The Implications of Digital Technologies on Ensoft: A Case Study

This report is a comprehensive analysis of the implications of digital technologies on the Ensoft organization, focusing on the impact of digitalization on small and medium-sized enterprises (SMEs). The report begins with an introduction outlining the research's significance, aims, objectives, and research questions, including a Gantt chart for project management. A thorough literature review explores the impact of digital technology on Ensoft, the importance of digitalization for profitability, organizational issues, and the implications for SMEs. The research methodology section details the type of research, design, data sampling, data collection methods, and ethical considerations. The findings and analysis are presented, followed by a conclusion, reflection, and recommendations. The report also includes references to support the findings. The report aims to determine the implications of digital technology on Ensoft, analyzing the impact, determining the importance of digital methods for profit, and identifying issues within the organization. It investigates the impact of digital technology on business operations and functions, emphasizing the importance of digitalization for earning high profitability, addressing issues and problems, and exploring the implications of digital technology on SMEs.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview...............................................................................................................................1
1.2 Background...........................................................................................................................1
1.3 Significance of research........................................................................................................1
1.4 Aims and objectives..............................................................................................................1
1.5 Research questions................................................................................................................2
1.6 Gantt chart.............................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Impact of digital technology on Ensoft organisation............................................................3
2.2 Importance of digitalisation for earning high profitability...................................................3
2.3 Issues and problems which occurs in an organisation..........................................................4
2.4 Implication of digital technology on SMEs..........................................................................5
CHAPTER 3: RESERACH METHODOLOGY.............................................................................6
3.1 Type of research....................................................................................................................6
3.2 Research design.....................................................................................................................6
3.3 Data sampling........................................................................................................................6
3.4 Methods of data collection....................................................................................................7
3.5 Ethical consideration.............................................................................................................7
CHAPTER 4: DATA ANALYSIS..................................................................................................9
FINDING AND ANALYSIS...........................................................................................................1
CHAPTER 5: CONCLUSION, REFLECTION & RECOMMENDATION .................................2
5.1 Conclusion.............................................................................................................................2
5.2 Reflection..............................................................................................................................2
5.3 Recommendation...................................................................................................................2
REFERENCES................................................................................................................................4

