Managing Successful Business Project: Digital HR Impact at Sainsbury

This report examines the impact of digital technology on human resources within the retail sector, using Sainsbury's as a case study. The study establishes aims, objectives, and a timeframe for research, focusing on how digital tools affect HR practices like recruitment and communication. Data collection includes questionnaires, and the analysis reveals themes regarding the effectiveness of digital technology in HR, the importance of social media, and employee satisfaction. The research employs a descriptive research design and an interpretivism philosophy, analyzing both primary and secondary data. Recommendations are provided to help Sainsbury leverage digital technology for improved HR functions, including cost reduction and enhanced customer responses. The report concludes by emphasizing the importance of digital transformation in the retail HR landscape.

Managing Successful Business
Project

TOPIC: Impact of digital technology on human resource in retail sector businesses – A Case
Study on Sainsbury
LO 1
Establishment of aim, objectives and time frame
Background of the research study
In order to determine creative work performances, it can be stated that digital technology
is a useful consideration that assists to meet the set aim and objectives. Technological changes in
HR department helps to consider important HR practices that are more efficient and helps to
focus on maximising benefits and minimising problems and issues (Kamprath and Mietzner,
2015). Furthermore, it is also important to connect different people with using face to face
conversation. Online applications are also applied to focus on firm’s development. Along with
this, it also considers ease of communication with using social media, internet tools, etc.
(Sherman, 2018).
Rationale of the present study
With respect to conduct present research, it is important to focus on HR activities that
assist to meet the desired results. In this way, recruitment activities must be identifying that help
to promote creative work performance in the retail industry (Katz, Koutroumpis and Martin
Callorda, 2014). Furthermore, privacy also needs to identify that assists to protect people from
harassment and constantly monitor employee’s performances. With the help of good HR
practices, data must be gathered to get more effective information. It is important to make
effective conversation that considers importance of in the present research (Clayton, Jain and
Marouda, 2018).
Aim and objectives
Aim: To ascertain the implications of digital technology onto the human resources of retail
sector businesses – a case study on Sainsbury
Objectives
 To comprehend the concept of digital technology in the management of human resource
in retail sector
 To identify the implications of digital technology in the management of personnel
resources of Sainsbury
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 To find the importance of interrelationship between digital technology and human
resource management in retail sector
 To recommend effective measures by which Sainsbury can apply digital technology for
the growth and development of human resource activities.
Research questions
 What is the factual concept of digital technology for the management of human resources
retail sector?
 How to identify the implications of digital technology in human resource management of
Sainsbury?
 What is the importance of interrelationship between digital technology and human
resource management in retail sector?
 What are the recommendations through which digital technology could be applied in
growth of human resource activities?
2

Action plan with time frame
3

With respect to deal in retail sector business, it is important to focus on gathering proper
information that helps to increase the profits and revenue. In planned research, it can be stated
that business needs to focus on the above time frame to meet with goals and objectives (Marler
and Parry, 2016). Following activities must be included to create a successful plan: Cost: Cost is the most important element of any research. In this regard, several activities
have been ascertained by the researcher to attain desired results. Total budget is set
around £750. On each activity, exploration and collection of primary data is set up to

focus and maintained to make high growth at workplace (Clayton, Jain and Marouda,
2018).
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 Risk: The current research has revealed a high risk of restricted budget and time. As
results, this is important to solve issue that are related with time and cost. Participants
also face issue to fulfil their views so that it is also a risk to identify proper results.
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 Scope: In order to collect more relevant information, digital technology implementation
consider wide scope at workplace (Marler and Parry, 2016). It helps to enhance proper
findings. Resources: Extensive research also assist to attain goals and objectives to accomplish
more effective work performances. Primary and secondary data has been gather to
consider proper results at workplace. Quality: All data and information must be qualitative so that goals and objectives also
accomplish in systematic manner. With the help of standard information, loyalty could be
maintained easily (Delello and McWhorter, 2017).
 Communication: Furthermore, communication between researcher and other members
must be consider in systematic manner so that findings will be develop successfully.
LO 2
Small scale research, information gathering and data collection
In order to attain desired results, it is important to focus on gathering data that are
relevant and helps to create proper findings. In order to develop qualitative elements, it can be
said that relevant information will be collected towards digital technology implementation. There
are different sources has been considered such as articles, journals, online books, etc. (Marriott,
Williams and Dwivedi, 2017). Along with this, qualitative information also assists to determine
graph, thematic analysis, etc.
Questionnaire
Name:
Age:
Gender:
1. Does Sainsbury able to consider effective results with using digital technology in HR
consideration?
 Yes
 No
 Can't say
2. From the above, which is most important element to consider effective results in HR?
 Social media activities
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 Internet tools
 Printing advertisement
 Any other
3. Digital technology is useful for Sainsbury HR operations and functions?
 Yes
 No
 Can't say
4. Which is main benefit with implementation of digital technology at workplace of chosen
business?
 Increasing in effective results and performance
 Enhance customer base
 Reduce cost of operations
5. How are you satisfied with implementation of digital technology in Sainsbury's HR functions
and operations?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
6. How to improve digital technology implementation in chosen business environment?
 Reduction in cost of operations
 Increasing in customer responses and supplier’s needs
 Improvement in services and products quality
Theme 1 Sainsbury able to consider effective results with implement digital technology
Does Sainsbury able to consider effective
results with using digital technology in HR
consideration? Frequency
Yes 15
No 4
8

