Digital Technology's Implication on Business Capabilities: A Report

This research project investigates the implications of digital technology on business capabilities and performance, using Unicorn Grocery, a co-operative grocery store, as a case study. The project explores the importance of digital technologies in enhancing business operations and achieving growth. It includes a literature review analyzing various authors' perspectives on the usefulness of digital technologies and their impact on business performance. The research outlines aims, objectives, and research questions to guide the investigation, focusing on methods adopted by Unicorn Grocery to boost performance, the impact of digital integration, and ways to gain a competitive edge. The methodology section describes the research approach, including primary and secondary research methods. The project aims to provide insights into how digital tools influence a company's ability to adapt, innovate, and succeed in a competitive market, emphasizing the benefits of technologies like computer systems, empowered employees, and internet filtering. The expected outcomes are analyzed to promote effective results.

RESEARCH
PROJECT

TITLE
“To investigate the implication of Digital technology on business capabilities and
performance. A case based on Unicorn Grocery”.
INTRODUCTION
Digital technologies are considered as an essential term which plays vast role in growth
and development of firm at market place. Survey is consist to be the most effective element of
research it performs vast role in accomplishing the goals and targets of research in appropriate
manner. In the modern scenario organisations are widely concern on applying innovative tools
and technologies in respect to developing its operations and functions at market area (Sekaran
and Bougie, 2016). The current research work is based on the implications of digital technologies
on organisational performance and capabilities. Unicorn Grocery is the chosen company for this
particular project, it is a Co-operative grocery store which is located in Chorlton-cum-Hardy,
Manchester, England. The major motive of firm is to attaining higher growth and profitability
through offering a wide range of qualitative products and services at market place. This report
contents the study about the impact of digital technologies in the growth and success of firm. In
this a predetermined aim and objectives are created which are helpful in carry out the work in
appropriate direction through utilising effective methodologies. Literature review plays effective
role in providing theoretical framework by analysing the opinion of various authors and writers.
Alongside this, for increasing more qualified outcome, inquire about have a few strategies which
need to support appropriately. In this manner, by assemble different data fitting judgement
conveyed around breaking down and its translation.
P1) Research proposal which clearly define question and hypothesis with literature review.
The research into consideration is based on the implications of digital technologies on
business capabilities and performance. Unicorn Grocery is the popular food co-op offering
company which deals in high quality products and services. The major motive of firm is to
render qualitative products and services to their significant buyers through utilising innovative
tools and technologies within the working environment (Prajogo and Olhager, 2012). As a food
company it is essential for Unicorn Grocery to adopt new and innovative tools as to offering
variety of products to their potential buyers. The company was founded in the year of 1996 . in
each small as well as large business enterprises management are concern on implementing new
and innovative technologies at work place as to improvising their operations and production
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functions. In respect to carry out the investigation into right direction researcher create some
aims and objectives in which issue of research is mentioned in detailed manner. A predetermined
aim and objectives helps the investigator in overcome with the research issue in effective
manner. a few number of inquiries get outline by placing destinations in thought which assess
once point get create. Alongside this, by utilizing different researchers perspective valuable and
appropriate choice prompt show signs of improvement and reasonable pick up. In spite of the
fact that, approach will going to help keeping in mind the end goal to determine reasonable and
steady result for assist revision. Every one of these things will prompt portrays by this task with
the goal that better and appropriate pick up could be empower for better and related result.
Expected result get break down at the toward the end so as to advance better and powerful
results. Every research need to consider a few targets which need to satisfy with reasonable time
allotment. It is vital to assess all points and goals of a venture legitimately with gave title so
better and appropriate working get advanced (Ifinedo, 2011). The project is related with the
implications of digital tools which has a direct influence on the performance and productivity of
firm. As to drawing an appropriate result and outcome relevant aim and objectives are prepared
which provides an effective direction to the researcher to implement all its activities in well
planned and systematic manner.
