Assessing Digital Tech's Impact on ENGEO's Sales and Profitability

This report is a comprehensive analysis of the impact of digital technologies, particularly social media, on the sales and profitability of ENGEO, an engineering consultancy. It begins with an introduction that outlines the context of digital transformation in business and then defines the project's aims and objectives, including the research questions. The report details the project management plan, including the scope, cost control, quality control, communication, risk management, and time management. It also includes a Gantt chart and work breakdown structure. The research methodology involves small-scale research to assess the accuracy and reliability of different research methods. The analysis section presents the research data and provides recommendations based on the findings. Finally, the report reflects on the project outcomes, decision-making process, and the value of project management and quality research, concluding with a reflection on the project outcomes and recommendations for ENGEO. The report highlights the importance of digital tools for business growth and innovation, and provides insights into how companies like ENGEO can optimize their use of technology to achieve their goals.

Managing A Successful
Business Project

TABLE OF CONTENTS
TITLE: ............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
Project Aims and Objectives..................................................................................................4
Project Management Plan.......................................................................................................6
Gantt Chart and Work Breakdown Structure.........................................................................9
M1Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.................11
TASK 2..........................................................................................................................................12
Small scale research.............................................................................................................12
M2 Accuracy and reliability of different research methods.................................................15
D1Project management process...........................................................................................15
TASK 3..........................................................................................................................................15
Research data and analysis...................................................................................................15
Recommendation..................................................................................................................22
M3 Evaluate selection of appropriate tools and techniques for accuracy and authenticity..22
TASK 4..........................................................................................................................................23
Reflection Report..................................................................................................................23
M4 Value of project management process and use of quality research...............................23
D2 Evaluate and reflect on the project outcomes, the decision making process and changes or
developments of the initial project management plan..........................................................24
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................26

TITLE:
To analyse the importance of digital technologies especially social media tools in
developing the sales and profitability of firm. A case study of ENGEO.
INTRODUCTION
Digital technology has modification the ways a business organisation conducts their
operations. In the recent market, activities of business have been drastically transformed and
traditional models of business. Social media is determined as the most essential element of
digitalisation as it is effective in promoting organisational products and services within the
global market. This has supported an organisation with wealth of opportunities to develop and
evolve within the market. This has influenced numerous business activities such as
communication, management, production, distribution and storage leading to enhanced diverse
portfolio of products (Awais Ahmad Tipu and Manzoor Arain, 2011). The assignment focus over
transformation of business operations of ENGEO which is a engineering consultant aid in the
plan of colleagues in professional and personal goals from buying to careers. To accomplish this
purpose, this report will determine aims and goals, developing whole project management plan
in order to reach systematic final outcome of whole procedure. It will produce a proper
breakdown structure and prepare a Gantt Chart for timely complete the entire research report. In
the end, it will conclude it supporting the answer with appropriate recommendations.
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TASK 1
Project Aims and Objectives
Digitalisation has supported small businesses a more required boost while competing in
huge market against the strong or large competitors. There are various social media tools and
techniques that are serving small enterprises development increasing their marketplace situation.
Social media is consisting to be the most essential source of digitalisation which helps the firm in
developing the operations at wide scale through grabbing the attention of more and more
customers. ENGEO operates those techniques and technologies that have wide reach and can
synchronise business functions in more modified way (Basu, 2014). It creates opportunities for
owner of business to build the operation utilising the better and effective available technologies
for their enterprise. It is fundamental for enterprise to conduct a research project that should
involve authentic goals and targets of company along with improving their market position. As
small business enterprises like ENGEO faces numerous issues linked with financial resources
and other limitations that restraint their growth. After the disruption of digital technologies such
as social media in the operations, administration, HR and accounting that has helped in meeting
their outcome. Social media tools in present scenario are rendering various development
opportunities to business including innovation and increasing competitive market position
(Lessons on Technology and Growth from Small-Business Leader, 2013). ENGEO is a successful
firm but this is required for company to optimise and understand the major benefits of using
digital technologies in order to achieve their purpose and objectives.
Topic: To analyse the importance of digital technologies especially social media tools
in developing the sales and profitability of firm: A case study of ENGEO.”
Project Background: Digital Transformation is nowadays a trending word used
frequently in the business sector. This is still in riddle what the term digital transformation refer
to even after the constant adoption of the technology by various business organisation. The use
of digital technologies is improving the performance, agility and productivity. The workplace has
drastically changed significantly from last few decades due to automation in the existing
procedures or structures. Entire process of disruption now only change functioning methods of
operation such as management, HR etc. but increase sales, assist in creative marketing and
branding of company etc. ENGEO has been enlisted as emerging best UK small business
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enterprises which serve services of consultancy linked with engineering students or jobs (Harish
and Kumar, 2014). For investigating, engineering the projects of enterprise, the company need
more advanced and qualified equipment such as geotechnical instruments that can render
company support in achieving the requirements of company along with monitoring provided
services as well. This project report helps in providing various targets through assistance of
digital technologies along with organisational performance among workers (Porwal and Hewage,
2013).
