Project on Impact of Digital Technology on Business Activities

This project analyzes the impact of digital technology on business activities, focusing on a case study of a wristband manufacturing company. The project includes a detailed introduction outlining the importance of technology in modern business, followed by a project plan with problem statements, strategies, objectives, and scope. The implementation plan features a work breakdown structure and a Gantt chart. The project processes are described with a communication plan. Primary and secondary data collection methods are discussed, with a questionnaire designed to gather insights from customers on the impact of digitalization. Data analysis is presented with themes and interpretations of the findings. The project concludes with recommendations for the wristband company's management, emphasizing the importance of adapting to digital changes, addressing employee concerns, and developing effective strategies for future growth. The project is a comprehensive exploration of how digital tools can improve business operations, enhance customer engagement, and drive overall success.

MANAGING A
SUCCESSFUL BUSINESS

Table of Contents
Topic: - “Identification of impact of digital technology on business activities”.............................3
INTRODUCTION...........................................................................................................................3
Project Plan .....................................................................................................................................4
Project Definition...................................................................................................................4
1.1 Problem Statement............................................................................................................4
1.2 Project Strategy................................................................................................................4
1.3 Project Objectives...........................................................................................................14
1.4 Project Scope Statement.................................................................................................14
1.5 Success Criteria..............................................................................................................15
1.6 Project Assumptions.......................................................................................................16
2.0 IMPLEMENTATION PLAN..................................................................................................16
Work Breakdown Structure..................................................................................................16
Gantt Chart...........................................................................................................................17
3.0 Project Processes......................................................................................................................18
Communication Plan......................................................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

Topic: - “Identification of impact of digital technology on business activities”.
INTRODUCTION
In this present scenario, technology has played a very important role in improving any
business. This has assisted most of the company in manufacturing best quality of goods and
services to its clients (Baiden and Price, 2011). Therefore, to sustain in the market for a longer
period of time firms are utilising latest tools and technologies and as a result an increase in sales
and productivity can be seen. Earlier the machineries used to be very simple but now with
advanced features technology has become more complex and complicates because of which
workers sometimes find it difficult to operate. Wristband is one of the small industries that deal
in manufacturing customised wristbands. Although it is not so popular but as the organisation is
optimising latest technologies it is assisting them in obtaining the set goals and targets under
specific period of time. This report will throw light on aims and objectives of the selected
organisation so that project management plan can be made. Therefore, research methods that will
be used while conducting this research will be included in this assignment. Other than this the
tools and technologies that are optimised for accomplishing the researches is mentioned in this
assignment.

Project Plan
Project plan is important part for the each and every organisation to identify the project
duration in order to implement all activities in an effective and efficient manner. Therefore, it is
necessary that with the change in course of time organisation uses latest technologies for having
an appropriate growth in business operations. Wristband is using modern machineries as a result
they are able to deliver best quality products to its consumer right on time. Further, the company
is using modern marketing trends so as to increase their performance in sales and productivity
rather than implementing the old one.
Project Definition
Developing new technologies, along with the changes in existing ones provides
advantage to an organization and enables them in giving excellent good and services to its
customers (Chang, Walters and Wills, 2013). Along with enhancing the GDP of a country, these
small organisations are providing job opportunities to maximum number of people. Thus, for
giving appropriate services Wristband is giving best training activities so that employees can
improve existing skills and knowledge in order handle their clients in an effective manner.
1.1 Problem Statement
Therefore, it will assist them in having a better relation with customers; as a result a
better position in the market can be obtained. For example: Wristband, for communicating with
their employees is using appropriate technologies so that they can convey their message to
workers in order to get best outcomes.
1.2 Project Strategy
This is helping the organisation in maintain a strong mutual understanding between
employees and subordinates. Apart from this, new tools and technologies are aiding the
organisation in maintaining a record which they can easily access in just one click. It is providing
security to its data as compared to earlier times and nobody can misuse them.By implementing
innovative and new ideas Wristband is influencing the minds of people and as a result they are
attracting more and more customers towards their organisation. Therefore, Wristband is taking
feedbacks and reviews form a number of individual so as to make products according to the
choices and preferences of people. Thus, company is giving excellent services and facilities in
return. For example: as per the current scenario, individual has become more conscious about

health henceforth, Wristband company with the help of digital technology has incorporated
certain features form which people can analysis what is going inside the body. Apart from this, to
promote their brands the organisation is using various kinds of methods through which they can
conduct promotional activities like giving advertisements in social media, internet, newspapers,
magazines and many more. Furthermore, to interacting with their customers company have made
a separate department where all the queries of customers are solved (Eweje, Turner and Müller,
2012).
Business need to determine the better and effective aspects of investigation as well as
study so that better and definite outcome could be drawn. Study needs an appropriate and
suitable consideration of project so that business could be performing their working in better and
supportive manner (Research Methodology, 2017). Thus, it is a duty of manager to utilise the
data which enable and facilitate them to identify the best and considerable outcome in nature.
The Wristband Company determines two best kinds of data which facilitate them in performing
appropriate and ethical study in consideration:
 Primary data
 Secondary data
Such methods are helpful in analysing the aspects properly as well as define the things in
effective and appropriate manner. Primary data reflect about raw material in nature which do not
have link with any kind of previous information. Secondary data is based on existing information
which enable and support in analysing previous aspects and consideration. The Wristband
Company could go with this option so that they could maintain better and effective outcome for
manufacturing and go digitalise (Navimipour and Soltani, 2016).
Wristband will going to opt primary method of study, which enable them in analysing
response of clients while selling customise bands through digital technology:
QUESTIONNAIRE
Name:
Age:
Gender:
Q1. Is this factor will bring a revolution in wristband industry?

