Digital Technology's Influence on Hilton Hotel UK Operations

This report analyzes the implications of digital technology on the activities of Hilton Hotel UK. It begins with an introduction outlining the importance of digital technology in business operations, emphasizing its role in enhancing profitability and efficiency. The report is structured into three parts: Part 1 provides background information, defines key parameters such as cost, time, and quality, and includes a project breakdown structure, network diagram, and Gantt chart. Part 2 focuses on the research methodology employed. Part 3 delves into data analysis, utilizing appropriate tools and techniques, and offers recommendations for improving the firm's activities through digital technology. The report covers various aspects of project management, including resource allocation, risk management, and communication strategies, to provide a comprehensive assessment of digital technology's impact on the hotel's operations.

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Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1 ...........................................................................................................................................1
P1 Description on the background..............................................................................................1
P2 Define the cost, time, derivable and various quality perimeters with the help of effective
decision can be taken?.................................................................................................................2
P3 project breakdown structure, network diagram and Gantt chart............................................3
PART 2............................................................................................................................................5
P4 Research methodology...........................................................................................................5
PART 3............................................................................................................................................7
P5 Define on research and data with the use of appropriate tools and techniques. ...................7
P6 Address suitable recommendation in order to data analysis. .............................................13
P7 Reflection . ..........................................................................................................................14

