Research Project: Digital Technology's Impact on Cafe Portrait

This research project, conducted by Luminita Iftime for an HND in Business at UKCBC Cricklewood, investigates the impact of digital technology on the business operations of Cafe Portrait. The report begins with an introduction outlining the importance of technology in maximizing profitability and productivity, followed by a literature review that emphasizes the adoption of new technologies by businesses like Cafe Portrait. The research methodology section details the research philosophy (positivism and interpretivism), approach (deductive), and strategy (qualitative). Data collection methods, including primary data through surveys and interviews, are described, along with the sampling technique (simple random sampling) and research limitations. The project includes a detailed activities and timescales chart, outlining the 20-week timeline from topic identification to data analysis and interpretation. The project aims to analyze the impact of digital technology on Cafe Portrait's business operations, determine the relationship between digital technology and business functions, measure the effect of digital technology, and suggest methods to improve performance with new technologies. The report highlights the importance of digital technology in increasing efficiency and effectiveness within organizations. The project also explores the challenges in implementing digital technology, such as the lack of knowledge and skills, and proposes solutions like employee training and awareness programs.

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RESEARCH PROJECT
LUMINITA IFTIME-14951-HND IN BUSINESS-UKCBC CRICKLEWOOD

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TABLE OF CONTENTS
TITLE............................................................................................................................... 1
INTRODUCTION..............................................................................................................1
Background to the research area.................................................................................1
Literature Review ............................................................................................................ 2
Research Methodology ................................................................................................... 3
Research Philosophy...............................................................................................3
Research approach................................................................................................. 3
Research strategy....................................................................................................4
Data Collection........................................................................................................ 4
Sampling..................................................................................................................4
Research limitations.................................................................................................5
Activities and Time-scales................................................................................................6
CONCLUSION................................................................................................................. 6
REFERENCES.................................................................................................................8

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TITLE
To understand the impact of digital technology on business
operations of Cafe Portrait
INTRODUCTION
Background to the research area
The main aim or objective of every organisation is to maximize their profitability
and productivity in order to earn high revenue and develop the business or organisation.
The small and medium business organisations such as the Cafe Portrait have a goal to
achieve growth and development of the business. The development of technology is
highly affecting the business operations in each and every organizations (Taylor, Fritsch
and Liederbach, 2014). Digital technology is affecting every type of businesses in
context to this, the research proposal intent in order to analyze high demand and use of
digital technology within the business activities of functions at the Cafe Portrait. The
research project also focuses on determining the role of digital technology in increasing
the efficiency of functions at Cafe Portrait. The aims and objectives of this research are
as mentioned below -
Aim: “To analyze the impact of digital technology on the business operations at the
Cafe Portrait”
Objective:
 To analyze the concept of digital technology with relation to the business
functions at Cafe Portrait, United Kingdom.
 To determine the relation between digital technology and business functions at
Cafe Portrait, UK
 To measure the effect of digital technology on business functions at Cafe
Portrait, UK
 To suggest and recommend the methods to improve performance of business of
Cafe Portrait with the implementation of the new technologies.
Reason for choosing this research project
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The purpose behind picking this exploration venture is that I have a high
enthusiasm for this segment. I have to build up my ability and information about digital
technology and additionally its impacts on the showcasing elements of an association,
for example, Cafe Portrait. Keeping in mind the end goal to build my insight with regard
to the advanced innovation and association with the business activities at the Cafe
Portrait, I chose this examination venture. Besides, this examination venture will help
me to develop and build up my self-aptitudes to perform different capacities through the
implementation of new technologies later on future profession. I have to build up my
profession in an F&B organisation, for example, Cafe Portrait to accomplish
development and advancement.
