Research Dissertation: Digital Technology Impact on Crown Cars (UK)

This research dissertation investigates the impact of digital technology on the Crown Cars taxi company in the UK. The study explores the benefits and challenges of digital technologies like social media, mobile technology, and the internet on business operations. It examines the company's use of these technologies, identifies challenges faced, and offers recommendations for improved digital technology implementation. The research includes a literature review, detailed methodology, data analysis, and conclusions with recommendations. The project aims to understand how digital advancements influence the performance of the transport industry, using Crown Cars as a case study. The structure includes an introduction, literature review, methodology, findings and data interpretation, and a conclusion with recommendations, providing a comprehensive analysis of the topic.

Research
Dissertation

Table of Contents
Chapter 1: Introduction....................................................................................................................1
Overview of the Research......................................................................................................1
Background to the research....................................................................................................1
Research Aims and Objectives...............................................................................................2
Significance of the research....................................................................................................3
The Research Statement.........................................................................................................3
Structure of the report.............................................................................................................3
Chapter 2: Literature review............................................................................................................5
Introduction......................................................................................................................................5
Chapter 3 : Research Methodology................................................................................................10
Chapter 4: Findings and date interpretation...................................................................................13
Chapter 5: Conclusion and recommendation.................................................................................26
Conclusion............................................................................................................................26
Recommendation..................................................................................................................27
Research Limitations.....................................................................................................................27
References......................................................................................................................................29
Appendix........................................................................................................................................31

Chapter 1: Introduction
Overview of the Research
Digital advancement is mainly based over different things likewise social media, internet,
smart phones, Information Communication Technology and many others that has transform the
whole life of organisation and individual. With the advance technology, it becomes easy for the
business to establish connection with the globe via wireless tools (Benitez-Amado and
Walczuch, 2012). Digital advances includes long range informal communication locales and
sites where an individual can without much of a stretch set up an association with others. Since
the development of these long range informal communication destinations like Twitter and
Facebook as key instruments for news, writers and their associations have played out a high-wire
act. With regards to business, online networking, messaging, cell called and web has an
enormous impact over the exhibition of an association. In the current examination work Crown
Cars, is the picked association, it is probably the best taxus administration organization in UK,
which is working through computerized innovation like online networking, messaging, phones,
and the Internet. In this manner these sources are compelling in building up the activities and
elements of the firm at commercial centre. In this reasonable point and destinations are making
to help the work in right way and writing survey is successful in building up the comprehension
of the scientist in identified with the picked branch of knowledge. Methodological direction is
viable in giving layout particular to help the work in right way to coming to at the potential result
(Berends and et. al., 2014). What's more, data analysis is additionally viable in breaking down
the data amassed by the analyst and helps the examination towards reaching at significant
finding. Toward the end of the examination, conclusion and recommendation are made over the
outcome of the exploration..
Background to the research
In today's modern scenario social media has been recognised as the essential aspect of an
individual's life through shopping to electronic mails, communication, eduction and business
techniques (Zhou and Li, 2012). Social media performs effective role on transforming an
individual's way of thinking and life style, therefore social media is effective in making
individual living more easy and comfortable. Social media, cell phone, internet etc. are the key
aspect of digital technologies which has direct influence over the society. Crown Cars, is the
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chosen organisation, it is one of the best Taxi service company in UK, therefore, company is
working since 25 years in the West Midlands and developing their operations via increasing the
number of vehicles which are providing convince facilities to the people (Broekx and et. al.,
2011). The company is having around 500 vehicles. The company is providing reliable and
friendly services by 24*7. Crown Taxis is known for its one of a kind and exceptional client
offices and in Solihull, they are the main taxi organization which offers clients an unparalleled
pick time of 10 minutes inside the town of Solihull and attached towns. Digital technology is a
crucial concept which cover various aspects based on technological advancement like social
media, cell phones, internet sites, texting etc. these are the most popular digital aspects on which
an individual's living is based, therefore, these tools are applied by Crown Cars for assisting the
operations of the firm in effective manner, thus these tools are appropriate for the firm in
implementing coordination and collaboration of the customers at wider level (Denzin and
Lincoln, 2011).