Title: “The implications of digital technologies on Small Business Enterprises”: A case study
on ENSOFT Organisation.
CHAPTER 1: INTRODUCTION
1.1 Overview
In current time period, every organisation make and develop research before they take
any step in the large market place, also they formulate better strategy and policies which help
company for attaining their desired goals and objectives in better manner. For small business, it
is necessary for identifying the impact of digital technology on their business operations and its
functions. SME and digitalisation technologies analyse and examine the new level of technology
which create impact on their business management (Cascio, 2018). An organisation need to
focus on their latest trends and develop effective business models which help in achieving
scalability in their business and they need to change in customers taste and preferences and
mainly focus on digitalisation which help in becoming key development success to the business.
1.2 Background
Generally, research has been develop in the market which assist in gathering and
collecting correct and necessary data and information for the sector and convert them for using
this in collecting data in effective way that manipulates the company for performing in higher
way. For determining the implication of digital technology on small business enterprises is
required for the firm. They also need to use or adopt latest technology and method which help
them in gaining maximum profitability. Thus, employees use these techniques for enhancing
their skills and abilities which help in earning more income and revenue in better manner.
1.3 Significance of research
The main objective of this research is that analyse those areas where they need to
establish effective and latest technologies. Another is that they required to understand the effect
of customers while using latest technology based products and goods in better manner
(Armstrong and Taylor, 2014). For achieving such target, they need to analyse the appropriate
methods and techniques which are useful for determining the impact of digital technologies on
the small business functions.
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1.4 Aims and objectives
Aim: “To determine the implication of digital technology on small business enterprise”: A case
study on Ensoft organisation.
Objectives:
 To analysing the impact of digital technology on Ensoft organisation
 To determine the importance of digital methods in gaining huge profits
 To determine the implications of digitalisation on small business enterprises
 To ascertain the issues and problems which occurs within an organisation
1.5 Research questions
 Elaborate the impact of digital technology on Ensoft company?
 Evaluate the importance of digitalisation for earning high profitability?
 What are issues and problems which occurs in an organisation?
 What are the implications of digital technology on SMEs?
1.6 Gantt chart
This is that thing which assist in developing correct schedule of entire project and it will
help in achieving specific task at each aspect. Usually, it is something which can demonstrate the
things in accurate manner and it is necessary for them is to complete the project on desired time
period. Along with this, it will also show the beginning to ending date of project which assist in
completing activity on given time which does not consider the needed terms and conditions.
Also, company manager require to divide the work in different department which help in
smoothly run the business and functions that is important for projects and they required to
attained basic objectives. There are various benefits and points which are describe as under:
Communication – It is necessary for every employees is to make proper communication
in their division among their work according to their roles and responsibilities which assist them
in completing each activity in better manner (Berman and et. al., 2012).
Time management – Make a proper time schedule which can assist them in maintaining
units of their teams and also managing different activities and functions of the business.
Coordination – In an enterprise, each and every staff member required to do work for
making effective coordination and manager should motivate them which help them in achieving
all major task or work in proper manner.
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Understanding – Gantt chart is that which help in providing clear and specific data or
information by which task has to be completed in many dates which can not highlighted the
major activities or functions. Therefore, it will assist the investigators for understanding the full
data and information which make them clear about what they need to be perform in given time
frame.
CHAPTER 2: LITERATURE REVIEW
2.1 Impact of digital technology on Ensoft organisation
Digital technology is that method which is used for changing the business model and
provide new income or revenue for gaining high level of opportunities. Some impact of digital
technology which effect the business of Ensoft organisation that are described as under: Increasing in income – For adopting the digital technology, the business can effectively
run the whole process of company in better manner. The up-gradation of digitalisation
and online presence can provide important opportunities for small business enterprises
for growing and increasing their top line (Bratton and Gold, 2017). Ensoft organisation
shift towards e-commerce platform which hep them in enhancing their sales for allowing
SMEs to access the new customers in local and foreign market place. Availability of broad customer base – Increasing in digital engagement which allow
SMEs for exploring the new market area, enable them for complete the greater giants in
the specific sector. Along with this, e-commerce providing cost effective solutions for an
organisation in big cities and rural places so they easily connect with customers in better
manner. Operational efficiencies – It is necessary for organisation is to access the e-commerce
platform which allow small business enterprises for reducing the overall income or
revenue by optimising the marketing and operational value in better manner.
 Poor infrastructure and inadequate finances – It is that issue which impact on business
operations and its major functions in better manner. Along with this, small business
required to maintain their infrastructure and insufficient funds which help them in earning
maximum profit and income.
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2.2 Importance of digitalisation for earning high profitability
Digitalisation help in exploring and analysing the business models which is used in
digital technology, devices and techniques for getting various benefits in better manner. Digital
technology can simply explaining the techniques and methods which help in making high
amount of profitability and income. For this, digitalisation required to do effective improvement
and changes which assist in earning maximum revenue in better manner. Digital technology help
in providing effective services and facilities to make changes (Boxall and Purcell, 2011). This
will help in improving the business operations and its functions and also company use or adopt
this for producing effective products and services which offer to their customers. For using
digital technology, the cost of firm products will be reduces and decreases in current loss
amount. With the help of this technology and techniques, this will assist in improving
accessibility and provide better services for exchanging the world wide situations. This will aid
company for improving the efficiency of business procedures, quality, consistency and quality
which is based on level of profitability. With the assistance of using some digital technology,
Ensoft make innovative and unique products which attract large number of customers and help in
earning huge amount of income. It will also help in maintaining flexibility and stability among
staff members in better manner.
2.3 Issues and problems which occurs in an organisation
Small business enterprise and their owner managers are facing one or more potential
level of disputes and conflicts that includes employees, teams, organisation and large issues.
There are various issues and problems which arise within an organisation that are describe as
under: Employees Issues – An individual employees problems and issues that can create
conflicts, supervisor issues, company structure oriented. Management should learn the
major problem which try to eliminate in this company (Guest, 2011). Company need to
provide basic services and facilities to their staff member by which they easily manage
their work and help in achieving desired goals and objectives. Lack of skilled workers – In an organisation, there are very lack of skill employee which
are not available in the market place so it is creating risk for the firm. For adopting
effective technology, it is necessary for company is to hire skilled employees which
assist in implementing new and latest techniques within an enterprise.
