The Impact of Digital Technology on Small Business Growth
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This report investigates the impact of digital technology on small business growth and innovation, using a case study of "Small White Elephant." The study includes a project management plan with cost, scope, time, and resource allocation. The research employs both qualitative and quantitative methods, including questionnaires and data analysis to assess the influence of digital technology on business performance. The findings are presented through charts and interpretations, offering recommendations for enhancing innovation and growth. The report covers research questions, aims and objectives, and concludes with reflections on the research's value and implications for the case study business. The WBS and Gantt chart are also included to illustrate the project's timeline.

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Table of Contents
TITLE: “The impact of digital technology on small business growth and innovation – A case
study on Small White Elephant.”.....................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives for the study..........................................................................................1
P2 Project management plan with including cost, scope, time, communication, risk and
resources......................................................................................................................................2
P3 WBS and Gantt chart.............................................................................................................3
TASK 2............................................................................................................................................5
P 4- Carrying out small scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives for the organisation....................5
TASK 3 .........................................................................................................................................12
P5 Research and data for appropriate tools and techniques......................................................12
P6 Recommendation and conclusion........................................................................................14
TASK 4..........................................................................................................................................16
P 7- Reflecting on the value of undertaking the research to meet the stated objectives and own
learning and performance. ........................................................................................................16
TEMPLATE...................................................................................................................................16
REFERENCES..............................................................................................................................20
TITLE: “The impact of digital technology on small business growth and innovation – A case
study on Small White Elephant.”.....................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives for the study..........................................................................................1
P2 Project management plan with including cost, scope, time, communication, risk and
resources......................................................................................................................................2
P3 WBS and Gantt chart.............................................................................................................3
TASK 2............................................................................................................................................5
P 4- Carrying out small scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives for the organisation....................5
TASK 3 .........................................................................................................................................12
P5 Research and data for appropriate tools and techniques......................................................12
P6 Recommendation and conclusion........................................................................................14
TASK 4..........................................................................................................................................16
P 7- Reflecting on the value of undertaking the research to meet the stated objectives and own
learning and performance. ........................................................................................................16
TEMPLATE...................................................................................................................................16
REFERENCES..............................................................................................................................20

TITLE: “The impact of digital technology on small business growth and
innovation – A case study on Small White Elephant.”
TASK 1
P1 Aims and objectives for the study
Background of the study
Digital technology is important aspect that assists to accomplish desired results in
systematic way. With this regard, different kinds of information develops that create more profits
and revenue at workplace. There are several activities has been promoted which perform by the
organisation to manage work in proper way (Valentine and Stewart, 2015). Furthermore,
different tools and techniques considered that helps to increase performance of the company in
systematic manner. Internet access enhances through several activities at workplace. Digital
skills are also requires at all level of the business to promote products and services in the
business. It assists to make sure that goals and objectives will be develops in the systematic
manner to attain competitive advantages. It increases efficiency, sales, etc. Hence, organisation
able to create their outcomes for economy development.
Rationale of the study
Small White Elephant is the small sector business that promote their operations and
functions in small areas of cafe. They determine advance technology to deliver creative products
and services in the market. In the selected business, manager need to concentrates on the Wi-Fi
services through they are able to attract several people easily (Charles and Pollock, 2015). It
helps to create attractive image of the organisation to youth customers. Brand images of the
company also enhances that assists to ascertain more creative functioning in it. Digital
technology promote products and services to meet with current demand and requirement of the
business in systematic manner.
Aims and objectives
Aim: “To analysis impact of digital technology which create growth and innovations in the small
sector business – A Case Study on Small White Elephant”.
Objectives:
To assess the concept of digital technology on the small business enterprise.
To identify importance of digital technology to make high growth of small business.
innovation – A case study on Small White Elephant.”