Research Aims and Objectives
Aim:
The key aim of this research is to assess the impact of digital technology on a transport
industry, using the Crown Cars taxi as a case study. The objective below will guide the research
investigation.
Objectives:
 To explore in detailed the concept and benefits of digital technology for businesses.
 To identify the impact of digital technology on the functions and operations of the Crown
Taxi company.
 To determine the challenges faced by taxi companies in using these advance
technologies.
 To provide recommendation to Crown Taxi company for better usage of digital
technology.
Research Questions:
 What is the concept of digital technology and its benefits for the businesses?
 What is the impact of digital technology on the functions and operations of the Crown
Taxi company
 What are the challenges faced by taxi company in using these advance technologies?
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 How can Crown Cars Company make a better use of digital technology in advancing its
business?
Significance of the research
The current task is rely upon survey the effect of digtal technology on an organization,
this is a wide region of scholarly research which is powerful in building up the thought and
information base of individual with respect to the picked branch of knowledge, along these lines,
This examination is compelling in investigating information regrading how online networking,
messaging, phones, and the Internet sway on associations. However, these are the important
aspects of digital technology and the operations of business are relay upon these tools, therefore
these are imperative in creating business production more effective or liable in developing
significant growth and success (Fawcett and et. al., 2011). Crowns Cars is the most leading and
popular taxi service company within UK and the operations of the firm is mainly based on digital
technologies, so this evaluation is efficacious in developing knowledge how social media,
texting, cell phones, and the Internet are applied by the business in terms of attaining progression
and growth. The significant explanation behind leading the examination is the individual
premium zone of analyst as the examiner is eager to comprehend the branch of knowledge to
build up their own just as expert abilities.
The Research Statement
The research into consideration is based on How does social media, texting, cell phones,
and the Internet influences the performance of the business. Therefore, in this investigation an in-
depth discussion will be taken place over the possible force of social media on the progression
and growth of trade. In the contemporary trade environment, businesses are focuses over
developing digital technologies for the intention of increasing their operations and functions at
market place (Fleming and Koppelman, 2016). In this the overall study is based on Crown Cars,
therefore, the operation handling of the firm is based on digital technologies, so it will be
effective for the researcher to deeply understand how digital technologies affects the operations
and functions of the firm.
Structure of the report
A arrangement is imperative in rendering suitable delineate requirement to the
investigation according to which the research will carry forward to accomplishment at significant
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outcome. The areas which are going to be covered in the present investigation are rvaluated in
detail:
Chapter 1: Introduction: This refers as the primary chapter of the investigation which consist
over providing brief overview in relation to the selected investigation region of develop an
efficient background in which suitable information regarding company has been covered,
therefore, this chapter mainly covers aim, objectives, questions, background of the investigation,
significance of the work (Geraldi and Lechter, 2012).
Chapter 2: Literature Review: This is the another important area of the investigation that is
mainly consist over developing a theoretical perspective which guide the investigator in
effectively developing the understanding in regards to the selected research region. This part of
work is primarily transmit over secondary sources, therefore in this data accumulation is mainly
encompasses on past investigation or books, journals, published articles and so on.
Chapter 3: Research Methodology: This is also an another key region of a research which is
efficient in directing the exploration in significant direction vial the significant support of
appropriate methodologies like investigation type, research design, research approach, data
collection tools, data analysis method, sampling etc. These are the important tools that are
effective in adding enquiry actions in accurate way to accomplishment at the potential outcome.
Chapter 4: Data analysis and Findings: This is fourth piece of examination which incorporates
arranged assessment procedures moreover quantitative and subjective. These methods are
successful in deciding the information’s collected by the scientist in proper way. Along these
lines in the present examination, topical investigation is a successful for subjective investigation.
Subsequently, this is a helpful strategy for information investigation since it bolster scientist to
decipher the information in methodical way (Ghobakhloo and et. al., 2012).
Chapter 5:Conclusion and Recommendation: This is the end stage of an investigation in which
proper discussion has been made over the findings of the researcher, therefore in the present
investigation are conclusion has been made over summarizing the results of the chosen subject
area. On the other hand recommendation has been created over the results of the work, therefore
its assist the investigation towards making suitable changes in their operations and functions.
