Business Report: Analyzing Digital Technology's Impact at Holiday Inn

This report examines the implementation and impact of digital technology on Holiday Inn's business operations. The introduction highlights the need for businesses to adopt digital advancements to stay competitive and improve efficiency. Task 1 focuses on the aims and objectives of introducing digital technology, outlining the benefits such as cloud computing and improved communication, with the aim of modifying the usage of digital engineering. The background of the project discusses how digitalization can help record guest information, improve marketing, and enhance customer satisfaction. Task 2 delves into project management planning, including the nature of research, management risks, time management, scope, resources, communication, and quality control. Task 3 presents a work breakdown structure and Gantt chart to establish a time framework for project completion, emphasizing the importance of time management and the distribution of tasks. The report uses both primary and secondary data sources to analyze the effects of digitalization on Holiday Inn, with a focus on enhancing customer experience and operational efficiency. The report provides a comprehensive overview of how digital transformation can improve business outcomes in the hotel industry.

Managing Successful
Business

INTRODUCTION
All the businesses wants to achieve new growth so that they can beat their competitors
but they have to perform all the business activities in efficient manner. If they have to lead their
organisation towards the success it is necessary that they frame the plans and policies in proper
way that it yields positive outcomes. With the increase in the competitors as for a single product
there lots of brand who are selling the same thing so to make things creative and innovative it is
required that the organisation should bring new technologically advancement in their business.
Doing such thing attracts lots of customers and at the same time they also see rise in the
productivity because with this there has been efficiency in the work (Doherty, Ashurst and
Peppard, 2012). This all project determines the value of digital technologically for an
organisation like Holiday Inn which is part of the hotel industry. With the adoption of new
technology what advantages the hotel has gained through it. To make sure that all the changes
should be implemented properly it is the role of management to develop a plan through which all
the business activities can be carried out in proper manner.
TASK 1
P1. Aims and Objectives.
Business activities and operations has become a quite completed process so it has
becoming quite tough tasks to maintain the consent performance. To make sure that they carry
out their business operation for a longer period of time they should adopt digital technology and
thus increasing their life of business (Macintosh and Quattrone, 2010). The firms needs to
organise and use the resources in better manner so that they can attain the maximum profits
through delivering quality services to the consumer. Through bringing new subject reform in the
organization aids assistance them in management all the business operations in proper way. It
can be said that there are diverse welfare and benefits connected with the digitalisation and some
of them are the cloud computing (Zimmerman and Yahya, 2011). Through it the organisation can
store that data on online platform and they did not need to worry about the data loss and the
security. Apart from this, communication is the other advantage available with them as this has
made the communication quite a simple task. Through it they can interact with the internal and
external public in quick period of time and can gain feedback from them about their services
which they are offering. In the case of Holiday Inn they are able to provide the facilities to the
1

customer which they wanted to get and can also provide them the necessary information about
their services which they will be giving to the consumer. If they carry with this they are able to
make better relation with the customer.
Topic:- To introduce the digital technology in the hotel Holiday Inn.
Background of the Project:- Every business which is part of the business environment has the
aim of developing and expanding their market share but for that they have to regularly change
and adopt new trends which comes in the market. This is the only way they can beat their
opponents and can gain competitive advantage (Simons, 2013). Through taking the help of
digitalisation the hotel can record the private information of the guests who are visiting or
staying at the hotel. This will assist them in extracting the important information from the cloud
storage and thus also helping them in making an effective decision. Marketing is the part of
every company and without it no organisation can increase their sales and the brand awareness to
the customer whom they are targeting (Baldvinsdottir, Mitchell and Nørreklit, 2010). With the
digitalisation they they will able to reach a large number of people through the help of a single
platform. The management of the company can also change the clients about the laws and
lawmaking which they have to abide while visiting the hotel.
Aim: To modification the usage of digital engineering.
Objectives:
 To analysis of the influence of the digital technology.
 To gain knowledge about the grandness of extremity.
 To make the necessity of extremity procedure in existing employed status.
Research Question
 Does there is any optimistic outcomes with the adoption of the digitalisation in the
outcomes.
 How digital technology can be made more efficacious so that there is improvement in the
current activities.
TASK 2
P2. Project management planning.
It can be called as the processes in that all the conception that are part of the investigation
are analysed accordant to the required modification which can be processed. It can be said that
2