Cannot say 1
Interpretation: The above graph has interpreted 15 candidates who have agreed to the fact
stating Sainsbury is able to consider effective results with using digital technology. Furthermore,
there are 4 respondents exist that stated that chosen business unable to make effective results
with using digital technology at workplace.
Theme 2 Social media activities is important perspective for HR activities
From the above, which is most important
element to consider effective results in HR? Frequency
Social media activities 17
Internet tools 1
Printing advertisement 1
Any other 1
9
15
41
Yes
No
Cannot say
17
11
1
Social media
activities
Internet tools
Printing
advertisement
Any other

Interpretation: This graph has also revealed a positive implication of social media activities as a
way of bringing effective results into the business with a greater role of HR and personnel’s in it.
In accordance to the above acquired results, it can be stated that there are 17 respondents said
that social media activities are important consideration to attain effective results in HR.
Furthermore, there is one person that said that internet tools are most important consideration to
make effective results in HR.
Theme 3 Digital technology is useful for HR operations and functions
Digital technology is useful for Sainsbury HR
operations and functions? Frequency
Yes 16
No 2
Cannot say 2
Interpretation: On referring to the above interpreted graph, there existed total 16 employees
who have largely favoured the usage of digital technology in the business as a mean to handle
the workers by HR. Furthermore, there are 2 employees said that it is not useful for business
operations and functions. Last 2 employees have said that the use or application of digital
technology is less or not useful for the management of HR operations and functions.
Theme 4 Digital technology mainly helps to increase effective results and performance
10
16
2
2
Yes
No
Cannot say

Which is main benefit with implementation of
digital technology at workplace of chosen
business? Frequency
Increasing in effective results and performance 15
Enhance customer base 3
Reduce cost of operations 2
Interpretation: The above graph has revealed 15 respondents stated that the use of digital
technology is apparent to increase effective results and performance in the business.
Furthermore, there are 3 employees said that it helps to increase customer base to operate
successful results. Remaining 2 people stated that digital technology implement to reduce cost of
operations.
Theme 5 Employees are highly satisfied with implement digital technology for HR
operations and functions
How are you satisfied with implementation of
digital technology in Sainsbury's HR
functions and operations? Frequency
Highly satisfied 14
Satisfied 2
Neutral 2
11
15
3
2 Increasing in
effective results
and performance
Enhance
customer base
Reduce cost of
operations

Dissatisfied 1
Highly dissatisfied 1
Interpretation: The above illustration has interpreted the involvement of total 14 employees
who have showed a highly satisfied consent towards the use of digital technology and its
implementation in Sainsbury. Furthermore, there are 2 people said that they satisfied with using
digital technology at workplace. Moreover, there were 2 candidates who have shown a neutral
consent towards the application of digital technology in Sainsbury. One employees dissatisfied
with this concept to implement it in business.
Theme 6 Reduce cost of operations is main element that improve digital technology
consideration
How to improve digital technology
implementation in chosen business
environment? Frequency
Reduction in cost of operations 13
Increasing in customer responses and suppliers
needs 2
Improvement in services and products quality 5
12
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
0 2 4 6 8 10 12 14
14
2
2
1
1
Frequency

