Analyzing Digital Technology Impact on Business Growth and Innovation

This report examines the impact of digital technology on small business growth and innovation, using Continental Consulting Limited as a case study. The introduction highlights the importance of digital tools for business development, emphasizing innovation and customer satisfaction. The report outlines the project aim, objectives, and a project management plan, including a work breakdown structure and Gantt chart. It employs qualitative and quantitative research methods, including primary and secondary data collection, and utilizes a deductive research approach. The research design is exploratory, focusing on analyzing the impact of digital technology and the challenges faced during implementation. Data analysis techniques are described, along with sampling methods and ethical considerations. The report analyzes research data, provides recommendations, and includes a reflection on the findings, ultimately offering insights into how digital technology can enhance business performance and drive growth. The report concludes by summarizing the findings and offering recommendations for future development.

MANAGING SUCCESSFUL
BUSINESS PROJECTS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1. Project aim and objectives................................................................................................1
P2 Produce project management plan ...................................................................................2
P3. Work breakdown structure and Gantt chart to provide time frames and stages for
competition.............................................................................................................................5
M1...........................................................................................................................................7
LO 2.................................................................................................................................................7
P4. Small scale research by applying qualitative and quantitative research method. ...........7
M2.........................................................................................................................................10
D1.........................................................................................................................................10
LO 3...............................................................................................................................................10
P5. Analyze research and data using appropriate tools and techniques...............................10
P6. Recommendations..........................................................................................................19
M3.........................................................................................................................................20
LO 4...............................................................................................................................................20
P7. Reflection.......................................................................................................................20
M4.........................................................................................................................................20
D2.........................................................................................................................................21
CONCLUSION..............................................................................................................................21
REFERENCES .............................................................................................................................22

INTRODUCTION
Digital technology has opened a plethora of avenues for small business owners and
entrepreneurs to reach out to its customers to create an impact for better material growth.
Innovation is the most necessary concern for all small scale businesses. Advanced technique aid
company to develop new or advanced service performance goals to keep the all things clearer
and productive. Besides, it to engage with new development opportunity.
Report will be based on impact of digital tools supporting small business growth and
innovation. The main purpose of this study is to enhance the needs of new technology in
business activities to get more customer satisfactions and competitive growth.
Present research will be conducting on Continental Consulting limited, it is the business
development team and its corporate strategy by navigating the complex terrain in washington
DC.
Present study will be discussing importance of the latest technologies in terms of making
business growth and effective employee performance Besides, survey will also conduct both
primary or secondary research objectives to identify the market opportunities. Main purpose of
this examination is to identify long term growth for company by offering some new
technological goals.
LO 1
P1. Project aim and objectives
Background
Digital engineering helps to understand changing customers’ behavior, technology and
competition level in the current market. It plays the most important role in the development of
company in future period (Audretsch and Belitski, 2017). It assists to transform channel and
makes long term effective goals. Digital application explores an opportunity for enterprise to
enhance production process or monitoring technology aid to reduce the cost, increase structure
capabilities and also assists to shape inter organizational coordination. Information technology
has also helped to change the overall system of the company to meet objectives into more
specific manner. Digital innovation can also assist to compete with current competition market
by introducing new concept of development.
Overview of Company
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Continental Consulting Limited is a business firm which is headed by Mario Bindas as
CEO. The main objective is to define the best possible action plan as per the needs and wants of
current situations of the market. Moreover, Mario works with a team of 22 expert consultants
who give the best advice to their customers or clients. Company was set 8 years ago, and at that
time, owner took time for procurement of the latest equipment, computer and IT facilities.
Aim
“To identify the impact of digital technology for developing the company’s growth or
innovation- case study based on Continental Consulting limited”
Objectives
 To identify impact of digital technology on the institution development
 To determine challenges that company faced while implementing the digital engineering
 To measure the outcomes after implementation of advanced application
 To recommend strategies or views that institution could adopt for innovation growth.
P2 Produce project management plan
Project management plan is a process to design new plan or activities to implement
brand-new concept of working. It is formal plan of company used to manage execution for any
project. It is the process that arranges different sources into efficient manner (Brunswicker and
Vanhaverbeke, 2015). It designs all activities into systematic manner. The purpose of this study
is to identify sources or ideas to implement digital transformation goals (Understanding the
Project Management Plan, 2018).
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Design 1 day Fri 4/13/18 Fri 4/13/18
Development of Project
Initiation Document 15 days Mon 4/16/18 Fri 5/4/18 1
Determining resources of
project 10 days Mon 5/7/18 Fri 5/18/18 2
Formulation of goals and
objectives 6 days Mon 5/21/18 Mon 5/28/18 2,3
Setting deadlines 1 day Tue 5/29/18 Tue 5/29/18 4
Gathering Team 15 days Wed 5/30/18 Tue 6/19/18 5
Develop 1 day Wed 6/20/18 Wed 6/20/18 6
Conducting meeting 10 days Thu 6/21/18 Wed 7/4/18 5,7
Scope of project 5 days Thu 7/5/18 Wed 7/11/18 8
Collection of data 10 days Thu 7/12/18 Wed 7/25/18 9
WBS structuring 10 days Thu 7/26/18 Wed 8/8/18 10
Planning of budget 14 days Thu 8/9/18 Tue 8/28/18 11
Implement 1 day Wed 8/29/18 Wed 8/29/18 12
Assuring quality 20 days Thu 8/30/18 Wed 9/26/18 13
Training of team 10 days Thu 9/27/18 Wed 10/10/18 14
Evaluate 1 day Thu 10/11/18 Thu 10/11/18 15
Change control integration 21 days Fri 10/12/18 Fri 11/9/18 16
Monitoring and control of
project 10 days Mon 11/12/18 Fri 11/23/18 17
Checking of quality 15 days Mon 11/26/18 Fri 12/14/18 18
Closure 1 day Mon 12/17/18 Mon 12/17/18 19

