customers, employees and manager of different organisations. Many a times,
it has been observed that managers of different ventures provide answer in the diplomatic way.
Henceforth, the authority can take proper decision using the survey report of venture.
D1
As commented by McGuirk et al. (2015, p.971), in time of planning the project, the authority of
enterprise needs to observe the activity of the workers. It ensures that the authority is able to
touch their aim within deadline.
On the contrary, Mian et al. (2016, p.7) stated that the business authority needs to make survey
for understanding the conception of their customers. However, for developing the business
strategy related to the growth of venture, they can take interview of the renowned ventures,
which are completely reliable.
Task 3
LO 3
P5 Analysis about techniques and tools
Using appropriate techniques and tools, the business organisation is able to achieve their aim in
the contemporary merchandise market. In the opinion of (2013, p.133), tools like survey, taking

interview and techniques like observation, training assist to develop the website of the venture in
the user friendly way. The analysis for managing the business project are followed by-
Tools
As commented by (2017, p.1040), in order to collect information, at present, the authority of
company tries to use internet. It is known to that entire internet is the easy procedure for
gathering information related to the topic. In case of Langland, the authority can search in
internet for knowing the impact of the customers for using digital technology. Through internet,
the authority of Langland gets different kinds of books and journals related to the digital
technology and it helps to develop knowledge of employees in the perfect way.
On the other hand, Oldham and Da Silva (2015, p.8) contradicted that the business authority can
take interview of managers of other ventures for knowing their perception related to the digital
technology. Several times, it has been noticed that the managers of different enterprises do not
want to reveal their strategies related to the expansion the expansion of business. In this case,
they provide diplomatic answer. The authority needs to interact properly making their conception
clear. In case of Langland, as they have tried to develop an application for knowing the market
condition and providing online service to the users, it is necessary to know the impact of
customers. The above-mentioned tools help to develop the project in the lucrative way.
Techniques
In time of implementing the project, the business organisations need to use proper techniques
like group discussion, observation, face to face interview and many others. The discussions of
techniques are followed by-
Observation
As Langland is going to introduce a mobile application for increasing their growth of venture,
the authority should observe the activity of the workers in time of developing the software. Many
a times, it has been seen that, the employees are not enough efficient for designing the program.
In this case, the higher authority of Langland can rectify the problems and complete the project
in the flawless way.
Group discussion
As commented by Ramdani et al. (2013, p.745), if the higher authority of business is able to
arrange group discussion before starting the project, it assists to bring positive outcome. In the
group discussion, employees of venture are able to share their notion related to the designing of

the software. The group discussion in an enterprise is the way to identifying the best procedure
for achieving the aim of venture. Langland has followed the techniques of group discussion for
earning positive outcome in the merchandise market.
P6 Recommendation based on data analysis
In time of developing the software in the venture, the authority of Langland can followed few
recommendations, which are followed by-
Providing training
As the authority of Langland wants to develop a mobile application for knowing their condition
in the market, it is necessary to provide training to the existing employees of the enterprise.
Many a times, it is seen that the workers are not able to access the mobile application in the
appropriate way. Henceforth, proper training is able to remove the above-mentioned problem. It
assists to increase efficiency of workers of Langland in the contemporary era.
Using advanced technology
The authority of Langland can introduce advanced technologies for developing the application in
the user friendly way. The advanced technology like digital machines, equipments helps to
develop their production strategy in the appropriate way. Langland can use advanced technology
for developing their plan in the lucrative manner.
M3
In order to bring the new mobile application in the market, the authority of Langland needs to
follow the tools like survey, interview for collecting data. It helps to know the perception of the
employees in the appropriate way. In order to develop strategy of the business related to
production, the techniques like observation, face to face discussion can be followed. As
mentioned by Turban et al. (2017, p.15), many a times, it has been noticed that the employees
are not able to run the application properly. Henceforth, proper training can reduce the above-
mentioned obstacles.
Task 4
LO4
P7 Reflection about the research
The appropriate project strategy like planning, developing, executing and many others can
introduce new features related to production in the venture. In case of Langland, as a consultant

