Impact Analysis: Digital Technology on Black Penny's Business Goals
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AI Summary
This project meticulously analyzes the impact of digital technology on Black Penny's business objectives. It begins by establishing aims, objectives, and research questions, followed by a project management plan including a work breakdown structure and Gantt chart. The research employs a small-scale survey to gather data on employee perspectives regarding digital technology's influence on various aspects of Black Penny's operations, such as productivity, modifications in operations, and the need for technology implementation. The data analysis, presented through thematic interpretations of survey responses, reveals strong support for the integration of digital tools to enhance efficiency and replace manual processes. The project culminates in providing appropriate recommendations and conclusions, emphasizing the importance of employee training and a phased approach to digital integration. The reflection section highlights the research process, the methodologies used, and the researcher's learning experiences, including insights into primary data collection and the importance of research methodologies. Overall, the project underscores the potential of digital technology to improve Black Penny's business processes and achieve its objectives.

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TABLE OF CONTENTS
TASK 1............................................................................................................................................1
P1 Devising aims, objectives and time frame........................................................................1
Aim.........................................................................................................................................1
Objectives...............................................................................................................................1
Research Questions................................................................................................................1
P2 Project management plan..................................................................................................1
P3 Work breakdown structure and Gantt chart......................................................................3
P4 Small scale research for meeting aims and objectives......................................................4
P5 Analysis the data using techniques....................................................................................6
P6 Appropriate Recommendations and conclusion..............................................................12
P7 Reflection........................................................................................................................13
REFERENCES..............................................................................................................................15
Log Book.......................................................................................................................................18
TASK 1............................................................................................................................................1
P1 Devising aims, objectives and time frame........................................................................1
Aim.........................................................................................................................................1
Objectives...............................................................................................................................1
Research Questions................................................................................................................1
P2 Project management plan..................................................................................................1
P3 Work breakdown structure and Gantt chart......................................................................3
P4 Small scale research for meeting aims and objectives......................................................4
P5 Analysis the data using techniques....................................................................................6
P6 Appropriate Recommendations and conclusion..............................................................12
P7 Reflection........................................................................................................................13
REFERENCES..............................................................................................................................15
Log Book.......................................................................................................................................18

TASK 1
P1 Devising aims, objectives and time frame
Title
To analyse the impact of digital technology in achieving various business objectives in
Black Penny.
Overview
Digital technology has brought various advancements in every field. There are various
different aspects of digital technology that can be involved in Black penny in order to make the
processing better and efficient enough. So, the Black Penny can ensure the fact that use of digital
technology can actually help in increasing the overall rate of the processing of the operations.
This will further prove beneficial enough in bringing a higher rate of popularity as well as
productivity (Eckerson, 2010). There are various different factors that acts as a barrier and
challenge in the operations, so the Black Penny can also consider all these and with the help of
involvement of digital technology, can focus on making proper modifications and improvements
in order to have a better processing of the operations and services.
Aim
To analyse the impact of digital technology in achieving various business objectives in Black
Penny.
Objectives
To determine the influence and importance of digital technology.
To analyse the relationship between involving digital technology and gaining
productivity in Black penny,
To recommend ways of investigating the influence of digital technology on business
objectives.
Research Questions
Q1 What is the importance of digital technology?
Q2 What is the relationship between involving digital technology and increased productivity in
Black Penny?
P2 Project management plan
Task Name Duration Start Finish Predecessors
Auto Research proposal 1 day Mon 1/1/18 Mon 1/1/18
1
P1 Devising aims, objectives and time frame
Title
To analyse the impact of digital technology in achieving various business objectives in
Black Penny.
Overview
Digital technology has brought various advancements in every field. There are various
different aspects of digital technology that can be involved in Black penny in order to make the
processing better and efficient enough. So, the Black Penny can ensure the fact that use of digital
technology can actually help in increasing the overall rate of the processing of the operations.
This will further prove beneficial enough in bringing a higher rate of popularity as well as
productivity (Eckerson, 2010). There are various different factors that acts as a barrier and
challenge in the operations, so the Black Penny can also consider all these and with the help of
involvement of digital technology, can focus on making proper modifications and improvements
in order to have a better processing of the operations and services.
Aim
To analyse the impact of digital technology in achieving various business objectives in Black
Penny.
Objectives
To determine the influence and importance of digital technology.
To analyse the relationship between involving digital technology and gaining
productivity in Black penny,
To recommend ways of investigating the influence of digital technology on business
objectives.
