Research Dissertation: Digital Technology Impact on Crown Cars (UK)

This research dissertation investigates the impact of digital technology on the Crown Cars taxi company in the UK. The study explores the benefits and challenges of digital technologies like social media, mobile technology, and the internet on business operations. It examines the company's use of these technologies, identifies challenges faced, and offers recommendations for improved digital technology implementation. The research includes a literature review, detailed methodology, data analysis, and conclusions with recommendations. The project aims to understand how digital advancements influence the performance of the transport industry, using Crown Cars as a case study. The structure includes an introduction, literature review, methodology, findings and data interpretation, and a conclusion with recommendations, providing a comprehensive analysis of the topic.

Research
Dissertation

Table of Contents
Chapter 1: Introduction....................................................................................................................1
Overview of the Research......................................................................................................1
Background to the research....................................................................................................1
Research Aims and Objectives...............................................................................................2
Significance of the research....................................................................................................3
The Research Statement.........................................................................................................3
Structure of the report.............................................................................................................3
Chapter 2: Literature review............................................................................................................5
Introduction......................................................................................................................................5
Chapter 3 : Research Methodology................................................................................................10
Chapter 4: Findings and date interpretation...................................................................................13
Chapter 5: Conclusion and recommendation.................................................................................26
Conclusion............................................................................................................................26
Recommendation..................................................................................................................27
Research Limitations.....................................................................................................................27
References......................................................................................................................................29
Appendix........................................................................................................................................31

