Continental Consulting: Digital Technology Impact on Business Growth

This report analyzes the impact of digital technology on small business growth and innovation, focusing on Continental Consulting Limited. It explores the project's aims and objectives, emphasizing the role of digital technology in enhancing productivity and customer engagement. The report details a project management plan, including scope, time, cost, quality, and risk management. It includes a work breakdown structure and Gantt chart to visualize project activities. Furthermore, the report discusses qualitative and quantitative research methods used for data collection, including primary and secondary data sources. The findings highlight the significance of social media and mobile technology in cost-effective marketing and improving overall business operations.

Managing Successful
Business Projects

INTRODUCTION
According to the current market, concept of digital technology play important role in
developing as well enhancing overall productivity level of the business. As number of people use
digital technologies in their life to done day to day activities (Prajogo, 2016). Along with this,
digital technology consider as an marketing tool which helps business organization to enhance
efficiency level of the firm by producing and delivering quality products and services to its
customers. Current report is based on Continental Consulting Limited, is consultancy and
research company in which they provide business re-engineering to small business with the
purpose of improving their performance level at market place. Project aims and objectives are
discussed in this report which contribute in drawing a valid result. Project management plan also
mentioned which cover various things such as cost, quality, communication and many more to
make an successful project. In addition of this, Gantt chart and work breakdown structure is also
provide briefly. At last, effective tools and techniques are also mentioned here which helps in
collecting relevant data.
TASK 1
P1 Project aims and objectives
Digital technology is considered as an effective medium for companies in order to
communicate with customers. This will assist firms in getting into touch with maximum number
of people through digital media which will result in increase customer's base of business
organization. In addition of this, for attaining success in another areas, company have to form
and implement appropriate strategies which provide support to company to raise their
productiveness. Mainly it provides guidance to manager while implementing project activities.
Along with this, project includes all the activities to make an effective research which help in
drawing valid conclusion. As digital technologies contribute in business by saving cost and time
as well because it considered as a tool through which firm established their positive brand image
in the market. As per scenario, Continental Consulting Limited is a consultancy firm which
operate their activities at small scale but is not able to serve contemporary requirements of
customers (What Is Social Media Marketing?, 2018). As it provide consultancy services to small
companies to make their image competitive in market place. By using concept of digital
technology, company easily raise their profitability level by delivering quality services to larger
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number of customers. In this context, social media also refer to the combination of online
communication channel through which firm interact with their customers and give them
applicable information towards the company products and services.
Topic: Impact of digital technology supporting small business growth and innovation.
Background of project:
Digital technology is beneficial for each and every business organization as it help in
enhancing overall performance of the company by producing quality products and services. It
provide number of opportunities to firm for attracting larger number of customers towards its
products and services (Hossain and Kauranen, 2016). In this context, the main aim of
undertaking this project is to evaluate the impact of social media and mobile technology within
the business organization to increase the profitability level. In addition of this, digital
transformation also contribute in improving the profitability level of an organization by
implementing effective and advanced technologies. In this social media and mobile technology
consider as an important tool as it help in connecting with number of people. As Continental
Consulting Limited use various social media tools such as Facebook, LinkedIn, Twitter and so
on. All these are contribute in making people aware about products and services of the firm. Both
mobile technology and social media highly contribute in enhancing brand image of the company.
In this the main purpose of this project is to evaluate the impact of digital technology in
enhancing the growth of business organization.
Aim: To evaluate the impact of social media and mobile technology supporting business growth
and innovation. A case study on Continental Consulting Limited.
Objectives
 To measure the impact of social media tools as an approach of cost effective marketing.
 To assess the major importance of mobile technology and social media in enhancing
productivity and profitability level of the firm.
 To identify the importance of upgrading business operations with digital technology.
Questions
 How to measure the impact of social media tools within the business organization as an
approach of cost effective marketing?
 How to assess the major importance of mobile technology and social media to enhance
productivity and profitability level of the firm?
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 How to identify the importance of upgrading business operations with digital technology?
