Analyzing Digital Technology's Impact on Small Business at Ensoft Ltd

This project examines the impact of digital technology on the growth and innovation of small businesses, using Ensoft Ltd, a UK-based software firm, as a case study. The project begins with an introduction outlining the increasing digitalization of the business world and the importance of digital technologies for business growth. Task 1 defines the project's aims and objectives, focusing on how Ensoft can leverage digital tools like cloud technology, social media, and AI to enhance operations and market position. It also includes a project management plan that considers scope, cost, quality, time, communication, risk, and resource management. Task 2 involves small-scale research using quantitative and qualitative methodologies. Task 3 analyzes the research data and provides recommendations for the project. Task 4 includes a self-reflection component. The project also includes a work breakdown structure and Gantt chart for project timeline management. The report concludes with a summary of findings and recommendations.

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P 1. Project aims and objectives for selected topic................................................................3
P 2. Project management plan covering different prospects..................................................5
P 3. Work break down structure & Gantt chart for providing time frames and stages..........7
TASK 2............................................................................................................................................9
P 4. Small scale research by taking use of quantitative and qualitative research methodologies
................................................................................................................................................9
TASK 3.........................................................................................................................................11
P 5. Analysation of research and data using appropriate tools and techniques....................11
P 6. Recommendation for the project..................................................................................15
TASK 4..........................................................................................................................................16
P 7. Self reflection................................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
LOGBOOK....................................................................................................................................18

INTRODUCTION
The world is now become totally digitalised since each and every thing is connected with
modern technologies. Here in, newer media methodologies and electronic tools has been utilised
for completing different types of works whether it is official or personal. Thus, it can be said that
, digital technology has become soul of corporate world and providing easiest way to accomplish
all aims and objectives of companies (Westerman, Bonnet and McAfee, 2014). The motive of
this project to analyse the effects of digital techniques and find out how it is contributing in
growth as well as innovation of small businesses. The present report is based on Ensoft Ltd. It is
a United Kingdom based software firm which is consisting of approx. seventy engineers. They
all are experts in developing each features or prospects of networking software. They are
working with main merchandise vendors of US in order to cater solutions associated with
software for the routers which is used to run both network of larger companies and internet as
well. This venture is private in nature and are doing best in their field. As a fruitful result, they
are earning high sum of profits as are making yearly turnover of around 10 million pounds.
TASK 1
P 1. Project aims and objectives for selected topic
The globe now converted into field of battle wherein all entrepreneurs are wishing to
occupy primal position in existing marketplace by garbing every golden opportunities. This is
considered as the key reason of increment in the competition. Ensoft has also been participated in
this race of rivalry and desires to acquire first place in the same (Wahyuni, 2012). For holding
powerful positioning in market, they need to perform certain alteration in their day to day
organisational work. For example, they can modify the current scenario of different divisions
such as management of administration, human resource management, manufacturing,
communication, storage and distribution and many more. These modifications can be done by
introducing as well as applying digital technologies in various sectors.
Cloud technology would be introduced in the department of administration by venture
since this helps in sharing, out-letting & filing crucial data over internet. This will support in
managing and controlling past as well as present facts and figures in impressive style. On the
other hand, several apps of social media like Twitter, Facebook, You tube, Instagram, email, etc.
would be utilised in sector of communication since this is allowing Ensoft venture in connecting,
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transmitting, collaborating & building relations on an international level. By this way, they could
easily connect with their work forces and users. The real beauty is that it incurs lower cost and
less time as well. Besides this, field of HRM can also be improved by enforcing advanced
strategies. For instance, employers can hire workers by taking their interviews on online modes
via video calling (Wilson, 2014). Hence, it will save great amount of funds and time period
which got consumed in travelling here and there in the search of skilled personnels. In addition
to such mentioned tools, some other conceptions which can be presented by given company are
artificial intelligence, Internet of Things, Big data analytics, etc. By doing so, they could seek
attention of large number of civilians towards their company; thereby can come under one of the
most famed brand of UK.
Topic : “The impact of digital technology supporting small business growth and innovation”
Back ground of the study :
The current project is being formulated by concentrating on advancement in technology
and its influence on the development of small and medium business enterprises. It has been
observed that modern tool and techniques has been revolutionising the means of carrying out
commercial activities. In previous years, such types of facilities were not available and due to
that organisations were using conventional models of businesses for attaining their goals and
aims. Thus, they were not capable of generating more income at that time even by doing hard
work in terms of mental as well as physical level (Peters, Howard and Sharp, 2012). On the
other hand, with the utilisation of advanced mobile techniques, now corporations are gaining so
many chances or possibilities of acquiring large amount of wealth according to their wish. At the
same time, this help in enabling current goods and services more beneficial and also aids in
manufacturing new innovational based products. This in turn supporting companies in increasing
their divers portfolios of merchandises.