Chapter 1: Introduction
Overview of the Research
Digital advancement is mainly based over different things likewise social media, internet,
smart phones, Information Communication Technology and many others that has transform the
whole life of organisation and individual. With the advance technology, it becomes easy for the
business to establish connection with the globe via wireless tools (Benitez-Amado and
Walczuch, 2012). Digital advances includes long range informal communication locales and
sites where an individual can without much of a stretch set up an association with others. Since
the development of these long range informal communication destinations like Twitter and
Facebook as key instruments for news, writers and their associations have played out a high-wire
act. With regards to business, online networking, messaging, cell called and web has an
enormous impact over the exhibition of an association. In the current examination work Crown
Cars, is the picked association, it is probably the best taxus administration organization in UK,
which is working through computerized innovation like online networking, messaging, phones,
and the Internet. In this manner these sources are compelling in building up the activities and
elements of the firm at commercial centre. In this reasonable point and destinations are making
to help the work in right way and writing survey is successful in building up the comprehension
of the scientist in identified with the picked branch of knowledge. Methodological direction is
viable in giving layout particular to help the work in right way to coming to at the potential result
(Berends and et. al., 2014). What's more, data analysis is additionally viable in breaking down
the data amassed by the analyst and helps the examination towards reaching at significant
finding. Toward the end of the examination, conclusion and recommendation are made over the
outcome of the exploration..
Background to the research
In today's modern scenario social media has been recognised as the essential aspect of an
individual's life through shopping to electronic mails, communication, eduction and business
techniques (Zhou and Li, 2012). Social media performs effective role on transforming an
individual's way of thinking and life style, therefore social media is effective in making
individual living more easy and comfortable. Social media, cell phone, internet etc. are the key
aspect of digital technologies which has direct influence over the society. Crown Cars, is the
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chosen organisation, it is one of the best Taxi service company in UK, therefore, company is
working since 25 years in the West Midlands and developing their operations via increasing the
number of vehicles which are providing convince facilities to the people (Broekx and et. al.,
2011). The company is having around 500 vehicles. The company is providing reliable and
friendly services by 24*7. Crown Taxis is known for its one of a kind and exceptional client
offices and in Solihull, they are the main taxi organization which offers clients an unparalleled
pick time of 10 minutes inside the town of Solihull and attached towns. Digital technology is a
crucial concept which cover various aspects based on technological advancement like social
media, cell phones, internet sites, texting etc. these are the most popular digital aspects on which
an individual's living is based, therefore, these tools are applied by Crown Cars for assisting the
operations of the firm in effective manner, thus these tools are appropriate for the firm in
implementing coordination and collaboration of the customers at wider level (Denzin and
Lincoln, 2011).
Research Aims and Objectives
Aim:
The key aim of this research is to assess the impact of digital technology on a transport
industry, using the Crown Cars taxi as a case study. The objective below will guide the research
investigation.
Objectives:
 To explore in detailed the concept and benefits of digital technology for businesses.
 To identify the impact of digital technology on the functions and operations of the Crown
Taxi company.
 To determine the challenges faced by taxi companies in using these advance
technologies.
 To provide recommendation to Crown Taxi company for better usage of digital
technology.
Research Questions:
 What is the concept of digital technology and its benefits for the businesses?
 What is the impact of digital technology on the functions and operations of the Crown
Taxi company
 What are the challenges faced by taxi company in using these advance technologies?
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 How can Crown Cars Company make a better use of digital technology in advancing its
business?
Significance of the research
The current task is rely upon survey the effect of digtal technology on an organization,
this is a wide region of scholarly research which is powerful in building up the thought and
information base of individual with respect to the picked branch of knowledge, along these lines,
This examination is compelling in investigating information regrading how online networking,
messaging, phones, and the Internet sway on associations. However, these are the important
aspects of digital technology and the operations of business are relay upon these tools, therefore
these are imperative in creating business production more effective or liable in developing
significant growth and success (Fawcett and et. al., 2011). Crowns Cars is the most leading and
popular taxi service company within UK and the operations of the firm is mainly based on digital
technologies, so this evaluation is efficacious in developing knowledge how social media,
texting, cell phones, and the Internet are applied by the business in terms of attaining progression
and growth. The significant explanation behind leading the examination is the individual
premium zone of analyst as the examiner is eager to comprehend the branch of knowledge to
build up their own just as expert abilities.
The Research Statement
The research into consideration is based on How does social media, texting, cell phones,
and the Internet influences the performance of the business. Therefore, in this investigation an in-
depth discussion will be taken place over the possible force of social media on the progression
and growth of trade. In the contemporary trade environment, businesses are focuses over
developing digital technologies for the intention of increasing their operations and functions at
market place (Fleming and Koppelman, 2016). In this the overall study is based on Crown Cars,
therefore, the operation handling of the firm is based on digital technologies, so it will be
effective for the researcher to deeply understand how digital technologies affects the operations
and functions of the firm.
Structure of the report
A arrangement is imperative in rendering suitable delineate requirement to the
investigation according to which the research will carry forward to accomplishment at significant
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outcome. The areas which are going to be covered in the present investigation are rvaluated in
detail:
Chapter 1: Introduction: This refers as the primary chapter of the investigation which consist
over providing brief overview in relation to the selected investigation region of develop an
efficient background in which suitable information regarding company has been covered,
therefore, this chapter mainly covers aim, objectives, questions, background of the investigation,
significance of the work (Geraldi and Lechter, 2012).
Chapter 2: Literature Review: This is the another important area of the investigation that is
mainly consist over developing a theoretical perspective which guide the investigator in
effectively developing the understanding in regards to the selected research region. This part of
work is primarily transmit over secondary sources, therefore in this data accumulation is mainly
encompasses on past investigation or books, journals, published articles and so on.
Chapter 3: Research Methodology: This is also an another key region of a research which is
efficient in directing the exploration in significant direction vial the significant support of
appropriate methodologies like investigation type, research design, research approach, data
collection tools, data analysis method, sampling etc. These are the important tools that are
effective in adding enquiry actions in accurate way to accomplishment at the potential outcome.
Chapter 4: Data analysis and Findings: This is fourth piece of examination which incorporates
arranged assessment procedures moreover quantitative and subjective. These methods are
successful in deciding the information’s collected by the scientist in proper way. Along these
lines in the present examination, topical investigation is a successful for subjective investigation.
Subsequently, this is a helpful strategy for information investigation since it bolster scientist to
decipher the information in methodical way (Ghobakhloo and et. al., 2012).
Chapter 5:Conclusion and Recommendation: This is the end stage of an investigation in which
proper discussion has been made over the findings of the researcher, therefore in the present
investigation are conclusion has been made over summarizing the results of the chosen subject
area. On the other hand recommendation has been created over the results of the work, therefore