Research Aim: It is consist to be the most essential element of on which the whole research is
based, as it considered as a statement in which the issue of research is mentioned in effective
manner. The essential aim of this research project is “To investigate the implication of Digital
technology on business capabilities and performance. A case based on Unicorn Grocery”.
Research Objectives
Objectives are consider as diagram which need to incorporated into a venture with the
goal that better outcomes could be pick up (Weigelt and Sarkar, 2012). Goals infer based on
point of a task with the goal that better and appropriate outcomes chances get improve. Some
essential objectives are described as under:
 To analyse the usefulness of digital technologies in present scenario.
 To identify methods that can be adopted by Unicorn Grocery for boosting performance
of company at market place.
 To measure the impact of integration of digital technologies on effectiveness of Unicorn
Grocery.
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 To find out ways that can be used by Unicorn Grocery for enhancing their performance
and gain competitive edge in market by using digital technology.
Research Questions
This is a general statement which is interlinked with the objectives of the research and
provide an effective direction to accumulate theoretical information in regards to completion of
research work in effective way (Mills and Smith, 2011). Some essential research questions are
described as below:
 What are the usefulness of digital technologies in present scenario?
 What are the essential methods that can be adopted by Unicorn Grocery for boosting
performance of company at market place?
 What are the impact of integration of digital technologies on effectiveness of Unicorn
Grocery?
 What are the essential ways that can be used by Unicorn Grocery for enhancing their
performance and gain competitive edge in market by using digital technology.
All these questions are needs to be considered by researcher as to drawing effective and
appropriate outcome. It is essential to comprehend the idea of examination legitimately with the
goal that report wind up suitable in nature . There are different researchers propose powerful and
appropriate sentiment of their own for specific focuses with the goal that better and exceptionally
reasonable outcomes could be determine. For this thought, a part get assess in an investigation
which reflect about perspectives of different researchers and creators with a specific end goal to
support a superior and outright outcomes. Literature review is also consist to be the most
essential part of research work, it part helps the researcher in accumulating data and information
through secondary sources and in this view points of various authors and writers are discussed
as to reaching at final outcome.
The usefulness of digital technologies in present scenario
As per the views expressed by Chen and Tsou, 2012, In the modern scenario competition
is so high at market area and each business concern is focused on developing their performance
and productivity through offering variety of products and services at market place. In the modern
era large number of people are based on digital technologies and its effectiveness as digital tools
and technologies are effective in making humans efforts less and provide them opportunities to
living a easy and comfortable life. As a food company customers satisfaction is the major motive
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of Unicorn Grocery and for this company is widely concern on using innovative tools and
technologies as to fulfilling the desires of people at market place. Digital technologies are helpful
in providing various benefits to the people and organisations also as to satisfying the basic needs
through online websites and pages. In the modern market people are very much aware about the
online services so it is essential for each small and large business enterprises to use digital
facilities as to making effective transaction with the buyers at wide area of market. In the world
full of digitalisations organisations are significantly focused on providing fast and effective
services and products to their customers as to sustain them for long run of business activities.
Digital technologies are effective in providing opportunities to their clients as to fulfilling their
basic desires. Digital technologies are also effective in reducing the extra human efforts which
make organisations able to transact at large market area.
The essential methods that can be adopted by Unicorn Grocery for boosting performance of
company at market place
As per the opinion of Bonnie Conrad, 2018, the major motive each business organisation
is to enhancing their profitability through increasing their major source of production. Increasing
level of sales helps the firm in developing the profitability at market place. Due to high range of
competition is it necessary for firm to adapt most suitable tool and technology as to developing
their performance and productivity at market place. Suitable sources are effective in improvising
the activity of firm. As a co-operating food company Unicorn Grocery is focused on providing
effective customers services as to retaining them for long run of business activities. Company is
also concern about using digital tools in respect to enhancing their production and operations
which create value in satisfying the needs of people in effective way (Zhang and et. al., 2011).
There are various measures which are being used by Unicorn Grocery, in which some are
described as under:
Computer Technology: Implementing computer technology is a best way to enhance the
productivity of firm and helps employees in reducing extra efforts and man power. This method
is adopted by Unicorn Grocery as to keeping their personal data safe and maintain their ratio of
profitability.
