Impact of Digital Technology on Business Activity: EE Limited

This research project examines the impact of digital technology on business activity, using EE Limited as a case study. The introduction provides an overview of digitalization's effects on business development and growth, emphasizing its importance for maximizing sales and revenue. The literature review explores the benefits of digital technology in introducing innovative services and products, and different ways to adopt digitalization. The research methodology outlines the types of investigation, research design, and data collection methods used. The project aims to evaluate the impact of digitalization on developing business activity and performance, with specific objectives and research questions focusing on the requirements, advantages, and effects of digitalization on EE Limited. The project references various academic sources to support its findings and conclusions, providing a comprehensive analysis of the topic.

Research
Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW ...............................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................3
TIME SCALE .................................................................................................................................4
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REFERENCES................................................................................................................................7

TITLE:
“The impact of digital technology on business activity”. A Case study on EE Limited.
INTRODUCTION
Overview of the Research
Digitalisation has more effects on the business development and growth at marketplace.
With the help of digital technology business entity easily achieve long term goals and objectives
in an effective manner. It is beneficial and important for the organisation to maximise their sales
and revenues in given time duration. Technologies render different advantages to the
organisation through giving them different ways in order to carry out its activities and operations
in an effective and efficient manner (Bechtsis, and et. al., 2017). Each and every organisation
apply digitalisation with motive to producing new products or services to the customers at
reasonable rate. Everything Everywhere is a chosen enterprises for this specific research projects.
It is a British Mobile network operator and division of BT group. This business was founded by
the Marc Allera in 2010 at United Kingdom. Company deals in different variety of products and
services which is essential for them to increase their turnover.
Background of the Project
Main purpose and motive of applying digitalisation is to attract large number of the
customers in the organisation. It is also essential for the firm to accomplish their predetermined
objectives and development via satisfying basic needs and wants of customers at marketplace.
EE (Everything Everywhere) is a telecommunication industry which was founded in 2010 by
Marc Allera and headquartered in Hatfield, UK. They deals in various products and services
such as fixed-line telephony, broadband internet, digital television, mobile telephony and many
other. Company require to apply digital technologies and innovation in their business operations
that assist them to achieve competitive advantages in given time period (Canzler and Knie,
2016). Main focused of the EE Ltd. Is to implement new technology with motive to reaching at
their predetermined or targeted objectives.
Research Aim:
“To evaluate the impact of digitalisation on developing business activity and
performance”. A Case study on EE Limited.
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Research Objectives:
 To determine the requirement of applying digitalisation on business activities or
functions of EE Limited..
 To find out the advantages of digital or new technologies on implementing innovative
services and commodity at marketplace.
 To determine various estimate which are utilised by EE Limited in regard to grow their
business functions and operations at different level. To measure the effect of using new technologies on increasing the sales and profit of
Everything Everywhere at marketplace.
Research Questions:
 What is the requirement of applying digitalisation on business functions or activities of
Everything Everywhere?
 What kind of advantages of digitalisation on implementing innovative commodity or
services at marketplace?
 What are the various estimates which are utilised by EE Limited in regard to grow their
business functions and operations at different level?
 How to measure the effect of using new technologies on increasing the sales and profit of
EE Limited at marketplace?
LITERATURE REVIEW
This is identify as an essential aspects of the research project. It is a effective concepts
accumulating necessary information and data via secondary tool by evaluating the point of view
of different writers and authors. This part of the research assist in organising an in-depth
investigation as to developing entire research appropriately.
Importance of implementing new or digital technology:
In EE Limited, manager required to apply digital technology in order to achieve large
number of benefits. According to the Bechtsis, (2017) digitalisation is one of the better and