this is the most easiest way to absolute the examination of the desirable gaols which can be
attained. All the businesses have some kind of activities which they perform so to achieve all
those targets there should be skillfulness and equilibrium betwixt them as to the time in which
they are going to acomplished. To make the balance between them it is necessary that all the
things have to be performed according to the plan which has been formulated (Garrison and et.
al., 2010). To know the standardized of the scrutiny there is requirement of knowing the scope of
quality, cost and budget thus determining the goals. In the case scenario of Holiday Inn hotel it is
required that the production system has to be evaluated an thus getting an help in knowing the
impact of digital technology.
Nature of Research:- The investigating title which has been decided to research has
great significance for the company as this would help them in improving their position in the
market thus directly impacting the profits and revenues. Through introduction of the digital
technologies in the policies of the Holiday Inn which allow them to change their way how they
were delivering the services till now (Ward, 2012). Through online website they will be
emphasising on resolving all the queries of the customer related to their services. This can be an
assistance facility to the guests and the hotel management is well aware that their last target is to
achieve the customer satisfaction. Looking at the nature of project it can be said that this is a
quite complicated as lots of data needs to be collected so this could help them in adopting
digitalisation at their workplace leading to positive outcomes.
Management Risk:- In the research there are various steps which has to be taken care
and each step involved in this has key significance at their level. Gathering of the data, selecting
the relevant and credible source of information and interpretation are some of the activities
which has to be carried out. This is a little risky and complicated processes as on these activities
only the final outcome will be decided (Jeston and Nelis, 2014). There might be lots of chances
of error and any one mistake can lead to wrong interpretation and results. To avoid all these
chances, it is the duty of the researcher to ensure that they select the best suitable strategy.
Time:- Each of the tasks which are part of the data collection has to be given proper
timing as any missed information can affect the quality of the data and at the same stage the
missed information can also be recovered (Gido, Clements and Clements, 2014). Apart from this
it is also required that the data interpretation stage should be given good time as to interpret the
right data in effective manner. The researcher needs to take care that he or she should review all
3

the data before presenting it to the clients or user. In the time which he or she has can be utilised
in brining any required change thus implementing process takes place in better manner.
Scope:- The scope of the data is vast as this has been collected from different sources so
that a clear picture can be presented before the user. This all report highlights those areas where
the impact of digital technology is maximum and can be influenced in large number.
Resources:- From the above it can be said that there has been variation in the nature of
the research so we have used mixed reactions thus utilising both primary and secondary data.
The reason behind using both the sources so that the researcher can cover all the areas of the
topic (Lukka and Modell, 2010). To know the effectiveness of the of the digitalisation on the
Holiday Inn the customers opinion can be gained through the research and other than this
internet and books are some of the sources which can be utilised.
Communication:- This is the research in which communication is one of the process
which includes exchange of the ideas takes place. It can be said that it is the interaction with the
customers regarding the role of digital technology in the business. With the proper research the
effectiveness in the operations can be gained thus increase in the credibility takes place (Bodie,
2013). This all thing make the research relevant and there might be lots of chances that there is
variation in the finding if there is no proper communication or interaction. This all thing
influences the quality of report which has to be presented.
Quality Control:- These factors holds a key significance as there should be some quality
standards which is set to make the research up to standard level (Griffin and Pustay, 2012).. They
are believing and focusing on giving the correct information which has become a priority for
them.
By analysing all elements a proper report can be developed thus insuring that all the
requirements of the clients are fulfilled. Though taking care of all the factors they will get help in
properly using all the resources available to them.
TASK 3
P3. Work breakdown structure and Gantt Chart to give time framework.
Time management can be a great help in order to achieve all the objectives which they
have set for their organisation. Gantt chart and work breakdown structure is a tool which can
4

