Center Parcs: Digital Technology Impact in Travel and Tourism Sector

This report is a research project that identifies the impact of digital technology on the travel and tourism sector, using Center Parcs as a case study. The report begins with an introduction to digital technologies and their growing importance in modern business. The research employs both quantitative and qualitative methods, including surveys and questionnaires, to gather data on how Center Parcs utilizes digital tools to improve its operations. The findings highlight the understanding of digital technology concepts and the preferred digital technologies for business process improvement, such as cloud computing, big data, and artificial intelligence. The report includes recommendations for Center Parcs to enhance its productivity and efficiency through the strategic implementation of digital technologies, particularly emphasizing the promotion of travel packages on social media platforms. The methodology involves interpretive research philosophy. The report concludes with a reflection on the research process, highlighting the development of various skills such as communication, analytical, marketing, and research capabilities. Finally, the report includes references to support the research findings.

Digital technologies are determined as electronic systems,
tools, resources and devices which generates, processed or
store data. Some of the examples of such technologies are
online games, mobile phones, multimedia and social media.
Digitalisation have become common now a days and on daily
basis it is coming with latest technology which is improving
the functioning of an organisation as a whole.
Aim
The aim of this project report is, “To identify the impact of
digital technology upon travel and tourism sector.”
It involves particular techniques that are accepted in
investigation process to gather, collect and evaluate
information. It defines those tools which are utilised to
assemble equate data in a particular research study. Basically
it is a process of investigation by using different methods like
survey, questionnaires, group discussion and interviews etc.
So that the firm can collect appropriate information regarding
the research project. It is crucial because it help in solving
different planning and operational issues and conflicts. It
consist decision making and consider the study of cause and
effect relationships among several components and assist to
find out behaviour and trends in certain factors.
Research Philosophy-It is belief about the manner in which
information about a phenomenon should be collected,
analysed and utilised. There are two main positions which are
known as positivism and interpretive by which the data can
be assembled and utilised in the research project. This
research project, the investigator use interpretive research
philosophy for the completion of the research project.
Introduction
Research Methods
Results Discussion and Conclusion
Research Project
(“To identify the impact of digital technology upon travel and tourism sector.” A case study on Center Parcs)
Theme 1: The concept of digital technology
Q1) Do you understand
the concept of digital
technology?
Frequency
a) Yes 25
b) No 5
a) Yes b) No
0
5
10
15
20
25
Frequency
Interpretation: From the above graph, it has been interpreted
that 25 out of 30 respondents understands the concept of
digital technology and its relevance in an organisation while
the remaining 5 are unaware about the concept of digital
technology and its significance.
Theme 2: Best digital technology that can be used by
Center Parcs to improve its business processes
Q2) What is the best digital technology
that can be used by Center Parcs to
improve its business processes?
Frequency
a) Cloud Computing 4
b) Big data 6
c) Artificial Intelligence 5
d) All of them 15
a) Cloud Computing
b) Big data
c) Artificial Intelligence
d) All of them
0
2
4
6
8
10
12
14
16
Frequency
There are certain recommendations which can be made on Center
Parcs regarding the use of digital technology to improve its
productivity and efficiency. These recommendations are-
This organisation must promote its latest travelling and holiday
packages on various social media sites such as Facebook, Twitter,
Instagram, and so on. This will help in promoting and advertisement
of services of this organisation which will result in increase in
number of customers all over the world.
Reflection
I am glad that I got this golden opportunity of conducting this
research upon the topic named, “To identify the impact of digital
technology upon travel and tourism sector.” A case study on Center
Parcs. This research helped me to enhance my various skills such as
communication, analytical, marketing and research skills which
will help me in future and can open up various opportunities in
future. While conducting this research, I have come across many
topics which results in enhancement of my knowledge. I come to
know the broader understanding about digital technology and its
relevance in travel and tourism organisations.
References
Konrad, U. and Bakker, A., 2018. From implementer to co-designer:
A teacher’s changing role in a design research project. In Design
Research in Education (pp. 246-254). Routledge.
Petrie, J., Jones, R. and Murrell, A., 2018, March. Measuring Impact
While Making a Difference: A Financial Literacy Service Learning
Project as Participatory Action Research. In Developments in
Business Simulation and Experiential Learning: Proceedings of the
Annual ABSEL conference (Vol. 45).