P2 Project management plan
Project management plan is consider as a formal document which used by the manager to
manage all the project activities in appropriate manner. It assist in preparing, coordinating,
integrating entire activities of the project. For attaining positive outcomes, manager have to
implement before performing any kind of project activities (Cesaroni and Consoli, 2015). As it
directly contribute in reducing the chances of arising issues and obstacles. Mainly it includes
time, cost, scope, communication and risk management to evaluate project activities effectively.
This will help business organization to enhance their productivity level of the firm at market
place by executing entire project activities.. Along with this, manager also responsible for
developing an effective plan for executing project activities in an appropriate time frame. This
will contribute in making project successful. In this there are some different factors which
considered in project management plan for attaining positive outcomes are as follows:
Scope of project: Under project management, scope define the task and activities that
cover in project to make it successful. As scope of the project is high because concept of digital
technology provide support to business organization to enhance their productivity level by
providing quality services.
Time: Proper time is one of the important aspect for project manager at the time of
executing project activities. For attaining positive outcome, project manager should set all the
activities as per adequate time frame. With the help of this, activities of the project easily
complete in set time span. It also provide support to staff members to attain set goals and
objectives of the firm.
Cost: It is also an effective factor which help in implementing the project activities in
appropriate manner. Thus, it is important responsibility of project manager to arrange and keep
adequate funds for carry out project activities. With the help of this, firm can make their process
effective and smooth as well. In addition of this, company needs to make an effective budget for
determining the actual expenses of the firm which spend at the time of project activities. It help
in reducing the unnecessary cost of the project.
Cost budget on social media and
mobile technology
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Particulars Amount
Initial investment 150000
Expenses:
Research and developmental activities 20500
Operational expenses 15600
Cost to IT experts 21000
Maintenance 15400
Licensing fee 5000
Closing value 72500
Quality: For attaining success in market place, project manager needs to manage entire
activities effectively and also keep quality in mind (Martinez-Conesa, Soto-Acosta and
Carayannis, 2017). This will help in rising the quality of the products and services. In context of
Continental Consulting Limited, as a small business company should focus on their quality
products and services in order to attain higher profitability. This will contribute in enhancing the
chances of grabbing customers attention and at the same time also also make strong customer
base.
Risk: Every business organization includes risk whether it is small or large. Thus, it is
important duty of manager to effectively understand to manage project activities. In this context,
project manager needs to evaluate effective methods for executing task in systematic manner
(Jones, Borgman and Ulusoy, 2015). For this company use digital technologies within their
activities with the purpose of attaining set goals and objectives without any kind of issues and
obstacles. This will also contribute in minimising the chances of arising risk factors and at the
same tie also attain desirable results. For example, technologies are continuously change which
directly affect the entire process of the company. If technology change while implementing the
project activities than its increase risk towards the completion of the task and project as well.
Along with this, when two mind and people are work together that conflicts are easily arise
because both are share their different views and ways to complete the project. This is the major
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risk that faced by me as a project manager. Due to arising conflicts among person, completion of
the task is also take more time
Communication: For attaining positive results, project manager have to use effective
communication channel through which they provide relevant information to workers in order to
solve their issues and queries. In this context, manager of the company responsible for
communicate with their staff members so that they effectively complete entire task in an
appropriate frame. For example, manager of the company use mobile technology like email to
communicate with their customers and workers. With the help of this, they can easily provide
them relevant information about company and its offerings. In addition of this, project manager
conduct meeting to communicate with their workers and team members. With the assistance of
this, they can easily share their views and opinion with each other. This is the best way to
communicate while project period.
P3 Work breakdown structure and a Gantt Chart
Gantt chart and work break down structure both are important for business organization
to complete entire activities of the project. With the help of this, company can easily attain set
goals and objectives in an appropriate frame. In this context, project manager needs to determine
all clear goals and objectives to make successful project.
Work breakdown structure: It is also an effective way to break the large project in sub-
subject. This will help in managing the whole project in appropriate way. In addition of this, it
also contribute in completing task project activities in given time frame. In context of
Continental Consulting Limited, they provide better consultancy services to small business
organization with the purpose of operating their operational activities in systematic way.
