Continental Consulting Ltd: Digital Tech Impact on Business Growth

This project delves into the impact of digital technology on the growth and innovation of small businesses, using Continental Consulting Ltd as a case study. The assignment encompasses a comprehensive analysis, beginning with project aims and objectives, followed by a detailed project management plan, including cost aspects, scope, time, quality, and risk management. A work breakdown structure and Gantt chart are utilized to provide a clear timeframe for project activities. The research incorporates both qualitative and quantitative methods, followed by an evaluation of the research data using appropriate tools and techniques. Finally, the project provides recommendations based on the data analysis and concludes with a reflection on the undertakings to achieve the objectives.

Managing A Successful Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objectives.....................................................................................................1
P2 Project management plan with cost aspects, scope, time, quality and communication risk..2
P3 Work breakdown structure and Gantt chart to provide time-frame.......................................5
TASK 2............................................................................................................................................7
P4 Small scale research by implementation qualitative and quantitative research.....................7
TASK 3..........................................................................................................................................10
P5 Evaluation research and data using appropriate tools and techniques.................................10
P6 Appropriate recommendation as a result of data and research analysis..........................18
TASK 4..........................................................................................................................................19
P7 Reflection upon undertakings to attain objectives...............................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

Title: “Impact of digital technology supporting small business growth and innovation” A
case study on Continental Consulting Ltd.
INTRODUCTION
Digital technology provide a huge support to a firm in achieving its preset goals or
objectives in a pre-determined time period because it provides them wide opportunities for
delivering their products and services to a large number of targetted customers. Therefore, it can
be said that Digital technology plays a great role in the growth and success of a firm. The chosen
organisation for this assignment is Continental Consulting Limited which is engaged in business
process of re-engineering tools along with based in London. This report will discuss about aims
and objectives for implementing digital technology within the workplace of continental
consulting limited. In addition to this, project management plan, WBS, Gantt chart. Small-Scale
research, tools and techniques will also used for analysing the data and in last report will
includes recommendations and reflection on the topics.
TASK 1
P1 Project aim and objectives
Background of the research-Continental consulting Limited is a UK based firm which
provide supports to the small and medium manufacturing organisation in re-engineering so that
they can get achieve profitability and huge sustainability in the marketplace. It provides services
in London and greater London. The firm was established eight years ago with procurement of
advanced technologies, equipments, computers for facilitating the small and medium firms. But
due to passage of time, rapid innovation and usage of latest equipments have outdated their 8
years old equipments. Due to this, management of firm have felt that there is a requirement of
up-gradation of IT technologies so that capabilities can be enhanced and that will be beneficial
for the organisation in gaining competitive advantage over their rivals. Present project is based
on up-gradation of IT technologies so that Continental consulting Limited can achieve their
desired goals or objectives in a given time-frame (Hillson, 2017).
Topic: “Impact of Digital technology supporting small business growth and Innovation
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Purpose of the research- According to the current situations of Continental Consulting
limited, It is highly required that they have to implement digital technology through taking
support from their employees. CEO of organisation has decided to invest adequate funds for
making innovation in the business process so that they can compete their rivals in better manner.
Aim: “Impact of Mobile technology supporting small business growth and innovation” A
case study on Continental Consulting Ltd.
Main goal of this report is to determine the effectiveness of implementation of digital
technology in the business process of Continental Consulting Limited so that its pre-determined
goals or objectives can be achieved in a given time-frame (Kodama, 2016).
Research Objectives
 To determine the concept of digital technology.
 To identifying the value of mobile technology in achievement of growth and
sustainability of Continental Consulting Limited.
 To determining the relationship between mobile technology and growth of Continental
Consulting Limited.
Research Questions:
 Do you understand the concept of Mobile technology ?
 Is there any benefit gained by Continental Consulting limited in achieving growth ?
 How mobile technology is interrelated with the growth of Continental Consulting
Limited?
P2 Project management plan with cost aspects, scope, time, quality and communication risk
Project management plan is a type of formal document which contains the information
about the activities performed, utilisation of resources, required human resources etc. so that
determined project can be completed in more effective manner. It makes easy for the
management in determining important aspects during the execution of project. Some aspects are
also included in this formal document like scope, cost, quality resources etc. which are briefly
discussed as under:
Scope: Implementation of mobile technology always provides profitable outcomes to the
company in the form of enhanced efficiencies and capabilities of the employees, maximising
satisfaction of customers etc. As the managers of cited firm have formulated decisions for
adopting mobile technology in their workplace which will be beneficial for them in gaining
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growth and competitive advantage in the marketplace. Therefore, such implementation will be
beneficial for the firm in enhancing their customer base and market share. On the other hand,
Conducting research on impact of mobile technology in growth and sustainability of firm by
researcher it will be more useful for other small companies as well to gather information from
such research and gain maximum profitable outcome in near future. Hence, it can be said that
scope of implementation of mobile technology is very wide in nature.