its assist the investigation towards making suitable changes in their operations and functions.
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Chapter 2: Literature review
Introduction
Literature review is characterized as the most significant part of an examination
subsequently, it alludes as a clear, logical rundown of accessible material identified with a
particular zone of work. Furthermore, it is a successful methodology which includes a precise
assessment of the earlier researcher work. This area of examination is viable in helping the
general examination in right way to coming to at the potential result. In any case, a writing audit
is a review of researcher sources which given a point by point outline over a specific territory of
study.. Literature review is a abbreviation of the most appropriate and significant publication
regarding which topic in respect to give a comprehensive look at the aspects that covers the area
of investigation (Glaub and et. al., 2014). This area of research is encompasses on secondary
sources, therefore, in this investigation information is being gathered via the use of book,
journals, published research articles, past investigation projects etc. In this past investigation area
if significant efficacious in rendering a proper consideration to the work to rendering proper
guidance to guide the activities of exploration in significant way to drawn valid and reliable
outcome. This segment of research is compelling in directing a top to bottom assessment which
is steady in building up the comprehension of the scientist and student over the region of
breaking down the effect of advanced innovation on an organization.
The detailed concept and benefits of digital technology for the businesses.
Digital technologies are defined as the electronic system, tools, resources and devices
which are effective in generating, storing and processing information. According to the opinion
analysis of Kate A. McLennan, 2016, Technology defined as the methods, system and devices
that are the result of scientific idea and knowledge that are being applied for practical purposes.
Digital advancement is significant utilised with the new corporeal announcement media likewise
satellite and fibber optic transmission. Digital technologies mainly includes social media sites,
online games, computer systems, multimedia and mobile phones and so on. Digital technologies
plays vital role in the growth and development of the business, through processing the overall
business operations in effective manner. Digital technologies are combination of multiple aspects
like social media, advance computer system, cloud computing etc. Digital technology can
basically helps a business to streamline processes, develop efficiency, improve productivity and
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save business money. Businesses now a day's are very much concern over attaining higher
growth and success, thus digital technologies are recognised to be the best possible option for
them to enhance business operations at wider level. For the online businesses or the digital based
operations, technologies plays an effective role in providing wider platform to implement
effective communication channel to explore operations at wider scale. for instance in the case of
Crown car company, the company is operated through online sites, so the emergence of
technologies are required in developing the operations of the firm in effective manner. The
company is using technologies in making book, establishing connection with customers,
navigating the location, connecting with customers etc. Therefore, we are living in a rapid
progressing world where technology is developing and progressing at higher extent and provides
us a comfortable zone to moving in a high tech digital era which is effective in reducing human
efforts. In the context of business, the digital capability of an organisation is fundamental to
remaining competitive in today's competitive era, thus digital advancement has develop the
standard of business within market as each small as well as large business organisation is
concern over implementing digital advancement in respect to making business operations more
easy and reliable (Hirshkowitz and et. al., 2015). For instance, digital technology plays vital role
in Crown Taxi company, thus digital technologies has provide benefits to the crown taxi
company is providing a wider customer reach which could be effective for the firm in attaining
higher growth and success (Whyte, Stasis and Lindkvist, 2016). Digital technologies are
constantly transforming the way of conducting businesses and create various benefits for the
businesses, therefore, some are associated as under:
Social Connectivity: This is the fundamental benefits which is gained by the businesses through
embracing digital innovation, therefore, digital technologies are effective in making easy
connection among individual with the help of digital technologies like mobile phones, internet,
mobile applications, thus technology makes it easy for people to keep in touch with their family,
friends work remotely. Digital technologies are making connectivity more easy even in the other
part of the country via the support of audio, video and other source of communication. In the
context of business, digital advancement is effectual in providing benefits in terms of
establishing interconnection with customers at wider scale with the support of mobile phones,
internet, applications, websites, software and so on.
Information storage: Digital technology mainly enables the storage of massive amounts of data
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in relatively limited spaces. Businesses are also using digital technologies like storage devices,
hard disk etc. in respect to keeping business data more secure and safe (Hwang and Lim, 2012).
Therefore, in the context of business information storage is essential in assisting business
operations in more effective and liable manner. For instance: for a taxi business information
storage is fundamental in keeping customers information safe and secure.
Enable digitalisation of products and services: This is also an effective benefit which is gained
by the businesses, as with the help of digital tools and technologies organisations can specify
their offered products and services in respect to providing details to their customers in more easy
and reliable manner. For instance: Taxi businesses like Crown Taxi company is using digital
technologies in the form of mobile application for providing easy taxi booking facilities to their
customers.
The impact of social media, smart phones, texting and internet on the functions and
operations of the Crown Taxi company.
As per the views expressed by Fang He, et. al., (2015), digital technology has
revolutionized the way of living and the way of conducting business, therefore, digital
advancement are assuming imperative job in the development and advancement of the business.
Digitalised innovations has included web-based social networking, PDAs, messaging and web
and these are the best source which has direct impact over the activities and movement of the
business (Wilson, 2014). Crown Taxi Company is a leading taxi operator in UK, which is very
much concern over providing effective and comfortable taxi facilities to their customers at wider
level. The company is significantly based on using smart phone, texting, social media and
internet in respect to making business operations more easy and reliable, therefore, as these
digital sources are having positive impact over the operations and progression of Crown Taxi
company, in this way these sources are giving critical assistance to the business to give simple
taxi and taxi offices to their clients with the assistance of portable application (Ifinedo, 2011).
The organization is utilizing internet based life for advancing their offices at more extensive
scale, along these lines online life is a viable instrument which is useful for an organizations in
executing interconnection with individuals at worldwide level, therefore web based life is
perceived as the most ideal method of correspondence. Moreover, online life is viable in
publicizing hierarchical items and administrations in least expense, therefore, social media like
Facebook, Instagram, twitter etc. is also effectual in developing connectivity among the
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organisational departments. The use of internet, social media, smartphones is effective for the
growth and increasing profitability of Crown Taxi company, thus the operations of the taxi is
based on On the go mobile application, therefore, Crown Taxi company is operating through its
application as it is effective in providing convincing services to their potential customers. The
company is facilitating their services with the support of their mobile applications On the go
Mobile app, which enables customers to book their cab in an easy manner, therefore, it is also
effective for the firm to developing their customers base and attain higher competitive advantage.
However, technology is imperative in making organisational operations easy and reliable,
therefore, internet, mobile application, smart phone etc. are effectual in rendering easy facilities
to their customers, thus people can make their booking within seconds (Inauen and Schenker-
Wicki, 2011). On the contrary, digital advancement has another benefit for the taxi company is