Tittle- To Examine the implication of digital technology on the activities of business. A case
study on Hilton hotel UK.
INTRODUCTION
The activities of firm are need to be managed successfully in order to generate
profitability and productivity. Thus, there is need to have use of implementation of digital
technology. It is helpful in order to have systematic information and with the help of
technological advancement the firm is able to have expansion in the activities of firm (16
Advantages of Digital Technology, 2018). Due to this there can be smooth working in
operational activities of firm. It is very important to have timely information about the activities
of firm. Technological advancement will be helpful to promote innovation and this will bring
quality result to firm. The present assignment has covered the various kind of activities that helps
to carried out research in an effective manner. In addition to this data collection technique is
need to be used in order to conduct the reliable information so if there is any need than effective
step can be take towards it. The Hotel Hilton is taking various initiative to promote innovation in
the market with the help of using technological advancement. Thus, it is very helpful in order to
attract the large number of customer in the market.
PART 1
P1 Description on the background.
Background- The main aim in this relation is to gain maximum amount of profitability.
There is need to use of technological advancement on the operational function of enterprise and
they are able to provide high quality services to the customers. In order to earn regular amount of
profitability they need to put their major focus over the implementation of digital technology.
They need to understand the need and demand of customers. Hence, it can be said that digital
technology is very helpful in order to have systematic information about the bsuin
Aim:
To Examine the implication of digital technology on the activities of business. A case study on
Hilton hotel UK.
Objectives: To determine the business activities of hotel Hilton UK. To assess the use of digital technology used in Hotel Hilton UK. To evaluate the impact of digital technology on the working of Hotel Hilton UK.
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 To recommend ways to improve activities of firm with the use of digital technology at
Hotel Hilton.
P2 Define the cost, time, derivable and various quality perimeters with the help of effective
decision can be taken?
This all things are need to be determined effectively and it is helpful in relation to achieve
the goals and objective of firm. Thus, to achieve the desire objective it is very important to deal
with all kind of resources as are times, cost, quality etc. In order to deal with all kind of things
the researcher is need to analyses the positive outcome of all the things so that all things can be
conducted effectively. These are need to be defined in following manner as are-
Cost- In this Budget is need to be estimated in the planned manner. With the help of this
effective management plan can be drawn. The all resources are need to be identified in order to
carry out all the things in planned mode. This is helpful in order to construct the project
management plan. In order to make this whole process effective it is essential to take all
investigation and survey process so that all things can be carried out effectively.
In order to implement digital technology in hotel the firm has estimated the cost of 50£. It is
need to be decided so that effective action can be taken towards it. The estimated budget plan is
need to be drawn so that firm can have adequate amount of funds at the time when they need it.
Scope of study- The current project is constructed on the effects of digital technology. In
order to make whole process effective it is essential to identify the use of technological
advancement. The main object is to determine the implication of digitalisation over activities of
Hotel Hilton. With the help of technical equipment’s the operation process of Hilton can be
smooth and effective. By using technological advancement the firm is able to deal with the
innovation procedure. Through this it will become easy to accomplish growth and innovative
products of the firms.
Time- For project management it is important for the investigator to consider deadline of
each task. The proper time is need to be given to particular task so that desire objective in
relation to task can be achieved. In order to make this whole process effective there is need to
draw Gantt chart and network diagram. The research is need to be completed within duration of
36 days. With the help of this each task can have some specific deadline. By performing the task
in the timely manner, the firm is able to achieve the desire objectives. With the help of giving
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proper focus to activities and its deadline the organization is able to accomplish the desire
profitability in the given period.
Control over quality- under it is important to focus on quality of the project at the time
of starting it. With the help of this desire profitability can be achieved. By having the effective
survey the all things can be dine in improved manner. Hilton is implementing technological
advancement to provide assurance to customer's in terms to quality perspective. It is need to be
improvized so that it can become centre of attraction for all individuals.
Communication- In the present report the researcher is going to conduct the essential
information and it is mandatory to have good communication so that desire task can be achieved.
With the help of proper flow of communication the all things can be conducted in the effective
manner. Thus, researcher need to conduct all essential information through primary data on the
questionnaire basis. With help of implementation of technical advancement the firm is able to
improvize its communication along with other departments. With help of it, the firm can able to
perform their in coordinated manner.
Resources- The enterprise must have resources as capital, labour etc. with help of it, they
are able to perform their business function in well effective and supportive manner. Thus, it can
be said that this all kind of resources plays the essential role in order to framed each activities
effectively. This kind of activities will be helpful in relation to prepare effective project
management plan.
Risk management- It is need to be measured to analyse the performance of an
enterprise. The risk management plan is need to be drawn so that things can be maintained
effectively. To mitigate the risk it is important to consider some factors. By identifying the all
risk, the plan in relation to mitigation is need to be framed out so that all desire task can be
achieved.
P3 project breakdown structure, network diagram and Gantt chart.
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Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled
Technological impact on
Admiral insurance 5 days Mon 2/19/18 Fri 2/23/18
Auto
Scheduled Beginning phase 4 days Mon 2/26/18 Thu 3/1/18 1
Auto
Scheduled Aims and objectives 11 days Fri 3/2/18 Fri 3/16/18 2
Auto
Scheduled Risk oriented 5 days Fri 3/2/18 Thu 3/8/18 1,2
Auto
Scheduled Proper adequate results 4 days Mon 3/19/18 Thu 3/22/18 3
Auto
Scheduled
Effective communication
plan 5 days Fri 3/9/18 Thu 3/15/18 4
Auto
Scheduled Development phase 7 days Fri 3/23/18 Mon 4/2/18 5
Auto
Scheduled Operation plan 4 days Fri 3/23/18 Wed 3/28/18 4,5
Auto
Scheduled Identification of plans 5 days Fri 3/16/18 Thu 3/22/18 6
Auto
Scheduled
Procedure for mitigating
risk 2 days Tue 4/3/18 Wed 4/4/18 7
Auto
Scheduled Structure development 2.5 days Tue 4/3/18 Thu 4/5/18 6,7
Auto
Scheduled
Implementation &
Procedure 5 days Mon 2/19/18 Fri 2/23/18
Auto
Scheduled Requirement of funds 4 days Mon 2/26/18 Thu 3/1/18 1
Auto
Scheduled
Technical professional
person 11 days Fri 3/2/18 Fri 3/16/18 2
Auto
Scheduled Social media service 5 days Fri 3/2/18 Thu 3/8/18 1,2
Auto
Scheduled
Process of monitoring
and controlling 4 days Mon 3/19/18 Thu 3/22/18 3
Auto
Scheduled Monitoring 5 days Fri 3/9/18 Thu 3/15/18 4
Auto
Scheduled Reporting 7 days Fri 3/23/18 Mon 4/2/18 5
Auto
Scheduled Conferences 4 days Fri 3/23/18 Wed 3/28/18 4,5
Auto
Scheduled Risk identification 5 days Fri 3/16/18 Thu 3/22/18 6
Auto
Scheduled Investigation 2 days Tue 4/3/18 Wed 4/4/18 7
Auto Modifying strategy 2.5 days Tue 4/3/18 Thu 4/5/18 6,7
4

Scheduled
Auto
Scheduled Finish of assignment 5 days Mon 2/19/18 Fri 2/23/18
Auto
Scheduled Closure 4 days Mon 2/26/18 Thu 3/1/18 1
Auto
Scheduled Signing of documents 11 days Fri 3/2/18 Fri 3/16/18 2
5