Interpretation: In the above illustrated figure, there were 13 respondents stated that the
application of digital technology is helpful in reducing the cost of operations. Thus, it is a
significant tool which is apparent to help in attaining effective results in Sainsbury. Furthermore,
there are 2 people said that improvement in digital technology assists to develop customer
response and suppliers needs as well. Remaining 5 people said that digital technology
implementation assists to improve services and products quality to make creative work
performance. On the basis of effective work performance, manager of the enterprise able to
communicate successful results.
LO 3
Present project and communicate appropriate recommendations that based on meaningful
conclusion
In order to accomplish desired results, it can be stated that following tools implemented
to attain more effective results at workplace. They are as follows: Introduction: In order to accomplish desired results, researcher need to focus on different
kinds of resources which implemented with tools and techniques. Data also collected to
attain more systematic work performance with positive consideration. Research design: In regard to choose a suitable research design, there exists various
issues and problems solved with implementation of perfect design. There are mainly
descriptive, exploratory, etc. (Smith, Mccullough and Luke, 2017). In the present
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Reduction in cost of operations
Increasing in customer responses and suppliers needs
Improvement in services and products quality
0 2 4 6 8 101214
13
2
5
Frequency

research, descriptive research design that helps to find in-depth information that helps to
find appropriate results at workplace. Research philosophy: This element helps to determine relevant results with operating
functions and operations. There exist 2 distinct type of research philosophies namely
positivism and interpretivism (DeTombe and Weber, 2015). Researcher select
interpretivism philosophy that is apparent to help in determining more effective results. It
is due to its assistance in gathering relevant information at workplace. Collection of data: Gathering relevant set of information is a significant perspective that
helps in attaining more relevant outcomes at the work settings. There are different types
of data namely primary and secondary. The primary data assist to gather appropriate
results at the workplace. Questionnaire design to conduct for survey. Furthermore,
secondary information also gathers from different sources such as online article, books,
journals, etc. (Saunders and Bezzina, 2015). Analysis of the data: In addition to this, researcher also need to conduct research to
analysis relevant information and attain effective functioning as well. It is also related
with techniques that helps to analyse the information. There exist 2 common methods
namely quantitative and qualitative. In the current study, qualitative method will be used
to analysis data. Sampling: In order to collect data, sampling is also important term that used to carry
effective functioning at workplace. There are generally two methods such as simple
random sampling and non-random sampling (Sunderland, Chenoweth and Ellem, 2015).
In the present research, simple random sampling method has been used that carry on 20
sample size that are employees of selected business.
 Limitations: In order to collect relevant information, it is important to collect relevant
information. Researcher face several issues to collect information such as time, money,
etc. Due to lack of time and money researcher unable to get more effective results (Faber,
Bodnar and Smith, 2016).
Reflect value gained from conduct project and its usefulness to support and gain sustainable
organisational performance
In respect to understand present research, I have learned so many things. In this way,
understanding with data collection ascertain to focus and maintain creative results. With the help
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of aims and objectives, new ideas and opinion of mine generated towards business. On the basis
of effective work performances, my communication level also increases. Functions and
operations of the business environment smoothly run to perform activity in the business. Hence, I
can meet with desired results in systematic manner (Hwang and Wu, 2014). Plan and procedure
of the present research also useful that create program to consider proper findings. Data analysis
is also important technique that used to gather more relevant information. Both primary as well
as secondary set of information have been undertaken as a way of assistance to carry out more
creative work in HR activities.
PROJECT LOGBOOK
Template for evidence collection to be attached with the report by learner:
Template for evidence collection to be attached with the report by learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
➢ What have you completed?
➢ Did you fulfil the requirements of tasks?
➢ Are you on track and within deadlines set?
➢ Did you need to make any changes in your
project management plan?
I have prepared aims and objectives on the
basis of selected topic.
With preparation of aims and objectives, I
have considered time plan in which Gantt
chart included.
 In third week, data collection activities
develop to attain more significant
results.
 In the fourth week all the information
analysis to find relevant results.
 In order to collect relevant information,
it can be stated that I made changes to
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make relevant work performances.