TASK 1
P1 Aims and objectives for the study
Background of the study
Digital technology is important aspect that assists to accomplish desired results in
systematic way. With this regard, different kinds of information develops that create more profits
and revenue at workplace. There are several activities has been promoted which perform by the
organisation to manage work in proper way (Valentine and Stewart, 2015). Furthermore,
different tools and techniques considered that helps to increase performance of the company in
systematic manner. Internet access enhances through several activities at workplace. Digital
skills are also requires at all level of the business to promote products and services in the
business. It assists to make sure that goals and objectives will be develops in the systematic
manner to attain competitive advantages. It increases efficiency, sales, etc. Hence, organisation
able to create their outcomes for economy development.
Rationale of the study
Small White Elephant is the small sector business that promote their operations and
functions in small areas of cafe. They determine advance technology to deliver creative products
and services in the market. In the selected business, manager need to concentrates on the Wi-Fi
services through they are able to attract several people easily (Charles and Pollock, 2015). It
helps to create attractive image of the organisation to youth customers. Brand images of the
company also enhances that assists to ascertain more creative functioning in it. Digital
technology promote products and services to meet with current demand and requirement of the
business in systematic manner.
Aims and objectives
Aim: “To analysis impact of digital technology which create growth and innovations in the small
sector business – A Case Study on Small White Elephant”.
Objectives:
To assess the concept of digital technology on the small business enterprise.
To identify importance of digital technology to make high growth of small business.
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To demonstrates interrelationship between digital technology and growth of Small White
Elephant.
To recommends ways through innovation will be increasing in the selected business unit.
Research questions
What is the concept of digital technology on the small business enterprise?
What are the importance of digital technology to make high growth of small business?
What is the relationship between digital technology and innovations in chosen business.
What are the ways you recommend to increase performance of business?
P2 Project management plan with including cost, scope, time, communication, risk and resources
In the selected business, structure determine important activities in the systematic
manner. It is the systematic process in which desired goals and objectives will be accomplish. It
includes following elements to implement creative process:
Cost: In respect to develop effective results, aims and objectives need to be set as per the
desired amount of cost. It is the systematic process in which researcher able to get
relevant information at workplace. In addition to this, activities also develops as per the
primary and secondary information (Mackey and Gass, 2015). It requires £680 to carry
effective results at workplace in systematic manner.
Risk: In the present study, there is high risk take place due to limited time and cost. It
creates several difficulties to ascertain more creative functioning in the business. It is the
best way in which participants also unable to understand the questions that are set by
researcher. It is the another risk take place in the business which impact negatively on the
operations (Farrokhyar, Amin and Reid, 2014).
Scope: Further, effective results also determines effective implementation of digital
technology at workplace. It helps to create high growth of the small sector business that
increasing profits and revenue at workplace. Innovations are also develops in the market
to increase their profits (Novikov and Novikov, 2013).
Resource: In respect to develop effective research, it has been noted that aims and
objectives will be develops in proper manner. There are primary and secondary tools has
been used to carry the relevant information at workplace of Small White Elephant (de
Brún, O’Reilly-de Brún and MacFarlane, 2016).
Elephant.
To recommends ways through innovation will be increasing in the selected business unit.
Research questions
What is the concept of digital technology on the small business enterprise?
What are the importance of digital technology to make high growth of small business?
What is the relationship between digital technology and innovations in chosen business.
What are the ways you recommend to increase performance of business?
P2 Project management plan with including cost, scope, time, communication, risk and resources
In the selected business, structure determine important activities in the systematic
manner. It is the systematic process in which desired goals and objectives will be accomplish. It
includes following elements to implement creative process:
Cost: In respect to develop effective results, aims and objectives need to be set as per the
desired amount of cost. It is the systematic process in which researcher able to get
relevant information at workplace. In addition to this, activities also develops as per the
primary and secondary information (Mackey and Gass, 2015). It requires £680 to carry
effective results at workplace in systematic manner.
Risk: In the present study, there is high risk take place due to limited time and cost. It
creates several difficulties to ascertain more creative functioning in the business. It is the
best way in which participants also unable to understand the questions that are set by
researcher. It is the another risk take place in the business which impact negatively on the
operations (Farrokhyar, Amin and Reid, 2014).