Aims : “The impact of digital technology supporting small business growth and innovation”
Objectives : By considering the requirements and needs of Ensoft enterprise, some of the key
objectives are designed which is stated as follows :
 To determine the influence of advanced technology on performance of a small firm
named as Ensoft ltd.
 To identify the importance of digital techniques in growing productivity and profitability.
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P 2. Project management plan covering different prospects
This section is very important since it is covering overall facets like time,
communication, costing, scope, quality, risks and resources which is vital for implementing the
newer plan of action liked with the modern technologies. Ensoft ltd. needs to consider this and
apply the same in order to attain their target of introducing digital tools in business. Eminent
concepts of this scheme can be better understand by following points :
 Scope of project : This report is having a greater scope since it would assist corporation
in understanding about the importance of digitalised techniques. As Ensoft is a
networking based firm which is dealing with giving software solutions linking with
routers, it is proved to be very advantageous for them (Lakatos, 2014). Additionally, their
development is completely grounded on Ensoft’s renowned EnQuality improvement
method. This is an conceptualisation which is embracing the innovation of their workers
and also offering them a model of collaboration that helps its team working. Thus, it can
be said that concept of digitalisation is closely linked with their culture or tradition, so
scoping of this project is very good and support them in generating large sum of
profitability.
 Cost : This term is focusing on financial requirement of enterprise. Since venture has to
enforce certain modern techniques and tools in their business actions, they require huge
sum of money. Artificial intelligence and Big data analytics could be used by Ensoft ltd
in the sector of production for increasing their productivity and for driving innovation
well as. They can create newer and unique thoughts from utilising such systems and as a
good result, they would become successful in attracting large number of users towards
their deliverables (Meredith and Mantel Jr, 2011). In addition to this, for storing and
distributing information, they could also take use of ' The Internet of Things' and different
integrating systems. This will aid them in transferring as well as keeping data on clouds
for long time period. Again it is noted that such information will be remain safe and
secure & can be accessed by any individual from any place where there is found the
accessibility of internet. Apart from this, so many techniques are available that can be
applied by Ensoft in their organisation which is explained in this assignment. All of such
implementation would charge high sum of revenue. A rough figure is determined that is
approx. 100 Billion Euro for executing the same.
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 Quality control : Controlling of quality is very necessary for every firm as clients wish to
pay happily even more money for better quality products and services. Therefore,
engineers of Ensoft have to focus more on producing upper - class merchandises instead
of increasing their productivity. This could be done by manufacturing goods or delivering
services as per the demands or wish of citizens (Hwang and Lim, 2012). For knowing
about their requirements, company should conduct a survey and ask common people for
their feedbacks. From performing the similar, they would collect views and opinions of
possible clients and thus become able to develop and cater services in accordance to their
request. This will automatically help in enhancing their selling rate and earning more
income. In addition to this, supervisors of Ensoft should arrange some special
machineries for checking the quality after designing any product. At the same time, they
need to monitor each and every chore of their personnels and should ensure that work is
going on right direction. All these activities may aid them in improving the level of
overall attributes of merchandises.
 Time : For accomplishing work if enforcing each of above discussed modernised
systems, specific time frame has to be decided by firm so that delay would not occur in
doping so. This may take around five months.
 Communication : Company should also try to communicate in better ways so that
important messages can be conveyed to all members within corporation in very short
time frame. By doing this, Ensoft can take use of social media tools like Face book,
What's app, Twitter, You tube, etc. and many mobile technologies. It has been seen that
such modern instruments is being utilised by each person in United Kingdom
(Hirshkowitz and et. al., 2015). Thus, it is more easier to employ these applications since
there is no need to invest high amount of wealth for that and every one could be
connected to one another in effective manner. Apart from this, firm would also close
closer to their consumers by posting their updates on those social media sites. Hence, it is
also acting as a promotional tool for venture where by they could send messages about its
newer innovation and services. By this way, awareness is being increased amongst people
and they now are capable for choosing better options as per their budgets.
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 Risk : Numerous of risky factors comes in the way of implementation of different
modernised systems. Such risks requires to be analysed before and should be handled
properly so that no conflicts or difficulties will emerges in upcoming days.
 Resources : Managers of Ensoft ltd. ought to concentrate on arranging different resources
so that work can be started in appropriate manner. Main assets that needs to be arranged
are man power, revenues or funding, technological resource, etc. These should be
collected in adequate amount so that workers do not feel any kind of pressure and also
not comprise with quality of deliverables while manufacturing services and goods.