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Chapter 2: Literature review
Introduction
Literature review is characterized as the most significant part of an examination
subsequently, it alludes as a clear, logical rundown of accessible material identified with a
particular zone of work. Furthermore, it is a successful methodology which includes a precise
assessment of the earlier researcher work. This area of examination is viable in helping the
general examination in right way to coming to at the potential result. In any case, a writing audit
is a review of researcher sources which given a point by point outline over a specific territory of
study.. Literature review is a abbreviation of the most appropriate and significant publication
regarding which topic in respect to give a comprehensive look at the aspects that covers the area
of investigation (Glaub and et. al., 2014). This area of research is encompasses on secondary
sources, therefore, in this investigation information is being gathered via the use of book,
journals, published research articles, past investigation projects etc. In this past investigation area
if significant efficacious in rendering a proper consideration to the work to rendering proper
guidance to guide the activities of exploration in significant way to drawn valid and reliable
outcome. This segment of research is compelling in directing a top to bottom assessment which
is steady in building up the comprehension of the scientist and student over the region of
breaking down the effect of advanced innovation on an organization.
The detailed concept and benefits of digital technology for the businesses.
Digital technologies are defined as the electronic system, tools, resources and devices
which are effective in generating, storing and processing information. According to the opinion
analysis of Kate A. McLennan, 2016, Technology defined as the methods, system and devices
that are the result of scientific idea and knowledge that are being applied for practical purposes.
Digital advancement is significant utilised with the new corporeal announcement media likewise
satellite and fibber optic transmission. Digital technologies mainly includes social media sites,
online games, computer systems, multimedia and mobile phones and so on. Digital technologies
plays vital role in the growth and development of the business, through processing the overall
business operations in effective manner. Digital technologies are combination of multiple aspects
like social media, advance computer system, cloud computing etc. Digital technology can
basically helps a business to streamline processes, develop efficiency, improve productivity and
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save business money. Businesses now a day's are very much concern over attaining higher
growth and success, thus digital technologies are recognised to be the best possible option for
them to enhance business operations at wider level. For the online businesses or the digital based
operations, technologies plays an effective role in providing wider platform to implement
effective communication channel to explore operations at wider scale. for instance in the case of
Crown car company, the company is operated through online sites, so the emergence of
technologies are required in developing the operations of the firm in effective manner. The
company is using technologies in making book, establishing connection with customers,
navigating the location, connecting with customers etc. Therefore, we are living in a rapid
progressing world where technology is developing and progressing at higher extent and provides
us a comfortable zone to moving in a high tech digital era which is effective in reducing human
efforts. In the context of business, the digital capability of an organisation is fundamental to
remaining competitive in today's competitive era, thus digital advancement has develop the
standard of business within market as each small as well as large business organisation is
concern over implementing digital advancement in respect to making business operations more
easy and reliable (Hirshkowitz and et. al., 2015). For instance, digital technology plays vital role
in Crown Taxi company, thus digital technologies has provide benefits to the crown taxi
company is providing a wider customer reach which could be effective for the firm in attaining
higher growth and success (Whyte, Stasis and Lindkvist, 2016). Digital technologies are
constantly transforming the way of conducting businesses and create various benefits for the
businesses, therefore, some are associated as under:
Social Connectivity: This is the fundamental benefits which is gained by the businesses through
embracing digital innovation, therefore, digital technologies are effective in making easy
connection among individual with the help of digital technologies like mobile phones, internet,
mobile applications, thus technology makes it easy for people to keep in touch with their family,
friends work remotely. Digital technologies are making connectivity more easy even in the other
part of the country via the support of audio, video and other source of communication. In the
context of business, digital advancement is effectual in providing benefits in terms of
establishing interconnection with customers at wider scale with the support of mobile phones,
internet, applications, websites, software and so on.
Information storage: Digital technology mainly enables the storage of massive amounts of data
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in relatively limited spaces. Businesses are also using digital technologies like storage devices,
hard disk etc. in respect to keeping business data more secure and safe (Hwang and Lim, 2012).
Therefore, in the context of business information storage is essential in assisting business
operations in more effective and liable manner. For instance: for a taxi business information
storage is fundamental in keeping customers information safe and secure.