Scope: Further, effective results also determines effective implementation of digital
technology at workplace. It helps to create high growth of the small sector business that
increasing profits and revenue at workplace. Innovations are also develops in the market
to increase their profits (Novikov and Novikov, 2013).
Resource: In respect to develop effective research, it has been noted that aims and
objectives will be develops in proper manner. There are primary and secondary tools has
been used to carry the relevant information at workplace of Small White Elephant (de
Brún, O’Reilly-de Brún and MacFarlane, 2016).
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Quality: Quality is another important tool that assists to measure outcomes and results in
systematic manner. In this regard, more profits and revenue will be develops at
workplace. Therefore, the chosen organisation attain more effective results at workplace.
Primary information helps to gather fresh and qualitative information. In addition to this,
secondary information assists to analysis previous research program through assess
outcomes in systematic manner.
P3 WBS and Gantt chart
Illustration 1: Work Break Down structure
In respect to determines the creative results, WBS and Gantt chart has been prepared to
ascertain effective functioning. There are several elements included that assists to frame effective
results at workplace. Activities are also designed that need to be accomplish in systematic
manner.
Task Name Duration Start Finish Predecessors
Research Project Mon 12/18/17
Planning Wed 12/20/17
Finding of the topic 3 days Thu 12/21/17 Mon 12/25/17
Statements of problems 1 day Thu 12/21/17 Thu 12/21/17 1
Time frame and
allocation of resources 2 days Fri 12/22/17 Mon 12/25/17 2
Implementation Fri 12/22/17
systematic manner. In this regard, more profits and revenue will be develops at
workplace. Therefore, the chosen organisation attain more effective results at workplace.
Primary information helps to gather fresh and qualitative information. In addition to this,
secondary information assists to analysis previous research program through assess
outcomes in systematic manner.
P3 WBS and Gantt chart
Illustration 1: Work Break Down structure
In respect to determines the creative results, WBS and Gantt chart has been prepared to
ascertain effective functioning. There are several elements included that assists to frame effective
results at workplace. Activities are also designed that need to be accomplish in systematic
manner.
Task Name Duration Start Finish Predecessors
Research Project Mon 12/18/17
Planning Wed 12/20/17
Finding of the topic 3 days Thu 12/21/17 Mon 12/25/17
Statements of problems 1 day Thu 12/21/17 Thu 12/21/17 1
Time frame and
allocation of resources 2 days Fri 12/22/17 Mon 12/25/17 2
Implementation Fri 12/22/17

Literature review 5 days Sat 12/23/17 Thu 12/28/17 3
Selection of correct
research methodologies 1 day Sun 12/24/17 Sun 12/24/17 4
Data analysis and
interpretation 2 days Sat 12/23/17 Mon 12/25/17 5
Evaluation of results and
outcomes 2 days Sat 12/23/17 Mon 12/25/17 5
Project closer
Giving conclusion and
recommendation 1 day Wed 12/27/17 Wed 12/27/17 6
Results of documentation 1 day Thu 12/28/17 Thu 12/28/17 7
Submission of report 1 day Sat 12/30/17 Sat 12/30/17 8
Illustration 2: Gantt chart
Selection of correct
research methodologies 1 day Sun 12/24/17 Sun 12/24/17 4
Data analysis and
interpretation 2 days Sat 12/23/17 Mon 12/25/17 5
Evaluation of results and
outcomes 2 days Sat 12/23/17 Mon 12/25/17 5
Project closer
Giving conclusion and
recommendation 1 day Wed 12/27/17 Wed 12/27/17 6
Results of documentation 1 day Thu 12/28/17 Thu 12/28/17 7
Submission of report 1 day Sat 12/30/17 Sat 12/30/17 8
Illustration 2: Gantt chart
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Illustration 3: Network planning
In order to carry the present research, researcher need to focus on the activities that are
ascertained to make creative results at workplace. In this way, Small White Elephant able to
accomplish their targets through perform several activities with time frame. It includes several
activities that promoted outcomes in significant manner at workplace (de Brún, O’Reilly-de Brún
and MacFarlane, 2016).
