The Impact of Digital Technology on Business Activity - Chez Bruce

This report investigates the impact of digital technology on business activities, specifically focusing on Chez Bruce, a restaurant in London. The project includes a project management plan encompassing cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are developed to outline project timelines. Small-scale research utilizing qualitative and quantitative methods is conducted to assess the effectiveness of digital technologies on Chez Bruce's operations. The report analyzes research data, presents recommendations for improving business functions through digital tools, and reflects on the research's value in meeting objectives and enhancing learning. Key areas of focus include the use of social media and mobile technologies for communication, collaboration, and building relationships within the hospitality industry. The research employs questionnaires to gather data on the use of social media, advertising strategies, and the familiarity of employees with digital tools, providing insights into how digital technology influences the restaurant's productivity and profitability. The report aims to provide a comprehensive understanding of how digital technology transforms business objectives by leveraging social media and mobile technologies to enhance customer engagement and competitive advantage.

THE IMPACT OF DIGITAL
TECHNOLOGY ON BUSINESS
ACTIVITY

Table of Contents
PART 1............................................................................................................................................3
P.1. Diverse clear aims and objectives for your project..............................................................3
PART 2............................................................................................................................................5
P.2. Produce a project management plan incorporating cost, scope, time, quality,
communication, risk and re curses..............................................................................................5
P.3. Produce a work breakdown structure and a Gantt chart to provide time frames and stages
for completion.............................................................................................................................6
P 4. Carry out small scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..................................................................8
PART 3..........................................................................................................................................19
P.5. Analyse the research and data using appropriate tools and techniques.............................19
P.6. Communication appropriate recommendations as a result of research and data analysis to
draw a valid and meaningful conclusions.................................................................................21
P.7. Reflect on the value of understanding the research to meet stated objectives and own
learning and performance..........................................................................................................22
REFERENCES..............................................................................................................................24

PART 1
P.1. Diverse clear aims and objectives for your project
Topic: how digital technology has transformed business activities, e.g. Chez Bruce
Background of the project:
In today's world, digital technology now has been made great impact on each sector
around the world. In case of UK, its corporate sector also being affected at great level by
utilising various tools and technologies of modern digital technology. It can be said that, with the
using of social media and mobile technology, it allows organisation to connect with various
business functions in industry, communicate, collaborate and build relationships on a global
scale in its specific sector (Barnes and Hunt, eds., 2013). In case of hospitality industry in UK,
variety of digital tools and mechanism are being utilised by various hotels and restaurant
business in the UK. In this investigation, the company has been chosen which is Chez Bruce is a
restaurant located in London, England. In modern time, it has been complied with digital
technology in its various business functions in market which enables it to getting engaged with
its existing customers in market in effective way. In this investigation, the project report will be
discussed about how digital technologies has transformed business activities in recent times on
business exercises, which enables firm to gaining competitive advantage and also raising its
productivity and profitability. Beside from it, project management plan would be incorporated
involving costs time, quality. Communication, risk and resources in the business which allows it
to proper implementation of projection in it. Several types of costs, risks and communication
systems are engaged with the projection of the restaurant which makes it more efficient to
implementation of projection on its business activities. Apart from it, the report will be reviewed
about work breakdown structure and a Gantt chart to provide time frames and stages for
completion of projection and summery elements of the project as well (Berman, 2012).
Furthermore, in this report, the small scale research by applying qualitative and quantitative
research methods appropriate for meeting project aims and objectives in regard to digital
technology effectiveness on Chez Bruce business. In addition to this, report will define about to
analysis of research and data using questionnaire tools and appropriate recommendation will be
provided towards the restaurant in respect to improving quality of business functioning by

utilising digital technologies at workplace. After overall research stage in the final stage of the
study, appropriate reflection will be undertaken by researcher to meet stated objectives and own
learning and performance while researching about effectiveness of digital technologies upon
Chez Bruce restaurant firm. Thus, it can be said, the all crucial part of digital technologies has
transformed on business objectives by using various tools of social media and mobile
technologies enable restaurant to connect, communicate, collaborate and built relationships on
global scale of hospitality industry in UK.
The major aims of the project:
 To examine the effectiveness of digital technologies upon Chez Bruce restaurant's
business functions.
 To identify most of the social media tools which is highly used by company in order to
promoting their attractive product and services (Bollier and Firestone, 2010).
 To know about how digital technologies has transformed Chez Bruce business exercises. To know about how social media and mobile technologies enable restaurant to
communicate, collaborate and build relationships with other top restaurant in respect to
increasing its profitability and productivity.
The major objective of the project:
 What is the effectiveness of digital technologies upon Chez Bruce functions'.
 What is the influences of social media and mobile technologies upon business to connect,
communicate, collaborate and build relationships on a global scale. What is the key social media sites and tools which assist its manager to increasing in
profitability and productivity of the firm (Brynjolfsson and McAfee, 2012).
Research questions:
 What is the prime benefits of using technologies for Chez Bruce restaurant?
 Which types of social media tools are being used by business managers?
 What is position has been gained by the restaurant by using social media tools?
PART 2
P.2. Produce a project management plan incorporating cost, scope, time, quality, communication,
risk and recurses

P.3. Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion

P 4. Carry out small scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives
APPENDIX
People:
Age:
Gender:
QUESTIONNAIRE
Q.1. How many types of social media sites and mobile technologies using by Chez Bruce
restaurant?

