Analysis of Consumer Behavior in the Hospitality Sector

This report examines consumer behavior within the hospitality industry, highlighting the influence of various factors on consumer decision-making. It explores how cultural, social, personal, and psychological elements shape consumer choices regarding hospitality services. The report further investigates the impact of digital technology on consumer trends, emphasizing its role in shaping and influencing consumer behavior. It uses examples like facial recognition technology in hotels to illustrate the adoption of digital solutions. The conclusion emphasizes the importance of understanding these factors for effective marketing and customer satisfaction within the hospitality sector. The report also references several academic sources to support its findings.

Hospitality Consumer
Behavior and Insight

Table of Content
 Introduction
 Different cultural, social, personal and psychological factors that influence consumer
behavior and attitudes within a hospitality context
 Consumer trends are changing due to the impact of digital technology
 Conclusion
 References

Different cultural, social, personal and psychological factors that influence consumer
behavior and attitudes within a hospitality context
 Consumer behavior and attitudes is the decision process of people in buying products
or services. Various specificities, elements, characteristics and factors influence
customer's decision-making process and their purchasing behavior (Berezina and
et.al.,2016).
 Consumer behavior refers to the customer's interest, selection, consumption and
purchase of goods or services for their satisfaction.

Consumer trends are changing due to the impact of digital technology
 Consumers trends are varies due to the biggest developments in technology in the
hospitality organizations.
 As a market analytics, it is also necessary to deal with various unique challenges that
creates by technological advancement. Digital technology is a biggest tool in changing
and influencing consumer behaviour.
 Hospitality industries in the UK have adopted various digital technology (Gao, Mattila
and Lee, 2016). Merriott in UK adopts Recognition technology, is used in unlock hotel
rooms by facial recognition and finger print.

Conclusion
 From the above report, it is concluded that hospitality company have to identify all the
cultural, social, personal and psychological factors for a successful consumer oriented
market service.
 By recognize this affecting factors all the things can be goes favorable. And all the goal
of hospitality company for consumer satisfaction can be achieved. From the above
recognition of consumer buying behavior is the best way to success in market.
 Digital Technology in hospitality company is a powerful portion in influencing,
changing and protect consumer behavior.

References
 Berezina, K and et.al.,2016. Understanding satisfied and dissatisfied hotel customers:
text mining of online hotel reviews. Journal of Hospitality Marketing & Management.
25(1). pp.1-24.
 Blose, J.E., Mack, R.W. and Pitts, R.E., 2015. The influence of message framing on
hotel guests’ linen-reuse intentions. Cornell Hospitality Quarterly. 56(2). pp.145-154.
 Bowie, D and et.al., 2016. Hospitality marketing. Routledge.