Analyzing Digital Technology's Impact on Small Business Growth Project

This project investigates the impact of digital technology on small business growth, focusing on Ryder Architecture as a case study. The project begins with an introduction outlining aims, objectives, and research questions. A project management plan is established, covering cost, scope, time, quality, communication, risk, and resources. A Work Breakdown Structure (WBS) and Gantt chart are included to visualize the project timeline. The research employs both quantitative and qualitative methods, including a questionnaire. Data analysis and interpretation are performed to draw conclusions and recommendations. The project explores the interrelationship between digital technology and business growth, suggesting ways to improve digital technology's performance. The findings highlight the importance of digital tools like websites, social media, and online payment systems in promoting business objectives and growth. The project underscores the significance of digital technology in enhancing business performance and achieving strategic goals.

Managing a Successful
Business Project

Table of Contents
TITLE: IMPACT OF DIGITAL TECHNOLOGY ON SMALL BUSINESS GROWTH..............1
TASK 1............................................................................................................................................1
P1 Aims and objectives of the project.........................................................................................1
P2 Project management plan with cover cost, scope, time, quality, communication, risk and
resources......................................................................................................................................2
P3 WBS and Gantt chart with time frame ..................................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research with quantitative and qualitative research methods.............................6
TASK 3..........................................................................................................................................14
P5 Research and data using with appropriate tools and techniques..........................................14
P6 Recommendation and conclusion........................................................................................15
P7 Values for undertaking research and meet with objectives.................................................17
REFERENCES..............................................................................................................................18

TITLE: IMPACT OF DIGITAL TECHNOLOGY ON SMALL BUSINESS
GROWTH
TASK 1
P1 Aims and objectives of the project
Background of the research
In order to implement creative results and outcomes, digital technology helps to carry
different important functions and operations. In the way, successful results will be increasing and
outcomes as well for the small business with tools and techniques (Weill and Woerner, 2015). It
helps to increase profits and revenue in systematic manner. Different elements of the chosen
organisation has been carried that increase performance of the business. Competitive advantages
also gain which increase efficiency of the business in creative manner. Internet is the major
element that increasing creative advantages in the company. There are several integrated
marketing tools are implemented that increasing profits and revenue of the enterprise in positive
aspects (Lin and Atkin, 2014). Hence, operations are successfully operated to develop more
systematic activities at workplace. Furthermore, every business requires make changes in their
activities so that they can easily integrate to attain economic values and outcomes. Marketing
tools play an important part to consider results at workplace.
Rationale of the study
In order to focus on the present report, Ryder Architecture business has been selected for
improving their quality and performance. Hence, design also considered create effectiveness and
improve business results in positive manner. In different areas of the world, objectives and goals
of the company determines that enhance future performance and expansion as well. Therefore,
advance technology helps to meet with the targets in systematic manner. Main aim of the present
study is to focus on the impact of digital technology which makes high growth for developing
functions and operations (Kinash, Knight and McLean, 2015). Therefore, aims and objectives
have been prepared.
Aims and objectives
Aim: “To identify impact of digital technology on small business growth – A Case Study on
Ryder Architecture.”
Objectives
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 To assess the concept of digital technology in order to make growth of small business.
 To identify factors to make growth to attain aims and objectives.
 To demonstrate interrelationship between digital technology and growth of small
business.
 To recommend ways through which performance of digital technology will be improved.
Research questions
 What is the concept of digital technology in order to make growth of small business?
 What are the factors to make growth to attain aims and objectives?
 How digital technology and growth of small business interrelated with each other?
 What are the ways recommends improve digital technology in the business?
P2 Project management plan with cover cost, scope, time, quality, communication, risk and
resources
2