( ) Yes
( ) No
( ) Not sure
Q.2. Is the social media marketing has been raised customer base of company?
( ) Yes
( ) No
( ) Not sure
Q.3. What types of advertising has been giving by the company on social media site?
( ) Yes
( ) No
( ) Not sure
Q.4. Is there all managers and workers are families with digital technological tools and
technique?
( ) Yes
( ) No
( ) Not sure
Q.5. Which social media website mostly used by Chez Bruce restaurant's managers?
( ) Yes
( ) No
( ) Not sure
Q.6. Is this technology assists its manager to functioning of various business function?
( ) Yes
( ) No
( ) Not sure
Q.7. Is the social media has been affected on business productivity and profitability?
( ) Yes
( ) No
( ) Not sure
Q.8. Is this current technology is sufficient for transforming business activities in proper way?
( ) Yes
( ) No

( ) Not sure
Q.9. How would you recommend companies to improve digital technology of the business?
( ) Highly satisfied
( ) Satisfied
( ) Neutral
( ) Unsatisfied
Theme: 1. How many types of social media sites and mobile technologies using by Chez Bruce
restaurant.
Q.1. How many types of social media sites and mobile technologies
using by Chez Bruce restaurant?
Frequency
Yes 8
No 4
Not sure 3
Yes No Not sure
0
1
2
3
4
5
6
7
8
9
8
4
3
Frequency

Interpretation: From the above analysis, by asking question by researcher to Chez Bruce
restaurant's manager about how many types of social media sites' ad mobile technologies using
by the firm at workplace. Out of 5 Respondent, researcher has received yes from 8 managers to
know about social media sites which is being used by its professionals. In addition to this, 4
managers has given answer No, which they do not know about which types of social media and
mobile technologies are being used by company's executives. Beside from it, out of 15, 3
respondent are not sure about which types of social media sites and mobile technologies are
being used in company in respect to functioning its various business activities.
Theme: 2.Is the social media marketing has been raised customer base of company.
Q.2. Is the social media marketing has been raised customer base of
company?
Frequency
Yes 7
No 3
Not sure 5
Yes No Not sure
0
1
2
3
4
5
6
7
8
7
3
5
Frequency

Interpretation: As per above table, in this part of question, researcher has asked question
to Chez Bruce restaurant's manager about s is the social media marketing has been raising
customer base of the company. Out of 15 respondent, the researcher has gained positive response
from 7 managers, who has been given yes for them. In addition to this, out of 15, 3 respondent
has given answer negatively about to social medial marketing effectiveness in increasing
customer base. Apart from it,5 respondent were not sure about to effectiveness on increment in
customer base with the assistance of social media market. So from this question researcher has
find out that, most of manager agree with positive influences of social media marketing by using
social sites and mobile applications.
Theme:3. What types of advertising has been giving by the company on social media site.
Q.3. What types of advertising has been giving by the company on
social media site?
Frequency
Yes 6
No 4
Not sure 5
6
4
5
Yes
No
Not sure

Interpretation: According to above table, the researcher has asked question which is
what types of advertising has been giving by the company in social media sited and out of 15
respondent, 6 managers has bee given positive response towards various kinds of advertising
which is being used by organisational manager. In addition to this, out of 15 respondent,4
respondent has been given negative response to researcher about advertise influences on the
promotion of firm's food products and services at social media platform. Apart from it, 5
managers were not sure about what types of advertising has been giving by the company on
them.
Theme: 4. Is there all managers and workers are families with digital technological tools and
technique.
Q.4. Is there all managers and workers are families with digital
technological tools and technique?
Frequency
Yes 6
No 5
Not sure 4
6
5
4
Yes
No
Not sure

Interpretation: from the above questionnaire, the researcher has asked question to the manager
of Chez Bruce restaurant about, there are all managers and workers are families with digital
technological tools and techniques at workplace. Out of 15 respondent, 6 managers has given
positive answer to researcher about effectively use of social media sires and mobile applications
to making communication with each other in firm. In addition to this, out of 15 respondent, 5
managers has given negative respondent about working with familiarness with digital
technologies such as social media marketing tools and mechanism. Beside from it. In all of them,
4 managers were not sure about all managers, who are properly using digital tools and mobile
technologies to getting engaged with each other at workplace.
Theme: 5.
Which social media website mostly used by Chez Bruce restaurant's managers.
Q.5. Which social media website mostly used by Chez Bruce
restaurant's managers?
Frequency
Yes 5
No 3
Not sure 7