Research Questions
Q1 What is the importance of digital technology?
Q2 What is the relationship between involving digital technology and increased productivity in
Black Penny?
P2 Project management plan
Task Name Duration Start Finish Predecessors
Auto Research proposal 1 day Mon 1/1/18 Mon 1/1/18
1
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Scheduled
Auto
Scheduled Aims and objectives 4 days Tue 1/2/18 Fri 1/5/18 1
Auto
Scheduled Research methodologies 5 days Mon 1/8/18 Fri 1/12/18 2
Auto
Scheduled Data collection 7 days Mon 6/24/19 Tue 7/2/19
Auto
Scheduled Data analysis 5 days Mon 1/15/18 Fri 1/19/18 3
Auto
Scheduled Data interpretation 4 days Wed 7/3/19 Mon 7/8/19 2,3,4
Auto
Scheduled Finding and conclusion 9 days Wed 7/3/19 Mon 7/15/19 4
Auto
Scheduled Recommendations 8 days Mon 1/22/18 Wed 1/31/18 5
Auto
Scheduled
Conclusion and
Submission 4 days Tue 7/9/19 Fri 7/12/19 6
Auto
Scheduled Submission 3 days Tue 7/16/19 Thu 7/18/19 7
Figure 1: Gantt Chart
2
Auto
Scheduled Aims and objectives 4 days Tue 1/2/18 Fri 1/5/18 1
Auto
Scheduled Research methodologies 5 days Mon 1/8/18 Fri 1/12/18 2
Auto
Scheduled Data collection 7 days Mon 6/24/19 Tue 7/2/19
Auto
Scheduled Data analysis 5 days Mon 1/15/18 Fri 1/19/18 3
Auto
Scheduled Data interpretation 4 days Wed 7/3/19 Mon 7/8/19 2,3,4
Auto
Scheduled Finding and conclusion 9 days Wed 7/3/19 Mon 7/15/19 4
Auto
Scheduled Recommendations 8 days Mon 1/22/18 Wed 1/31/18 5
Auto
Scheduled
Conclusion and
Submission 4 days Tue 7/9/19 Fri 7/12/19 6
Auto
Scheduled Submission 3 days Tue 7/16/19 Thu 7/18/19 7
Figure 1: Gantt Chart
2
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Cost: In order to conduct present research, total £580 required. With the help of this,
different activities consider on the basis of proper amount so that aim and objectives will
be accomplish.
Scope: Present research helps to several other aspects to implement digital technology at
workplace. It will develop more significant advantages to make advance work and
ascertained more effectiveness.
Time: Total 2 months undertaken by researcher to complete the research.
Quality: All resources that are used in the present research must be qualitative so that
aim and objectives will be accomplish in appropriate manner.
Communication: Researcher need to make their effective communication with several
numbers of respondents and other people so that appropriate work will be develop.
Risk: Time and money are major risk elements that need to be assessed in appropriate
manner to attain more desired results.
Resources: Financial, physical and technical resources must be implemented in the
research to accomplish more desired level of results.
P3 Work breakdown structure and Gantt chart
Figure 2: Critical Path
P4 Small scale research for meeting aims and objectives
Research is considered as a way of collecting the data and information in a way that it can
seem beneficial enough for the whole research. There are different factors that are considered
with the research methodology and these are discussed as under:
Research approach
3
different activities consider on the basis of proper amount so that aim and objectives will
be accomplish.
Scope: Present research helps to several other aspects to implement digital technology at
workplace. It will develop more significant advantages to make advance work and
ascertained more effectiveness.
Time: Total 2 months undertaken by researcher to complete the research.
Quality: All resources that are used in the present research must be qualitative so that
aim and objectives will be accomplish in appropriate manner.
Communication: Researcher need to make their effective communication with several
numbers of respondents and other people so that appropriate work will be develop.
Risk: Time and money are major risk elements that need to be assessed in appropriate
manner to attain more desired results.
Resources: Financial, physical and technical resources must be implemented in the
research to accomplish more desired level of results.
P3 Work breakdown structure and Gantt chart
Figure 2: Critical Path
P4 Small scale research for meeting aims and objectives
Research is considered as a way of collecting the data and information in a way that it can
seem beneficial enough for the whole research. There are different factors that are considered
with the research methodology and these are discussed as under:
Research approach
3

Research approach is considered as a way in which the information is being collected in a
way that it can seem beneficial enough for the research. There are different factors in which
research approach can be classified and these involve inductive and deductive. Inductive
approach focuses on the fact of generating new theories but the deductive approach focuses on
the objectives and their implementation (Eckerson, 2010). In this research, the researcher makes
use of the deductive approach because it can help them in analysing efficiently the influence of
digital technology in different operations of the Black Penny.
