BTEC HND Marketing: Analyzing Digital Tech's Impact on Hutchison 3G UK

This report assesses the impact of digital technology on the marketing strategies of Hutchison 3G UK Limited, a leading telecommunications provider. The project aims to analyze how digital technology has enabled Hutchison 3G to gain a competitive advantage in the UK market. The report includes a comprehensive project management plan covering cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are developed to provide timeframes and stages for project completion. The research incorporates both qualitative and quantitative methods to gather data, followed by an analysis of the findings using appropriate tools and techniques. Recommendations are provided based on the research and data analysis, and the report reflects on the value of undertaking the research to meet stated objectives. The project was conducted within a timeframe of 11 weeks, and the budget for the research was estimated to be £500. The research considered the application and benefits gained by Hutchison 3G through utilizing digital marketing, the efficiency of customer satisfaction, and the integration between operational activities and digital marketing strategies. The report also addresses potential risks and provides a communication plan for stakeholders.

Submission Front Sheet
Assignment Code: NSAB537B6
Programme: BTEC Higher National Diploma in Business (Marketing)RQF
Unit Title and Number: Managing a Successful Business Project (Unit 6)
Level: 5 Unit Code: D/508/0491; Credit value: 15 credits; Level 4
Module Tutor: Yannick Fansi/ Esther Aivinhenyi
Email: [e-mail] ; [e-mail]
Date Set: 12th January 2018
Name: ………………………………………….
Registration Number: ……………………………………………
Date: ……………………………………………
Is this a First Submission or S Second Submission ?
Word Count (max.5000)
Turnitin Score
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Learner’s statement of authenticity
I certify that the work submitted for this assignment is my own. Where the work of
others has been used to support my work then credit has been acknowledged.I have
identified and acknowledged all sources used in this assignment and have referenced
according to the Harvard referencing system. I have read and understood the
Plagiarism and Collusion section provided with the assignment brief and understood the
consequences of plagiarising.
Signature: ______________________________ Date: ___/___/_____
words
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Table of Contents
Report Part.......................................................................................................................................3
Introduction..................................................................................................................................3
P1: Devise project aims and objectives for a chosen project within your chosen Business........3
P2: Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources..............................................................................................4
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project........................4
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion..............................................................................................................................8
Conclusion.....................................................................................................................................13
Project Log Book...........................................................................................................................15
P4: Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.................................................................15
Performance Review......................................................................................................................23
P5: Analyse research and data using appropriate tools and techniques.....................................23
P6: Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusion......................................................................................27
P7: Reflect on the values of undertaking the research to meet stated objectives and own
learning and performance..........................................................................................................28
Conclusion.....................................................................................................................................28
Bibliography..................................................................................................................................29
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Topic: Assessment of the impact of digital technology on the
marketing of the “Hutchison 3G UK Limited”.
Report Part
Introduction
The subject of the paper is the Hutchison 3G UK Limited which is branded by the name
of three mobile is “UK’s fastest growing network” (Three 2018). The network of the subject
covers over 97% of the UK population and carries over 36% of the “UK’s network internet
tariff” (Three 2017). The subject has also been awarded multiple awards for its network and
customer services. One of the notable fact about the awards won by the organisation is based on
the consumer’s opinions rather than the critic related votes which cites the goodwill that is
entertained by the subject by its consumers. Additionally, according to Tadajewski (2016),
goodwill is the reflection of marketing and hence, it can be assumed that the marketing of the
subject is very impactful. Hence, it is of great vitality that the marketing of the subject is
assessed and what are the factors that influence it. Additionally, the subject is a technology
driven organisation which can be used to cite that the technology has a strong impact on the
operations of the former. Hence, the objective of the paper is to analyse the marketing strategy.
The paper will most prominently focus on the impact of the digital technology on the marketing
strategies and status of the subject.
P1: Devise project aims and objectives for a chosen project within your chosen
Business.
Aim
The aim of the paper in discussion is to analyse the impact that digital technology has on
the subject of the paper and how the former has enabled the subject to enjoy competitive
advantage in UK.
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Objectives
The research questions that will be pursued throughout the paper and based upon which the
management plan will be developed have been listed as follows:
 Specific: To evaluate the impact of the digital technology on the marketing of the subject.
 Measureable: To measure the benefits that the digital technology has offered to the
marketing of the subject and in the process offer competitive advantage.
 Attainable: To evaluate the marketing factors that have formulated the perception of the
customers towards the subject and what role did digital technology played in it.
 Relevant: To propose recommendations with the capability to further leverage the digital
technology to develop a stronger and intruding marketing strategy.
 Time Bounded: To complete the research work within a time frame of 11 weeks.
P2: Produce a project management plan that covers aspects of cost, scope,
time, quality, communication, risk and resources.
Following sections cover the project management plan for the business research
including all the project constraints such as objectives, cost, time and quality.
M1 Produce a comprehensive project management plan, milestone schedule
and project schedule for monitoring and completing the aims and objectives of
the project.
Cost Objective
The budget for the delivery of this research is estimated to be £500.
Time Objective
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The research will be proceeded for ten weeks.
Quality Objective
In manner to assure that the project delivery is capable of fulfilling the needs and
requirements of the research paper and produce an efficient result that can drive to better clarity
and expression of the results. The ethical consideration will be managed throughout the research
and the data being collected and proposed will be in an efficient and effective manner. The
reliability of the research and the identified results will be authenticate and confidential. The
better and precise result should be presented through contacting the marketing managers of the
Hutchison and the precision will be managed through surveying the marketing representatives of
Hutchison.
The survey will be driven without affecting the ongoing activities of the Hutchison
marketing employees through sharing the list of questions to them through mail.