that, internet is providing facilities to trace the locations within the help of map, however, this is
effective in terms of satisfying the customers regarding the safety and security.
The challenges faced by taxi company in using these advance technologies.
In today's world, technology is very important thing in the company from making use
of raw material to delivery of goods and services in the market. But these technology has
negative effects as well with them like privacy and cyber security issues and inefficient use of
smartphones in the companies. Crown cars company provide taxi services in the UK market,
which faces challenges regarding the unskilled employees and privacy security in the market.
Unskilled employees: Company face challenges like unskilled employees, difficult for them to
use the smartphones,google map and various another useful features of the devices. With the
use of modern technology, most of the drivers are not able to use the various features of the
devices in efficient ways. They found difficult in calculating price of service provided by them to
the consumer.
Privacy and security: Employees of the taxi industry are facing the problem in security about
their personal information,as everything is connected to the internet in technology. Companies
record the personal information about its employees in the data of the company system. But
Sometime, these information can be leaked in the market if the cybersecurity of the companies
are not strong enough for the system and such information can harm the company (Lakatos,
2014).
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Professional drives: Customer of Crown car company are looking for the professional drivers,
who has good experience in taxi industry. Due to continues change in technology, it is difficult
for the company to trainee its employees as the profession for providing good services to the
target market.
Better development of technology by the company: companies tires to develop new
technology so that unskilled employees can use such technology in better way. To make use of
human forces in the management, companies develop new technologies which can be use by
every member of the organisation.
With the emerging technologies and their network in all over the world, , it is difficult to
maintain privacy about the data feed into the system of the companies (Lin and Lu, 2011). Their
are various another competitor present in the environment such as A2B, TC Cars and UK taxi
services which provide taxi services in the market. Sometimes it is very complex for the
companies to cope up with the rapid change in the technologies as well as it is difficult for the
firm to provide good quality of product and services to its target market and customer.
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Chapter 3 : Research Methodology
Research Methods
The choice of philosophy is the essential commitment of an examiner, in this manner,
these are vital in helping the general work in right way to coming to at the potential result. An
examination is fundamentally transferred upon subjective or quantitative research. An
exploration is supposed to be subjective when the aggregated data depends on subjective
methods or in this information is increased through the recognition investigation of writers and
journalists (Makkonen and et. al., 2014). On the opposite side, a quantitative research depends on
factual data and in this data collection is transfer upon measurable wonder. In the current
examination work, subjective research is being thought about by the scientist as it is noteworthy
in breaking down the effect of advanced innovation over the activities and elements of Crown
Cars Taxi Company as this device is comprising over itemized investigation and fuses
information through uncover the conduct and view of person who are viable in giving data over
the picked branch of knowledge.
Research Philosophy
Investigation philosophy defined to be the conviction in regards to the path in that data
relation to a specific area needs to be accumulated evaluated and used. This is the most prior
obligation of the researcher to be consist over a philosophy as to assist out the effort in
significant direction. Therefore, this area is mainly encompasses on positivism and interpritivism
philosophy (Meredith and Mantel Jr, 2011). In this undertaking exploration, Interpretivisim
philosophy is mainly implemented through the investigator as it is significant in determining the
potential impact of digital technologies over the growth of Crown Car Company. This tool is also
effective for qualitative analysis and supportive in rendering in-depth data via the opinion and
views examination of authors or scholars.
Research Approach-
This is a significant part of research system, as this area is fundamentally founded on
deductive and inductive research approach and the choice of approach is hand-off upon the sort
of examination. In the current research work, deductive research approach is applied by the
scientist as it is compelling in giving point by point data by means of the help of breaking down
speculations and theory which are interlined with the picked branch of knowledge (Mills and
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Smith, 2011). Along these lines in this legitimate examination is being done through considering
over a significant time span hypotheses which depend on tasks of Crown Car Company.
Time Horizon
Time scale is called as arranging Horizon which characterized as the fixed purpose of
time later on by then certain procedures will be investigated or expected as far as possible. In the
execution of an examination, the key thought of a researcher is to build up a period scale in
which all the exercises are organized deliberately are coming to at the potential result,
consequently, this is noteworthy for the researcher in helping the general work in right way to
coming to at the potential result (Peters, Howard and Sharp, 2012).
Data collection methods
The key thought of a researcher is to choose the most reasonable apparatus for social
affair legitimate and solid data to helping the general work in right way to coming to at the
noteworthy result. Primary and secondary are two significant hotspots for social affair data, in
this way these two are critical in get-together fitting data. In the current examination work both
primary and secondary devices are applied by the researcher as these two are noteworthy in
investigating the impact of computerized advances over the activities of Crown Car Company
(Prajogo and Olhager, 2012). Primary information are supposed to be initially turned in nature,
consequently in this data aggregation is transfer upon questionnaire, overview, talk with, centre
gathering, perception and so on. On the opposite side, the data inside depend on past examination
and aggregated through books, diaries, distributed research articles and so on are supposed to be
auxiliary examination. Nonetheless, in the current research work, primary research is being
executed through the help of survey as it is most important source in get-together legitimate and
solid data and optional examination is executed for creating writing audit by means of the help of
books, diaries, distributed research articles, etc.
Data Sampling
This segment of examination is incorporates over Probability and non-probabilistic data
sampling, consequently, these two are huge for helping the work in right way. In the current
examination work, sampling has been select at random basis from the probabilistic tool, thus this
is more valuable source to gather information. Along these lines in this 30 drivers of Crown Car
Company has been chosen as the respondents as they are increasingly suitable in furnishing data
with established truths and figures (Wahyuni, 2012).
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Ethical issue
Research ethics are characterized as the standards which are powerful in making
separation among good and bad. While leading an examination it is significant for the researcher
to follow the morals in regard to lessening the odds of issues and hindrances that influences the
general examination in wrong full way. It is significant for the researcher to guarantee their
respondents about the wellbeing and security of their data as specialist needs to give
confirmation in regards to not uncovering their own data (Weigelt and Sarkar, 2012). Scientist
ought to likewise assemble data from the most proper source as it is successful in complete the
work in right way.
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Chapter 4: Findings and date interpretation
This section is encompasses over analysing the information which are accumulated by
primary investigation, However, in the existing research work information is being evaluated via
the support of thematic examination (Westerman, Bonnet and McAfee, 2014). Thus this is most
effective tool for analysing the information as in this themes are created to significe the
investigation purpose of effective manner.
Data Presentation and Analysis
Theme 1) Individual have an appropriate understanding regarding digital technologies like
social media, internet, smart phone, texting and so on.
Q1) Do you have an appropriate understanding regarding digital technologies
like social media, internet, smart phone, texting and so on ?
Frequency
Yes 28
No 2
Figure 4.1
Interpretation:
13
Yes No
0
5
10
15
20
25
30 28
2
Frequency