Task Name Duration Start Finish Predecessors
Research Project
Planning
Finding of the topic 3 days Thu 1/25/18 Thu 1/25/18
Statements of problems 1 day 1
Time frame and
allocation of resources 2 days Tue 1/9/18 Thu 1/11/18 2
Implementation Wed 1/10/18 Wed 1/10/18
Literature review 5 days Thu 1/11/18 Fri 1/12/18 3
Selection of correct
research methodologies 1 day 4
Data analysis and
interpretation 2 days Fri 1/12/18 Thu 1/18/18 5
Evaluation of results and
outcomes 2 days Sat 1/13/18 Sat 1/13/18 5
Project closer Sun 1/14/18 Mon 1/15/18
Giving conclusion and
recommendation 1 day Mon 1/15/18 Tue 1/16/18 6
Results of documentation 1 day Tue 1/16/18 Fri 1/19/18 7
In Ryder Architecture, effectiveness will be developed in systematic way through
different elements and activities. With this regard, research will be developed as per the business
requirement to concentrate on the time frame. Therefore, they are able to accomplish task and
activities to meet with aims and objectives (Marion, Meyer and Barczak, 2015). Following are
certain elements implemented that are developed to meet with aims and objectives:
 Cost: In the present study, different activities have been implemented to perform targets
and goals. Therefore, researcher will easily meet with aims and objectives in systematic
manner. With this regard, researcher requires £480. Therefore, cost will be determined on
each activity to perform goals and objectives (Simanowski, Schäfer and Gendolla, 2015).
 Risk: Further, researcher also has risk because there is limit of time and cost. In addition
to this, they are also facing risk to collect the data from participants’ views and outcomes.
In order to ascertain systematic work performances, relevant information needed to
perform several activities. Hence, it is not easy to get positive outcomes at workplace.
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 Scope: In order to gain systematic research, there is wide scope to implement digital
technology (Karimi and Walter, 2015). Therefore, aims and objectives help to enhance
profits and revenue in systematic manner at workplace.
 Resources: With respect to carry out the extensive research program, it has been seen
that aims and objectives will be accomplished in desired manner. Primary and secondary
information will be implemented that helps to increasing systematic process at
workplace. Hence, researcher able to undertake their aims and objectives easily.
 Quality: Quality is the systematic process which is useful to increase results and
performance at workplace (Robinson, Cotten and Stern, 2015). In this regard, relevant
information will be gathered to attain desired results. Hence, the organisation will be
meet their systematic process to attain their targets.
P3 WBS and Gantt chart with time frame
Illustration 1: Work break down structure
4

Illustration 2: Gantt chart
5

Illustration 3: Network planning
TASK 2
P4 Small scale research with quantitative and qualitative research methods
With respect to gather relevant information, there are several elements exist in which
several kinds of data will be gathered to accomplish desired aims and objectives. It helps to
develop systematic plan and activities through researcher will able to get effective information.
In this context, different secondary sources are also implemented that helps to conduct
systematic survey at workplace (Roggeveen, Nordfält and Grewal, 2016). For example, articles,
newspaper, journals, books, etc. In this context, present study is based on the primary data that
are taken from questionnaire design. In addition to this, for secondary information, researcher
use different sources that helps to gather relevant information towards the business project.
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Questionnaire
Name:
Age:
Gender:
1. Do you think that company provide valid information on their website?
 Yes
 No
 Can't say
2. Which is the main and effective source to gather information at Ryder Architecture?
 Integration of the social media
 Customised website
 Online payment
 Online forms for collecting customer information
 All the above
3. From the above, which strategy is mainly used to promote aims and objectives of the
research?
 Paid research
 Printing advertisement
 Social media
 Other media
4. Do you think that Ryder Architecture has effective use to digital technology?
 Yes
 No
 Can't say
5. How do you agree with activities and task of the selected business?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
6. Which is the main element you want to implement in the selected business for increasing
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effectiveness?
 Reduce cost of operations
 Enhance ability to respond customer and supplier requirement
 Improve goods and service quality
 All the above
7. Ryder Architecture need to implement activities of digital technology to organise different
activities and task?
 Yes
 No
 Can't say
Theme 1 Ryder Architecture provide valid information on their website
Do you think that company provide valid
information on their website? Frequency
Yes 19
No 1
Cannot say 0
8
19
1
Yes
No
Cannot say

Interpretation: From the above graph, it can be interpret that there are 19 respondents stated
that Ryder provide useful information towards their products and services. Hence, it is useful to
them to know about the systematic work performance at workplace. It is the best way to
concentrate on the activities that are needed and perform different aims and objectives in the
market. Furthermore, there are 1 respondents said that company unable to provide useful
information towards the aims and objectives.
Theme 2 All activities helps to create growth in the small business
Which is the main and effective source to
gather information at Ryder Architecture? Frequency
Integration of the social media 0
Customised website 0
Online payment 1
Online forms for collecting customer
information 1
All the above 18
Interpretation: In respect to carry the above graph, it could be interpret that there are 18
respondents said that Ryder need to implement all activities through they are able to promote
systematic results at workplace. In this respect, 1 person stated that online forms are important
perspective that helps to attract customers at workplace. Remaining 1 person said that online
payment is useful element to concentrate on the different activities of the Ryder.
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1 118
Integration of the
social media
Customised
website
Online payment
Online forms for
collecting
customer
information
All the above