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 Lack of budget – For adopting effective digital technology, it is required for company is
to maintain their budget system and amount in better manner which help in risk free in
proper manner (Jiang and et. al., 2012). It is necessary for company is to adopt new
technology and methods which assist them in gaining high amount of capital which
support them in critical situation. Risk – Without adopting or using latest technologies and method, this will create huge
risk within an organisation. Also it will assist in managing and maintaining the business
operations and functions in better manner. Risk factor assist in controlling and managing
the business process for gaining high income. While implementing such techniques and
methods, it will create risk factors within the firm.
 Lack of time period – It is another issue which create problem and try to deal with
proper time period. This will help company for managing and maintaining schedule to
proper time period.
2.4 Implication of digital technology on SMEs
Digital technology is important for the business and sometime this will create direct
impact on business operations and its functions. Thee are two type of technology such as tangible
and intangible which assist in making huge amount of income and revenue. There are various
points which identify implications of digital technology that are as under: Easily communicate with their customers – It is the first method, where company adopt
digital technology which affect on company abilities and capabilities for communicating
with their desired customers (Crook and et. al., 2011). It is required for organisation staff
members is to properly interact with their customers in fast and rapid manner. Efficiency of operations – Digital technology assist a business for understanding their
cash flow needs and protect past resources such as physical and time space. Along with
this, company adopt digitalisation which help in understanding the business for managing
and maintaining the storage cost to holding the products and services. With the effective
technology, for implementing that can save time and money for holding meeting through
the internet and other sources. Security – Most of the business organisation are subject to secure threats and weaknesses
in better manner. Along with this, digital technology is used for protecting financial data
and information which lead towards competitive advantages. In simple term, digital
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technology assist business for keeping the major idea and thoughts that differ from
competitors or rivals (Anitha, 2014).
 Research capacity – A business has high technological safety and security which provide
clear opportunities that differ from competitors. For surviving in the large business, it
should be grow and getting new opportunities in better manner.
CHAPTER 3: RESERACH METHODOLOGY
3.1 Type of research
In this section learners are going to addressing the different methods and techniques
which help in getting accurate data and information in order to achieving desired goals and
objectives of the business in better manner. Along with this, it is useful for organisation is to
make success and growth for specific project development because tools and methods are mainly
beneficial for presenting required data and information. Therefore, there are two type of methods
such as qualitative and quantitative in which qualitative is the useful method for project
development. On the other hand, quantitative data has been collected and gathered in the form of
theoretical where quantitative is that term which help in gathering and collecting necessary
information in statistical form. Thus, qualitative is mainly applicable for implementing the
requirement of digital technology in an organisation.
3.2 Research design
According to this section, corporation required to design and prepared correct direction or
path which help employees towards correct guidance for attaining firm targets and goals in better
manner. Therefore, there are various important tools and methods which help in designing the
specific research such as descriptive, exploratory and experimental research method (Renwick,
Redman and Maguire, 2013). With the help of descriptive research, company can easily
overcome with some basic issues and problems tat can occur in the workplace and also they will
need to determine the future activities and functions in better manner.
3.3 Data sampling
It is that term which define that method which help in collecting or gathering data and
information for relating to the research project and also make correct results or outcomes in
desired manner. This can be divided into two types such as probabilistic and non probabilistic. In
probabilistic method of research select specific data in random selection. For doing this, they
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required to set effective process thus it will make sure with large number of populations. Along
with this, non probabilistic method of sampling is that techniques in which odds of different
number of people can select or choose sampling which can not easily measured. This is totally
opposite of probabilistic sampling method (Kehoe and Wright, 2013). In this project, the purpose
of sampling techniques is the main part of probabilistic sampling method.
3.4 Methods of data collection
Data refers to that techniques which help in gathering and collecting information in
accurate manner. There are two types of data collection method such as primary and secondary
are as follows: Primary data collection method – In this, data and information can be collected in direct
manner. There are various sources which help in gathering accurate data and information
such as surveys, observation, interviews, experimental and many more. It is based on
nature.
 Secondary data collection method – It refers to that data and information which
collecting by some other individual and it is that data which are used by investigators and
they make proper conclusion for this research. There are various sources of collecting
data in secondary method such as books, newspaper, publish and unpublish data,
magazines, journal and so more.
3.5 Ethical consideration
The ethical consideration can be critical task for an enterprise in the field of research.
This can be described as rules and regulations which are differentiated between right and wrong
features or characteristics in better manner. Along with this, it will play an essential role in
protecting the different types of issues and barriers while conducting appropriate research
(Messersmith and et. al., 2011). It is compulsory for applying various criteria on investigators
which are collecting or gathering specific data or information, so that they have no right to ask
personal and private information form with the respondents. All various kinds of ethical values
should be followed by researcher while conducting different research task or project work. This
is necessary to conform which assist to confronting the society protest and legal authorisation.
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QUESTIONNARIE
Name...............................................................................................................................................
Gender............................................................................................................................................
Age..................................................................................................................................................
Q1. What are the benefits for using modern technology at workplace? Increase in productivity Profit maximization Enhancement in employees personality All the above
Q2. Identify the drawbacks of using digital equipments?
 Possibilities of accidents
 Complicated process
 Hacking
 All the above
Q3. Is there any improvement in company performance? Yes No
Q4. What are the reasons for implementing digital technology at organization? Increment in sales performance Attract consumers Reduce the time period All the above
Q5. Is there a need of employees training programmes? Yes No
Q6. Are you happy with the serving process of an organization? Yes No
Q7. Did you get product delivery on given time? Yes No
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Q8 Are you facing any problem while using digital applications for online booking? Yes No
Q9 What you prefer traditional approach or modern/advanced technology? Traditional Modern
Q10. Did want any changes in company serving process? Yes No
Q11. Recommend suggestion for improvement if there is any further need?
CHAPTER 4: DATA ANALYSIS
It is that which assist industry for making proper strategy and decisions for the entire
scenario and analysis of collected data are as under:
Theme 1: Advantages of modern technology
Q1. What are the benefits for using modern
technology at workplace?
Frequency
 Increase in productivity 5
 Profit maximization 20
 Enhancement in employees personality 5
9

