Continental Consulting Limited: Digital Technology Impact Analysis

This project report examines the impact of digital technology on the growth and innovation of Continental Consulting Limited, a research and business consultancy. The project utilizes qualitative and quantitative research methods, including WBS and Gantt charts, to analyze the influence of digital tools, particularly social media, on business activities. The report details the project's aims, objectives, and research questions, focusing on how digital technology supports small business development. It covers project management aspects, including scope, time, quality, communication, risk, and resources. The research involves primary and secondary data collection, with a focus on survey data analysis to determine the impact of digital technology on Continental Consulting Limited's operations. The analysis includes the interpretation of survey responses and provides recommendations to enhance business performance, along with a reflection on the research conducted.

UNIT 6 MSB

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives..............................................................................................1
P2 Project management plan..................................................................................................2
P3 WBS and a Gantt chart......................................................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research..........................................................................................................6
TASK 3............................................................................................................................................9
P5 Data analysis and Interpretation with help of appropriate tools........................................9
P6 Recommendations & data analysis................................................................................18
P7 Reflection on research conducted...................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
In today's context digital technology have wide impact on the business operations, trades
at national and international level, etc.. Digital technology is helpful to maximize efficiency and
productivity.(Kim and Ko, 2012). The traditional business can be transformed in new and
advanced form with the help of digital technology. The report is based on Continental Consulting
Limited company that engaged in research and business consultancy. The main aim of this report
is to identify and evaluate Impact of digital technology in the growth of company. Various
qualitative & quantitative methods are used in project report. It also includes the construction
WBS & a Gantt chart and different tools & techniques are used to analysis and appropriate
recommendation also provided in the report to make valid conclusion.
TASK 1
P1 Project aims and objectives
Presently days, there are numerous individuals which opening new business at commercial
center with the assistance of cutting edge or advanced innovation. The economy of UK is
growing quickly on the grounds that it is fundamental for association to bring new thoughts just
as ideas all together keep up its profitability at focused market (Atanassova and Clark, 2015). It
is essential for an association to utilize progressed advances so as to increase better results in a
viable way. In this venture the chose innovation is internet based life which alludes to different
site and application that empowers clients to make and share content in informal communication.
Likewise, digitalisation is additionally useful in overseeing exercises of business in better way.
Mainland Consulting Limited organization gives its administrations of research and business
consultancy which works in the region of business process Re-designing and potential clients
incorporate little and medium size producer. Advance innovation helps in brining modernization
in business and draw in the expansive number of clients at commercial center for expanding
improvement or profitability of organization. At commercial center, there are numerous kinds of
computerized advances like for an example read investigation, cloud advances, surrounding
advances and so on. All are useful in limiting remaining task at hand and worry of
representatives at work environment. Through innovation, organization can speak with its buyers
and furthermore advance all business related exercises so individuals can think about its
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administrations and buy them. The web based life likewise can be called as group online
correspondence channels.
Topic: “Infuluence of digital technology supporting small business growth &
innovation”.
Project background
Around here condition, innovation assumes a fundamental job in expanding profitability
of an association. There are a few advances, which are useful in beginning new firms and direct
in an appropriate way. It is essential for an association to contribute more on task and
furthermore embrace the trend setting innovations in emotional way (Xiang and Gretzel, 2010).
Continental Consulting Limited company wants to conduct its business online more efficiently
and woks on introducing new and advanced features in their application and website. Regarding
this concept, it have to conduct a survey from their related and interested party so that the
organization is interact with more parties and attract them to purchase services.
Aim: :To determine importance of social media and its impact on business activities. A study on
Continental Consulting Limited.
Objectives:
 To analyse concept of social media.
 To evaluate importance of social media to Continental Consulting Limited business.
 To examine impact of social media on business activities of Continental Consulting
Limited company.
Research Questions:
 What is social media?
 What are importance of social media to Continental Consulting Limited business?
 What are impact of social media on business activities of Continental Consulting Limited
company?
P2 Project management plan
Project Title “The impact of digital technology supporting small
business growth and innovation in context within
organization”
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Project Plan
Company Name: Continental Consulting Limited
Cost There are huge cost involve in globalisation. Continental
Consulting have to spent more money to bring new and
innovative technology by making digitalisation. But it is
necessary for the company to cover its cost so that its
profits can be maximize. There are mainly two types of
cost which are fixed cost and variable cost.
Scope There are huge scope available in front of company to
introduce innovative quality products so that needs of
consumers can be satisfy and company can maximize its