manager, I try to observe the activity of the employees for bringing positive outcome. It is known
to all that, best performance of employees can earn huge profit for the venture. As the aim of
Langland is to expand their business using digital technology, I try to make research on the
market about the impact for using digital technology. It helps me to develop the plan in time of
preparing the software.
Different theories like organisational theory help to achieve the aim of venture. As organisational
theory reflects to arrange the organisational structure in the appropriate way, the employees of
Langland need to follow the instruction of higher authority for bringing effective outcome. As a
consultant manager, I try to arrange meeting, where the workers of enprise can share their
experience related to the development of the software. As Langland is an advertising company, it
is necessary for them to prepare the news in the attractive way. In order to make the news
attractive, I try to use different types of editing software for increasing the profit of venture.
As the motto of Langland is to expand their business, it is necessary to provide appropriate news
and best quality products for increasing profit in the competitive market. In order to develop the
performance, as a consultant manager, I try to arrange group meeting. Many a times, it has been
seen that, I am able to learn new things related to the task for the employees. Therefore, the
project helps to develop the skills of employees efficiently. For developing the growth of
venture, I try to build a cooperative atmosphere among the employees. The above-mentioned
techniques assist to bring improvement in the quality of products. Therefore, the authority of
Langland can achieve their aim and objectives for expanding their business using digital
technology.
M4
In order to manage the project, appropriate planning is necessary. In order to meet the objectives
of Langland, the higher authority can share their strategies related to the growth of venture with
their employees. Therefore, the project management procedure can bring success for the venture
in the appropriate way.
D2
According to Oldham and Da Silva (2015, p.9), if the organisation is able to build effective
communication system, they can develop the growth of the venture. On the contrary,
Mohammadyari and Singh (2015, p.24) stated that, if the organisation is able to maintain their

quality, they can earn success. Langland has followed the above-mentioned strategy for
expanding their business.
Performance review
1. What was the Project supposed to accomplish?
The project provided knowledge on digital technology for increasing
growth of small size venture.
2. Did the project succeed in its aims/ how do you know? Specifically,
please outline any evaluation and assessment undertaken.
As per the aim of the project, it is able to complete it. Developing the
software outlines its success.
3. What things do you think worked well and why? Evaluate all aspects of
the project(e.g initial inception, project activities and project outcomes)
from a range of perspectives.
I think proper research is necessary based on which, the planning has
been developed.
4. What problems emerged during the project and how were they tackled?
Was there timely identification of issues and resolution during the
project process?
In time of implementation, many a times, the program does not run
properly. For reducing the problem, the authority revises it and solves the
hurdle.
5. What did you learn from undertaking the project?
I have learnt the importance of using digital technology in the small-size
organisation. Henceforth, I can guide my successors for designing any
software.
6. How would you rate your performance as a management consultant
leading the project?
I have covered the entire project giving best performance. However, I
try to learn from my predecessors for bringing innovative ideas.
7. What strengths and weakness of your performance did you identify?
 Strengths
 Experience
 Knowledge
 Managing capacity
 Weaknesses
 Lack of patience
 Nervousness

8. How will this inform and support your continuous professional
development?
In order to bring development, I try to provide training as the
employees can cope up with the atmosphere of the venture.
Conclusion
Therefore, in order to conclude the study, it has been seen that, the digital technology assists to
increase they expand of business in the effective way. The entire study has negotiated about the
expansion of business using digital technology. In order to complete the study, qualitative and
quantitative analysis have been done. In case of Langland, the authority has developed a team for
designing new software, which helps to expand their business. Many a times, it has been noticed
that the geographical distance works as a hurdle for developing the business. However, as
Langland is an advertising organisation, using internet, they can provide better service to the
customers of different countries. The entire study shows the effectiveness of using digital
technology for enhancing the growth of enterprise in the contemporary competitive market. If the
employees are able to imply their plan appropriately, they can bring prosperity for their venture.

