University Report: Digital Technology Impact on Business Activities

This report examines the impact of digital technology, particularly social media, on business activities, using Femina, a fashion media organization, as a case study. The introduction highlights the benefits of digital technology in connecting with customers and building relationships. Task 1 presents a research proposal, including the aim to identify the impact of social media on Femina, objectives to evaluate social media and its impact, and research questions addressing the concept and impact of social media, along with how it can increase sales. The literature review explores the concept of social media, its potential to increase sales, and its impact on the fashion industry. The report also details the research methodology, including qualitative investigation, descriptive research design, interprivitism philosophy, probabilistic sampling, and data collection methods. Ethical considerations and a Gantt chart are also included. The report concludes by providing references to relevant sources.

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal by considering aim, objective, questions and literature review..........1
P2 Examine appropriate research methodology.....................................................................3

Title: The impact of digital technology on business activities
INTRODUCTION
Digital Technology, is said to be a boon for most of the companies as it has provided
great opportunity to firms in connecting with numerous people at a time. This assist company in
making effective customer relationship. Femina is a fashion media organisation that focuses
mainly women and since six decades Femina has been capturing essence of women around the
world. This assignment will put light on different aspects like role of digital technology for
company and what kind of advantage it is providing to organisation further supported by an
Literature review.
TASK 1
P1 Research proposal by considering aim, objective, questions and literature review
Digital Technology, is a wider concept and constitutes many factors within itself. Social
media is one of them and it is really helping most of the companies in connecting with its
valuable customers. Most important benefits which social media is providing is that it is less time
and cost consuming. Company, by simply developing a webpage they can attract large number of
customers. Therefore, with the help of this source company not only provide information to its
consumers but they also gather information regarding the needs and wants of customers so that
effective services and facilities can be provided.
Background of research
Femina is a British publishing magazine which was founded in the year around 1965 and
since then they are working on fashion of women. Research is conducted in order to have in-
depth analysis regarding a specific topic. This research is being conducted in order to know if
digital technology is providing any kind of benefit to an organisation or not. Therefore, this will
help researcher in knowing the advantages of company who has established their business on
digital platform. For this organisation, it is required to implementing social media technology
that assist in building direct connection with target audience. Social media platform will aid in
providing detailed information of new updates in order to building new connection with target
customers.
Research aim
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“To identify the impact of social media on Fashion media (Fashion industry): A case
study of Femina”.
Research objective
 To evaluate the concept of Social media.
 To analyse the impact of social media on Femina Fashion Media.
 To identify the importance of social media on enhancing sales of Femina Fashion Media
by 10% in 3 Months.
Research question
 What is the concept of Social media ?
 What are impacts of social media on a Famina Fashion Media?
 How social media will increase sales of Femina Fashion Media by 10% in 3 Months?
Literature review
This is a most important section of an research in which informations has been described
in detailed formation. All the research aspects of this section has been ascertained in critical
format that provide information on the basis of author's point of view and ideas.
The concept of Social media
As per the views of Heidi Cohen, 2011 Social media relates to the advance technological
factors that enables the direct connection between an organisation and customer. Social media, is
said to be a computer based technology which has facilitates company in expressing new and
innovative ideas, connecting with customers etc., As most of the people are active in social
media sites thus, n this modern world social media is one of the effective tool in having better
customer relationship.
Way by which social media will increase sales of Femina Fashion Media by 10% in 3 Months
As per the views of Toby Britton, 2017 Social networking has changed the world but it
having numerous positive and negative impacts. One of the basic advantage of social media is
that with the help of this better connectivity can be maintained. But it has some drawbacks as
well like security issues. Therefore, some of the points are mentioned below in order to have
better understanding. It will help in connecting with various people around the world because it
will ultimately develop a curiosity amongst people who are keen to know information related to
fashion industry. which will ultimately improve sales and profitability of a company in limited
time frame. As a result, it will grab attention of maximum number of people in a speculated
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period of time and this will definitely increase sales of Femina Fashion Media by 10% in 3
months.
Impacts of social media on a Famina Fashion Media
According to Catherine Claire, 2017 Social media having a great impact on fashion
industry in different manner. In relation with Femina Fashion media, social media has benefited
this company and helped them in interacting with its valuable customers and people who are
following the same for updates. It has provided information related to fashion to normal people
who are influenced by glamorous world. Thus, an individual nowadays are familiar with
whatever fashion is going around the world.
P2 Examine appropriate research methodology
For conducting a effective research, it is required to implementing appropriate analysis
approach that assist in determining proper data and information. On the basis of these practices,
analyst can opt one most effective approach between numerous. All the research methodologies
has been classify on the basis of their requirement and need. Through these kind of practices,
researcher can gather relevant and desired information by implementing real as well as existing
facts. There are numerous research methods are determined below as -
Types of investigation
There are various kinds of methodology which can be adopted by a research in order to
conduct a research in an effective manner. Basically, there are two types of investigation i.e.
qualitative and quantitative. Moreover, in order to this research qualitative method is bieng used
and it helped in gathering effective information (Mata and Quesada, 2014).
Research design
Basically, there are two different types of research design and these are descriptive ad
exploratory. This aid researcher in collecting information in a better manner furthermore, for
doing this research descriptive method will be used as it will help investigator in analysing
information more in a descriptive manner.
Research philosophy
Research philosophy are of two types i.e. interprivitism and positivism both help in
conducting research in a better manner without any issues. In order to do this research,
researcher has used interprivitism method of research philosophy.
Data sampling
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This is determined as one of the crucial element while conducting a research as it helps in
collecting information so that interpretation can be done. While conducting this research
probabilistic sampling will be used and sample size which will be taken is around 30 (Bianchi
and Andrews, 2015). Moreover, for this around 10 questions will be formulated.
Data collection
There are basically, two type of method through which data and information can be
collected and these are primary and secondary. While doing this research both will be used
primary for collecting data and secondary for making literature part more appropriate so that
valid conclusion can be evaluated.
Ethical consideration
While conducting a research there are certain rules and norms that must be followed by a
researcher for example: whatever data and information are collected should be kept secret so that
nobody can misuse the same.
Gantt Chart
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REFERENCES
Books & Journals
Terjesen, S., Hessels, J. and Li, D., 2016. Comparative international entrepreneurship: A review
and research agenda. Journal of Management. 42(1). pp.299-344.
Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Taglioni, D. and Winkler, D., 2016. Making global value chains work for development. The
World Bank.
Mata, F. J. and Quesada, A., 2014. Web 2.0, social networks and e-commerce as marketing tools.
Journal of theoretical and applied electronic commerce research. 9(1). pp.56-69.
Bianchi, C. and Andrews, L., 2015. Investigating marketing managers' perspectives on social
media in Chile.Journal of Business Research. 68(12). pp.2552-2559.
Online
Social Media Definition. 2011. [Online]. Available through:<https://heidicohen.com/social-
media-definition/>.
Advantages & Disadvantages of Using Social Media. 2017. [Online]. Available
through:<https://miappi.com/social-media-problems/>.
How Social Media Has Changed Fashion. 2017. [Online]. Available
through:<https://www.adweek.com/digital/catherine-claire-guest-post-how-social-
media-has-changed-fashion/>
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