Empowered employees: Employees are considered as the most essential source of firm so
organisations are widely concern on hiring well skilled and talented people at work place as to
completion of organisational task in effective manner.
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Internet Filtering: This is the most essential source which create value for organisations as well
as customers as to as to making their translations more easy and comfortable in nature. Internet
helps in providing online benefits to the firm as to receiving the request of buyers in appropriate
manner.
The impact of integration of digital technologies on effectiveness of Unicorn Grocery
as per the opinion of Trainor, 2012, In this modern era large number of people are
concern on spending a huge amount of time of digital equipments in respect to enhancing their
skills and knowledge at market place. People are having appropriate knowledge about the
products and its qualities so it is the prior responsibility of organisations to build effective
relationship with their buyers through offering them high quality products and services in
reasonable prices. In an association, the digitalized innovation permit quick handling of
information, simple to get troublesome data and in specific cases, they can diminishes or
substitution of the physical specialists. While an individual perform errand or work by utilizing
their hand so this can devouring additional time and furthermore make different human blunders
or oversights in this work. As a famous co-operative food chain company is to important for
Unicorn Grocery to company needs to apply most suitable tools and technologies as to enhancing
the production of firm in effective manner. At the period of utilizing innovation for dreary
business activity and its capacities, tedious and real mistakes are disposing of the utilizing this
for finishing primary assignment to lessened in awesome way. Alongside this, advanced
innovation help with enhancing the source by which representatives can complete real work or
errands, this can help in accelerating the current techniques and furthermore permit new things
which more adaptable to bringing out particular employment. For doing viable work, they can
get best innovation of particular needs and request, by this they can get to the present framework
against their prerequisites.
P2) Research methods and approaches to primary and secondary research.
Research methodology is the group of methods which are used to prepare the report of
various steps of research which aids to set the different types of parameter different research
tools which are used to make the research more accurate and authentic. In this steps, there are
different types of strategies and policies which are used to execute different steps research in
order to accomplish goals and objectives of research in proper manner. This leads to maintain
effectiveness in performing different types of research process in effective manner. In this
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project there are two different types of research methodologies which are used to perform
different situation and condition of research.
Quantitative research: This is one of the most essential methods which are used by the
investigator in order to m determine the various data and information of research in effective
manner. This approach is used by the investigator to solve the quantitative part of the research
process this leads to accomplish different types of steps involve in the research which are
related to the numerical part of research in effective manner (Weisberg, 2011). The nature of this
research is more qualitative and different types of interviews which are taken by the investigator.
The outcomes of research of this section comes in finding the research are in the form of
exploratory and on the basis of numerical ground.
Quantitative research: This method is used to find the result in exploratory form. This
research is based on the collection of data and information which are concerned on to deliver it
in the form of hypothesis. Investigator prepare the report of research in the form of literature,
they are in the form of various research which are being developed by the organisation in order
to find the different types of research in proper manner.
Primary method: every analyses needs to proper involvement of accurate data in the
effective manner. Accumulation of primary data involve new and fresh collection of data process
which are collected by different resources like, these sources helps to perform different types of
process of research in proper manner. This aid to ascertain more result in effective manner. This
facilitates to depict different types of data and information in effective manner. This leads to
maximise the effectiveness in performing research.
Secondary method: This methods are very important methods which are involve in the
research this leads to accomplish different types of research which are used to find the outcome
by the different views of authors and many other resource this leads to maintain effectiveness in
performing different types of research in proper manner (Wiengarten and et. al., 2013). This
leads to numerous productive and profitability outcome of the conducted study in more effective
manner.
Sampling: in order t perform different types of research investigator sample size has
fundamental role to choose the sample size out of whole population. This aid to determine the
outcome of the research in proper manner. This leads to maintain effectiveness in performing
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steps in effective manner. In this research there are 30 respondent are taken in simple random
form and many other.