TASK 2
P 4- Carrying out small scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives for the organisation.
Qualitative and quantitative are the methods which can be used to analyse the data. This
analysis helps the organisation to gain all the information which are required to achieve all the
objectives and goals which are set, targeted or desired by them. All these informations are to be
analysed very carefully by using the appropriate method of analysis. Small White Elephant cafe
has used many methods to find the relevant information. Qualitative method finds the
information by some articles or journals. On the other hand quantitative method finds by study or
graphs.
Questionnaire
In order to carry the present research, researcher need to focus on the activities that are
ascertained to make creative results at workplace. In this way, Small White Elephant able to
accomplish their targets through perform several activities with time frame. It includes several
activities that promoted outcomes in significant manner at workplace (de Brún, O’Reilly-de Brún
and MacFarlane, 2016).
TASK 2
P 4- Carrying out small scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives for the organisation.
Qualitative and quantitative are the methods which can be used to analyse the data. This
analysis helps the organisation to gain all the information which are required to achieve all the
objectives and goals which are set, targeted or desired by them. All these informations are to be
analysed very carefully by using the appropriate method of analysis. Small White Elephant cafe
has used many methods to find the relevant information. Qualitative method finds the
information by some articles or journals. On the other hand quantitative method finds by study or
graphs.
Questionnaire
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Name-
Age-
Gender-
1- What do you think about the importance of digital technology and innovation in the small
business organisation?
Strongly agree
Disagree
Can't say
2- What is the feature which is needed to be implemented in the small white elephant cafe to
improve and enhance the digital technology?
Payment by online
Website with customised benefits
Collecting information of consumers by online forms
Combining with social media
Above all
3- Use of which strategy will be beneficial in increasing the performance of company.
Print media
Advertisement on social sites
Paid method of research
others
4- Is sales of activity of organisation is enhancing by improving digital technology in their
premises?
Yes
No
Don't know
5- what do you think about that digital technology, do it is important for the further success and
innovation in small white elephant cafe?
Agree
Disagree
Can't say
6- Are you satisfied with the performance and skill of workers in meeting the organisation's
Age-
Gender-
1- What do you think about the importance of digital technology and innovation in the small
business organisation?
Strongly agree
Disagree
Can't say
2- What is the feature which is needed to be implemented in the small white elephant cafe to
improve and enhance the digital technology?
Payment by online
Website with customised benefits
Collecting information of consumers by online forms
Combining with social media
Above all
3- Use of which strategy will be beneficial in increasing the performance of company.
Print media
Advertisement on social sites
Paid method of research
others
4- Is sales of activity of organisation is enhancing by improving digital technology in their
premises?
Yes
No
Don't know
5- what do you think about that digital technology, do it is important for the further success and
innovation in small white elephant cafe?
Agree
Disagree
Can't say
6- Are you satisfied with the performance and skill of workers in meeting the organisation's

goals and objectives?
Yes
No
Indifferent
1- Responders have said yes to importance of digital technology and innovation in the company.
What do you think about the importance of
digital technology and innovation in the small
business organisation? Number of respondents
Strongly agree 13
Disagree 5
Can't say 2
Strongly agree Disagree Can't say
0
2
4
6
8
10
12
14 13
5
2
Column B
Interpretation- This graph states that maximum number of people agree with the statement that
digital technology contains very much importance for the small organisation. On the other hand
5 people disagreed with the statement. 2 person was indifferent and don't know about what to
say. This states that the cited term is very important in the company which is on the small scale.
Yes
No
Indifferent
1- Responders have said yes to importance of digital technology and innovation in the company.