Interpretation: As per the above graph it can analysed that company can gain modern digital
technology in better manner. It is important for firm is to take benefit for using modern
technology at large work place. There are many people who saying yes for increasing in
productivity which is around 5 respondents, and other is profit maximization which is around 20
and rest of the respondents are agree on enhancement in employees personality. It is necessary
for maintaining and managing the organisation in better manner and also help in making making
strategies and policies for an organisation.
Theme 2: Drawbacks of Using Digital Equipments
Q2. Identify the drawbacks of using digital
equipments?
Frequency
 Possibilities of accidents 5
 Complicated process 5
 Hacking 20
10
Increase in productivity
Profit maximization
Enhancement in employees personality
0
2
4
6
8
10
12
14
16
18
20
Frequency

Interpretation: It can be analysed that company can identifying the major drawbacks while using
digital technology in better manner. Most of the people are saying yes for hacking problems and
5 respondents are saying yes for complicated process and other respondents are agree on
possibility of accidents. The people are mainly attracted with complicated process and it will
help in identifying the system which majorly hacked by other person.
Theme 3: Improvement in company performance
Q3. Is there any improvement in company
performance?
Frequency
 Yes 25
 No 5
11
Possibilities of accidents
Complicated process
Hacking
0
2
4
6
8
10
12
14
16
18
20
Frequency

Interpretation: It is necessary for company manager is to make proper improvement in the
business operations and its major functions within a organisation. Most of the respondents are
agree on and say yes and rest of the people are disagree on this statement. For adopting latest
techniques ad methods it will help in improving and maintaining company performance in
effective manner. This will assist enhancing their employees skills and knowledge by using such
methods and tools in the firm. There are are large number of customer who are saying yes for
improving their business operations and its functions in better manner. Most of the people are
agree on analysing and make proper changes within a organisation structure.
Theme 4: Reason for implementing digital technology in organisation
Q4. What are the reasons for implementing
digital technology at organization?
Frequency
 Increment in sales performance 15
 Attract consumer 5
 Reduce the time period 10
12
Yes No
0
5
10
15
20
25
Frequency