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PART 2
P4 Research methodology
In this it can be sated that in order to conduct the smooth operation of firm, it is essential
to have planning, controlling, organising and directing activities in the effective manner so that
all process of business activities can be conducted effectively. It is one of the systematic
procedure with the help of which all things can be done effectively. Thus, it is inclusive of the
various process as are research approach, philosophies, data analysis so that systematic finding
can be done. In this way there are various kinds of activities which is need to be defined in the
following manner as are-
Research philosophies- it is one of the effective tool and with the help of this all
information can be collected. It is the kind of belief that all information is need to be gathered so
that firm can able to operate its business activities effectively. Thus, there are four kinds of
research philosophies as are pragmatism, positivism, realism and interpretivism. In order to
carry out the present research there will be use of digital technological equipment as this are
helpful in order to gain factual description about the report. In addition to this, with the help of
implementation of digital technology on the business activity of hotel Hilton. In this manner
interpretivism philosophies is need to be used so that elements of the study can be determine
effectively.
Research approach- it is encompasses the plan for procedure and in these activities is
need to be carried out effectively. Under this there are two kinds of approaches are given as are
deductive and inductive approach. Thus, it can be said that Deductive approach works as to
move from general to specific. In this it is also known as top down approach. This is one of the
generalized theory which works as to be narrowed down to be more specific. In order to carry
out the present there will be use of inductive approach. In addition to this, it can be said that
specific observation will be helpful in order to detecting the patterns and the regularities.
Research design- It is the design which provide information about the research and its
various components of study. Thus, it can be said that the research design are of many types as
are exploratory, descriptive, explanatory etc. in order to carry out the present study there will be
use of descriptive research design. This is the method which define three kinds of ways for
carrying out the process of research effectively. These as are case study, observation and survey.
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This design will be helpful in order to determine the implication of digital technology. It is one
of the effective method in order to determine significance of digital technology.
Data collection- On this stage there can be collection of important information. There are
two kinds of method in order to collect the information as are primary and secondary. In order to
carry out the present study there will be use of primary method. Under this there various ways in
order to collect primary data as are observations, interviews, surveys etc. Thus whole
information will be gather with the help of questionnaire and by asking the several questions
from employees of hotel.
Sampling – under this there are two kinds of methods as are probabilistic and non-
probabilistic. There are two kinds of methods are given as are qualitative and quantitative. The
probabilistic method will be useful in order to provide equal chance to population. The sample of
20 employees of hotel Hilton was to be selected with the use of sample random technique.
Data analysis- It is the step which is inclusive of the various things as are cleaning,
coding, transforming of data. In addition to this, data analysis can be conducted with help of
qualitative and quantitative. In qualitative approach, depth information can be accessed with help
of better interpretation. On the other hand qualitative approach will emphasize over
mathematical, numericals and statistical approach so that effective data can be gathered. In this
present research, researcher will make the use of qualitative technique's to get the depth
information about the implication of technological advancement in Hotel Hilton.
Ethical consideration- Ethics are norms for conducting distinguish between right and
wrong, it is need to be maintain to have confidentiality of information. Thus, participant are need
to be informed prior to providing information to nay other. Thus, unauthorised access to data is
need to be prevented.
PART 3
P5 Define on research and data with the use of appropriate tools and techniques.
Thematic analysis
Theme 1: The digital technology is helpful to maintain operational efficiencies.
1. Do you think that digital technologies are
helpful in order to managing operational
efficiencies of Hotel Hilton. Frequency %
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Yes 17 85.00%
No 2 10.00%
May be 1 5.00%
Total 20 100.00%
Interpretation- Digital is set of technologies which helps to raise performance of human. Thus,
it is essence of technological transformation. It is key which helps to improve operational
efficiencies. This work as enabling, improving and transforming business operations In this, total
number of respondents are 20. It was proposed that 12 said yes, 2 said no and 1 is not sure about
it.
Theme 2: In operational area digital technology is need to be implemented.
2. In which areas digital technology is need to
enforced. Frequency %
Operational department 12 60.00%
customer service 3 15.00%
Management 2 10.00%
Human resource department 3 15.00%
Total 20 100.00%
9
Yes No May be
0
2
4
6
8
10
12
14
16
18 17
2
1
Frequency

Interpretation- According to above graph it can be concluded that digital technology is need to be
implemented so that operational function of firm can be performed in well and effective manner.
It helps to transforms high value of product data. With help of implementation, the firm is able to
perform its function in expertise mode. In this, the total number of respondents are 20. Out of
which, 12 were in favour of operational department, 3 were in favour of customer service, 2 were
in favour of management and 3 relates to human resources management. Majority of respondents
said that technology is need to be implemented in operational area so that work can be conducted
effectively.
Theme 3: Technological advancement will be helpful to have quality services.
3. Do you think digital technology will be
helpful in order to bring qualified services. Frequency %
Yes 15 75.00%
No 4 20.00%
May be 1 5.00%
Total 20 100.00%
10
Operational department
customer service
Management
Human resource department
0 2 4 6 8 10 12 14
12
3
2
3
Frequency