According to the detailed evaluation of above mentioned chart it has been stated that, 28
out of 30 individual are having an appropriate understanding regarding digital advancement like
social media, internet, smart phone, texting and so on, therefore, these are the common aspects
on which understanding is required for individual in society. On the other hand leftover people
are not in concern with the identical as they are not having appropriate knowledge regarding
digital technologies like social media, internet, smart phone, texting and so on as they are really
not familiar with these tools.
14

Theme 2) Digital advancement is effective for a business to gain growth and progression.
Q2) According to you, digital advancement is effective for a business to gain
growth and progression?
Frequency
Yes 27
No 3
Figure 4.2
Interpretation:
The depiction of the previously mentioned diagram expressed that, 27 out of 30
individuals said that computerized headway is viable for a business to pick up development and
movement, consequently, associations are essentially looking for advanced advances to increase
higher upper hand. Extra individuals are not in favor with this announcement according to their
view, computerized headway isn't a lot of successful for a business to pick up development and
movement.
15
Yes No
0
5
10
15
20
25
30 27
3
Frequency

Theme 3) Digital technologies are effective in terms of Crown Car Taxi Company to
enhance their operations.
Q3) As per your view, digital technologies are effective in terms of Crown Car
Taxi Company to enhance their operations?
Frequency
Yes 26
No 4
Figure 4.3
Interpretation:
As per the graphic examination of the task it has been assessed that 26 out of 30
individuals are concur with the explanation that advanced innovations are successful as far as
Crown Car Taxi Company to upgrade their activities. According to their view computerized
progression is efficacious in making business activities all the more simple and dependable and
extra respondents are not in favor with equivalent to per their view advanced innovation isn't a
lot of powerful for the development of Crown Taxi Company.
16
Yes No
0
5
10
15
20
25
30 26
4
Frequency