Literature Review
According to the author, Cafe Portrait and similar organizations are adopting and
utilizing new technologies in the business functions for increasing the effectiveness and
efficiency leading to the improvement of business performance. New and innovative
technologies are getting introduced in the business environment. The Digital technology
is a major element that is affecting the working behavior and functions of the
organizations. Digital technology is responsible for efficient and effective work within the
organizations such as the Cafe Portrait. The Author states that people are highly
influenced by the evolving technologies in the current world. Billions of people have
started using smart-phone technology in their day to day activities, the people are also
using various other types of technologies such as internet of things, online application,
soft-wares etc. The Study and statistical analysis also proved that adoption and
implication of digital technologies in the business operations is highly increasing. The
technologies have highly influenced each and every type of organisation to make use of
new technologies in their business functions.
In addition to this the Digital technology has also become an important part of
every individual's life, The Cafe Portrait utilizes new and innovative technologies in their
business functions to achieve efficiency and effectiveness and achieve their
organizational goals or objectives. The Digital technology is an effective component
which highly affect the business functions of Cafe Portrait positively. On the other hand
their some issues that arises in implementing the technologies in the business. The
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author expresses that the issues emerge in the execution of advanced innovation in the
promoting capacity are because of the absence of learning and aptitudes in the area of
digital technology. Numerous small business are not ready to embrace new
technologies because of the specialized boundaries, absence of securities and absence
of information in the advanced promoting. Cafe Portrait is likewise confronting troubles
in embracing advanced promoting inside their advertising capacities because of
absence of secure database and talented workers.
According to the author there are numerous sorts of advanced advertising items
or administrations accessible in the commercial center, organizations, for example, Cafe
Portrait can pick different kinds of advances for their promoting capacities. With a
specific end goal to stay away from the issues in embracing digitization, Cafe Portrait
can utilize different techniques, for example, developing attention to digital advertising
among the general population, utilizing web of things successfully and preparing the
representatives to create abilities which can help them to practice and implement
digitization and new technologies in their business functions.
Research Methodology
Remembering the ultimate objective to do the exploration, it is major that each
technique, systems and procedures should be utilized and considered with the objective
that examination can be driven in exact way. It is fundamental to utilize all the
investigation approaches effectively and capably so research can be coordinated and
users can comprehend the research study or information. The techniques and
procedures used as a piece of this investigation elements are mentioned as following:
Research Philosophy
An investigation rationale is a feeling about the way by which data about an
examination should be aggregated, penniless down and used. The term epistemology
(what is known to be substantial) rather than idea (what is acknowledged to be
legitimate) fuses the distinctive strategies for understanding of research approach.
Research soundness is gathered into two areas which are positivism and interpretivist
(Oldham and Da Silva, 2015). In the going with investigation wander, the authority will
intend to use the mix of positivism and interpretivist with the objective that examination
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suggestion can be itemized feasibly and capably. Along these lines ,examiner
considered both point and target investigation and will near the powerful conclusion.
Research approach
Research approach can be considered as a way of using some specified ways in
the research just to make the outputs more effective and appropriate. The aspect
research approach can be further classified in two types, either the inductive or the
deductive (Shaw and Whinstone, 2012). The deductive approach is actually associated
with the testing theories whereas inductive approach refers to the development of new
theories. So, in this research, the researcher uses deductive approach because the
impact of digital technology does not deal with any new emerging theory, rather it refers
to the testing process. Thus, the researcher here in this research can make use of the
deductive approach.
Research strategy
Research strategy is considered as a stepwise plan that helps in providing an
efficient path to the ideas and thoughts of the researcher. It further helps in carrying out
the whole process in a very systematic way (Purcell, Buchanan and Friedrich, 2013).
Research strategy can be further classified as either qualitative or quantitative. The
qualitative one deals with the theoretical aspects because it tends to the theoretical
ways of involving and adopting the strategy whereas in case of the quantitative strategy,
it deals with the statistical data and information. Thus, in this research, the researcher
will make use of the qualitative strategy because it can help in analysing better about
the influence of digital technology in Cafe Portrait.