TASK 2
P3 Conduct primary and secondary research by using appropriate methods and techniques
A research is consist to be a crucial aspect which plays vast role in overcoming the issue
of previous research projects which are related with the similar area of study. Data and
information are the fundamental aspect of research work. The major responsibility of research is
to gather appropriate and relevant information for carry out the work in effective manner.
Primary and secondary source are effective in collecting data and information in regards to
completing the research objectives in appropriate manner. It is essential for investigator to have
an appropriate knowledge about the suitable tools and techniques of data collection as to
accumulating appropriate outcome and result (Zhou and Li, 2012). It is required for Unicorn
Grocery to have an appropriate understanding about the tools which are used in a research
project in which some effective elements are described as below:
Cost: It is the most essential element which plays vast role in implementing all research activities
in systematic and effective manner. It is required for researcher to maintain appropriate flow of
funds and capital as to conducting all activities without facing any kind of issue. The cost of this
project is not high as in this survey is conducted among 30 respondents and it is easy to gather
information by their personal experience. On the other side as to gathering information through
secondary sources the budget of project is enhanced as to accumulating data through different
sources (Benitez-Amado and Walczuch, 2012). The opinion of authors are effective in drawing a
valid and appropriate outcome.
Ethical Issue: An effective research is incorporates and characterize certain moral issues which
need to gauge in a superior and decided way. An examination moral issues could be connected
with incapable approach use and additionally sharing of individual data and so forth.
Subsequently, all moral issues need to gauge and see appropriately while arranging study so
better and characterize data could be incorporated. This survey is free from all sort of moral
issues and issues and reflect helpful pick up to Unicorn Grocery. Thus in the present research
work data has to be gathered through 30 respondents who are not having any kind of interference
in each others life and this create value in reducing the chance of conflict.
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Q1) Does digital technologies has a huge influence on the productivity and
performance of firm?
Frequency
Agree 26
Disagree 4
Q2) Does the implementation of digital technologies are helpful in providing long
term benefits to the Unicorn Grocery?
Frequency
Yes 27
No 3
Q3) What are the major benefits arises through implementing digitalisation within
the working environment of Unicorn Grocery?
Frequency
Enhancing productivity 8
Developing sales 7
Increasing market share 9
Gaining Customers attraction 6
Q4) What are the major usefulness of digital technologies within the present
scenario?
Frequency
Enhancement of Knowledge 10
Easy Connectivity 10
Good flow of Information 10
Q5) Does the Use of digital technologies are effective for developing the
capabilities of firm at market place?
Frequency
Strongly Agree 28
Strongly Disagree 2
Q6) What kind of impact is attained by Unicorn Grocery through providing Frequency
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beneficial services to their potential buyers with the implementation of digital
technologies?
Positive 25
Negative 3
Neutral 2
Q7) What are major tools that can be used by Unicorn Grocery for boosting their
performance at market place?
Frequency
Empowered employees 8
Internet Filtering 7
Social Media 10
Advance Technologies 5
Q8) What are the different technologies used by Unicorn Grocery for attracting
customers?
Frequency
Mobile Application 15
Digital Advertising 7
Social media 8
Q9) Is it necessary for Unicorn Grocery to make appropriate changes in their
technologies as to increasing their profitability?
Frequency
Yes 18
No 12
Q10) Do you have suggestion for analysing impact of digital technology on
business activity and their functions within an organisation?
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P4 Apply appropriate analytical tools, analyse research finding and data
Theme 1: Digital technologies has a huge influence on the productivity and performance of
firm.
Q1) Does digital technologies has a huge influence on the productivity and
performance of firm?
Frequency
Agree 26
Disagree 4
Interpretation:
As per the description of the above mentioned report it has been concluded that digital
technologies has huge influence on the productivity and performance of the firm at market place.
26 out of 30 people are agree with this statement as per their opinion it is effective for firm to
implement digital technologies as to improvising the performance and productivity of
enterprises. Remaining respondents are not in favour with the same as per their opinion digital
technologies has no influence on the growth of firm.
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26
4
Agree
Disagree