Cost: It is very important aspect because without it decisions which are made by the
managers of Continental Consulting Limited and that are related with mobile technology in the
business process can't possible. Therefore, it is very essential for the organisation to maintain
appropriate funds for fulfilling this necessities they can use their reserves or taking supports from
the investors. Whereas, researcher have also demanded an amount of 8000 pounds for
completing the research programme (Kowalkowski, 2011). For this purpose, the management
should formulate a budget in which all cost will be allocated on the basis of project. For
example, cost of training and development programme will enhance the capabilities of
employees which will be beneficial for minimising the wastage during the project activities. A
sample of budget plan along with total cost is given as under:
Total forecasted budget
Particular 2019-20 (£)
Implementing technology cost 19000
Expenses on promotional activities 5000
Magazines 2000
Expense on training and development programmes 4500
Total cost 30500
Time: It is also an important element which should be considered by the management
while executing project activities because without a proper time-frame project activities can't be
handled in an effective manner. Therefore, it is very important for the management of
Continental consulting limited to adopt mobile technology in a limited time period so that they
can gain competitive advantage over their rivals in marketplace. For this, managers of
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organisation can use critical path so that all the activities related with project can be performed in
a given time-frame which is beneficial for the managers in monitoring the activities and gaining
maximum efforts from the employees. Time has been estimated by the management for
implementing mobile technology is 28 weeks whereas, 10 weeks of time period is given to the
researcher for completing the research programme.
Quality: This is also an important aspect which always provides positive impact on the
profitability and growth of firm. During executing project activities quality should be considered
by the managers of Continental consulting Limited so that project functions will be handled in
proper manner. For enhancing quality of products and services, Managers of Continental
consultancy Limited should provide effective training and learning programmes so that they will
be capable in providing quality services through using of mobile technology. When researcher
will use qualitative methods then research would be executed in an effective manner which will
be beneficial for getting valid conclusion at the end of research.
Risk: It is uncertain in nature and always exist in all the business activities which can
hinder the managers or researchers in achieving their expected outcomes within a preset time-
frame. These risk can be determined in form of poor knowledge of staff members, inappropriate
support from the employees, insufficiency of funds etc. Adoption of mobile technology includes
a huge risk which can be tackled by the managers of Continental consulting limited through
performing a research programme in advance for knowing the aspects that causes risk in project
management. Through it, management will be able in formulating suitable plans and strategies
which will be helpful for them in handling future risks in an effective manner (Webb, 2017).
Communication: For getting mutual supports from the employees it is very essential for
the managers of Continental consulting limited to form an effective communication structure at
the workplace. With the help of it, employees will easily discuss their views and opinions with
the managers which will be beneficial for the firm in implementing mobile technology in the
workplace. Therefore, it is very much essential for the management to implement transparency in
communication structure so that employees will easily communicate their problems or
suggestions with their superiors that will be profitable for the managers of Continental
consultancy Limited in executing project activities in an effective manner. Apart from that,
researcher have to use SMS, Email, for taking views and opinions of respondents so that a valid
conclusion can be formed at the last of research programme.
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Resources: It is a very basic requirement through which managers of continental
Consulting Limited can easily implement digital technologies in their workplace so that growth
and competitive advantage can be gained in the market place. If the managers will not manage or
allocate resources then it will negatively impact on the execution of project activities (Wellin,
2016). Therefore, managers of Continental consulting Limited have duty to allocate their
resources through taking support from their investors or stakeholders so that project activities
will be performed in an effective manner. Apart from that, researcher has analysed that the
essential resources for completing the research programme are internet, money, magazines etc.
P3 Work breakdown structure and Gantt chart to provide time-frame
Gantt chart- It is a method which is used to analysis the activities done in a project.
Gantt chart helps in analysing the task of the project with the help of visual presentation. In this
the various activities are divided into several parts and are displayed on chart. It method is
generally used to understand each and every aspect of the project and interpret the findings. In
this chart the start and end dates of the project activities are noted down to evaluate and analyse
the project in a appropriate manner. These activities include managing tasks, resources and
dependencies among the various tasks used in the completion of project.