Data Collection
The collection of data can be considered as a way of gathering the data by
various means in order to make the research more effective and appropriate. The
collection of data can be done in two ways, either by the primary way or by the
secondary one. Primary collection of data is considered as a way in which all the
information and data is being gathered at the first time. Various different sources of it
includes focused groups, questionnaire, surveys and interviews. Secondary collection of
data is that way of gathering the data in which the data has already been collected by
some external body and then is being used by the researcher (Higgins, Xiao and
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Katsipataki, 2012). Different sources of it includes online sources, books, journals etc. In
this research, the researcher will make use of the primary data because the data
collected by means of surveys and interviews can actually help in giving a better
analysis of the impact of digital technology in Cafe Portrait. The secondary data will be
avoided because in that case, there comes a possibility that the data and information
might be old enough in the books or online sources and also may not act relevant
enough for the analysis. Thus, the researcher will make use of the primary data for
collecting the information.
Sampling
Sampling is considered as a process in which a few samples are being taken
from a huge amount of population in order to collect an efficient set of data and
information that can help in making the research more appropriate. Sampling can be
further classified in various types such as simple random sampling (SRS), cluster
sampling, stratified sampling, systematic sampling and the multistage sampling. In this
research, the researcher will make use of the simple random sampling because by this
way, the researcher can be able to take a few samples from the employees of the Cafe
Portrait and will collect the information about the influence that digital technology has
thrown over it.
Research limitations
Research limitations are considered as the factors that at some point of the
research may act as barrier or challenge in the research (Fitzgerald and Welch, 2014).
Some very common examples of this can be considered as the fact that if the
researcher thinks that putting some more effort and time in the research can help in
making the research more effective, in that case, the researcher may have to ensure
that for extending the time of the research, there are some other factors as well that
must be required as well such as cost and resources. So, if at that time, there is
unavailability of cost or the required resources, then in that case, these factors can act
as barriers and can disrupt the whole research. So, the researcher should ensure the
fact to complete the research in the given deadline only so that no such factor may act
as a challenge or barrier. This will help in understanding the impact of digital technology
in a more easy and efficient way in Cafe Portrait.
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Activities and Time-scales
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Identif
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on
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Docu
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Analy
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Discu
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Final
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Comp
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CONCLUSION
It can be concluded from the report that the digital technology has made various
advancements across the worldwide. Cafe Portrait can also make the involvement of
the digital technology in order to replace all the manual processing and also, it can help
the cafe in various factors as well. Thus, it can be considered as an effective way of
improving the productivity as well as popularity. A review has also been done in order to
focus on the themes. Different aspects of research methodology have also been used
for analyzing the influence of digital technology in Cafe Portrait. At the end, a time scale
representing all the activities done has also been included.
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REFERENCES
Books and Journals
Fitzgerald, M. and Welch, M., 2014. Embracing digital technology: A new strategic
imperative. MIT Sloan management review, 55(2), p.1.
Higgins, S., Xiao, Z. and Katsipataki, M., 2012. The impact of digital technology on
learning: A summary for the education endowment foundation. Durham, UK:
Education Endowment Foundation and Durham University.
Oldham, G.R. and Da Silva, N., 2015. The impact of digital technology on the generation
and implementation of creative ideas in the workplace. Computers in Human
Behavior, 42, Pp.5-11.
Purcell, K., Buchanan, J. and Friedrich, L., 2013. The impact of digital tools on student
writing and how writing is taught in schools. Washington, DC: Pew Research
Center.
Shaw, M. And Whinstone, A. eds., 2012. Handbook on electronic commerce. Springer
Science & Business Media.
Taylor, R.W., Fritsch, E.J. and Liederbach, J., 2014. Digital crime and digital terrorism.
Prentice Hall Press.
Wood, E., Zivcakova, L., Gentile, P., Archer, K., De Pasquale, D. and Nosko, A., 2012.
Examining the impact of off-task multi-tasking with technology on real-time
classroom learning. Computers & Education, 58(1), pp.365-374.
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