Managing Successful Business Project: Digital Tech Impact Report

This report examines the impact of digital technology on the growth and innovation of businesses, with a specific focus on Unicorn Grocery, a developing retail company. The report begins with an introduction to the disruptive nature of digitalization and its importance in modern business, followed by an analysis of the aims and objectives of the project, which include understanding the impact of digital technology on various organizational functions. Task 1 covers the aims and objectives, including the background and research questions. Task 2 details the project management plan, including scope, cost and quality control, communication, resources, risk management, and time management. Task 3 involves small-scale research, analysis of research data using appropriate methods, and recommendations. The report also includes reflections and a conclusion, along with references and an appendix. The project utilizes work breakdown structures and Gantt charts to manage the project's timeline and phases, including objectives determination, management planning, primary and secondary research, data evaluation, and recommendations.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Aims and objectives of projects........................................................................................3
P2 Project management plan..................................................................................................5
P3 Explain Work break down structure and Gantt chart........................................................7
TASK 2............................................................................................................................................9
P4 Carry out Small scale research..........................................................................................9
TASK 3..........................................................................................................................................12
P5 Analysis of research and data using appropriate methods..............................................12
........................................................................................................................................................12
P6 Recommendation.............................................................................................................17
TASK 4..........................................................................................................................................17
P7 Reflection........................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................20

INTRODUCTION
Digitalisation have catered revolutionary disruption in the commercial and business
sector which is benefiting organisation in regard of sales, marketing and many other sector. This
have become crucial to involve the digital technology in the organisation in effective way in
order to seek the attention of consumer (Sharon and Dori, 2015). This avail in recording and
documentation of data, sales and marketing, demands and supply chain, accounting, human
resource managements etc. This re[port is based on the Unicorn Grocery which is a developing
retail company in the United kingdom that is growing its business everyday. The organisation is
changing their documentation and information record system in order to innovate their programs
wit some digital technology This report will analyse the aims and objectives of enterprise along
with evaluating the impact of this new innovation of digitalisation in the company. In order to
manage the outcome, it will conduct entire projects of research to meet the effective data.
TASK 1
P1 Aims and objectives of projects
Proper and effective planning has become essential for expansion and development of
each and every organisation in the global market. Through the help of proper planning, one can
meet their desired objectives, maximum profitability level and great outcome of the operations.
A research projects should be able to light on the entire picture of the goals and targets og the
organisation and make their position in higher in global market. It is one of developing retailing
enterprise which have limited resources including financial and human resources. The main
objectives and motive of this assignments report is to met the return of investment on higher
level through which enterprise can achieve full of clients satisfaction and worker needs. In the
recent era, Competition have gain a higher place in the global market as competitors have
become more oriented toward the digitalised structure (Smith, Gonin and Besharov, 2013). They
will aid in manufacturing the services and goods in the determined frame of time. Unicorn
grocery help in adopting this new innovation of documentation of technology for smooth
functioning of activities of ans their operations also to make effective decision. This can be
explained as the digital technologies and innovation has the great influence on the development
which company should cater.
Topic: Impact of digital technology on growth and innovation.
3

Background of the project: It has become fundamental for the operations of business to
modify the technologies according the marketing styles and change of external environment. In
this new era of business, advanced technology use is more essential elements in the macro
environment. It will help in carrying various commercial success and modification in the
organisation (Stoshikj, Kryvinska and Strauss, 2014). Digital technology help in varying the
entire small and large organisation modification. With assistance of their operations, enterprise
departments of marketing, division can inspire an worker for meeting the unique commodities in
efficient way.
Accounting and sales division render support in the financial activities and
documentation of records that an organisation perform. On the different side, the HRM can hire
and chose the higher qualified worker who contain excellent information and knowledge with the
online technology application. Another department is manufacturing that can produce better
services through utilising enhanced methods and techniques on the lower cost of production. The
report projects has rendered the various aims and goals that aid in leading the essential activities
and functions in effective way.
Aims: The major aims of this report is to evaluate the impact of digital technology on
growth and innovation: A case study on Unicorn Grocery.
Objectives: The organisation is considered as one of the best production organisation that
majorly deal with the equipments of digital technology and device of computer which consist of
routers, IP voice system, switch, interface controller etc. The organisation will be glad to
purchase entire services and good quality at the reasonable cost of their consumer as well as aid
in satisfying their wants and requirements completion in effective way (Leach, 2014). The will
recognise entire modifications that help in catering technological changes. Here are the major
objectives of this projects is mentioned as below:
 To analyse the paramount explanation behind the alternation in distinct organisation
function.
 To assess the business profitability as well as profitability maximisation in effective way.
 To set the control and influence of digital technology at the working environment.
 To assess the influence of digital technology in various divisions like accounts, finance,
HRM, marketing etc.
Research Question:
4

