Holiday Inn Express: Research on Digital Technology Adoption

This research project examines the implementation and impact of digital technology at Holiday Inn Express. The study utilizes thematic analysis to interpret primary data collected through surveys, presenting findings in tables and charts. Key themes include the hotel's use of digital technologies, the benefits derived, preferred technologies like smart room keys, training provided to employees, and the impact on productivity, profitability, and customer satisfaction. The analysis also explores how digital technology affects employee performance, reduces conflicts, and offers recommendations for improvement. Secondary data analysis supports the findings by highlighting the positive impact of digital technologies on revenue and organizational structure in the hotel industry. The research provides valuable insights into the effective integration of technology within the hospitality sector.

Research Project
P5 Communicate research outcomes

Primary data analysis
The primary data analysis is done by using thematic analysis. In this researcher
will interpret the collected data in themes by formulating tables and charts. This
will helps in providing brief understanding of the research aim and objectives

Theme 1: Holiday Inn Express uses latest
digital technologies at premises.
Is your organisation uses
latest digital technologies at
premises?
Frequency
Yes 14
No 5
Not Sure 1 Yes No Not Sure
0
2
4
6
8
10
12
14
14
5
1
Use of Digital Technology

Theme 2: Holiday Inn Express got benefited
by using digital technologies.
Is Holiday Inn Express got
benefited by using digital
technologies?
Frequency
Yes 16
No 2
Not Sure 2 Yes No Not Sure
0
2
4
6
8
10
12
14
16
16
2 2
Benefits by using digital technology

Theme 3: Smart Room Keys mostly prefer by
Hotel Holiday Inn Express.
What type of digital technology
mostly prefer by Hotel Holiday Inn
Express?
Frequency
Digital Conference facilities 4
Mobile Communication and
automation
3
Smart Room Keys 9
Cloud Services 4
20%
15%
45%
20%
Type of Digital Technology used
Digital Conference facilities
Mobile Communication and
automation
Smart Room Keys
Cloud Services

Theme 4: Adequate training is provided by the
management of Holiday Inn Express for using
digital technologies.
Is adequate training is provided
by the management of Holiday
Inn Express for using digital
technologies?
Frequency
Yes 12
No 6
Not Sure 2 Yes No Not Sure
0
2
4
6
8
10
12
14
12
6
2
Training provided to employees

Theme 5: The productivity and profitability of
the organisation got increases after using
digital technology in the organisation.
Is the productivity and
profitability of the organisation
got increases after using digital
technology in the organisation?
Frequency
Yes 13
No 3
Not Sure 4
Yes
No
Not Sure
0 2 4 6 8 10 12 14
13
3
4
Productivity and profitability increases

Theme 6: Digital technology positively impacts
on performance.
How implementation of digital
technology affects your
performance?
Frequency
Positively 10
Negatively 4
Neutral 6
10
4
6
Impact of digital technology on employees
Positively Negatively Neutral

Theme 7: The satisfaction of consumer
increases after using digital technologies.
Does the satisfaction of consumer
increases after using digital
technologies?
Frequency
Yes 12
No 5
Not Sure 3 Yes No Not Sure
0
2
4
6
8
10
12
12
5
3
Impact on customer satisfaction

Theme 8: Conflicts got reduced after using
digital technology in the organisation.
According to you what advantages
digital technologies provided to your
hotel?
Frequency
Increase in customer satisfaction 3
Increase in employee motivation 3
Reduction in conflicts 8
Increase in organisation status 6
3
3
8
6
Advantages of digital technology
Increase in customer satisfaction Increase in employee motivation
Reduction in conflicts Increase in organisation status

Theme 9: Invest more in the latest technology
will help in improving the use of digital
technology in Holiday Inn Express.
What are your recommendations of
improving the use of digital technology in
Holiday Inn Express?
Freque
ncy
More Training 4
Invest more in the latest technology 10
Update existing technology 1
No Recommendations 5 More Training Invest more in the
latest technology
Update existing
technology
No
Recommendations
0
1
2
3
4
5
6
7
8
9
10
4
10
1
5
Recommendations

Secondary data analysis
Researchers and scholars said that digital technology and systems helps the
hotel industry by increasing their revenue and formulating a robust structure
that guarantees their future success. In the era where technological advances are
rapidly increasing and many new integrated systems are available in the market
that helps the business organisations to reduce their efforts and time adequately.