The Implications of Digital Technologies on Ensoft: A Case Study

This report is a comprehensive analysis of the implications of digital technologies on the Ensoft organization, focusing on the impact of digitalization on small and medium-sized enterprises (SMEs). The report begins with an introduction outlining the research's significance, aims, objectives, and research questions, including a Gantt chart for project management. A thorough literature review explores the impact of digital technology on Ensoft, the importance of digitalization for profitability, organizational issues, and the implications for SMEs. The research methodology section details the type of research, design, data sampling, data collection methods, and ethical considerations. The findings and analysis are presented, followed by a conclusion, reflection, and recommendations. The report also includes references to support the findings. The report aims to determine the implications of digital technology on Ensoft, analyzing the impact, determining the importance of digital methods for profit, and identifying issues within the organization. It investigates the impact of digital technology on business operations and functions, emphasizing the importance of digitalization for earning high profitability, addressing issues and problems, and exploring the implications of digital technology on SMEs.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview...............................................................................................................................1
1.2 Background...........................................................................................................................1
1.3 Significance of research........................................................................................................1
1.4 Aims and objectives..............................................................................................................1
1.5 Research questions................................................................................................................2
1.6 Gantt chart.............................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Impact of digital technology on Ensoft organisation............................................................3
2.2 Importance of digitalisation for earning high profitability...................................................3
2.3 Issues and problems which occurs in an organisation..........................................................4
2.4 Implication of digital technology on SMEs..........................................................................5
CHAPTER 3: RESERACH METHODOLOGY.............................................................................6
3.1 Type of research....................................................................................................................6
3.2 Research design.....................................................................................................................6
3.3 Data sampling........................................................................................................................6
3.4 Methods of data collection....................................................................................................7
3.5 Ethical consideration.............................................................................................................7
CHAPTER 4: DATA ANALYSIS..................................................................................................9
FINDING AND ANALYSIS...........................................................................................................1
CHAPTER 5: CONCLUSION, REFLECTION & RECOMMENDATION .................................2
5.1 Conclusion.............................................................................................................................2
5.2 Reflection..............................................................................................................................2
5.3 Recommendation...................................................................................................................2
REFERENCES................................................................................................................................4

Title: “The implications of digital technologies on Small Business Enterprises”: A case study
on ENSOFT Organisation.
CHAPTER 1: INTRODUCTION
1.1 Overview
In current time period, every organisation make and develop research before they take
any step in the large market place, also they formulate better strategy and policies which help
company for attaining their desired goals and objectives in better manner. For small business, it
is necessary for identifying the impact of digital technology on their business operations and its
functions. SME and digitalisation technologies analyse and examine the new level of technology
which create impact on their business management (Cascio, 2018). An organisation need to
focus on their latest trends and develop effective business models which help in achieving
scalability in their business and they need to change in customers taste and preferences and
mainly focus on digitalisation which help in becoming key development success to the business.
1.2 Background
Generally, research has been develop in the market which assist in gathering and
collecting correct and necessary data and information for the sector and convert them for using
this in collecting data in effective way that manipulates the company for performing in higher
way. For determining the implication of digital technology on small business enterprises is
required for the firm. They also need to use or adopt latest technology and method which help
them in gaining maximum profitability. Thus, employees use these techniques for enhancing
their skills and abilities which help in earning more income and revenue in better manner.
1.3 Significance of research
The main objective of this research is that analyse those areas where they need to
establish effective and latest technologies. Another is that they required to understand the effect
of customers while using latest technology based products and goods in better manner
(Armstrong and Taylor, 2014). For achieving such target, they need to analyse the appropriate
methods and techniques which are useful for determining the impact of digital technologies on
the small business functions.
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1.4 Aims and objectives
Aim: “To determine the implication of digital technology on small business enterprise”: A case
study on Ensoft organisation.