Enable digitalisation of products and services: This is also an effective benefit which is gained
by the businesses, as with the help of digital tools and technologies organisations can specify
their offered products and services in respect to providing details to their customers in more easy
and reliable manner. For instance: Taxi businesses like Crown Taxi company is using digital
technologies in the form of mobile application for providing easy taxi booking facilities to their
customers.
The impact of social media, smart phones, texting and internet on the functions and
operations of the Crown Taxi company.
As per the views expressed by Fang He, et. al., (2015), digital technology has
revolutionized the way of living and the way of conducting business, therefore, digital
advancement are assuming imperative job in the development and advancement of the business.
Digitalised innovations has included web-based social networking, PDAs, messaging and web
and these are the best source which has direct impact over the activities and movement of the
business (Wilson, 2014). Crown Taxi Company is a leading taxi operator in UK, which is very
much concern over providing effective and comfortable taxi facilities to their customers at wider
level. The company is significantly based on using smart phone, texting, social media and
internet in respect to making business operations more easy and reliable, therefore, as these
digital sources are having positive impact over the operations and progression of Crown Taxi
company, in this way these sources are giving critical assistance to the business to give simple
taxi and taxi offices to their clients with the assistance of portable application (Ifinedo, 2011).
The organization is utilizing internet based life for advancing their offices at more extensive
scale, along these lines online life is a viable instrument which is useful for an organizations in
executing interconnection with individuals at worldwide level, therefore web based life is
perceived as the most ideal method of correspondence. Moreover, online life is viable in
publicizing hierarchical items and administrations in least expense, therefore, social media like
Facebook, Instagram, twitter etc. is also effectual in developing connectivity among the
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organisational departments. The use of internet, social media, smartphones is effective for the
growth and increasing profitability of Crown Taxi company, thus the operations of the taxi is
based on On the go mobile application, therefore, Crown Taxi company is operating through its
application as it is effective in providing convincing services to their potential customers. The
company is facilitating their services with the support of their mobile applications On the go
Mobile app, which enables customers to book their cab in an easy manner, therefore, it is also
effective for the firm to developing their customers base and attain higher competitive advantage.
However, technology is imperative in making organisational operations easy and reliable,
therefore, internet, mobile application, smart phone etc. are effectual in rendering easy facilities
to their customers, thus people can make their booking within seconds (Inauen and Schenker-
Wicki, 2011). On the contrary, digital advancement has another benefit for the taxi company is
that, internet is providing facilities to trace the locations within the help of map, however, this is
effective in terms of satisfying the customers regarding the safety and security.
The challenges faced by taxi company in using these advance technologies.
In today's world, technology is very important thing in the company from making use
of raw material to delivery of goods and services in the market. But these technology has
negative effects as well with them like privacy and cyber security issues and inefficient use of
smartphones in the companies. Crown cars company provide taxi services in the UK market,
which faces challenges regarding the unskilled employees and privacy security in the market.
Unskilled employees: Company face challenges like unskilled employees, difficult for them to
use the smartphones,google map and various another useful features of the devices. With the
use of modern technology, most of the drivers are not able to use the various features of the
devices in efficient ways. They found difficult in calculating price of service provided by them to
the consumer.
Privacy and security: Employees of the taxi industry are facing the problem in security about
their personal information,as everything is connected to the internet in technology. Companies
record the personal information about its employees in the data of the company system. But
Sometime, these information can be leaked in the market if the cybersecurity of the companies
are not strong enough for the system and such information can harm the company (Lakatos,
2014).
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Professional drives: Customer of Crown car company are looking for the professional drivers,
who has good experience in taxi industry. Due to continues change in technology, it is difficult
for the company to trainee its employees as the profession for providing good services to the
target market.
Better development of technology by the company: companies tires to develop new
technology so that unskilled employees can use such technology in better way. To make use of
human forces in the management, companies develop new technologies which can be use by
every member of the organisation.
With the emerging technologies and their network in all over the world, , it is difficult to
maintain privacy about the data feed into the system of the companies (Lin and Lu, 2011). Their
are various another competitor present in the environment such as A2B, TC Cars and UK taxi
services which provide taxi services in the market. Sometimes it is very complex for the
companies to cope up with the rapid change in the technologies as well as it is difficult for the
firm to provide good quality of product and services to its target market and customer.
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