 What is the major explanation behind the modification in different functions of
organisation?
 Does innovation and digitalisation enhance the profitability and productivity of
organisation?
 How the digital technology impact on working environment?
 What are the impact of innovation and digital technology of small business growth?
P2 Project management plan
The management plan of projects demands for risk analysis and evaluation of various
elements that can refrain the assignments completion process. It will avail in the gaining the
objectives ad goals that is determined by an organisation so as Unicorn Grocery. A company
should conduct the research of market for managing the design of administration as well as
identify the methods which can help in achieving the organisation's goals and objectives
(Marston and et. al., 2011). In order to meet the final outcome of the projects, this is required to
assess the basic needs and risks of projects in order to function entire innovation and digital
technology process in effective way in Unicorn Grocery. Here are the basic factor mentioned as
below: Project Scope: This will help in meeting those areas of projects that need to be capture.
Unicorn grocery is developing supermarket of United Kingdom which can expand their
sales as well as business through the help of digitalisation in the workplace through
which they can easily satisfy their clients on higher level. In the business projects of
organisation various sources will help enterprise in developing commodities in effective
way as well as meeting the final outcome. Entire association us trying to meet the
services demanded by consumer for gaining maximum outcome that can help in
enterprise's expansion. Cost Control: An projects demands for financial funds and activities which is required to
be managed in an organisation for meeting the outcome. This is essential for an enterprise
to plan or design the cost and expenses or budget before the execution of plan in order to
control the expenses (Porwal and Hewage, 2013). The Unicorn Grocery are including the
system of digital technology and innovation in order to meet the new market which can
help them in cost control of their employee as well as labour. Through the help of proper
planning, the organisation can control the projects cost which is undertaking various
5

process like research, execution of plan etc. This is a very hectic process for which
organisation have to set the criteria of projects £30,000 for which breakdown structure is
also have formulated. Quality Control: It is the major procedure that help in managements and development of
effective products and service quality (Ryan and Campbell, 2012). Goof business support
activities and better growth level of enterprise that can aid worker in interlink with each
other. Through the help of effective communication channel, the employee can stay
connected with each other. Worker and employer are entirely rely on the market research
process for managing the objectives and goals to meet the target. If an organisation like
Unicorn Grocery conduct the investigation and research programs, accumulation of data
can be helpful. In order to enhance the quality of project, enterprise is working on
primary and secondary research in order to get factual data for authentic outcome. Communication: This is essential elements while developing and managing a successful
business projects. Unicorn Grocery need to create a proper and effective communication
bridge and channel of interaction in order to meet the final outcome. In order to resolve
the issues and conflicts, this is the best process which an organisation need to manage
through using proper marketing and communication tool. For example digital technology,
online media etc. Resources: There are various resources that is indispensable to manage in order to
complete a business project. There are various types of resources such as human resource
in order to manage the planning and execution process. Another is financial resource in
order to cater and adopt the procedure and structure in Unicorn grocery for maintaining
innovation and digital technology (Thomas, 2011). Technical Resources for managing the
equipments and technologies according to the demands and enterprise requirements etc.
These are essential to identify and manage in order to meet the outcome of business
projects at Unicorn Grocery. Risk Management: This is major and leading tools and techniques that can help in
evaluating and assessing entire risks emerge in future. It can be mentioned as the
techniques which can help in understanding and analysing the risk for meeting accurate
issue solution. Through optimising the process of risk management,. One can meet the
effective outcome and reduce issues and problems in Unicorn Grocery while the process
6

of innovation and digital technology. Methodologies support in setting entire needed risk
such as cost control, quality management etc. Through the assistance of this process,
organisation can enhance their effectiveness of outcome through avoiding the negative
impact of risks on the objectives.
 Time: This is indispensable factor that states the structure of time frames for used
conducted research (Verzuh, 2015). This is the elements that directly influence n
objectives and aims of the Unicorn Grocery. In the process of conduction of successful
business projects, there are two paramount procedure which take the major time i.e.
research procedure and data analysis. An investigator focus over completing projects in
effective manner, AN organisation an utilise the Gantt Chart and Critical path as well as
determined the time 1.5 months for meeting objectives and goals of the project.
P3 Explain Work break down structure and Gantt chart
Here are mentioned some of the research phases which should be accurately aligned for
meeting the positive and effective result that is mentioned below:
Objectives and Aims: This is the initial steps of research which should be met or
conducted as the initial activity. After the enterprise aims and objectives determination process,
other phases is being set. This process takes minimum 10-15 days to finish.
Management plan: This is the next step in which the researcher can measures entire
elements which directly influence various elements such as communication, risk administration,
costing, time, quality and many other process. This process undertake 10 days.
Primary and Secondary Research: Digital technology is directly influence in
organisation growth that is mentioned in the following report (Viaene and Van den Bunder,
2011). With the proper use of secondary and primary research, an organisation evaluating
research on marketing in ideal way. Whereas primary research accumulation method is more
time consuming method but it will help in meeting the factual outcome along with authentic data
and statistic. This process will undertake 15-20 days.
Data Evaluation & Interpretation: This procedure can not be consumer more than one
time through which an organisation make the desired changes and modification in the functions
as well as operations. Secondary and primary data through undertaking graphical and
interpretation method in order to meet the final result of organisational innovation and digital
7

technology involvements and its impact on the growth and innovation. This entire process will
undertake more than 3 days for proper attainments of determined objectives.
Recommendation: This is fundamental part of this assignment which is done in order to
suggest the best way and methods for developing business by researcher after studying various
data and information (Awais Ahmad Tipu and Manzoor Arain, 2011). Unicorn Grocery is using
the assistance in creating alternation that is required for workplace and structure changes into
more digitalised format to enhance the growth level. This process will consumer more than 3
days.
Self-reflection: Generally, the researcher has the personal perspective about the
conducted research after the final completion of project. This projects will take 2 days process
for meeting the demerits and merits of the self reflection and won learning of the investigator.
8