Aims: Enterprise has focused in the research report is “To ascertain the use of digital
technology to improve sales of ENGEO with the help of social media.”
Objectives: Here are mentioned set objectives in context of aim of ENGEO i.e. discussed
as below:
 To analyse requirements of social media in improving sales and profits of ENGEO.
 To understand role of marketing tools in. of ENGEO. To assess effect of digitalisation in growth and innovation of ENGEO.
Research Question:
 What are the requirements of social media in improving sales and profits of ENGEO.?
 What are the role of marketing tools in increasing the sales and profitability of firm?
 How digitalisation affects in growth and innovation of ENGEO?
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Project Management Plan
Project management plan can be defined as the formal agreed documents that explains
the monitoring, controlling and execution of projects in summarised way. This consist of
subsidiary plan of management, baselines and other designs of activities that will be undertaken
for completing the research project. The whole procedure assists in managing the entire activities
including work scope, constraints of projects, costs, time management, communication and many
other elements that are required for completion of an assignment. Market research and
investigation of different elements linked with the research assignment is required for meeting
organised and authentic research outcome. Therefore, this is mandatory for a researcher to
organise a proper plan of project including the undermentioned elements:
1. Scope of project: Fundamentally, the work resources that is necessary for the research
report are major elements that shapes the scope of a project. It is fundamental to
investigate scope of the research project accurately for achieving the successful outcome
of research assignment. Social media tools have been supporting the business activities of
ENGEO through helping in sales and services along with marketing, management, HR
activities and many others. This emphasise the overall result of company maximising
benefits of operated activities of company leading to large consumer numbers to firm.
Hence, it can be claimed that this project is high. Scope of social media is increasing and
it helps to perform business operations in better way. Marketing gets easy with the help
of social media such as use of Facebook, Instagram pages, etc. Cost Control: It is one of fundamental component which is require to undertake while
developing a project management plan. Controlling and managing the cost of
accumulated activities or practices is required to reduce the risk of over-costing as
company has limited financial resources. Social media tools can assist a company in
rendering required changes. ENGEO need to manage a proper financial budgets
undertaking all activities from disruption to evaluation of digital technology influence
within the company. ENGEO has determined 5000Euros budget for investigating
everyday activity routines for business. The whole procedure can help in avoiding extra
expenses while implementing the digital disruption and transformation in the activities of
firm. Cost gets reduced with the help of digitalisation. Managers of ENGEO can
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communicate to numerous people with help of social media and it helps to convey
information frequently. So there are possibilities of less cost. Quality Control: While conducting a research project, there are various deliverables for
quality of organisation products and service that is need achieve by a company. Effective
develop and employee support level of company can be met by a company through using
better quality of technologies within their company. ENGEO company handle
engineering projects that can be facilitated by the advanced technologies like Social
media tools. Such practices of worker and employee of the company entirely depend on
market researcher and demands of consumer. It is significant from ENGEO to gather
certain facts and data linked with technologies and research over its impact in order to
achieve their aimed target. Thus, through managing their work quality and proper
research, ENGEO can sustain and grow in competitive business industry. Quality with
the help of digitalisation gets improved. As ENGEO operates in provide services in
engineering projects, so best quality services can be provided. Communication: Communication is as important as other activities of business whether
it is related to interaction of internal working environment or external factors. There are
various methods of communication in which social media is an important source that
ENGEO can opt for different purposes in order to manage proper interaction. Also,
enterprise can use digital media and technologies for communicating to their services
users and general public. This is also required to create a balanced interaction among the
members of team for reaching to outcome of implemented hypothesis. An investigator
can utilise both formal and informal communication to carry out essential and required
factors to create an authentic successful business project. Social media is the best way to
communicate within organisation as well as outside organisation. There are various
departments in ENGEO such as HR, accounting marketing, etc. They work to achieve
common targets, so it is easy to work according to demand of market. Risk management: It can be considering as paramount components of while process of
project management plan. This design and develop a risk assessment of probable
constraints or hazards that can limit growth of an organisation. Social media tools may
have rendered various benefits and ease in working processes or structure of company but
it has restrained own working skills along with causing various challenges to business.