a) Yes
b) No
Q2. Does this section made Wristband differ from others?
a) Agree
b) Disagree
Q3. Will this factor contribute in overall success of a company?
a) Agree
b) Neutral
c) Disagree
Q4. Does this digitalisation will provide competitive edge to business?
a) Positive
b) Negative
c) Neutral
Q5. Does Wristband company really needs growth and development at this point in their
business?
a) Yes
b) No
Q6. Wil they going to opt cloud computing for storing data at one place?
a) Yes
b) No
Q7. Will this bring new customers for a company?
a) Long term
b) Short term
Q8. Will it be earn same amount of profit s they use to earn in its online business?
a) Yes
b) No
Q9. Will this consideration used to enhance the cost of product and services?
a) Agree
b) Disagree
Q10. Any suggestions for implementing digitalisation in a better way?
Theme 1: Factor will bring revolution
Q1. Is this factor will bring a revolution in
wristband industry?
Frequency
Yes 20
No 10

Interpretation: Digitalisation is important for the wristband in order to renovate their business
operations and activities. This graph determined 20 out of 30 populations are say yes and 10
respondents are not agree about such concepts.
Theme 2: What secession made company
Q2. Does this section made Wristband differ
from others?
Frequency
Agree 15
Disagree 15
Interpretation: Digitalisation support the to enlarge their business operations at different level.
So it is essential for the organisation. In this 30 out of 15 are agree and remaining are does not
agree about this. Further, it differer the company to maximise their sales and revenues in limited
time period.
Theme 3: Digitalisation contribute in entire success and growth of an organisation
Q3. Will this factor contribute in overall
success of a company?
Frequency
Agree 10
Neutral 5
Disagree 15

Agree Neutral Disagree
0
2
4
6
8
10
12
14
16
10
5
15
Interpretation: Digital technology assist the business organisation in order to increase their
success and development in large level. From the above mentioned graph that determined the
view point of the customers. In this 30 out of 10 are agree, 5 respondents are neutral and rest of
the population are disagree.
Theme 4: Digital tools give competitive advantages to enterprise
Q4. Does this digitalisation will provide
competitive edge to business?
Frequency
Agree 15
Neutral 5
Disagree 10
Interpretation: Digital technology and innovation in business operations provide competitive
advantages and benefits to the wristband systematically. Further, it also assist in order to reduce
cost & time and increase sales appropriately. From the above graph that shown 30 out of 15
respondents are agree, 5 are neutral and 10 are disagree about this concept.
Theme 5: Company really needs by applying digitalisation
Q5. Does Wristband company really needs
growth and development at this point in
their business?
Frequency

Yes 20
No 10
Interpretation: Wristband company really required development and growth in their business.
So that for achievement of this, they try to apply digitalisation which is beneficial for them. From
the above mentioned figure that determined the significance of digital technology. In this 30 out
of 20 respondents are say yes and 10 are not accept this.
Theme 6: Digitalisation help business to store data and information at one place
Q6. Wil they going to opt cloud computing
for storing data at one place?
Frequency
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10

Yes 25
No 5
Yes No
0
5
10
15
20
25
25
5
Interpretation: Digital technology assist the business entity in order to gather necessary and
appropriate amount of data. With the help of accurate information, company is capable to
maximise their growth and success in marketplace. From the above mentioned graph that shown
reaction of customers. Thus 30 out of 25 responded are say yes and 5 are do not agree regarding
this concepts.
Theme 7: Digital tools bring new clients
Q7. Will this bring new customers for a
company?
Frequency
Long Term 15
Short Term 15

Long Term Short Term
0
2
4
6
8
10
12
14
16
15 15
Interpretation: Digitalisation assist the Wristband company in order to attract large number of
customers towards business products and services. It support the company to achieve
predetermined goals and objectives. With the use digital technology company bring new clients.
From this graph that determined how many times business attract customers.
Theme 8: Digitalisation support the company to earn profit
Q8. Will it be earn same amount of profit s
they use to earn in its online business?
Frequency
Yes 21
No 4

Yes No
0
5
10
15
20
25 21
4
Interpretation: From the above mentioned graph that shown importance of digital technology
and innovation. It is essential for the company to achieve maximum profit through applying
online marketing and digitalisation. In this 30 out of 21 respondents are say yes and rest of the
population are does not agree regarding this concepts.
Theme 9: Consideration applied to cost of product
Q9. Will this consideration used to enhance
the cost of product and services?
Frequency
Agree 15
Disagree 15