Interpretation: It is useful for company is to use or adopt digital technology for earning high
amount of profitability in better manner. This is the main reason which help in implementing the
digital technologies and other are executing techniques or methods for gaining maximum
profitability in better manner. There are various reasons which create issues and problems while
implementation of specific technology within a organisation such as attracting customers,
reduction in time frame and increasing the sales performance in proper manner. Most of the
respondents are saying yes for increasing the sales performance, which help in attracting number
of customers towards their company. Remaining are saying yes for attracting large number of
customers are around 5 respondents and rest of the reducing the time period are around 10
respondents.
Theme 5: Need of employees training
Q5. Is there a need of employees training
programmes?
Frequency
 Yes 28
 No 2
13
Increment in sales performance
Attract consumer
Reduce the time period
0
2
4
6
8
10
12
14
16
Frequency

Interpretation: In an organisation, it is necessary for company manager is to provide training
and development for their employees which help n increasing their skills and knowledge in better
manner. For adopting digital technology, this is required for company is to manage and maintain
the staff members abilities and capabilities in effectively. There are large number of respondents
who are saying yes for requirement of training and development for staff members for enhancing
their skills and knowledge in better manner. There are around 28 respondents who are agree on
providing training and development and rest of the respondents are around 2 are saying yes.
Theme 6: Servicing process of an organisation
Q6. Are you happy with the serving process of
an organization?
Frequency
 Yes 25
 No 5
14
Yes No
0
5
10
15
20
25
30
Frequency

Interpretation: It can be analysed that it is necessary for company is to providing effective
services and facilities to their employees which increasing performance of organisation. It is
necessary for maintaining and controlling effective services and facilities for an enterprise in
better manner. There are various respondents where most of the respondents are agree on serving
process is good in an organisation. Rest of the respondents are saying no for the appropriate
servicing procedure.
Theme 7: Product delivery on time
Q7. Did you get product delivery on given
time?
Frequency
 Yes 25
 No 5
15
Yes No
0
5
10
15
20
25
Frequency

Interpretation: It is necessary for company is to make and develop effectively production
concept which help in increasing time period for an organisation. This is essential for firm is to
maintaining and delivering effective services or facilities in better manner. This will help in
attracting large number of customers and gaining high level of income in properly. There are
around 25 respondents who are agree on delivery services or facilities in given time period and
rest of the 5 respondents are saying no for this business organisation.
Theme 8: Problem facing by using digitalisation
Q8 Are you facing any problem while using
digital applications for online booking?
Frequency
 Yes 27
 No 3
16
Yes No
0
5
10
15
20
25
Frequency

Interpretation: it can be analysed that it is necessary for organisation is to face some issues and
problems within an organisation. It will help digital technology by which they need to face
different issues and problems in better manner. There are many respondents which will directly
facing issues and barriers within an organisation.
Theme 9: Usage of modern approach
Q9 What you prefer traditional approach or
modern/advanced technology?
Frequency
 Traditional 2
 Modern 25
17
Yes No
0
5
10
15
20
25
30
Frequency

Interpretation: Change is required and is the fundamental part which is essential to carry out
within an organisation for sustaining and developing in the competitive business environment.
This notion affirms the aspects of service process alternation that is required for an working
organisation for achieving business objectives in more significant manner. 25 out of 30 testee
state that change is necessary where more than 5 individuals claims that who claims that
organisation does not require change within their firm. Hence, the sited organisation can achieve
their objectives through the help of these adopted alternation in several ways.
Theme 10: Modification in company servicing procedure
Q10. Did want any changes in company
serving process?
Frequency
 Yes 25
 No 5
18
Traditional Modern
0
5
10
15
20
25
30
Frequency

Interpretation: As per the above mentioned illustration and accumulated data, it can state that
most of the organisations of business are opting modern methods relatively that can lead to new
buyers and potential service user in more effective manner. This is a quick and more attractive
platform through which organisation can not only attract the service user but also is able to
maintain and build proper branding of the sited organisation. Out of 30, 28 responders responded
for the modern media technologies and methods where on the other side 2 of them still believe
over then traditional media methods and technologies leading to success.
19
Yes No
0
5
10
15
20
25
Frequency