give them assistance in completing their operations in particular time which has been set so that
better outcome can be achieved.
Work Breakdown Structure:- It has to do with the completion of the business operations
by distributing them in equal parts so that decided targets can be achieved in desired time frame.
All the business goals can be attained in proper way. Through distributing the work by applying
work breakdown structure the management of the hotel will try to ensure that the work is divided
in proper manner thus reducing the the work load on any one of the staff (Cinquini and Tenucci,
2010) . This way the staff members will get time to do their work in more efficient way and now
whenever they will face the problem regarding the work they have the option of taking the help
from their team members. In the organisation working in segment make the things complex and
with this they can make the process quite easier (Giovannoni, Maraghini and Riccaboni, 2011).
The working at the hotel is properly distributed and it has been taken in account that each of the
department should get equal amount of work. To do so the management of Holiday is trying to
figure out the skills which different have and according to their capabilities things are
distributed.
Gantt Chart:- This is a tool which can be quite productive in completing all the activities
concerned with the business in better way. This is basically a management technique which
involves in managing the time frames so that all the tasks can be done with the planned way.
During developing the time scales this thing would be more beneficial as with this the operations
has to be done in the set time interval. With the help of Gantt Charts the distribution of the roles
and responsibility can be carried out in proper manner. This is the same thing in the case of
Holiday Inn hotel where they are utilising this to complete each of the task in proper time period
and this way they will be able to achieve competitive advantage.
5

6
Implem
entation
of
swipe
card
technol
ogy at
ECBC
Permiss
ion
from
manage
ment
Researc
h
Data
Analysi
s
Procure
ment of
hardwar
e
devices
Trainin
g
Informi
ng
about
swipe
card
technol
ogy
Email
Appro
ved
by
admin
istrati
on
Surve
y
Prepar
ing
questi
onnair
e
Collec
ting
data
Questi
onnair
e
codin
g
Interp
retatio
n of
data
Cost
foreca
sting
Quota
tion
from
suppli
ers
Install
ing
hardw
are
Admir
ation
and
mana
geme
nt
staff
Stude
nts
Teach
ers
Leafle
t
Poster
s

7

TASK 4
P4. Research by implementing the methodology.
For the quality research it is necessary that they should implement the appropriate
strategies thus giving them some sort of benefits top them. Using the methodology, the
investigation can be converted into a logical form and this would have better outcomes because
now the top officials of the hotel can easily take any decision in better manner (Luft and Shields,
2010). The reason behind this is that now they are aware what is the actual condition and what
skills the employees have. Through utilising primary and secondary research methods they can
carry out the research.
For gathering any data the researcher can use both the techniques as this will help them in
analysing the data precisely and this can also be used for the future context. The hotel Holiday
has decided that they will be executing both the methods so that they can gain knowledge about
the impact of digitalisation on the organisation (Otley and Emmanuel, 2013). Other than this
both the research methods are used so they can bring a relevancy in the research.
Primary Data:- This is a type of data which is collected from the different sources and
normally it is gathered at the starting of the research so that there can be accuracy in the things.
Questionnaire, interviews and observations are some of the things which can be best used for this
purpose and these also provide the accurate ground information about the research report. The
satisfaction level of the researcher needs can be gained through it and the researcher is using the
research method for developing questionnaire (Scapens and Bromwich, 2010). For this they have
taken the responses for 50 people who are part of the market.
QUESTIONNAIRE
This is the questionnaire which has been framed by the manager of Holiday Inn and are used in
developing the business plan in better way and this is required because this is the only way
through which they can make the business strategy effective. For the 50 sample research
respondents has been selected so that information can be gathered.
Name:-
Age:-
8

Email:-
Gender:-
Question 1: Do you think that the digitalisation makes the business activities sustainable?
(a) Strongly Recommended
(b) Recommended
(c) No Idea
Question 2: Does digitalisation assists hotel Holiday Inn in achieving the set goals?
(a) Yes
(b) No
(c) Don't Know
Question 3: Does the digitalisation can increase the labour turnover?
(a) Yes
(b) No
(c) Can't Say
Question 4: What do you think about the information which are stored in the digital
gadgets are safe or not?
(a) Yes
(b) No
(c) Can't Say
Question 5: What platform can be used by the hotel to advertise their brand with the
digital concept?
(a) Social Media Ads
(b) TV and Newspaper Ads
(c) Email Marketing
(d) Digital Banner
Question 6: How digitalisation can have the effects for longer period?
(a) Positive
(b) Negative
(c) Neutral
Question 7: Do you think the company should adopt technological advancement in their
hotel?
9