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Through this, ENGEO can reduce the amount of risk that is faced by the respected
organisation along with influencing the whole process positively. While developing a
research project, there can be numerous risk identified by researcher such as lack of
administration, resources or over-costing etc. While using social media it is essential to
control risk. There are possibilities of data stolen from unknown sources and this creates
dissatisfaction among customers.
 Time Management: Time structure or framing is needed to analyse for achieving the
desired result. In order to control spend time in some certain activities, this is required to
design a plan and exercise activities in efficient manner that increase the productivity,
efficiency and effectiveness of ENGEO. Managed time assist in completion of project on
time, help in meeting required modification in whole procedure along with framing
activities on the basis of their priorities to attempt. It is required for balancing the use of
time frames in better manner assisting firm in modifying and identifying issues emerged
within the company related to digital technology. The whole assignment will undertake
more than 1 months in achieving. ENGEO has various clients having different problems
with the help of social media, it is easy to convey message to customers. Social media is
accessible 24*7. So this is time saving technique.
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Gantt Chart and Work Breakdown Structure
Gantt Chart-
Gantt chart is one of the essential component which helps to perform operations in
effective and efficient way. This chart helps to completed task on determined date. Managers of
ENGEO can analyse whether activities are performed according to set targets or not.
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Work breakdown structure-
Work Breakdown structure refer to the agreed structure which is deliverable-focused
breakdown of entire activities or research projects into smaller elements. This is a useful practice
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that help in achieving the set target within determined time period. This structure helps to
distribute work in various departments and hence there is no confusion related activities and
there is no overlapping of activities.
M1Produce a comprehensive project management plan, milestone schedule and project schedule
for monitoring and completing the aims and objectives of the project
Project management plan is one of the essential component which helps to perform
research activities in appropriate way, as there are possibilities of making changes in working
style through which research can be done on time. There are mentioned some of those phases of
research projects that has undertaken in the presented report: Aims and objectives: It is one of fundamental step of research that is needed to attempt
within the company. Aims and objectives determination procedure take approximate 5
days minimum to a researcher. Plan Management: It can be considered as another development phase in the action plan
according which the research analyst measures different components of the whole scope
along with elements of risk, scope, quality, communication, time management etc. The
whole process take approx. 5 days. Primary & Secondary Research: It can be observed from the present market situation
whether the implemented strategies or technologies are effective for small business
growth or not. Through the help of secondary and primary data accumulation previous
finding accumulation and new factual outcome can be gathered within a company.
Market analysis and evaluation of different factors is important for conducting numerous
activities of company. On the another side, secondary data consumes less time than
primary information accumulation that is initially a complicated and hectic process. This
devour more than 15 days to reach its target. Evaluation and Data interpretation: The interpretation and analysis process is not as
hectic as the accumulation process. Data can be presented in several methods such as
charts, graphical style, presentation format etc. conducting the whole process in more
organised and defined manner. This process takes at-least 3 or more than 3 days. Recommendation: For the business project, it is fundamental to present researcher's
opinion and suggestion while concluding entire accumulated information. Carrying out
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outcome of digital technology and its influence on the whole process can help ENGEO
the activities through which targeted outcome can be attained. Hence, the process will
take at-least 2 days.
 Self-reflection: After the completion of assignment, the individual perspective of
investigator is presented that they have experienced while developing the research
project. This will undertake approximate 3 days to complete including strengths,
weakness, opportunities and limitation of the whole project.
TASK 2
Small scale research
This is fundamental to opt effective tools and techniques of research for research in order
to meet effective results by following systematic process of research report in effective manner.
Here are described some of the major elements of data accumulation strategies that can be used
for developing the above mentioned project of ENGEO: Qualitative Research: According to its name, qualitative methods of research is a
descriptive property with organised social sciences and human studies i.e. optimise to
evaluate the perception or opinion of consumer. This is an exploratory researcher which
is comprehensive where information is gathered along with pictures, words, objects and
many other elements (Demystifying the 5 Phases of Project Management. 2015). A
subjective technique is undertaken to improve a proper understanding the issue of
research. In this, hypothesis of project is created which result in new techniques and
concept generation for a procedure i.e. in implementing stage. For example, qualitative
research can be considered as ethnography, grounded theory or case study etc. In this
project, research will use the qualitative research methods for achieving negative and
positive influence of digital technologies on different operations of ENGEO. Quantitative Research: Quantitative research is more scientific methods which uses
logical, statistical and mathematical method which generates either numerical data or
other research facts. Despite developing a research hypothesis, this type of research is
being experimented initially after which this is evaluated into different variables. Every
accumulated data is measurable in order to provide a factual conclusion to the research
project. As the number of feedback responder are determined, there are precise and
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