P 3. Work break down structure & Gantt chart for providing time frames and stages
This is very important to design proper Gantt chart as well as work break down frame as
it helps in allocating proper timing for every task. It provides an idea to researcher about the
execution of overall work so that all chores can be completed before expected time. Suitable
Gantt chart is presented below along with its explanation : Aims and objectives : It is is the first and foremost work of investigator as after deciding
this, next chores are being carried on the basis of this. This will consume around seven
days. Project management plan : Afterwards, researcher attempt to build proper plans
associated with management of project. Such scheme covers all the aspects like timing,
costing, maintenance of quality, communication, risk elimination, resources assessment
and many more. Thus, it would take more time and might be completed within ten days
(Geraldi and Lechter, 2012). Data collection : For constructing the whole project, it is very essential to gather relevant
facts & figures which could be collected by taking assistance of qualitative and
quantitative research methodology. It would be accomplished in approx. 10 days. Primary data sources : For assembling information, research team may take help of
primary data assets such as feedbacks of common people, surveys which is being
conducted in local regions, questionnaires, etc. are some of the main primary sources that
could be utilized at the time of aggregating info. This will consume around 8 days. Analysation of data : After gathering essential information, the next job of investigator is
to analyse or evaluate all those facts which will take approx. seven days.
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 Conclusion and recommendations : The final work of researcher is to provide good
conclusion as well as suggestion to the organisation after going through whole project, so
that they can apply the same in their business activities (Fleming and Koppelman, 2016).
This chore might be completed within three days.
 Submission of project : The last step is to do submission of report which may take
roughly two days only.
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TASK 2
P 4. Small scale research by taking use of quantitative and qualitative research methodologies
For accumulating important data and figures in relation to the theme of projects, team of
research ought to use accurate methodologies for doing investigation. The main technique of
collecting such information and facts are describes as follows : Qualitative research : This mode of inquiry can be applied for determining about the
opinions and thoughts of ordinary citizens. For doing the similar ; Researcher can take
help of surveys and promote persons available at that place to fill up the sheet of
questionnaires. Apart from that, Interviews may also be conducted of the individuals who
are working in Ensoft and their potential clients for getting familiar about their
personalized idea on the topic of research (Denzin and Lincoln, 2011). Almost all of the
quester or investigator are implementing this methodology for acquiring profound and
aggravated knowledge about the current topic. Thence, it could be stated that, this
process aids in knowing about the behaviours as well as psychology of common people
regrading the theme of assignment. Quantitative research : It is considered as another method of assembling data which are
present in numerical format since it assist group of researcher in making right judgement
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regarding operation of business actions. This is entirely contrasting from above explained
methodology because here - in information is being aggregated from wider size of
sample. Primary research : Furthermore, investigation can be carried out by employing sources
of primary research. It is notable that this technique may be use both quantitative &
qualitative research methodology. Questionnaires, Surveys, Feedbacks, etc. are treated as
few primary sources of data that could be utilised during collecting relevant infos.
 Secondary research : By applying this procedure, research worker will easily integrate as
well as collect both ancient and existing contents in context to the core subject of this
report. Webpages of assorted journals, libraries, books, government, census and many
more are considered as key sources that might be enforce in the work of investigation for
discovering necessary cognition of their interestingness (Broekx and et. al., 2011). This is
also treated as one of the the faster medium of aggregating information since with the
assistance of it, research 's group just have to find out an authenticated source from where
they could roll up data as per their need.
It is to be noted that method of Qualitative research is being enforced or executed in this
projection for getting applicable realism and concepts. Questionnaire is formulated below for
gatherings information from expected consumers as well as staff members. Herein taken sample
size is 20. The formatting of questionnaire is represented as follows :
Questionnaire
Name : ------------------------------------------------------------------------------------------
Age : ---------------------------------------------------------------------------------------------
Gender : ------------------------------------------------------------------------------------------
1. Would advancement in technology assist in preparing merchandises or services in less period
of time ?
 Yes
 No
2. Do you examined the effect of digital technology in small sized venture named as Ensoft ltd ?
 Yes
 No
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3. Which of the division is needed to be altered by implementing contemporary techniques
within Ensoft ltd ?
 Accounting
 Production department
 Human resource department
4. What type of system can be applied or used for the intent of keeping as well as stocking
relevant data of the company ?
 The Internet of Things
 Hard disks
 Cloud technology
5. Which form of modern technique is necessary for communicating important messages among
workers and users as well ?
 Mobile technology
 Social media
6. Which digitalised application would aid Ensoft in designing innovational commodities and
services ?
 Big data analytics
 Artificial intelligence
TASK 3
P 5. Analysation of research and data using appropriate tools and techniques
Theme 1 : Assistance of advanced technologies in manufacturing goods or services in
minimum time period
1. Would advancement in technology assist in
preparing merchandises or services in less
period of time ?
Frequency
Yes 15
No 5
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Yes No
0
2
4
6
8
10
12
14
16 15
5
Column G
Interpretation : From above based graph, it can said that 15 respondents are saying that
advanced techniques aids in manufacturing products and services in minimum time period. On
the other hand, 5 person are against this thought.
Theme 2 : Impact of digitalisation on the growth of small sized firm
2. Do you examined the effect of digital
technology in small sized venture named as
Ensoft ltd ?
Frequency
Yes 16
No 4
Yes No
0
2
4
6
8
10
12
14
16
18
16
4
Column G
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