Gantt chart: In this all the activities are divided in small parts with its allotted time as
well. Mainly is represent in graphical way through which all the activities should be completed
on appropriate time frame. Along with this, it also shows towards the time, resources, progress
which are contribute in completing the project (Mazzucato, 2015). As it is more useful for
planning project to execute entire task. It consider begin and complete date of the project to
evaluate the critical path. With the help of this company reduce the negative efforts by selecting
right activities in most effective manner.
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TASK 2
P4 Small scale research by applying qualitative and quantitative research methods
For conducting research, investigator have to use effective methods to collect as well as
gather relevant data towards the research topic. With the help of this, researcher take final
decision in most effective manner. For this there are some different type of research method are
as follows:
Qualitative: It is one of the effective method for carry out the research by obtaining data
and information by open- ended communication (Le Bas, Mothe and Nguyen-Thi, 2015). This
will assist in determining the issues. As it also depend on chosen respondents.
Quantitative: It is also an effective method which relate with numerical and statical
analysis to gather information in effective manner. It is includes questionnaire, survey and many
more to collect data towards the research topic.
Along with this, there are two type of sources which help in collecting relevant data
mentioned in below:
Primary: It is one of the important type of data collection through which researcher
collect data which is totally fresh and never use before. For this investigator use questionnaire,
observation, survey and so on. With the help of this project manager gather information by
understanding customers views and opinion in relation to research project. In context of
Continental Consulting Limited, investigator prepare questionnaire with the purpose of gathering
data and information. In this they select 40 respondents.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact details:
Address:
Q1) Is mobile technology and social media is beneficial for business organisation to
enhance their productivity level?
a) Yes
b) No
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Q2) What kind of benefits of using social media tools in Continental Consulting Limited?
a) Increase revenue of the firm
b) Enhance brand image
c) Invite larger number of customers
Q3) What type of social media tools used by the company to connect with their customers?
a) Facebook
b) Twitter
c) Instagram
Q4) Is mobile technology provide support to customers to get information towards the
company products?
a) Yes
b) No
Q5) What are the major impact of mobile technology on business organization?
a) Increase customers satisfaction
b) Enhance collaboration
c) Effective marketing strategies
Q6) What kind of issues and challenges faced by the company while using social media?
a) Improper time
b) Developing marketing strategy
Q7) Is social media help Continental Consulting Limited to attain competitive advantage
in market place?
a) Yes
b) No
Q8) Is social media and mobile technology help in enhancing the market share of the
company?
a) Yes
b) No
Q9) Is both social media and mobile technology work as an marketing tool within the
Continental Consulting Limited?
a) Yes
b) No
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Q10) Any recommendation for Continental Consulting Limited to improve their brand
image?
Secondary: It is also an effective method for gathering data and information from
various resources such as books, articles, internet and many more. As these type of data already
used by another researchers.
TASK 3
P5 Analyse research and data using appropriate tools and techniques
For analysing research, investigator use thematic analysis in order to evaluate the
collected data. In this researcher select 40 respondents to understand their views and opinion.
Theme 1: Mobile technology and social media is beneficial for business organisation to
enhance their productivity level.
Q1) Is mobile technology and social media is beneficial for
business organisation to enhance their productivity level?
Frequency
a) Yes 35
b) No 5
9
a) Yes b) No
0
5
10
15
20
25
30
35
35
5
Column B

Interpretation: As per this given graph, it can be said that social media and mobile technology
prove beneficial for Continental Consulting Group for enhancing its productivity level and at the
same time also generate higher profitability as well. In this context, 35 people are said that both
mobile and social media contribute in attaining success at market place.
Theme 2: Main benefits of using social media tools in Continental Consulting Limited.
Q2) What kind of benefits of using social media tools in
Continental Consulting Limited?
Frequency
a) Increase revenue of the firm 15
b) Enhance brand image 15
c) Invite larger number of customers 10
Interpretation: From the above graph it can be evaluated that social media is an effective tool
which help in increasing revenue of the company as compare to its rivals. In this context, 15
respondents are said that social media contribute in increasing their profitability level. On the
other side, 15 answering are give their views and opinion that social media helps in enhancing
10
a) Increase revenue of the firm
b) Enhance brand image
c) Invite larger number of customers
0
2
4
6
8
10
12
14
16
Column B