Theme 4) There are assorted benefits that are gained by businesses due to digital
technologies.
Q4) As per your view, what are the major benefits of digital technologies in the
context of business?
Frequency
Social Connectivity 7
Information storage 8
Enable digitalisation of products and services 8
Encourages Collaboration across departments 7
Figure 4.4
Interpretation:
According to the detailed evaluation of the project it is being evaluated that, 7 out of 30
individual thought that social connectivity is the major benefit of digital advancement in the
context of business, therefore, 8 people are in favour of information storage, another 8
respondents are go with enable digitalisation of products and services and leftover individual
people are in support of encourages collaboration across departments.
17
6.4
6.8
7.2
7.6
8
7
8 8
7
Frequency

Theme 5) There are multiple benefits that are gained by Crown Car Taxi company by
using digital technologies.
Q5) According to you, what benefits are gained by Crown Car Taxi company
by using digital technologies?
Frequency
Wider customers base 10
Increase in profitability 8
Interconnection with customers 6
Customers loyalty 6
Figure 4.5
Interpretation:
As indicated by the top to bottom assessment of the venture it has been distinguished that,
there are various advantages that are picked up by Crown Car Taxi Company by utilizing
advanced advances. Along these lines, 10 individuals are agreeable to more extensive client base,
according to their view this is the significant bit of leeway of advanced innovation, 8 individuals
are go with increment in productivity and 6 respondents are go with interconnection with clients
and remaining individuals are supportive of client reliability.
18
Wider customers base
Increase in profitability
Interconnection with customers
Customers loyalty
0
1
2
3
4
5
6
7
8
9
10
10
8
6 6
Frequency

Theme 6) Different challenges are faced by taxi company in using advance technologies like
social media, internet, smart phone etc.
Q6) As per your opinion, what key challenges are faced by taxi company in
using advance technologies like social media, internet, smart phone etc.?
Frequency
Privacy and cyber security issues 8
Rapid advancement in technologies 8
Development of mobile application 7
Lack of proficient drivers 7
Figure 4.6
Interpretation:
According to the point by point investigation of the venture it has been discovered that,
there are various difficulties looked by taxi organization is applying computerized headway,
consequently, review is directed among 30 respondents and out of that 8 individuals are
agreeable to protection and digital security issue, 8 individuals are supportive of fast progression
in advances, 7 person's are go with improvement of versatile application and remaining
individuals are go with absence of capable drivers.
19
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8 8
7 7
Frequency

Theme 7) "On the go" Mobile app is significant for the operation enhancement of Crown
Car Taxi Company at wider level.
Q7) According to you, "On the go" Mobile app is significant for the operation
enhancement of Crown Car Taxi Company at wider level?
Frequency
Agree 27
Disagree 1
Neutral 2
Figure 4.7
Interpretation:
The previously mentioned chart expressed that, 27 out of 30 respondents are said that
"On the Go" Mobile application is huge for the activity upgrade of Crown Car Taxi Company at
more extensive level, in this way, the execution of utilization is successful as far as offering
simple types of assistance to their potential purchasers and customers. 1 respondents isn't in
favor with the equivalent and staying individual are not giving any conversation.
20
Agree Disagree Neutral
0
5
10
15
20
25
30 27
1 2
Frequency

Theme 8) Customers are frequently using On the go" Mobile app for booking their Taxi.
Q8) According to you, How frequently customers are using On the go"
Mobile app for booking their Taxi?
Frequency
Once in a Day 20
Once in Week 4
Once in Month 3
Once in a year 3
Figure 4.8
Interpretation:
According to the descriptive evaluation of the dissertation it is being answered that 20 out
of 30 respondents said that customers are using On the go" Mobile app Once in a day, as they
are the most regular buyers who are taking the use of Taxi, 4 people are taking the benefits of
mobile app once in a week, 3 people are go with the option of once in a month and remaining are
select the option of once in a year.
21
Once in a Day Once in Week Once in Month Once in a year
0
2
4
6
8
10
12
14
16
18
20
20
4
3 3
Frequency