Objectives:
 To analysing the impact of digital technology on Ensoft organisation
 To determine the importance of digital methods in gaining huge profits
 To determine the implications of digitalisation on small business enterprises
 To ascertain the issues and problems which occurs within an organisation
1.5 Research questions
 Elaborate the impact of digital technology on Ensoft company?
 Evaluate the importance of digitalisation for earning high profitability?
 What are issues and problems which occurs in an organisation?
 What are the implications of digital technology on SMEs?
1.6 Gantt chart
This is that thing which assist in developing correct schedule of entire project and it will
help in achieving specific task at each aspect. Usually, it is something which can demonstrate the
things in accurate manner and it is necessary for them is to complete the project on desired time
period. Along with this, it will also show the beginning to ending date of project which assist in
completing activity on given time which does not consider the needed terms and conditions.
Also, company manager require to divide the work in different department which help in
smoothly run the business and functions that is important for projects and they required to
attained basic objectives. There are various benefits and points which are describe as under:
Communication – It is necessary for every employees is to make proper communication
in their division among their work according to their roles and responsibilities which assist them
in completing each activity in better manner (Berman and et. al., 2012).
Time management – Make a proper time schedule which can assist them in maintaining
units of their teams and also managing different activities and functions of the business.
Coordination – In an enterprise, each and every staff member required to do work for
making effective coordination and manager should motivate them which help them in achieving
all major task or work in proper manner.
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Understanding – Gantt chart is that which help in providing clear and specific data or
information by which task has to be completed in many dates which can not highlighted the
major activities or functions. Therefore, it will assist the investigators for understanding the full
data and information which make them clear about what they need to be perform in given time
frame.
CHAPTER 2: LITERATURE REVIEW
2.1 Impact of digital technology on Ensoft organisation
Digital technology is that method which is used for changing the business model and
provide new income or revenue for gaining high level of opportunities. Some impact of digital
technology which effect the business of Ensoft organisation that are described as under: Increasing in income – For adopting the digital technology, the business can effectively
run the whole process of company in better manner. The up-gradation of digitalisation
and online presence can provide important opportunities for small business enterprises
for growing and increasing their top line (Bratton and Gold, 2017). Ensoft organisation
shift towards e-commerce platform which hep them in enhancing their sales for allowing
SMEs to access the new customers in local and foreign market place. Availability of broad customer base – Increasing in digital engagement which allow
SMEs for exploring the new market area, enable them for complete the greater giants in
the specific sector. Along with this, e-commerce providing cost effective solutions for an
organisation in big cities and rural places so they easily connect with customers in better
manner. Operational efficiencies – It is necessary for organisation is to access the e-commerce
platform which allow small business enterprises for reducing the overall income or
revenue by optimising the marketing and operational value in better manner.
 Poor infrastructure and inadequate finances – It is that issue which impact on business
operations and its major functions in better manner. Along with this, small business
required to maintain their infrastructure and insufficient funds which help them in earning
maximum profit and income.
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2.2 Importance of digitalisation for earning high profitability
Digitalisation help in exploring and analysing the business models which is used in
digital technology, devices and techniques for getting various benefits in better manner. Digital
technology can simply explaining the techniques and methods which help in making high
amount of profitability and income. For this, digitalisation required to do effective improvement
and changes which assist in earning maximum revenue in better manner. Digital technology help
in providing effective services and facilities to make changes (Boxall and Purcell, 2011). This
will help in improving the business operations and its functions and also company use or adopt
this for producing effective products and services which offer to their customers. For using
digital technology, the cost of firm products will be reduces and decreases in current loss
amount. With the help of this technology and techniques, this will assist in improving
accessibility and provide better services for exchanging the world wide situations. This will aid
company for improving the efficiency of business procedures, quality, consistency and quality
which is based on level of profitability. With the assistance of using some digital technology,
Ensoft make innovative and unique products which attract large number of customers and help in
earning huge amount of income. It will also help in maintaining flexibility and stability among
staff members in better manner.