Any risks and / or issues identified?
➢ Did you identify risks/issues with lack of
skills required for undertaking research tasks?
➢ Did you identify any additional risks/issues
that have an impact on the project management
plan?
 In respect to collect effective results,
lack of time and money are major
issues that identify in research.
 No additional task have been taken in
project management plan.
Problems encountered
➢ What barriers did you face?
➢ How did you overcome them?
Lack of time
Lack of money
Yes, I overcome it with using time
management strategies.
New ideas and change of project direction Yes new ideas and change of project consider
in new direction.
What Have I learnt about myself this week?
➢ How did I feel when I had to deal with
tasks/problems?
➢ Did I find it useful to complete the tasks?
➢ How well have I performed? What did I
contribute?
➢ What can I improve on next week?
➢ How might this learning apply in the future?
 I feel very energetic in order to deal
with tasks and problems.
 Yes, it is useful.
 Yes, I performed very well.
 Communication level and presentation
skills.
 It could be applied in future to perform
innovative functions and operations.
Tasks planned for next week
➢ Which tasks are the priority?
Have you set aside sufficient time for➢
completion?
Survey and collection of data are priority.
Yes I have sufficient time to collect
information.
Project plan status to date (on, ahead, behind) On time
Supervisor comments to address
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Signature of the supervisor and date:
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PERFORMANCE REVIEW
Template for Performance Review to be attached with the report by learner
1. What was the Project supposed to accomplish?
In order to accomplish desired results present study based on To identify digital technology
implications on human resources in retail sector businesses – a case study on Sainsbury.
2. Did the project succeed in its aim/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes, because I have collected relevant information and attain more effective work
performances.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project activities and project outcomes) from a range of perspectives.
Gantt chart and timeline activities are major consideration to attain more creative work
performances. For instance, initial project, activities and outcomes are important range of
perspective.
4. What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
I faced issues and problems to accomplish desired results on time.
5. What did you learn from undertaking the project?
Different ways using to learn about project and undertake more systematic work performance.
6. How would you rate your performance as a management consultant leading the
project?
I also face issue to set time to lead successful project.
7. What strengths and weaknesses of your performance did you identify?
My strength towards present work is that I well performed in collection of data and find
appropriate information. However, I was unable to accomplish aims and objectives with
consider appropriate time.
8. How will this inform and support your continuous professional development?
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This will support my continuous professional development with improving my communication
and other skills which I needed in future at the time of working in any organisation.
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REFERENCES
Books and Journals
Clayton, W., Jain, J. and Marouda, M., 2018. The ‘digital glimpse’as imagining home.
Mobilities, 13(3), pp.382-396.
Delello, J.A. and McWhorter, R.R., 2017. Reducing the digital divide: Connecting older adults to
iPad technology. Journal of Applied Gerontology, 36(1), pp.3-28.
DeTombe, D. and Weber, G.W., 2015. Emerging field in operational research: methodology of
societal complexity-with a note on operational research for development. Проблемы
нелинейного анализа в инженерных системах, 21(1), pp.36-48.
Faber, C.J., Bodnar, C.A. and Smith, C.S., 2016, June. Narrating the experiences of first-year
faculty in the engineering education research community: Developing a qualitative,
collaborative research methodology. In 2016 ASEE Annual Conference & Exposition.
Kamprath, M. and Mietzner, D., 2015. The impact of sectoral changes on individual
competences: A reflective scenario-based approach in the creative industries.
Technological Forecasting and Social Change, 95, pp.252-275.
Katz, R., Koutroumpis, P. and Martin Callorda, F., 2014. Using a digitization index to measure
the economic and social impact of digital agendas. info, 16(1), pp.32-44.
Marler, J.H. and Parry, E., 2016. Human resource management, strategic involvement and e-
HRM technology. The International Journal of Human Resource Management, 27(19),
pp.2233-2253.
Marriott, H.R., Williams, M.D. and Dwivedi, Y.K., 2017. Risk, privacy and security concerns in
digital retail. The Marketing Review, 17(3), pp.337-365.
Saunders, M.N. and Bezzina, F., 2015. Reflections on conceptions of research methodology
among management academics. European management journal, 33(5), pp.297-304.
Smith, J.A., Mccullough, R. and Luke, M., 2017. Proposing an Initiative Research Methodology
for LGBTQ+ Youth: Photo-Elicitation and Thematic Analysis. Journal of LGBT Issues
in Counseling, 11(4), pp.271-284.
Sunderland, N., Chenoweth, L. and Ellem, K., 2015. 1000 Voices: Reflective online multimodal
narrative inquiry as a research methodology for disability research. Qualitative Social
Work, 14(1), pp.48-64.
Online
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