This method will be very much beneficial for the small companies using digital
technology to grow their business. As this method will provide them each and every detail about
the project which is to be started. Gantt chart will help the small scale companies in using their
resources in the optimum and efficient manner. As the digital technology is one the fast growing
technology used by many of the organisations to increase and expand their business. There are
several benefits of using Gantt chart in small scale companies to have a good impact of the
digital technology. For example- it is helpful in transforming the complex information into easy
and manageable information, the productivity of the companies will be enhanced,the planning
for the resources can be done effectively and the requirements for the completion of the project
can be clearly known. So if all the activities of this method are used in a proper manner than the
company will be able to make the best use of digital technology for expanding its business.
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Work breakdown structure- It is the process of dividing and sub dividing the task of
the project into small and simple tasks. This method is generally used by the project managers
when the tasks are complex and are hard to manage. The divided tasks are than managed and
supervised by the superior of the project. This method is usually used to understand the project in
a detailed manner.
Small scale companies can use this technique to perform the task in effective and
efficient manner. As the work in this can be easily divided among each and every member of the
project team . Doing this the mobile technology can be used properly. As the company can easily
plan the future course of action. This method requires proper supervision of the project manager
because any error in the conduction of the task will directly lead to the failure of the project. And
the companies will not be able to get a good impact of the digital technology because the work is
not properly managed. So if the small scale companies want to increase its productivity than this
method can be used by them. This method will also help in achieving the major goals of the
small companies in a effective and efficient manner (Pearlson, 2016).
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TASK 2
P4 Small scale research by implementation qualitative and quantitative research
There are mainly two kinds of methods which are used by researcher for conducting a
research programme. They are given as under:
Research is a basic requirement of every firm so that current market trends or needs and
demands of the customers can be identified in proper manner. With the help of it, managers of
firm will be able in delivering products or services in the market as per the expectations which
will be beneficial for enhancing profitability or sustainability of firm. Majorly two types of
research programme are used by the researcher which provides effective informations at the end
of research to the managers of firm and guides them what are the basic adjustments or
modifications are required for satisfying targetted customers. Such kinds of research are defined
as under:
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Qualitative research:It is an effective method through in which researcher have to
collect the information in form of image, number code or writing etc. It is most ideal strategy
which is used by researcher for providing valid and reliable information to the organisation.
They can use different frameworks in this kind of research for collecting informations like
interviews, opinion polls and many more. With the help of this, researcher will easily recognise
the views and opinions of respondents with respect of selection of mobile technology.
Quantitative research: It is also an vital method of research programme in which
researcher have to collect information in the form of numerical so that problems can be identified
and resolved in easy manner. It also helps the managers in formulating budget for the entire firm
in a less time or funds (Wilke, 2011). Managers of Continental consultancy limited can utilise
this research technique for interpreting the factual opinions and views of the respondents. In it
researcher can also use various methods for collecting information like face to face interviews,
systematic observations etc.
Both kinds of research programmes are beneficial and provides profitable results to the
Continental consultancy limited through providing them important information about the market
trends and requirements of customers. With the help of it, Managers of firm will be able in
implementing digital technology in their workplace so as to they will gain competitive advantage
and huge customer base in marketplace. In this project, 40 respondents are taken whose
recognition and views will be considered for completing the research programme.
Questionnaire
Name:
Gender:
Age:
Q1. Do you understand the concept of Mobile technology ?
 Yes
 No
Q2. Is there any benefit of digital technology gained by Continental Consulting limited in
achieving growth ?
 Yes
 No
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Q3) Are citizens of nation aware regarding use of digital technology for organisational
purpose ?
 Yes
 No
Q4) Is there any requirement of conducting training and development programmes for the staff
members of Continental Consulting Limited ?
 Yes
 No
Q5) What are the main benefits of Mobile technology for a firm in taking growth or competitive
advantage ?
 Improvement in sales
 Maintain customer relationship
 Decrease work burden of staff
Q6) What are the major barriers restricting the firm to implement Mobile technology ?
 Lack of skilled staff
 Lack of time
 Lack of knowledgeable customers
Q7). Does the company have adequate amount of funds to promote Mobile technology in
current marketplace ?
 Yes
 No
Q8). How digital technology is interrelated with the growth of Continental Consulting Limited?
 Enhancing customer base
 Increasing revenue and market-share
Q9. Are the staff members of Continental consulting limited have provided maximum supports
in implementation of Mobile technology ?
 Yes
 No
Q10. Provide some recommendations for the firm which can be used by them for dealing with
difficulties at the time of implementation digital technology?
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