What do you think about the importance of
digital technology and innovation in the small
business organisation? Number of respondents
Strongly agree 13
Disagree 5
Can't say 2
Strongly agree Disagree Can't say
0
2
4
6
8
10
12
14 13
5
2
Column B
Interpretation- This graph states that maximum number of people agree with the statement that
digital technology contains very much importance for the small organisation. On the other hand
5 people disagreed with the statement. 2 person was indifferent and don't know about what to
say. This states that the cited term is very important in the company which is on the small scale.
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2- Small white elephant cafe is in dire need to use various methods which will improve their
digital technology.
What is the feature which is needed to be
implemented in the small white elephant cafe
to improve and enhance the digital technology? Number of respondents
Payment by online 2
Website with customised benefits 1
Collecting information of consumers by online
forms
1
Combining with social media 3
Above all 13
2
1
1
3 Payment by online
Website with customised
benefits
Collecting information of
consumers by online forms
Combining with social media
Interpretation- This shows that 13 of the persons said that small white elephant can use all the
methods which are stated to improve their digital technology. 2 people are in favour of payment
by the online method, 1 says website with customised benefits is better, 1 thinks that making the
customers feel the online form is good. 3 persons are in favour of combining with the social
media.
digital technology.
What is the feature which is needed to be
implemented in the small white elephant cafe
to improve and enhance the digital technology? Number of respondents
Payment by online 2
Website with customised benefits 1
Collecting information of consumers by online
forms
1
Combining with social media 3
Above all 13
2
1
1
3 Payment by online
Website with customised
benefits
Collecting information of
consumers by online forms
Combining with social media
Interpretation- This shows that 13 of the persons said that small white elephant can use all the
methods which are stated to improve their digital technology. 2 people are in favour of payment
by the online method, 1 says website with customised benefits is better, 1 thinks that making the
customers feel the online form is good. 3 persons are in favour of combining with the social
media.
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3- Advertisements on the social sites is very effective method in enhancing the performance of
company.
Use of which strategy will be beneficial in
increasing the performance of company. Number of respondents
Print media 1
Advertisement on social sites 15
Paid method of research 1
others 3
1
15
1
3
Print media
Advertisement on social sites
Paid method of research
others
Interpretation- Maximum number of people are in favour of giving advertisement on the social
sites. On the other hand 3 people says to use other methods. Equal number of persons are in
favour of print media and paid method of research.
4- Sales can be increased by the implementation of digital technology.
Is sales of activity of organisation is enhancing
by improving digital technology in their
premises?
Number of respondents
Yes 15
company.
Use of which strategy will be beneficial in
increasing the performance of company. Number of respondents
Print media 1
Advertisement on social sites 15
Paid method of research 1
others 3
1
15
1
3
Print media
Advertisement on social sites
Paid method of research
others
Interpretation- Maximum number of people are in favour of giving advertisement on the social
sites. On the other hand 3 people says to use other methods. Equal number of persons are in
favour of print media and paid method of research.
4- Sales can be increased by the implementation of digital technology.
Is sales of activity of organisation is enhancing
by improving digital technology in their
premises?
Number of respondents
Yes 15

No 4
Don't know 1
Yes
No
Don't know
0 2 4 6 8 10 12 14 16
Column C
Interpretation- This graph shows the maximum persons agrees with the statement. 4 persons are
not in the favour. On the other hand 1 person don't know about what to say.
5- People think that digital technology is the factor which is increasing innovation and helping in
further growth.
What do you think about that digital
technology, do it is important for the further
success and innovation in small white elephant
cafe? Number of respondents
Agree 16
Disagree 2
Can't say 2
Don't know 1
Yes
No
Don't know
0 2 4 6 8 10 12 14 16
Column C
Interpretation- This graph shows the maximum persons agrees with the statement. 4 persons are
not in the favour. On the other hand 1 person don't know about what to say.
5- People think that digital technology is the factor which is increasing innovation and helping in
further growth.
What do you think about that digital
technology, do it is important for the further
success and innovation in small white elephant
cafe? Number of respondents
Agree 16
Disagree 2
Can't say 2
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