BIZ101: Digital Technology and Employee Recognition Program Report

This report, submitted by a student for BIZ101, explores the application of digital communication technology in employee recognition programs. It begins by introducing the importance of communication in organizations and the role of digital tools, particularly social media, in facilitating employee recognition. The report then delves into the advantages and disadvantages of using social media platforms and other digital tools for this purpose, including increased interactivity, employee motivation, and organizational image, as well as risks related to malicious attacks and misuse. The report identifies key factors to consider for successful implementation, such as technology engineering, training resources, network infrastructure, and social media page development. Furthermore, it provides recommendations for establishing effective social media policies and enhancing network security. The report concludes by summarizing the benefits of leveraging digital communication tools to motivate employees, enhance interaction, and foster a sense of social pride and ownership within the organization.

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BIZ101
Communicating a companywide employee recognition program
using digital technology
1/4/2020
student name

BIZ101 1
Contents
Introduction...........................................................................................................................................2
Communication technology...................................................................................................................2
Pros and cons.........................................................................................................................................3
Implementation of communication tool.................................................................................................4
Recommendations.................................................................................................................................4
Conclusion.............................................................................................................................................5
References.............................................................................................................................................6

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Introduction
Communication within the organization plays vital role in management of the activities and
collaboration of work. Communication technology has been studied in the digital and changing
technological environment across the globe. The literature represents employee recognition program
through use of digital technology. the communication tool considered for the literature included social
media tools. Social media trend has been increased not only for the personal life, but in professional
life as well. According to Rossi, accessibility of the data and information has increased while using
social media tools as part of communication technology within and outside the organization. The
purpose of the report is to understand the use of social media’s communication technology along with
their advantages and disadvantages as use for employee recognition program(Sharma and
Bhatnagar, 2016).

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Communication technology
Communication technology for countrywide employee recognition program has reflected social media
tools, as per the research conducted. It has been analysed that the communication could be one of the
challenge in the organization working internationally or domestically in more than one location, as the
coordination, teamwork, and organizational management depends on the communication between
various subsidiaries of the organizations working across the nation. Thus the platforms like LinkedIn,
Google+, and twitter, Facebook and other social media platforms could be helpful. Moreover
Yammer, as one of the proposed social media tool by Sharma and Bhatnagar could be useful in
increase the employee interaction, and appraisal(Sharma and Bhatnagar, 2016). Thus in order to
keep the employees motivated this platform could be useful and increase the value of the recognition
program for the recognised employee and also motivate others to be recognised in near future. Thus
the key useful aspects of social media tools as communicating technology are motivation for the
employees, increased interaction among the distant employees, and increase social pride and
ownership for the employees (Darics, 2016).
Pros and cons
Key advantages of social media tools as communication technology for employee recognition
program
1. Increases interactivity and information delivery – the interactivity due to increase in
connection can be improved especially in case of virtual teams. Moreover, the communication
would be more free among the employees from various departments of the organization.
Other than this, all the employees will be updated with the latest news, information, and
efficient employees of the organization (Treem and Leonards, 2017).

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2. Employee motivation – Another advantage of social media tool in employee recognition is act
of pride for the employees achieving recognition and reward in the organization. This will
increase the employee retention time as well (Sharma and Bhatnagar, 2016).
3. Organizational image – With the use of digital technology, employee recognition through
social media platforms reflect organizational human resource policy that will eventually
reflect good working environment. Thus, eventually this will enhance organisation image as
smart and digital organization(Landers & Goldberg, 2014).
Cons for these tools and communication technology include
1. Malicious attacks – when it comes to technology and social media platforms one of the major
disadvantage is risk of virus or malicious attacks, which may lead to information distortion.
The systems can be hacked by the opponent through such communication technology within
the organization.
2. Misuses – the social media tools for communication in the organization may lead to free
communication that could lead to misuse by the employees or outsiders, which may induce
the overall productivity of the employees. Increased interest in social media communication
may lead to negligence in performance, and wasting working time (Treem and Leonards,
2017).
Implementation of communication tool
Factors that will be required to implement social media communication technology
1. Technology engineering – technology development and updating is one of the major factors
that will be responsible for putting this communication technology into action.
2. Training resources - in order to change the communication system and technology, the need
for training also imposed. Thus training program and resources would be another factors
required for implementation (Sharma and Bhatnagar, 2016).

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3. Network explosion – Network is the key element or resource that will lead to use of such
system within the organization. This may include intranet in order to increase networking
among the organization. The internet of things is the basic requirement in process of
communication through cloud technology.
4. Social media pages development - Moreover social media pages like Facebook pages of
company would also be part of development and implementation of this communication
technology. This will thus include initiation of the process by creating various pages like
company’s LinkedIn page, company’s networking platform like Slack for direct messaging
(Treem and Leonards, 2017).
Recommendations
1. Effective social media policy – The use and misuse of the social media tool as communication
technology in the organization can be manage through appropriate policies by higher
authorities. These policy may include level of liberty that will be provided to the employees
while communication. Other than this, the format of sharing must be mentioned that will not
hamper organizational reputation.
2. Increased security – Security is one of the major issue identified, thus increase in security
among the network and technology is to be considered by the human resource. For this it is
recommended for the organisation to use advanced tracking software, so as to assess the
source of malicious intents (Gordon, 2012).

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Conclusion
From the report the key concluding points include companies that make good use of social media
communication tools and coordinate the employee recognition program while sharing its
information via social media tools. The key uses of this communication technology include
keep the employees motivated, increase the value of the recognition, motivate others,
increased interaction, and increase social pride and ownership for the employees. Key
advantages of social media tools as communication technology include organizational image,
increases interactivity and information delivery. Cons included malicious attacks and
misuses. Factors that will be required to implement social media communication technology
include network explosion, training resources, technology engineering, and social media
pages development.

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References
Darics, E. (2016). Digital media in workplace interactions. The Routledge handbook of
language and digital communication, 1, 197-211.
Gordon, M. (2012). Conversations about job performance: A communication perspective on
the appraisal process. Business Expert Press.
Landers, R. & Goldberg, A., (2014). Online social media in the workplace: A conversation
with employees. In: M. D. Coovert & L. F. Thompson, eds. The Psychology of
Workplace Technology. New York: Routledge, pp. 285-304
Rossi, B. (2016). How digital technology is transforming internal communication. Retrieved
February 27, 2018, fromhttp://www.information-age.com/how-digital-technology-
transforming-internal-communication-123461500
Sharma, A. & Bhatnagar, J., (2016). Enterprise social media at work: web-based solutions for
employee engagement. Human Resource Management International Digest, 24(7),
pp. 16-19.
Treem, W. J. & Leonardi, P. M., (2013). Social media use in organizations: exploring the
affordances of visibility, editability, persistence, and association. Annals of the
International Communication Association, 36(1), pp. 143-189.