Assessing Digital Technology's Impact on Business Performance

This report, focusing on Continental Consulting Limited, explores the transformative impact of digital technology on business operations and performance. It begins by highlighting the importance of digitalization for enhancing productivity and profitability, followed by an analysis of project aims and objectives, including the evaluation of cloud computing's role in supporting business growth. The report then details a project management plan covering scope, risk, quality, cost, time, communication, and resources, accompanied by a work breakdown structure and Gantt chart. Furthermore, the report employs both quantitative and qualitative research methods, utilizing primary and secondary data collection techniques such as surveys and literature reviews. Finally, the report discusses the tools and techniques used for data analysis and interpretation, providing a comprehensive overview of the research process and its implications for business strategy and digital transformation.

Managing a successful
business project

INTRODUCTION
Digital technology is identify as an effective tool which is used by an organisation to
promote their products and maximise customer base. Digitalisation is more essential and
significant for the business to increase their productivity and profitability within predetermined
time period. In order to perform any business activity effectively, the role of digital technology
can not be undermined, they are shaping the structure of any business organisation over period of
time, Digital technology can also helps in efficient and effective running of business thus, it is
highly important that right kind of business strategies are being followed that will allow the
organisation to compete effectively as well as efficiently in the longer run. The most important
part of of current business activities has been the role of digital technology in the overall growth
as well as development of business. There has been various benefits that has been derived by the
organisation through digital technology. Continental Consulting Limited is an organisation
which is involved dealing in business process re-engineering and has helped many organisation
in SME Sector to completely transform their business process, in order to become even more
productive in their overall business activities in the longer run. The company is having right kind
of employee strength that will allow it to serve customers well. The current report will elaborate
the importance of digital technology within the business and its impact on the performance of the
company over longer period of time.
TASK 1
P1 Project aims as well as Objectives
There has been vast changes in the overall market scenario primarily as transformation
taking place within Digital Technology sector. Therefore, it is essential that right kind of
technological up gradation shall take place within the business operations, in order to serve
customers well over longer period of time. The various digital tools which can be used by the
organisation effectively such as websites, social media applications, effective storage and
distribution technologies as well as production technology. These technology will enable the
organisation to effectively manage the business and take it forward in the future. The direct
beneficiary of these implementation will be the parties who are directly or indirectly related with
companies as well as businesses. These parties can be internal and external in nature. Internal
parties are management, employees etc. while external parties are consumers, investors,
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suppliers etc. The current research project will try to focus on various benefits derived by small
and medium size organisation through effective as well as efficient implementation of digital
technology in conducting their business operation. The aims as well as objectives of this
particular research has been laid down as follows:
'Aim: The impact of digital technology especially Cloud Computing in supporting small
business growth as well as innovation'
Research Objectives:
 To evaluate the importance of digital technology on the effective execution of business
activities.
 To determine the influence of cloud computing on storing and maintenance of data. To analyse the effectiveness of cloud computing in achieving overall business growth.
Research Questions
 What is the importance of digital technology on the effective execution of business
activities?
 What is the influence of cloud computing on storing and maintenance of data?
 What is the effectiveness of cloud computing in achieving overall business growth?
P2. Project management plan that covers cost, scope, quality, time, communication, risk as well
as resources
Effective implementation of various kinds of technology within the business would
require proper research as well as analysis of various aspects of the business. If there will be
effective implementation of various kinds of business policies, it will enable Continental
Consulting Limited in effectively understanding the needs as well as demands of consumers in
the longer run, which is essential for any business organisation to grow as well as prosper in the
longer run. For the purpose of implementing new advanced innovation, it is of paramount
importance to effectively understand the following factors:
Scope: Effective execution of right kind of technology will help to fulfil the demands of
clients and consumers in more efficient way. Under the current scenario, there are various
opportunities within the business organisations which are prevailing and which will going to
have a crucial impact on the growth of businesses. Effective cloud computing technology will
ease the process of data maintenance and storage for the firm in the longer run.
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Risk Management: Risks involve various types of risks in implementing the digital
technology platforms within the business organisation. It is the responsibility of organisation and
its management to make sure that the overall risk is managed properly.
Quality: The services that are being offered by the company to Continental Consulting
Ltd that has given the organisation an competitive edge over others. The main task with
management of the company is to maintain the same level of quality over period of time and at
the same time ensuring that overall profitability does not gets impacted.
Cost: The project will be completed by incurring different types of cost, thus a proper
budget need to be prepared for the purpose of effectively completing the project. It is the
responsibility of the researcher to make sure that researcher is able to execute the project within
the budget allocated for the same in the longer run.
Total forecasted budget 2017-18($)
Particulars
Technological Implementation
Cost 16000
Expenses of Promotion 4000
Advertising Expenses 5500
Catalogues 1800
Various Training charges 7500
Total cost 34800
Time: It is one of the most important aspect of the research. There is requirement of
specific time in which every research project shall be completed and it is the responsibility of the
company to make sure that the particular research is being conducted in the time which has been
allocated to the researcher to perform the overall research. Effective time management make sure
growth and development for Continental Consulting Limited in the longer run. Time
management will enable an organisation to raise the bar of its productivity in an efficient
manner. The time duration for the project shall be around 4 Months, under which the research
project has to be executed.
Communication: The level of communication within the business shall be managed
effectively within all the functional department of the company in the longer run. Without having