essential part of the company to increase their performance and profitability level at marketplace.
Everything Everywhere is a British network that deals in various services and products like;
broadband internet, digital mobile telephony, television and so on. In order to attract various
number of customers, company apply digitalisation in their operations and activities which help
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to reduce its cost and time. Digital technology highly support the company to accomplish their
long term and predetermined goals at marketplace and in given time duration.
Advantages to digital technology in introducing innovative services and products at
marketplace:
Digitalisation is also essential for the EE Limited in order to develop their new products
and services at marketplace. In 2015 Everything Everywhere launching their new brand such as
T-Mobile and Orange. According to the Tsolakis, (2018) In this digital technology highly
support business to develop such kind of products to the customers. Recently, they also launch
4G & 2G networks which reach more than 98% of the United Kingdom Populations. Further,
EE's 3G network reaches more than 97% of the populations. All these are possible with the use
of different tools and techniques because it maximise the customer base in the organisation. It is
also valuable for the company to improve their performance and effectiveness at marketplace.
Different ways to adopt digitalisation:
There are large number of the ways for applying digital technology in the business
operations. Main purpose and motive of the Everything Everywhere is using digitalisation is to
introduced their new products and services to the clients and in the market. On the other hand
Vlachos, (2017) another way to maximise customers long term base in the organisation as well
as maximise sales and profit.
Impact of applying digitalisation:
Digital technology is more essential and valuable tool for the EE Limited because with
the help of this they can easily increase their profitability ratio. According to the Iakovou, (2017)
it is also impacted on business performance and goodwill in different ways such as introduction
of innovative products or services, development of new segment of market, growth and
development of business operations and many other. Thus it is highly beneficial for the company
to attract large number of customers as well as maximise its loyalty in the enterprises.
RESEARCH METHODOLOGY
It is depict as the important aspects of the research project which is apply by the each and
every organisation to implement all activities and functions of business in an effective and
efficient manner (Dalla Pozza and Texier, 2014.). Research methodology is based on different
applications which are determined as below:
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Types of investigation: In this different kind of strategies are includes which is used by
the specialist in order to do effective research in an appropriate manner. In this they mainly apply
quantitative and qualitative research methods which is helpful for them to identify needs and
wants of the customers. In quantitative approach, investigator accumulate accurate information
as numerical terms. This research project is mainly situated on qualitative approach which is
essential for them to collect proper data.
Research Design: It is also essential and beneficial part of the research which is used by
the researcher in order to collect necessary information in an effective and efficient manner.
Research design is set of process and methods which is applied by the investigator in gathering
and evaluating estimate of the changeable specified in the research issues (Davies, 2015). There
are different types of structure such as descriptive, experimental and exploratory. In this
researcher mainly use descriptive research which is valuable for the company to increase
customer base in the organisation.
Data Collections: It is depict as an effective process of collecting and evaluating
information or data on targeted variables. It is important part of the research which is used to
analysis proper information in an effective and efficient manner. In this business entity apply
Two noteworthy approach for data accumulation, it is known as auxiliary and important tool for
information collecting (Enhuber, 2015).
TIME SCALE
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REFERENCES
Books & Journals
Bechtsis, D., Tsolakis, N., Vlachos, D. and Iakovou, E., 2017. Sustainable supply chain
management in the digitalisation era: The impact of Automated Guided Vehicles.
Journal of cleaner production. 142. pp.3970-3984.
Canzler, W. and Knie, A., 2016. Mobility in the age of digital modernity: why the private car is
losing its significance, intermodal transport is winning and why digitalisation is the key.
Applied Mobilities. 1(1). pp.56-67.
Dalla Pozza, I. and Texier, L., 2014. Digitalisation, le nouveau chantier de l'assurance. IPAG
Economics and Management Letters. 14.
Davies, R., 2015. Industry 4.0. Digitalisation for productivity and growth. European
Parliamentary Research Service, Briefing.
Enhuber, M., 2015. Art, space and technology: how the digitisation and digitalisation of art space
affect the consumption of art—a critical approach. Digital Creativity. 26(2). pp.121-
137.
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