Theme 9) Digital technologies has positive impact on the functions and operations of the
Crown Cars company.
Q9) According to you, which kind of influence does, digital technologies has on
the functions and operations of the Crown Cars company?
Frequency
Positive 25
Negative 2
Neutral 3
Figure 4.9
Interpretation:
According to the top to bottom investigation of the chart it has been resolved that 25 out
of 30 individuals said that Digital innovations has positive effect on the capacities and tasks of
the Crown Cars organization. According to their view, advanced innovations are viable in
building up the tasks of the firm at higher degree, in this way 2 individuals are not in favor with
the equivalent and remaining are impartial as they are not endorsing any remark on the
equivalent.
22
Positive Negative Neutral
0
5
10
15
20
25
25
2 3
Frequency

Theme 10) The frequent change in technologies are efficient for the easy execution of
mobile application for Crown Car Company.
Q10) As per your view, the frequent change in technologies are efficient for the
easy execution of mobile application for Crown Car Company?
Frequency
Yes 29
No 1
Figure 4.10
Interpretation:
In this present analysis the stuidy has been executed over determining the frequent
change in technologies are efficient for the easy execution of mobile application for Crown Car
Company. Therefore the study has been executed among 30 respondents and out of that 29 are in
favour with the statement that the frequent change in technologies are efficient for the easy
execution of mobile application for Crown Car Company, as per their view, technological
advancement is effectual for a business to gain more benefits and profitability. Leftover people
are not in favour with the same according to them rapid change in technologies are not much
effective for the easy execution of mobile application for the taxi firm.
23
Yes No
0
5
10
15
20
25
30
29
1
Frequency

24

Theme 11) Afters implementation of "On The Go" mobile applications, the profitability of
Crown Car Taxi Company has increased.
Q11) According to your view, afters implementation of "On The Go" mobile
applications, the profitability of Crown Car Taxi Company has increased?
Frequency
Agree 27
Disagree 1
Neutral 2
Figure 4.11
Interpretation:
As per the detailed analysis of the project, it has been evaluated that 27 out of 30 people
said that the implementation of "On The Go" mobile applications is effective in increasing the
profitability of Crown Car Taxi Company as per their view, mobile application has made
business operations more easy and reliable. 1 respondents is not agree with the same and
remaining are not providing any sort of justifications on the same.
25
Agree Disagree Neutral
0
5
10
15
20
25
30 27
1 2
Frequency

Theme 12) There are different measures that can be opt by Crown Car Taxi Company for
the better usage of digital technology.
Q12) What measures can be opt by Crown Car Taxi Company for the better
usage of digital technology?
Frequency
Appropriate training 8
Recruiting experienced people 7
Easy to use application 15
Figure 4.12
Interpretation:
According to the point by point assessment of the undertaking, it has been deciphered
that there are numerous estimates that can be select by the firm for the better use of computerized
advances, along these lines, 8 out of 30 individuals are supportive of fitting preparing, 7
individuals are go with enrolling encountered person's and remaining are agreeable to simple to
utilize application, hence this is the most ideal approach to ad libbing the utilization of advanced
innovations.
26
Appropriate training
Recruiting experienced people
Easy to use application
0
2
4
6
8
10
12
14
16
8
7
15
Frequency

Chapter 5: Conclusion and recommendation
Conclusion
From the inside and out investigation of the venture it has been presumed that,
computerized instruments and innovations has reformed the lives of an individual and
furthermore influences the tasks and capacities execution of an association. In the present current
situation, the lives of individual depends on computerized instruments and advances as person's
are worry over utilizing advanced devices and innovations like web, cell phones, smart phones,
internet based life, messaging and so on as these are successful in making people living all the
more simple and agreeable. Thusly, organizations now daily's are centers over utilizing
computerized devices and advancements as to making their tasks increasingly adaptable and
successful. With regards to Taxi business, digital technologies like smart phone, digital map,
mobile application, social media, texting, internet etc. are significant in making operations more
reliable and easy. Thus, businesses in taxi sector are using online mobile applications for
providing easy services to their customers and they are applying social media tools in developing
awareness among the customers in regards to the operations and functions of the firm, therefore,
social media tools are also effective in implementing social connectivity which are creating value
in developing the operations and function of the firm. As per the analysis of the project it has
also been analysed that, the emergence of digital technologies are quite tedious for the businesses
and they are facing multiple challenges related with the experienced workforces, lack of
expertise knowledge, lack of proficient drivers, suitable execution of mobile application etc.
along these lines these are requires to be settled by the business in regard to smooth execution of
authoritative tasks. According to the feeling investigation of the respondents it has been inferred
that, for a taxi business the usage of portable application is powerful as it is effectual in
improving the tasks of the firm by means of giving simple and viable offices to their clients,, it
can also be seen that, after implementation of mobile applications the growth of taxi sector has
increases, as people are more reliable over using mobile applications for booking their cab and
taxi, In addition to this, digital technologies are also enable customers to trace their location and
follow a path with the help of map which could be effective for them in analysing their way.
27