Scope of the Research
The wide application of the digital technologies have been leading to the rise of many
telecommunication in the UK and the services being provided by them have become challenging
as the competition is growing rapidly. Digital marketing has become the integral part for most of
the companies in manner to cope up with the competitive environment and create own place in
the race of the best among the respective industries.
Digital marketing is helpful in widening the scope for the industries to be ahead of all the
respective competitors and for researching about the impact of the digital marketing in the
business of the Hutchison following scopes have been considered:
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In Scopes
 Application and benefits gained by the Hutchison through utilizing the digital marketing
for promoting the business operational activities.
 Analysis of the efficiency of customer satisfaction through introducing the better
approaches related to the products and services of the Hutchison. Integrating the relation between the operational activities and the digital marketing
strategies.
Out Scopes
 Expenses enhancement Increment
 Maintenance of the digital technology
 Diversity and globalization
 Policy compilation
Resources
The data and information will be collected from the annual reports and contacting the
individuals associated with the digital marketing of the Hutchison. The entire research will be
completed within £500 for the research activities and necessary resources. Microsoft office suit
and Google forms accessibility will be required for the collection of data and information and
interacting with the respective representatives of the survey.
Risks
 Denial from the Hutchison representatives could drag back from analysing their point of
view on the respective topics
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 The responses should be provided under anyone’s influence and every representative
should not be biased while responding
 Less efficient and reliable data analysis could possibly influence the entire result of the
project.
Communication
The following table provides the communication plan that will be adhered while
communicating with the different stakeholders for the purpose of this research:
Stakeholders Communication technique Communication
Purpose
Frequency of
communication
The
administrative
department of
Hutchison
A formal letter will be
forwarded to the Hutchison
for the approval of the
management for the meetings
and communication and
expose of the information
necessary for the research.
If the physical appearance is
necessary, then the physical
meetings will be attended
meetings with the
management in manner to
propose them about the
Approval for the
meeting and stating
them the purpose of
the research and the
beneficial aspects of
the research for the
Hutchison.
Two times
throughout the
research
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research and inform the
necessary information
required for it.
Marketing
Managers of
Hutchison
Personal interview will be
taken for the collection of
their perspective on the
digital marketing and
acquiring necessary
information for the business
research.
The necessary
information will be
noted down and
recorder for the further
involvement in the
business research and
reaching at the
conclusion
Two times
Customers of the
Hutchison
The individuals who have
liked the social web pages of
the Hutchison will be selected
and specially, the ones who
have communicated there for
certain topics
Their views will be
collected and recorded
for further analysis and
proposing specific
findings those are
necessary for this
business research.
One Time
P3: Produce a work breakdown structure and a Gantt chart to provide
timeframes and stages for completion.
Work Breakdown Structure
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Activity Purpose of the
Activity
Resource
Requirements
Followed
Procedure
Achievements
Approval
about the
meeting
and expose
of the
information
related to
the
Hutchison
considering
the policies
of
Hutchison
To assure that
further information
sharing and exposing
will not hamper any
of the policy of
Hutchison and all the
necessary details
could be gathered
and utilized for the
research. Another
purpose of this
activity will to get
proper authentication
and approval from
the Hutchison
executive to meet the
managers and
discuss about the
concepts of the
research.
Network
connectivity,
computer
systems,
contact
information of
the managers.
The first attempt
will be to look for
the personal or
professional mails
of the executives
for the approval of
meeting with the
managers.
Thereafter, the
managers will be
send a request for
joining at certain
meeting with
venue, date, and
Proper and
effective support
from the staffs
of the Hutchison
and approval on
meeting the
respective
managers for the
collection of
data and
information.
Operation Collection of their Network Meeting with the Collection of the
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managers
interviews
perceptions on the
customer services
and the collection of
the responses related
to the developed
questionnaire that
will be helpful in
reaching a precise
and accurate result.
connectivity,
computer
systems,
contact
information of
the managers.
respective
managers
operational without
altering their jobs
that will be helpful
for the research
authenticated
and adequate
collection of
data that will
lead to a precise
and accurate
qualitative
findings
Surveying
with the
consumers
of
Hutchison
Collection of the
responses of the
consumers on the
relative services
being provided by
the Hutchison
through the
application of the
digital technology
Network
connectivity,
computer
systems,
contact
information of
the managers.
Targeting the
consumers from the
social media,
visiting the
Hutchison stores,
thereafter
requesting for their
personal mail ids
and finally, sharing
the questionnaire
for the survey.
Accurate and
authenticated
data and
information will
be collected
related to the
responses of the
consumers.
Analysing
the data
collected
The purpose is to
analyse the data and
information
Network
connectivity,
computer
Quantitative
analysis will be
driven for reaching
This will be
helpful in
finalising the
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through the
survey
collected from the
survey to reach at a
particular conclusion
and finding
systems,
contact
information of
the managers.
at a conclusion that
can lead to certain
findings.
entire collected
data and
information and
reaching at a
particular point
that can be
helpful in
enhancing the
efficiency of the
research.
Submitting
the final
developed
research
report
To gather the
feedbacks from the
University
professors and the
Hutchison managers
for relating the
research findings
and the results
Network
connectivity,
computer
systems,
contact
information of
the managers.
Development of the
two copies those
could be shared
among the
University and the
Hutchison for
demonstrating the
effectiveness of the
results gathered
Gather a
practical
experience of
research that can
be helpful in
developing a
future
personality to
drive effective
and efficient
research in
future.
Gantt chart
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Tasks Wee
k 1
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k 3
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k 4
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k 5
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Aim and
Objectives
determinatio
n related to
the research
Project
management
plan
development
for the
execution of
the research
Collection of
the
qualitative
data through
interviewing
the
marketing
managers
Questioning
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