profits by capturing more market share. Now a days
persons like new technology so that work can be get easier
and smoother. As a result efficiency can be maximized.
Time It is very essential for an organisation to complete the task
with in stipulated time period so that predefined objectives
goals can be accomplish as per the need of company. It
will take minimum 3 years to expand the business and
capture more market share as a result it can take the
advantage of globalisation.
Quality To get success it is necessary to provide quality products
to the consumers.(Ngai, Tao and Moon, 2015). In context
to Continental Consulting Limited it can produce quality
product as per the demands of consumers so that its sales
can be maximize and company can grab more market
share which is helpful in globalisation.
Communication Communication is essential in an organisation. Effective
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communication with employees and staff members will
help in implement project in a better way. With the help of
effective communication the management will able to
communicate relevant information to all workers so that
they can work as per the need of organisation. As a result
business of company can be expand in other nations.
Risk Continental Consulting Limited can take calculative risk
for the growth of company. It is involved in every
business activity so it is important for the management to
identify those risk which can hamper the performance of
organisation so that targets can be fulfilled. The main risk
which is associated that is financial losses (Chesbrough,
2010).
Resources There are mainly two types of resources which can used
by company which are human and non human. Company
can use both so that it can get the advantage of
globalisation and get success & growth.
P3 WBS and a Gantt chart
It is very essential for every organization to conduct a procedure for understanding the
customer's views and opinions about the company product and services before starting the new
project. With the help of this tactic the organization can also improve their performance level at
market place. So for implementing that tactic the manager produce a work break down structure
and Gantt chart to provide time frame and stages for the completion of project. In this work has
divided into small elements so that targets can easily achieve for the growth of company.
WBS : It is also an important task for the project manager because it provides them a
path to attain set goals and objectives.
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Gantt chart: It is a horizontal bar chart which is used by the company to completing
entire project in various effective tasks. It is formed in a pyramid shape which covers all the
working stages of the project for which it is formed. It also covers the all stages of project in an
appropriate and defined manner.
Continental Consulting Limited company consider the both above explained methods or
techniques which help them to understand the peoples views and opinion about the organization's
services.
TASK 2
P4 Small scale research
Research is accomplished for explicit purpose behind inquiry something new which can
give advantages to business (Wang Yu and Wei, 2012). At the season of directing procedure of
research, an agent ought to be clear about research targets. ). Under this there are two unique
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strategies for information accumulation and these are essential and auxiliary. Through these two
unique information accumulation techniques, firm can assemble significant and exact
information in a compelling way. Two distinct strategies for research given underneath:
Qualitative research: Qualitative research is a kind of sociology inquire about that gathers
and works with non numerical information. It an exploratory research in which information is
gathered by watching view of an individual. With this exploration an examiner will ready to
gather tremendous data in type of eye to eye meeting, poll and directing reviews.
Quantitative research: This examination gives true outcome dependent on certainty and
assumes that are gathered. Besides, it is a viable device so as to recognize conceivable answer for
research by utilizing numerical information. Quantitative research help a specialist in gathering
data and information in numerical perspective that is measurable and scientific methodologies. In
this report, specialist is utilizing subjective strategy for gathering and assembling data for
achievement of venture in a viable way (Goh and Lin, 2013).
Primary data collection method: Primary information are allude to those information
which are gathered by a scientist for first time. Additionally, information that are gathered
unexpectedly are unused information which give successful outcomes. In this specialist thinks of
validate data which are valuable or solid in leading examination.
Secondary data collection method: Secondary information are those information which
are gathered and dissected by an analyst before. Additionally, optional research help an
association in usage of time just as expenses as these information are resolved effectively. This
information are effectively accessible from various sources, for example, books, diaries and web.
In this report, specialist is utilizing essential information accumulation systems for
gathering valid and significant data in type of survey approach for accomplishing powerful
aftereffects of research.
These both the data collection methods are very useful for the Continental Consulting
Limited company for taking effective decisions. In context of respective organization. it will able
to provide better quality of consultancy services and other services with the help of their new
websites, portals and advanced features in their existing applications as with the emergence of
digital technology in their business (Karake, 1998).
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TASK 3
P5 Data analysis and Interpretation with help of appropriate tools
The project manager have to interpret and analysis the data so that effective decision can
be taken with the help of evaluation. For this instance, questionnaire is distributed among the
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sample group and asked them to answer the questions presented in the questionnaire according to
their preferences.
THEME 1: Aware with the benefits of social media.
Q1. Are you aware with the benefits of
social media concepts?
Frequency
Yes 16
No 4
Analysis: As 16 respondents said yes and 4 said no that they are aware the concept of social
media.
THEME 2: This new characteristic is complimentary.
Q2. Is this new characteristic is
complimentary to Continental Consulting
Limited?
Frequency
10
Yes No
0
2
4
6
8
10
12
14
16
18
16
4
Column B