FINDING AND ANALYSIS
BY going through above based research projects lots of things has been founded and
analysed by members of research team. It has been recognised that modern tools and techniques
is helping in improving overall level of production of Ensoft organisation. This as a result
automatically enhancing entire sum of profitability. This is founded from taking interview of
large number of people in context to the theme of project. They are saying that digital technique
such as Artificial Intelligence could be applied by refereed venture for the intention of forming
innovative products and services. Since firm is dealing with offering solutions regarding network
based services. They would also enforce concept of Cloud technology in their commercial
actions. This will assist in keeping huge amount of sensitive data on internet or cloud in safe as
well as secure manner. Any of the member of Ensoft can access such info from any place where
there is connectivity of net. At the same time, some of the respondents said that by utilising
contemporary methods, the personality or mode of working of staff members will also improved
as individual become smart and try to accomplish their organisational chores by giving less effort
but completing or full fulling expected demand of customers.
But there are some of the limitations of these contemporary instruments. For example,
higher sum of investment is needed for executing the similar constructs. As Ensoft is a small and
medium sized firm ; so they are not able to spend such a vast sum of money in single thing. On
the other hand, it has been observed that overall level of rivalries is being increasing on
continuous basis due to the rise in technological prospects. Different other companies are
delivering similar services which in turn reducing the strong users base by segmenting it on
greater extent. At the similar time frame, it is impossible for hire high skilled personnels who
will be capable of handling such modern methods. Therefore, it can be stated that when
digitalisation is acting as an angel for all small ventures by giving it so many opportunities
associated with the development of their businesses; it is also having negative impacts which is
discussed above like increasing number of rivals and so on.

CHAPTER 5: CONCLUSION, REFLECTION & RECOMMENDATION
5.1 Conclusion
From the above based report, it can be concluded that digitalisation is brining various
positive things in Ensoft. For example, it is helping in enhancing entire level; of production
along with degree of profitability. Hence, it is essential for them to enforce some of the
contemporary methods like Cloud computing, artificial intelligence, digital mode of
communication and so on. These all updated applications contributes in growing and developing
organisation.
5.2 Reflection
Throughout the study I have learner numerous of thing such as; digital technology plays a
very eminent role in improving the current positioning of an enterprise because it helps in
reducing several business problems in a minimum time frame. Along with this, medium size
organization are encountering numerous of things while running a firm due to changes in several
external and internal factors. I was observing that whole project is moving towards one phrase
that is digital technology is most advantageous element for company success as it aids to
employees while accomplishing their assigned job. Moreover, I can also identify one more thing
that is usage of advanced equipments is not an easy task due to its high level complexity because
of unusual features. Hence, it said that small and medium size business are not having that much
of information about the use of modern technology because they don't have much more
knowledge about complexity in digital equipments. However, whole study enhance my learning
about the beneficial of digitization for company development as well as employees. Basically, I
am involving in various complicated circumstances for gaining more or more information to get
aware the technique of handling digital equipments. It means, entire project supports me in
analysing the several tools for understanding the distinct opinions or views of consumers in order
to make chances in product or policies as per their choice.
5.3 Recommendation
Recommendation is that process which has various things that are considered and some
of their making suggestion or proposal for carry out some new initiatives and help in improving
something in the sector. It is necessary for Ensoft company is to adopting and using digital
technology for gaining high amount of income or revenue. It will help them in managing and
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maintaining the business operations in better manner and it also assist them in smoothly running
the whole functions of an organisation. There are some recommendation for Ensoft industry that
are described as under:
 Adopt latest technologies – It is necessary for company is using new techniques and
methods for smoothly running the business function in the large market place. This will
assist in improving functions and operations for maintaining entire organisation structure
and also attracting large number of customers in better manner. It is required for
company is use latest techniques and methods which help in gaining high level of income
and revenue in proper manner.
 Use appropriate methods – For using latest techniques and methods, it is essential for
company is to use appropriate tools within an organisation. It is recommended that digital
technology help in making and developing effective strategies that established in the
company.
 Properly communicate with customers – For adopting and using this latest digital
technology, it is necessary for firm is to communicate with their customers or buyers in
better manner. They need to maintain strong relationship with their customers that assist
them in gaining high amount of income or revenue by selling different goods and
products.
 Increasing the budget – It is required for company is to make proper changes and
alteration in their budgeting system. Also they require to maintain the budget amount and
try to increasing in selling the innovative and creative products which help in attracting
large number of customers towards their company goods. For enhancing the amount of
budget, they need to make proper strategies and policies which assist in managing all
business operations and its functions in better manner. With the help of digital
technology, the company develop new products and sale to their desired customers after
this they will earning huge amount of profitability.
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REFERENCES
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