Managing a Successful Business Project: Hare & Bone Report

This report analyzes a business project focused on the impact of digital technology adoption on the business operations of Hare & Bone. The project's rationale is to understand how digital technology can help the company capture a larger market share and compete effectively with rivals. The report includes a summary of qualitative data, which describes customer characteristics and behaviors, and quantitative data analysis, including financial performance metrics such as gross profit, net profit, and EBIT over three years. The analysis involves interpreting data from surveys indicating the positive impact of digital technology on business expansion and operational improvements. The recommendations emphasize the need for Hare & Bone to embrace digital technology to attract customers and improve staff performance. The report concludes that digital technology adoption is crucial for profitable outcomes, suggesting that management should carefully plan and implement digitalization in their business. Thank you.

Managing a Successful
Business Project

Rationale of project
The rationale of preparing this project is to know about the
benefits of adoption of digital technology on business
operations of Hare & Bone. It helps in capturing large
market share and gives tough competition with their
rivals.

Summary of qualitative data
Qualitative data refers to a descriptive information about
the characteristics, behaviour and attitude of customers
which cannot be measured in numerical terms.
Example:
 Feeling and emotions
 Gesture

Quantitative data analysis
Particulars 2014-15(M$) 2015-16(M$) 2016-17(M$)
gross profit 35 38 42
Net profit 26 31 29
EBIT 9 7 13

Continue...
gross profit Net profit EBIT
0
5
10
15
20
25
30
35
40
45
35
26
9
38
31
7
42
29
13
2014-15(M$)
2015-16(M$)
2016-17(M$)

Qualitative data analysis
Qualitative data refers to a descriptive information which can
be expressed in numerical terms.
Examples:
 Height
 Weight
 Number of respondents

Qualitative data analysis
THEME 1: Digital technology helpful in business expansion
Yes No
0
5
10
15
20
25
Frequency

Data analysis
Interpretation- On the basis of viewpoint of 25 people
among 40 that digital technology is helpful in expand
business in a better manner. But there are 15 people
which said that digitalisation is beneficial in enhancing
sales and make improvement in the manufacturing
process so to satisfy demands and needs of consumers in
a more effective manner.

Recommendations
Recommendations
After analysing information available above, it has been
clearly specified that Hare & Bone need to focus on
adopting digital technology which help them in attracting
large number of customers and achieve huge profits. In
addition with this, it also improves the performance level of
staff members through acquiring specific knowledge and
skills of working on using digital technology.

CONCLUSION
It has been concluded from the above project report that
adoption of Digital technology ensures Hare and Bone to
get profitable outcomes. The management need to first
consider all the aspects and accordingly make an effective
decision and plan regrading implementation of
digitalisation in business.

THANK YOU