Assessing Digital Technology's Role in Business Growth and Innovation

This report investigates the impact of digital technology, specifically mobile technology, on business growth and innovation, using Continental Consultancy Limited as a case study. The report begins by outlining the project aims, objectives, and research questions, followed by a detailed project management plan covering cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are provided to illustrate timeframes and stages for completion. The research methodology includes both qualitative and quantitative methods, with data collected through questionnaires. The findings are then analyzed, leading to recommendations and conclusions regarding the role of mobile technology in enhancing business performance and innovation. The report concludes with a reflection on the value of research in meeting the project aim and includes references and appendices.

Managing Successful Business
Projects

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Devise project aims and objectives for chosen topic.............................................................3
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources........................................................................................................................4
P3 Produce a work breakdown structure and Gantt Chart to provide time- frames and stages
for completion.............................................................................................................................6
TASK 2............................................................................................................................................9
P4 Carry out small-scale research by applying qualitative and quantitative research methods..9
TASK 3..........................................................................................................................................11
P5 Analyse research and data using appropriate tools and techniques.....................................11
P6 Recommendation and conclusion of research and data analysis.........................................20
TASK 4..........................................................................................................................................21
P7 Reflect on the value of research to meet aim.......................................................................21
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................22
.......................................................................................................................................................23
APPENDICES...............................................................................................................................24

INTRODUCTION
Digitalisation stands for using of different digital techniques in day to day commercial
activities. To expand business, it is essential to make changes according to current external
environment. There is requirement of some changes in working style which helps in getting
perfection in services. Digitalisation is also part of such change which has become fundamental
for business. Mobile technology is best of the best way of digitalisation. In mobile technology,
there is more use of mobile in communicating within organisation as well as outside
organisation. E- mail, call facility, text messages etc. are part of mobile technology (Crane and
Matten, 2016). There is important role of network to operate mobile technology. 4G, 3G internet
facilities are provided by mobile operators which helps in communicating with peer members.
This report is based on Continental Consultancy Limited which provides business consultancy
services to client around London and Greater London. In this report, there is discussion about
aims, objectives and time frame of project, data gathering, data collection, conclusion and
recommendations. At last, it discuss about usefulness of project in organisational performance.
TASK 1
P1 Devise project aims and objectives for chosen topic
Digitalisation is one of the best component which helps to perform operations in effective
and efficient way. These days small organisations also give preference to digital technology
which helps working style easy and comfortable. Mobile technology is important for creating
good communication channel with external as well as internal parties of organisation.
Continental Consultancy Limited provides consultancy services, so with the help of mobile
technology it is easy to provide on the spot services to clients (Too and Weaver, 2014). This
helps to provide satisfaction to consumer and ultimately it helps in growth and development of
organisation. There is requirement of various changes in working style of workers, so training s
required in order to learn digital technology properly.
Topic: “The impact of digital technology supporting small business growth and
innovation”
Background of project: In this project, there is discussion about mobile technology
which is beneficial for competing with competitors (Fisher, 2011). Technology is upgrading very
frequently, so manager has to take upgrade system. This helps to get positive impact on

customers satisfaction. As there are many clients of Continental Consultancy Limited having
different problems so with the help of digitalisation it is easy to store data. T make good and long
term are actions with employees, it is essential to come with innovative ideas. Mobile technology
helps to keep data ready, so manager has access it any time, this helps to reduce waiting time of
client. These days customer want innovation in services, hence with the help of digitalisation it is
easy to be creative and provide best services. Mobile technology helps to improve quality of
consultancy services (Garrison and et. al., 2010).
Aim: “To evaluate role of mobile technology in business growth and innovation. A case study
of Continental Consultancy Limited.”
Objectives:
 To understand importance of mobile technology in overall performance of Continental
Consultancy Limited.
 To analyse requirement of mobile technology in operations of Continental Consultancy
Limited. To determine contribution of mobile technology in growth and implementing innovative
ideas at workplace.
Research questions:
 What is the importance of mobile technology in overall performance of Continental
Consultancy Limited?
 What is the requirement of mobile technology in operations of Continental Consultancy
Limited?
 What is the contribution of mobile technology in growth and implementing innovative
ideas at workplace?
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
Project management plan is written document which provides appropriate working style
to perform project. This has to be communicated to workers and hence actions are performed
accordingly (Geraldi and Lechter, 2012). In project plan, mainly three things are discussed i.e.
activities, task and resources. In order to implement project in effective way, there is requirement
of various resources such as software, finance, training etc. This helps to plan related resources
required to implement mobile technology. Some of the aspects are discussed as under-