Evaluation of project 15 days Tue 12/18/18 Mon 1/7/19 20
Areas of modification 10 days Tue 1/8/19 Mon 1/21/19 21

Scope: Project management plan helps to define activities that would be followed by
employees. This helps company to utilize new sources or methods to keep updated productive
data. Execution of technological needs implement some innovative services for their productive
clients.
Cost: Every project has some cost that has to be paid by company to get best results to
fulfill the best advancement growth.
Quality: Quality is the another aspect that researcher needs to assure about. In terms of
implementation or final outcomes. Quality management plan define the acceptable level of
quality.
Communication: During the planning phase of your project, researcher needs to perform
high level communication management plan that define the assurity level between persons.
(Burns, 2016).
Risk: It is another source that affect the overall business project management plan.
Resources: Beginning are the most important and essential element through which the
entire process can be accomplished in a systematic manner.
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P3. Work breakdown structure and Gantt chart to provide time frames and stages for
competition.
Gantt Chart
Illustration 1: Gantt Chart
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Work break down structure
7
Illustration 2: Work break down structure
(Source: Work break down structure (WBS), 2018)

Network diagram
M1
On the basis of above project management plan, which to accomplish research objectives
and goals. Project management plan or their process helps me to ensure proper activities and
completion date of project ending. Phases of project management also helps to monitoring the
execution process through which researcher also helps to achieve aims and objectives.
LO 2
P4. Small scale research by applying qualitative and quantitative research method.
Research methods are the most appropriate tool and technique that activity to accomplish
objectives, goals and techniques. (Díaz-Chao, Sainz-González and Torrent-Sellens, 2015).
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Illustration 3: Network Diagram

Research approaches
Research approach is the most considerable method for conduct a research topic. There
are two types of research approaches like deductive and inductive. In other words, research
approach is the methodology that is based on broad assumptions and converts to detailed
methods like data collection, analysis and interpretation (Dodgson, 2018).
Deductive approach has been based on assumptions which is measured as per the
hypothesis basis.
On the contrary, inductive approach contributes or create some new theories and
generalization.
Present study will be based on deductive approach to analyze the importance of digital
technology on company’s development process.
Research philosophies
This is another essential method that helps to identify prominent thoughts and productive
measures for research. Philosophy helps to create growth to make the best possible action plan.
There are two types of research philosophies like positivism and interpretivism philosophy. It
helps to develop the new knowledge, source, nature for further development process (Flick,
2015). Interpretivism is basically based on naturalistic approach of data collection such as
interviews and observations. On the other hand, positivism acknowledge In a precise manner. It
is also based on factual facts to invent some new degree level of charging growth. Present study
will be taking interpretivism approach to analyses the human thoughts in terms of digital
technology.
Research design
Research design is the another approach or terminology that helps scholar to accomplish
the research goals and objectives. Besides, research design is the plan or a document that
contains particular steps that how research design should be made. This is the choices between
qualitative and quantitative. This can have divided into two parts exploratory and conclusive
research design. Exploratory design tool majorly explores specific aspects of the research area.
Exploratory research does not aim to provide final and conclusive answers to research questions
(Jones and Pimdee, 2017). On the contrary, conclusive research design tool needs to answer the
research question in order. Conclusive research has based on specific methods or goals. This
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approach helps to give clear approach that makes the accurate research goals. Present study will
be use exploratory research design to interpret the data into more systematic manner.
Data analysis
This process is the most crucial part of research methodology that discuss the data into
deeper manner. Information investigation has been done with help of two methods like primary
and secondary tools.
Primary aggregation synthesis process that conducted by researcher with specific
respondents. Besides, secondary analysis done by collecting data through internet, books,
journals or from some specific sites (Loebbecke and Picot, 2015).
Data collection: It is a process that affects the business goals that has been divided into
two parts such as primary and secondary data collection.
Secondary data are sources are those which is already been existed in previous data or
information in books, newspapers, magazines, journals, online portals etc. On the contrary,
primary tool is the type of data technique that further divided into two parts like quantitative and
qualitative.
Primary research based on new facts or research created by quantitative and qualitative.
Quantitative data collection is based on statistics, figures, calculations in various formats
(Löfsten, 2016). Besides, it gives qualitative data collection technique involves sound, feeling,
emotions, colors and other elements that are not quantifiable.
Present study will be using qualitative method to collect research feedback and reviews.
Moreover, research will also will be based on primary as well as secondary method.
Sampling: Selection is the most considerable methodology in research process. There are
two types of sampling methods: probability and non-probability. In other terms, sampling is the
process which is used in statistical analysis in which predetermined number of observations are
taken from a larger population, that depends on the type of analysis being performed. This may
include simple random sampling or systematic sampling.
Present study will use simple random sampling method to describe the perception level of
respondents towards goals (Mackey and Gass, 2015).
Ethical considerations Research limitations: Ethical awareness is another important
method which is necessary to keep all records safe and secure. Moreover, this is the idea and
ideological reviews that helps to make proper effective goals. It is the process that is must have
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