Recommendation
The examination concerning thought depends on dissecting the effect of advanced
innovations over the tasks and elements of Crown Car Company, hence, the extent of study is so
wide, as it is compelling in building up the abilities and information base of individual
corresponding to the execution of computerized advances in the development and movement of
the business. According to the point by point assessment of the venture it has been suggested
that, as a main taxi organization, Crown Car Taxi organization should utilize web based life like,
Facebook, YouTube, twitter, Instagram to execute relationship with clients at more extensive
level, therefore, these tools are efficacious in building connectivity among people at wider
level. However, company should also develop an effective mobile application and establishing it
on a easy execution method, as the app needs to be easy to use for the customers. Therefore, this
could be beneficial for the firm in increasing the customers range. From the analysis of the
project it has also been recommended to Crown Car company that they should use advance
mobile applications in which all the detailed regarding cab, its driver, personal details of driver
etc. are mentioned, therefore, this is required for safety purposes. As per the views analysis of the
majority of drivers it has also been suggested to Crown Car company to provide appropriate
training to their drivers in respect to developing the professionals so that chances of miss
happing are reduced. The management of the firm should also provide training to the drives in
regarding to the implementation of mobile application, therefore, it is important for them to
providing knowledge regarding operating mobile applications for accepting customers request
regarding their booking. In addition to this, company should also implement effective strategies
of developing their operations at market place. Company should also provide free app down
load facilities so that customers can be more reliable over taking the facilities offered by the
Crown Car Taxi company. It has likewise been prescribed to Crown Car Company that,
organization ought to give free ride and additional wallet offices to their clients in regard to
creating mindfulness among the clients concerning the administrations offered by the firm.
Research Limitations
The investigation into actual action is based on determining the impact of digital technology
on a transport industry, therefore, in the execution of an investigation researcher has faces
multiple limitations, thus in this present investigation analysis the time is recognised to be the
key limitation which is mainly affects the execution of research. As the provided time for this
28

particular research is less and the given time is not enough to complete the project, thus few
activities are time consuming in nature and requires more time to execute in appropriate manner.
In addition to this, in this existing research project primary investigation has been executed and
the issue is related with the interest of the respondents as the participants are not providing
significant information. Thus, this is also a major issue which affects the completion of the
project. For the purpose of resolving the issue of time, the investigator has needs to be concern
over developing an effective time scale in respect to suitable implementation of research
activities with a suitable time.
29

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Appendix
Frequency Table:
Questionnaire
Q1) Do you have an appropriate understanding regarding digital technologies
like social media, internet, smart phone, texting and so on ?
Frequency
Yes 28
No 2
Q2) According to you, digital advancement is effective for a business to gain
growth and progression?
Frequency
Yes 27
No 3
Q3) As per your view, digital technologies are effective in terms of Crown Car
Taxi Company to enhance their operations?
Frequency
Yes 26
No 4
Q4) As per your view, what are the major benefits of digital technologies in the
context of business?
Frequency
Social Connectivity 7
Information storage 8
Enable digitalisation of products and services 8
Encourages Collaboration across departments 7
Q5) According to you, what benefits are gained by Crown Car Taxi company
by using digital technologies?
Frequency
Wider customers base 10
Increase in profitability 8
Interconnection with customers 6
32

Customers loyalty 6
Q6) As per your opinion, what key challenges are faced by taxi company in
using advance technologies like social media, internet, smart phone etc.?
Frequency
Privacy and cyber security issues 8
Rapid advancement in technologies 8
Development of mobile application 7
Lack of proficient drivers 7
Q7) According to you, "On the go" Mobile app is significant for the operation
enhancement of Crown Car Taxi Company at wider level?
Frequency
Agree 27
Disagree 1
Neutral 2
Q8) According to you, How frequently customers are using On the go"
Mobile app for booking their Taxi?
Frequency
Once in a Day 20
Once in Week 4
Once in Month 3
Once in a year 3
Q9) According to you, which kind of influence does, digital technologies has on
the functions and operations of the Crown Cars company?
Frequency
Positive 25
Negative 2
Neutral 3
Q10) As per your view, the frequent change in technologies are efficient for the
easy execution of mobile application for Crown Car Company?
Frequency
Yes 29
33

No 1
Q11) According to your view, afters implementation of "On The Go" mobile
applications, the profitability of Crown Car Taxi Company has increased?
Frequency
Agree 27
Disagree 1
Neutral 2
Q12) What measures can be opt by Crown Car Taxi Company for the better
usage of digital technology?
Frequency
Appropriate training 8
Recruiting experienced people 7
Easy to use application 15
34