Scope:- Mobile technology is one of the best element who has wide scope. It is easy for
employees to communicate with each other with the help of e- mail, intranet, business phones,
etc. Apart from internal communication, it is convenient to communicate with client also. As
there are many clients, so it is easy to contact with them which helps organisation to create good
relations with clients also by employing mobile technology. Hence, there is various opportunities
and great scope to overall growth and development of Continental Consultancy Limited (Incelli,
2013).
Cost:- Mobile technology is expensive method because technology are changing very
frequently. So managers of Continental Consultancy Limited has to upgrade software. In initial
stage, implementation cost of digital technology is more. With investing in digital technology,
there is high capital returns in form of sales and profits (Trevino and Nelson, 2016). Managers of
company has to keep control on flow of funds which helps in performing operations in effective
and efficient way.
Total forecasted budget
Particular 2017-18(£)
Promotional expense 13000
Implementing technology cost 7000
Advertisement expense 2400
Training charges 1600
Catalogues 6000
Total cost 30000
Time:- Time is one of the essential component which has to be kept in mind while
making project plan. Project plan must be time bound, so it helps to complete research work on
time. To analyse time, Gantt Chart and critical path are effective techniques. According to
managers of Continental Consultancy Limited, project will complete within 20 weeks. This helps
to make policies within specified time.
Risk:- Implementation of mobile technology is risky process. As technology is upgrading
with fast speed (Keller, Parameswaran and Jacob, 2011). So there are possibilities that old
software will become obsolete. It is essential to upgrade technology to compete with external

factors. Sometimes working with latest technology is not accepted by workers so implementation
of new software is wastage of time.
Communication:- Mobile technology has biggest advantage that it helps
communication. Mobile technology provides ease in communication with external as well as
internal parties of Continental Consultancy Limited. As there are various departments in
organisation such as sales, customer services, production, etc., so, there is requirement of some
information for working in effective way. Apart from business terms with clients, it is essential
to make familiar terms with customers. Hence, with the help of mobile technology managers are
able to greet clients appropriately (Lai and Ong, 2010).
Resources:- Employees are one of the essential resource to make proper use of mobile
technology. There is requirement of financial resources too in order to perform operations in
appropriate way. Managers has to be make changes which does not give negative impact on
natural environment of society. With the help project plan, it is easy to use resources in best and
optimal manner.
P3 Produce a work breakdown structure and Gantt Chart to provide time- frames and stages for
completion
Gantt Chart- Gantt chart is horizontal chart which shows start and end data of
completion of project. This helps to perform project operations in specified way. This helps to
plan, coordinate, and perform task in appropriate way (Viaene and Van den Bunder, 2011). Gantt
chart is constructed in terms of days, months and weeks. Gantt chart helps managers of
Continental Consultancy Limited in order to perform project work in specified manner. There is
co-operation between activities performed by employees and hence possibilities of getting
positive outcome is more (Macintosh and Quattrone, 2010).
Below picture of Gantt Chart shows different activities such as development of business
plan, hiring team members, product readiness, market penetration, etc. These activities are
performed within different time period such as business plan will develop in 5 days, team is
hired in 9 days, etc. This helps to complete project in efficient manner with proper
synchronisation of activities. This provide will complete within 8 weeks.

Work break down structure- Work break down structure is systematic representation of
structure of organisation. This helps to know which personnel is accountable to whom. This
structure is effective for growth and development of organisation. This structure is effective for
providing appropriate information to concern department. This helps organisation to deliver
appropriate information to employees which helps to perform operations in appropriate way.
(Source: CREATING A WORK BREAKDOWN STRUCTURE (WBS), 2018)

TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
Research can be performed with the help of collecting data. Data collection means to
accumulate information and data related to topic from different sources. Researcher has to
analyse data and then give appropriate recommendation. There are different methods of data
collection such as qualitative research and quantitative research (Introducing Research Methods,
2017). They are sources through which data is collected. Methods are data collection are
discussed as under-
Qualitative method- Qualitative method works on the law and techniques of exploratory
research. In this method, opinion of person is being analysed. This helps to know about
perception of individual with hypothetical data. Qualitative method helps managers to analyse
deep information related to topic and hence this helps to give complete justification about subject
(Marston and et. al., 2011). Sample size in this method refer to selecting units from entire
research population because this is personal method of collecting data. Interview, observations,
focus group etc. are part of this method. In this report, qualitative method is used and
questionnaire is the technique which is used. Questionnaire is set of questions related to topic
and it is filled by respondents. Sample size in this method is 40.
Quantitative method- This is the method in which numerical data and statical data is
used. Data which is collected from this sources is not structured then it is transformed in usable
data. Sample size in this method is large and hence there is use of changes which are relevant
and signifiant for performing research in appropriate manner (Ryan and Campbell, 2012).
Telephonic interview, online survey, face to face interview, etc. are part of this method.
Questionnaire
Q1) What is the importance of mobile technology in overall performance of
Continental Consultancy Limited?
Frequency
Ease in communication 20
More appropriate and fast decision making 10
Provide satisfaction to customers 10
Q2) What is the requirement of mobile technology in operations of Frequency

Continental Consultancy Limited?
Communicating within organisation 20
Systematic shortage of data 20
Q3) What is the contribution of mobile technology in growth and
implementing innovative ideas at workplace?
Frequency
Positive 25
Negative 10
No effect 5
Q4) Are customer aware about mobile application of organisation? Frequency
Yes 30
No 10
Q5) What are the advantages with mobile technology to Continental
Consultancy Limited ?
Frequency
Easy connectivity 10
Time saving 10
Cost saving 5
24 Hours Services 5
Q6) What is the effect on performance of employees with the help of mobile
technology?
Frequency
Positive 30
Negative 10
Q7) Is this possible to expand business at international level by Continental
Consultancy Limited?
Frequency
Yes 35
No 5

Q8) What are the drawbacks for using mobile technology in Continental
Consultancy Limited ?
Frequency
More labour turnover 20
Rapid change in technology 20
Q9 Does managers able to come with innovative ideas with the help of mobile
technology?
Yes 25
No 15
Q10) Any recommendation to Continental Consultancy Limited related with
the implementation of mobile technology?
TASK 3
P5 Analyse research and data using appropriate tools and techniques
Research can be done in effective way with the help of different tools and techniques.
Data collection is important so researcher can give appropriate decision on its basis. Research
can be done with the help of various approach. They are discussed as under-
 Research design:- Research design is one of the best method through which researcher
can make further activities in accordance to set strategies. This is the systematic approach
which helps researcher to perform research in appropriate way. There are three types of
research design- exploratory, descriptive and experimental. In this report, descriptive is
used (Scapens and Bromwich, 2010).
 Data collection:- Data collection is important for providing appropriate information to
public. It is important to make proper planning to collect data from respondents. There
must be specified number of sample size through which data is collected. There are two
methods through which data collection can be done i.e. primary and secondary research.
Primary method is effective as data is collected directly from respondents. This data is
more relevant and specific. Where, data collected from secondary source is old and from
other sources such as online sites, newspaper, journals, etc.

 Data analysis:- Data collected from different sources are analysed carrying out distinct
aspects and models. There are different ways in accumulated data can be interpreted. It is
essential to make policies which give relevant and significant data. There are possibilities
of difference in data analysis as per individual's perception (Smith, 2011). Data mining,
predictive analysis, statical analysis, business analytics and big data analytics are part of
data analysis.
Data collected in this report is based on qualitative techniques. In this research number of
respondents are 40 and questionnaire is the technique of primary data which is used by managers
of Continental Consultancy Limited. This questionnaire is filled by employees and consumers.
After data interpretation it is clear that most of the population favours for mobile
technology. This can be understood with trend analysis which shows that maximum respondents
are aware about mobile technology and prefers it because it reduces time as well as cost for
Continental Consultancy Limited and consumers too.
Theme 1: Importance of mobile technology
Q1) What is the importance of mobile technology in overall performance of
Continental Consultancy Limited?
Frequency
Ease in communication 20
More appropriate and fast services 10
Provide satisfaction to customers 10