a proper communication pattern, an organisation will not be able to convince its customers in an
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efficient manner. Thus, right kind of growth in communication is required within the business to
operate in a competitive environment as well as to gain competitive rivalry in the longer run.
P3 Work breakdown structure and Gantt chart
This research project help an organisation as well as its management to gather right kind
of information which will help the management to frame effective policies and make necessary
decisions related to business. The ultimate aim of the research is to guide the management as to
what specific decisions can be taken to implement digital technology within the business and its
implications.
Various steps involved in conducting a research are laid down as follows:
 Aims and objectives
 Literature Review
 Research Methodology
 Data collection
 Data Analysis Conclusion and Recommendations
Gantt Chart:
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The different types of research would include all the above steps (Fisher, 2011). The
current research throws some light on the implementation of digital technology especially cloud
computing within the business environment of Continental Consulting Limited in an effective
manner (Keller, Parameswaran and Jacob, 2011). This research will allow the organisation to
have a proper knowledge of the effects of digital technology on the overall growth and
development of the business. For the purpose of conducting this research, a sample size of 20
respondents has been taken. The respondents do have the necessary knowledge of company's
business and the impact of digital technology on the business growth of company. They have
been taking services of the company from a longer period of time.
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TASK 2
P4 Small scale research by application of quantitative as well as qualitative research methods
It is required by the researcher to conduct an effective research by collecting right kind
of data in an appropriate manner. The methods that has to be selected for the purpose of research
is to manage report in an effective manner (Too and Weaver, 2014). Collecting data involves a
great deal of efforts and thus it is quite important to make sure that data collected are relevant
and will give a fair view of the concerned topic in an efficient manner. The method of collecting
data can be primary in nature or secondary in nature.
Quantitative research: It basically involves conducting research based on the statistical
data that are available. The opinions that will be expressed within the research will be backed by
proper quantitative data and this will make the research as well as its outcomes more viable in an
effective manner. The quantitative data is a much broader term then qualitative data because the
scope of quantitative data is much larger then quantitative data (Trevino and Nelson, 2016).
Qualitative Data: It refers to collection of data on the basis of overall quality of data, it
considers facts as well as figures in order to arrive at conclusion. This kind of research is based
on theoretical framework and current report is trying to justify the same in an efficient manner.
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For the purpose of this research, both quantitative as well as qualitative data has been
taken to prepare the report in an effective manner. There are various research approach, out of
which inductive research approach has been selected as it is based on overall quality of data and
gives a better view of the research. The research design that has been selected for the purpose of
research is exploratory research design.
Primary Data: These are the data that are collected by the researcher directly from the
general public and respondents, the researcher does not rely too much on the various data that are
available on different sources like websites, books or journals, but rather researcher would want
to gather data directly from people. The tools of primary data are questionnaires, surveys,
interviews etc. A proper Survey Plan will be conducted by Continental Consulting Limited
keeping in mind the end goal to get the data. The survey would be having 10 questions that will
be asked from 20 respondents in an effective manner.
Secondary Data: There are various secondary resources which are being utilised by the
researcher of Continental Consulting Limited for the purpose of conducting research. These
sources are books, articles, websites etc. which will enable the company to get a view of
different types of authors and writers in an efficient manner. The research will be conducted on
the basis of the data that has been obtained from the concerned secondary sources to do research
in an efficient manner. It is one of the most important sources of data collection and usually,
most of the research are based on both primary as well as secondary data to get a better
viewpoint of the whole topic in an effective as well as efficient manner.
TASK 3
P5 Research as well as data using appropriate tools and techniques
To conduct research in a proper way, it is exceptionally fundamental that correct sort of
information is gathered from respondents straightforwardly. With the assistance of information,
it will turn out to be considerably more simple for the administration for the association to reach
to a particular conclusion in the more extended run. Association will execute different techniques
to actualize the after-effects of the information, which has been gotten in a powerful way (Zhao,
2012). There are various tools and techniques used by company so that they can reach the
targetted people. Questionnaire is created which collects data and information from 20
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respondents. Hence, company can feasibly marination unique position in the market. Analysis
and interpretation is described below:
Data collection: For collecting accurate amount of information, there are mainly two types of
method such as primary and secondary. In case of primary source, investigator require to prepare
a questionnaire which will also support an investigator .
Data analysis: It will be completed or done with the assist of thematic analysis. In
this case, different number of themes will be prepared which will support in carrying out the all
activities of research effectively properly.
Data Interpretation
Theme 1: The execution of digital techniques impact the business of Continental consulting
limited.
Q.1 Does execution of digital techniques impact the business
of Continental consulting limited?
Frequency
Yes 14
No 6
Yes No
0
2
4
6
8
10
12
14
14
6 Column B
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Interpretation: It has been observed from above graph that 14 customers out of 20
respondents want that digital technologies can be implemented in the organization. Hence,
company can support digital technologies. However 6 respondents said that there were no impact
on the company.
Theme 2: Techniques and tools which can be the used of digital techniques in company.
Q.2 Which techniques and tools can easily
implement the use of digital techniques in
company?
Frequency
 IT software's 2
 E Commerce 12
 Cloud computing 2
 Wire less tools 4
IT software's E Commerce Cloud computing Wire less tools
0
2
4
6
8
10
12
2
12
2
4
Frequency
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Interpretation: It has been observed from above graph that 12 out of 20 respondents think that E
commerce sites can Only helps company to execute the digital tools and techniques. Through
this, they can maintain good and unique position in minds of all users. However other people
believes that cloud computing can also be a way forward.
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