2.3 Issues and problems which occurs in an organisation
Small business enterprise and their owner managers are facing one or more potential
level of disputes and conflicts that includes employees, teams, organisation and large issues.
There are various issues and problems which arise within an organisation that are describe as
under: Employees Issues – An individual employees problems and issues that can create
conflicts, supervisor issues, company structure oriented. Management should learn the
major problem which try to eliminate in this company (Guest, 2011). Company need to
provide basic services and facilities to their staff member by which they easily manage
their work and help in achieving desired goals and objectives. Lack of skilled workers – In an organisation, there are very lack of skill employee which
are not available in the market place so it is creating risk for the firm. For adopting
effective technology, it is necessary for company is to hire skilled employees which
assist in implementing new and latest techniques within an enterprise.
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 Lack of budget – For adopting effective digital technology, it is required for company is
to maintain their budget system and amount in better manner which help in risk free in
proper manner (Jiang and et. al., 2012). It is necessary for company is to adopt new
technology and methods which assist them in gaining high amount of capital which
support them in critical situation. Risk – Without adopting or using latest technologies and method, this will create huge
risk within an organisation. Also it will assist in managing and maintaining the business
operations and functions in better manner. Risk factor assist in controlling and managing
the business process for gaining high income. While implementing such techniques and
methods, it will create risk factors within the firm.
 Lack of time period – It is another issue which create problem and try to deal with
proper time period. This will help company for managing and maintaining schedule to
proper time period.
2.4 Implication of digital technology on SMEs
Digital technology is important for the business and sometime this will create direct
impact on business operations and its functions. Thee are two type of technology such as tangible
and intangible which assist in making huge amount of income and revenue. There are various
points which identify implications of digital technology that are as under: Easily communicate with their customers – It is the first method, where company adopt
digital technology which affect on company abilities and capabilities for communicating
with their desired customers (Crook and et. al., 2011). It is required for organisation staff
members is to properly interact with their customers in fast and rapid manner. Efficiency of operations – Digital technology assist a business for understanding their
cash flow needs and protect past resources such as physical and time space. Along with
this, company adopt digitalisation which help in understanding the business for managing
and maintaining the storage cost to holding the products and services. With the effective
technology, for implementing that can save time and money for holding meeting through
the internet and other sources. Security – Most of the business organisation are subject to secure threats and weaknesses
in better manner. Along with this, digital technology is used for protecting financial data
and information which lead towards competitive advantages. In simple term, digital
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technology assist business for keeping the major idea and thoughts that differ from
competitors or rivals (Anitha, 2014).
 Research capacity – A business has high technological safety and security which provide
clear opportunities that differ from competitors. For surviving in the large business, it
should be grow and getting new opportunities in better manner.
CHAPTER 3: RESERACH METHODOLOGY
3.1 Type of research
In this section learners are going to addressing the different methods and techniques
which help in getting accurate data and information in order to achieving desired goals and
objectives of the business in better manner. Along with this, it is useful for organisation is to
make success and growth for specific project development because tools and methods are mainly
beneficial for presenting required data and information. Therefore, there are two type of methods
such as qualitative and quantitative in which qualitative is the useful method for project
development. On the other hand, quantitative data has been collected and gathered in the form of
theoretical where quantitative is that term which help in gathering and collecting necessary
information in statistical form. Thus, qualitative is mainly applicable for implementing the
requirement of digital technology in an organisation.
3.2 Research design
According to this section, corporation required to design and prepared correct direction or
path which help employees towards correct guidance for attaining firm targets and goals in better
manner. Therefore, there are various important tools and methods which help in designing the
specific research such as descriptive, exploratory and experimental research method (Renwick,
Redman and Maguire, 2013). With the help of descriptive research, company can easily
overcome with some basic issues and problems tat can occur in the workplace and also they will
need to determine the future activities and functions in better manner.