Action Plan: People Participation: this consist of worker, users and consumer of Unicorn Grocery
along with their experiences in the organisation. Place: The major data which have been collected in secondary gathered from various
books, journals, magazines as well as interpreted data is primary one which has been
accumulated through questionnaire method (Bakker and et. al., 2011). Questionnaire: the method of questionnaire is used as a tool of research for gathering
primary data. Information collection to location: The most suitable method of survey for marking is
undertook corporate offices. Review data: the review of data and collected content is made.
 Process of input of data: Entire information is linked with the worker by filling
questionnaire forms from them.
TASK 2
P4 Carry out Small scale research
It is essential for an investigator to organise proper tools of research in order to meet the
accurate outcome for which they use various technologies and tools of research while
documenting a research projects. Here are mentioned some of those methods under: Qualitative Research: It is major method which is optimised for accumulation of data on
the people or individual behaviour. This is the method which is used for analysing the
opinion and views of people (Basu, 2014). There are various research tools through
which data for qualitative method can be gathered such as observation methods,
questionnaire, interview etc. For distinct research type, different types of process is used
9

in order to meet the outcome for specific subject. This assess the psychology and
behaviour or attribute of human that can help a worker in meeting the psychological
outcome of report,. This is the suitable and best method which will be conducting by
researcher for the respected report. Quantitative Research: This method is assisting and helpful for gathering statics and
numerical content assisting for enlargements of production quality of Unicorn Grocery.
This is the process that is helpful in dealing with authentic data and research in the
respected organisation which can help in meeting the large amount of people and their
opinion along with factual information. Primary Research: According to the theme, this method is used for accumulating the
primary data as per the theme. This consist of questionnaire, survey, analysis of response,
observation which are the major functions and activities which is utilised for the primary
research (Geraldi and Lechter, 2012). This will aid in meeting the qualitative and
quantitative research. It is essential for researcher to carry modification in the structure of
organisation for enhancements of productivity and profitability.
 Secondary Research: According to this method, the analysis or review of already
interpreted information and data is essential which help in evaluation of applied theories
in different other organisational case. There are various sources such as internet,
websites, books, journals, libraries, census, research, governments laws etc. It is quick
and authentic source of research which help in meeting the outcome in more efficient and
effective manner. Many researcher are using this information and process method that are
linked with the sources of internet (Digital technology has opened avenues for small
businesses; innovation essential. 2017). This will aid investigator for documenting best
work along with effective methods.
Through methodology of qualitative research is utilised for information and data
acquiring through primary research method which consist of effective techniques of
questionnaire. Here are the mentioned questionnaire which is used for organisation which are
mentioned as below:
QUESTIONNAIRE
Name:
10

Age:
Gender:
Q.1. Does digital technology help Unicorn Grocery in growth?
a) Yes
b) No
Q.2. Does digitalisation and innovation provide long term profits to enterprise?
a) Yes
b) No
Q.3. Can digitalisation render quick and innovative growth in business of organisation?
a) Agree
b) Disagree
Q.4. Is digital technologies are leading to positive influence to the activities of innovation and
growth of business of Unicorn grocery?
a) Yes
b) No
Q.5. Dose Unicorn Grocery is creating more attracting and effective products for consumer?
a) Yes
b) No
Q.6. Does company contain the modified and advanced technologies for maintain the accurate
data?
a) Agree
b) Disagree
Q.7. In which way, the innovational operations and growth of business will affect?
a) Positive
b) Negative
c) Neutral
Q.8. What are the new techniques of marketing that Unicorn Grocery should use in the present
era, according to your opinion?
a) Traditional
b) Modern
11

TASK 3
P5 Analysis of research and data using appropriate methods
This is the major process while making a successful project of business. It is fundamental
for an business to develop the decision in effective way. In this file, the method of non-random
sampling along with the study of 20 responder. The response analysis is mentioned as below:
INTERPRETATION
Theme 1: Digital technology lead to growth
Q.1. Does digital technology help Unicorn
Grocery in growth?
a) Yes 14
b) No 6
a) Yes b) No
0
2
4
6
8
10
12
14
14
6
INTERPRETATION: Shown report presets that 14 out of 20responder state that digital
technology lead to growth and rest disagree with this fact.
Theme 2: Innovation and digitalisation help in meeting long term benefits.
12