Reference List
Audretsch, D.B. and Belitski, M., (2017). Entrepreneurial ecosystems in cities: establishing the
framework conditions. The Journal of Technology Transfer, 42(5), pp.1030-1051.
Brown, R. and Mason, C., (2014). Inside the high-tech black box: a critique of technology
entrepreneurship policy. Technovation, 34(12), pp.773-784.
Brown, R., Mason, C. and Mawson, S., (2014). Increasing'the Vital 6 Percent': Designing
effective public policy to support high growth firms, 23(2), pp.45-90.
Díaz-Chao, Á., Sainz-González, J. and Torrent-Sellens, J., (2015). ICT, innovation, and firm
productivity: New evidence from small local firms. Journal of Business Research, 68(7),
pp.1439-1444.
Grunwald, A., (2015). Technology assessment. In Encyclopedia of Information Science and
Technology, Third Edition, 6(3), pp. 398-506.
Hobbs, K.G., Link, A.N. and Scott, J.T., (2017). Science and technology parks: an annotated and
analytical literature review. The Journal of Technology Transfer, 42(4), pp.957-976.
Knight, G.A. and Liesch, P.W., (2016). Internationalization: From incremental to born
global. Journal of World Business, 51(1), pp.93-102.
langland.co.uk (2017), About us, Available at: https://www.langland.co.uk/ [Accessed on: 29
November, 2017]
Le Bas, C., Mothe, C. and Nguyen-Thi, T.U., (2015). The differentiated impacts of
organizational innovation practices on technological innovation persistence. European Journal of
Innovation Management, 18(1), pp.110-127.
Mathews, S., Bianchi, C., Perks, K.J., Healy, M. and Wickramasekera, R., (2016). Internet
marketing capabilities and international market growth. International Business Review, 25(4),
pp.820-830.
Mazzei, M.J., Flynn, C.B. and Haynie, J.J., (2016). Moving beyond initial success: Promoting
innovation in small businesses through high-performance work practices. Business
Horizons, 59(1), pp.51-60.
McGuirk, H., Lenihan, H. and Hart, M., (2015). Measuring the impact of innovative human
capital on small firms’ propensity to innovate. Research Policy, 44(4), pp.965-976.
Mian, S., Lamine, W. and Fayolle, A., (2016). Technology Business Incubation: An overview of
the state of knowledge. Technovation, 50(2), pp.1-12.

Mitchelmore, S. and Rowley, J., (2013). Entrepreneurial competencies of women entrepreneurs
pursuing business growth. Journal of Small Business and Enterprise Development, 20(1),
pp.125-142.
Mohammadyari, S. and Singh, H., (2015). Understanding the effect of e-learning on individual
performance: The role of digital literacy. Computers & Education, 82(2), pp.11-25.
Nambisan, S., (2017). Digital entrepreneurship: Toward a digital technology perspective of
entrepreneurship. Entrepreneurship Theory and Practice, 41(6), pp.1029-1055.
Oldham, G.R. and Da Silva, N., (2015). The impact of digital technology on the generation and
implementation of creative ideas in the workplace. Computers in Human Behavior, 42(4), pp.5-
11.
Ramdani, B., Chevers, D. and A. Williams, D., (2013). SMEs' adoption of enterprise
applications: A technology-organisation-environment model. Journal of Small Business and
Enterprise Development, 20(4), pp.735-753.
Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., (2017). Electronic
Commerce 2018: A Managerial and Social Networks Perspective. Springer, 56(3), pp.6-16.
Weill, P. and Woerner, S.L., (2015). Thriving in an increasingly digital ecosystem. MIT Sloan
Management Review, 56(4), pp.27-39.
Yee-Loong Chong, A., Ooi, K.B., Bao, H. and Lin, B., (2014). Can e-business adoption be
influenced by knowledge management? An empirical analysis of Malaysian SMEs. Journal of
Knowledge Management, 18(1), pp.121-136.