Managing Successful Business Project: Digital HR Impact at Sainsbury

This report examines the impact of digital technology on human resources within the retail sector, using Sainsbury's as a case study. The study establishes aims, objectives, and a timeframe for research, focusing on how digital tools affect HR practices like recruitment and communication. Data collection includes questionnaires, and the analysis reveals themes regarding the effectiveness of digital technology in HR, the importance of social media, and employee satisfaction. The research employs a descriptive research design and an interpretivism philosophy, analyzing both primary and secondary data. Recommendations are provided to help Sainsbury leverage digital technology for improved HR functions, including cost reduction and enhanced customer responses. The report concludes by emphasizing the importance of digital transformation in the retail HR landscape.

Managing Successful Business
Project

TOPIC: Impact of digital technology on human resource in retail sector businesses – A Case
Study on Sainsbury
LO 1
Establishment of aim, objectives and time frame
Background of the research study
In order to determine creative work performances, it can be stated that digital technology
is a useful consideration that assists to meet the set aim and objectives. Technological changes in
HR department helps to consider important HR practices that are more efficient and helps to
focus on maximising benefits and minimising problems and issues (Kamprath and Mietzner,
2015). Furthermore, it is also important to connect different people with using face to face
conversation. Online applications are also applied to focus on firm’s development. Along with
this, it also considers ease of communication with using social media, internet tools, etc.
(Sherman, 2018).
Rationale of the present study
With respect to conduct present research, it is important to focus on HR activities that
assist to meet the desired results. In this way, recruitment activities must be identifying that help
to promote creative work performance in the retail industry (Katz, Koutroumpis and Martin
Callorda, 2014). Furthermore, privacy also needs to identify that assists to protect people from
harassment and constantly monitor employee’s performances. With the help of good HR
practices, data must be gathered to get more effective information. It is important to make
effective conversation that considers importance of in the present research (Clayton, Jain and
Marouda, 2018).
Aim and objectives
Aim: To ascertain the implications of digital technology onto the human resources of retail
sector businesses – a case study on Sainsbury
Objectives
 To comprehend the concept of digital technology in the management of human resource
in retail sector
 To identify the implications of digital technology in the management of personnel
resources of Sainsbury
1

 To find the importance of interrelationship between digital technology and human
resource management in retail sector
 To recommend effective measures by which Sainsbury can apply digital technology for
the growth and development of human resource activities.
Research questions
 What is the factual concept of digital technology for the management of human resources
retail sector?
 How to identify the implications of digital technology in human resource management of
Sainsbury?
 What is the importance of interrelationship between digital technology and human
resource management in retail sector?
 What are the recommendations through which digital technology could be applied in
growth of human resource activities?
2

Action plan with time frame
3

With respect to deal in retail sector business, it is important to focus on gathering proper
information that helps to increase the profits and revenue. In planned research, it can be stated
that business needs to focus on the above time frame to meet with goals and objectives (Marler
and Parry, 2016). Following activities must be included to create a successful plan: Cost: Cost is the most important element of any research. In this regard, several activities
have been ascertained by the researcher to attain desired results. Total budget is set
around £750. On each activity, exploration and collection of primary data is set up to

focus and maintained to make high growth at workplace (Clayton, Jain and Marouda,
2018).
5

 Risk: The current research has revealed a high risk of restricted budget and time. As
results, this is important to solve issue that are related with time and cost. Participants
also face issue to fulfil their views so that it is also a risk to identify proper results.
6

 Scope: In order to collect more relevant information, digital technology implementation
consider wide scope at workplace (Marler and Parry, 2016). It helps to enhance proper
findings. Resources: Extensive research also assist to attain goals and objectives to accomplish
more effective work performances. Primary and secondary data has been gather to
consider proper results at workplace. Quality: All data and information must be qualitative so that goals and objectives also
accomplish in systematic manner. With the help of standard information, loyalty could be
maintained easily (Delello and McWhorter, 2017).
 Communication: Furthermore, communication between researcher and other members
must be consider in systematic manner so that findings will be develop successfully.
LO 2
Small scale research, information gathering and data collection
In order to attain desired results, it is important to focus on gathering data that are
relevant and helps to create proper findings. In order to develop qualitative elements, it can be
said that relevant information will be collected towards digital technology implementation. There
are different sources has been considered such as articles, journals, online books, etc. (Marriott,
Williams and Dwivedi, 2017). Along with this, qualitative information also assists to determine
graph, thematic analysis, etc.
Questionnaire
Name:
Age:
Gender:
1. Does Sainsbury able to consider effective results with using digital technology in HR
consideration?
 Yes
 No
 Can't say
2. From the above, which is most important element to consider effective results in HR?
 Social media activities
7

 Internet tools
 Printing advertisement
 Any other
3. Digital technology is useful for Sainsbury HR operations and functions?
 Yes
 No
 Can't say
4. Which is main benefit with implementation of digital technology at workplace of chosen
business?
 Increasing in effective results and performance
 Enhance customer base
 Reduce cost of operations
5. How are you satisfied with implementation of digital technology in Sainsbury's HR functions
and operations?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
6. How to improve digital technology implementation in chosen business environment?
 Reduction in cost of operations
 Increasing in customer responses and supplier’s needs
 Improvement in services and products quality
Theme 1 Sainsbury able to consider effective results with implement digital technology
Does Sainsbury able to consider effective
results with using digital technology in HR
consideration? Frequency
Yes 15
No 4
8

Cannot say 1
Interpretation: The above graph has interpreted 15 candidates who have agreed to the fact
stating Sainsbury is able to consider effective results with using digital technology. Furthermore,
there are 4 respondents exist that stated that chosen business unable to make effective results
with using digital technology at workplace.
Theme 2 Social media activities is important perspective for HR activities
From the above, which is most important
element to consider effective results in HR? Frequency
Social media activities 17
Internet tools 1
Printing advertisement 1
Any other 1
9
15
41
Yes
No
Cannot say
17
11
1
Social media
activities
Internet tools
Printing
advertisement
Any other