3.3 Data sampling
It is that term which define that method which help in collecting or gathering data and
information for relating to the research project and also make correct results or outcomes in
desired manner. This can be divided into two types such as probabilistic and non probabilistic. In
probabilistic method of research select specific data in random selection. For doing this, they
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required to set effective process thus it will make sure with large number of populations. Along
with this, non probabilistic method of sampling is that techniques in which odds of different
number of people can select or choose sampling which can not easily measured. This is totally
opposite of probabilistic sampling method (Kehoe and Wright, 2013). In this project, the purpose
of sampling techniques is the main part of probabilistic sampling method.
3.4 Methods of data collection
Data refers to that techniques which help in gathering and collecting information in
accurate manner. There are two types of data collection method such as primary and secondary
are as follows: Primary data collection method – In this, data and information can be collected in direct
manner. There are various sources which help in gathering accurate data and information
such as surveys, observation, interviews, experimental and many more. It is based on
nature.
 Secondary data collection method – It refers to that data and information which
collecting by some other individual and it is that data which are used by investigators and
they make proper conclusion for this research. There are various sources of collecting
data in secondary method such as books, newspaper, publish and unpublish data,
magazines, journal and so more.
3.5 Ethical consideration
The ethical consideration can be critical task for an enterprise in the field of research.
This can be described as rules and regulations which are differentiated between right and wrong
features or characteristics in better manner. Along with this, it will play an essential role in
protecting the different types of issues and barriers while conducting appropriate research
(Messersmith and et. al., 2011). It is compulsory for applying various criteria on investigators
which are collecting or gathering specific data or information, so that they have no right to ask
personal and private information form with the respondents. All various kinds of ethical values
should be followed by researcher while conducting different research task or project work. This
is necessary to conform which assist to confronting the society protest and legal authorisation.
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QUESTIONNARIE
Name...............................................................................................................................................
Gender............................................................................................................................................
Age..................................................................................................................................................
Q1. What are the benefits for using modern technology at workplace? Increase in productivity Profit maximization Enhancement in employees personality All the above
Q2. Identify the drawbacks of using digital equipments?
 Possibilities of accidents
 Complicated process
 Hacking
 All the above
Q3. Is there any improvement in company performance? Yes No
Q4. What are the reasons for implementing digital technology at organization? Increment in sales performance Attract consumers Reduce the time period All the above
Q5. Is there a need of employees training programmes? Yes No
Q6. Are you happy with the serving process of an organization? Yes No
Q7. Did you get product delivery on given time? Yes No
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Q8 Are you facing any problem while using digital applications for online booking? Yes No
Q9 What you prefer traditional approach or modern/advanced technology? Traditional Modern
Q10. Did want any changes in company serving process? Yes No
Q11. Recommend suggestion for improvement if there is any further need?
CHAPTER 4: DATA ANALYSIS
It is that which assist industry for making proper strategy and decisions for the entire
scenario and analysis of collected data are as under:
Theme 1: Advantages of modern technology
Q1. What are the benefits for using modern
technology at workplace?
Frequency
 Increase in productivity 5
 Profit maximization 20
 Enhancement in employees personality 5
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Interpretation: As per the above graph it can analysed that company can gain modern digital
technology in better manner. It is important for firm is to take benefit for using modern
technology at large work place. There are many people who saying yes for increasing in
productivity which is around 5 respondents, and other is profit maximization which is around 20
and rest of the respondents are agree on enhancement in employees personality. It is necessary
for maintaining and managing the organisation in better manner and also help in making making
strategies and policies for an organisation.
Theme 2: Drawbacks of Using Digital Equipments
Q2. Identify the drawbacks of using digital
equipments?
Frequency
 Possibilities of accidents 5
 Complicated process 5
 Hacking 20
10
Increase in productivity
Profit maximization
Enhancement in employees personality
0
2
4
6
8
10
12
14
16
18
20
Frequency