Research Presentation: Digital Technology in the Hospitality Industry

This presentation explores the impact of digital technology on the hospitality industry, examining its influence on hotel performance, customer satisfaction, and employee productivity. The presentation analyzes primary data, including surveys, and secondary research from journals and books, to identify the benefits of digital tools in various hotel departments. Key themes include the adoption of digital technologies, their impact on operational efficiency, and the importance of employee training. The presentation highlights how digital solutions improve service quality, reduce waste, and enhance overall performance. The findings suggest that digital technology significantly contributes to the growth and success of the hospitality sector. The data visualization includes bar graphs that show the survey results.

RESEARCH PROJECT

P5 COMMUNICATION OF OUTCOMES
 The communication of findings in primary and
secondary analysis will be presented in this presentation.
 This will aid in comprehending the implication of digital
technology effectively and efficiently.

THEME 1: PRINCE REGENT HOTEL
UTILISES NEW AND MODIFIED DIGITAL
TECHNOLOGIES
Yes No Not Sure
0
2
4
6
8
10
12
14
16
15
2
3
Frequency

THEME 2: DIGITAL TECHNOLOGY IS
BENEFICIAL FOR ORGANISATION.
Yes No Not Sure
0
2
4
6
8
10
12
14
12
5
2

THEME 3: DIGITAL TECHNOLOGY DO
NOT CREATE CHAOS IN THE
ORGANISATION
Yes No Not Sure
0
2
4
6
8
10
12
14
6
12
2

THEME 4: TRAINING IS PROVIDED TO
EMPLOYEES BY SUPERVISOR
PERIODICALLY IN ORDER TO HANDLE
DIGITAL TECHNOLOGY
Yes No Not Sure
0
2
4
6
8
10
12
14
16
18
16
3
1

THEME 5: THE PRODUCTIVITY OF YOUR
HOTEL INCREASES AFTER THE USE OF
DIGITAL TECHNOLOGY
Yes No Not Sure
0
2
4
6
8
10
12
11
6
3

THEME 6: DIGITAL TECHNOLOGY
POSITIVELY IMPACTS ON YOUR
PERFORMANCE
Yes No Not Sure
0
2
4
6
8
10
12
10
5 5

CUSTOMERS AND EMPLOYEES HAS
BEEN REDUCED AFTER USING DIGITAL
TECHNOLOGIES
Yes No Not Sure
0
2
4
6
8
10
12
14
13
5
2

THEME 8 : INCREASE IN CUSTOMER
SATISFACTION AFTER USING DIGITAL
TECHNOLOGY IN THE ORGANISATION
8.2
3.2
1.4 1.2
Provide quality services
Increases customer satisfaction
Reduce Wastage
Increases level of performance

SECONDARY ANALYSIS
 After analysing the data and information from various
journals and books, it was identified that digital
technologies blooms the performance of hospitality
industries. From reception to housekeeping, hotel
industries has been benefited by the implementation of
digital technology in the organisation.

THANK YOU