Research philosophy
Research philosophy is considered as a way which helps in providing an analysis to the
researcher that how the data should be taken and analysed and then on that basis, it should be
gathered and used in the research (Peppard and Ward, 2016). There are various aspects in which
the research philosophy can be classified into and some very well-known and common examples
include positivism, realism, interpretivism etc. in this research, the researcher has made use the
positivism approach because it helps in providing a better analysis of the impact of digital
technology in the operations of the Black Penny. Researcher made use of positivism philosophy
of research because helps in drawing observation on the basis of actual knowledge over research
topic.
Research method
Research method is considered as a way which is used in the research to make it more
efficient and appropriate. There are various types of research project and some well-known
examples are classified as the qualitative and the quantitative. The qualitative methods are
considered as the methods in which the information has been taken from the theoretical
frameworks whereas in case of the quantitative method, it is being taken from the statistical
frameworks. In this research, the researcher has made use of the qualitative one because this will
help them to evaluate the importance and influence of digital technology in the Black Penny. Use
of quantitative method has been avoided because in case of the data from statistical and tabular
forms, there is a possibility that the data might not act accurate and new as per the research. So,
the researcher has avoided the use of quantitative method.
Data Collection
Data collection is considered as a way in which the information is being gathered by
different means. The collection of data can be done by either the primary method or by the
4
way that it can seem beneficial enough for the research. There are different factors in which
research approach can be classified and these involve inductive and deductive. Inductive
approach focuses on the fact of generating new theories but the deductive approach focuses on
the objectives and their implementation (Eckerson, 2010). In this research, the researcher makes
use of the deductive approach because it can help them in analysing efficiently the influence of
digital technology in different operations of the Black Penny.
Research philosophy
Research philosophy is considered as a way which helps in providing an analysis to the
researcher that how the data should be taken and analysed and then on that basis, it should be
gathered and used in the research (Peppard and Ward, 2016). There are various aspects in which
the research philosophy can be classified into and some very well-known and common examples
include positivism, realism, interpretivism etc. in this research, the researcher has made use the
positivism approach because it helps in providing a better analysis of the impact of digital
technology in the operations of the Black Penny. Researcher made use of positivism philosophy
of research because helps in drawing observation on the basis of actual knowledge over research
topic.
Research method
Research method is considered as a way which is used in the research to make it more
efficient and appropriate. There are various types of research project and some well-known
examples are classified as the qualitative and the quantitative. The qualitative methods are
considered as the methods in which the information has been taken from the theoretical
frameworks whereas in case of the quantitative method, it is being taken from the statistical
frameworks. In this research, the researcher has made use of the qualitative one because this will
help them to evaluate the importance and influence of digital technology in the Black Penny. Use
of quantitative method has been avoided because in case of the data from statistical and tabular
forms, there is a possibility that the data might not act accurate and new as per the research. So,
the researcher has avoided the use of quantitative method.
Data Collection
Data collection is considered as a way in which the information is being gathered by
different means. The collection of data can be done by either the primary method or by the
4
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secondary method. Primary collection of data is considered as a way in which the researcher
collects the information for the first time and the secondary collection of data is termed as a way
when the information is already gathered by some other person but the same can be used by the
researcher in order to use in the research (Hatch and Cunliffe, 2013). Various sources of primary
data include focused groups, interviews, surveys etc. and different sources of secondary data
involves information from online, books and journals. In this research, the researcher has made
use of the primary data
Because it will help them to analysing the influence of digital technology in achieving different
business objectives in Black Penny.
Research limitations
Research limitations are considered as the factors that acts as a sort of challenge or
barrier in some part of the research. A very basic example of this can be considered as the fact
that if in case, the researcher wants to extent the time of the research so that they can be able to
make the research better, at that time, it is very important to ensure that along with time, there
must be other factors as well that might be required as well for continuing the same such as cost
etc. therefore, if in case there is unavailability of the same, it might act as a barrier (Westerman,
Bonnet and McAfee, 2014). It is because if the time for the research will be extended, then it is
obvious that an efficient cost will be required to cope with the same. Therefore, it is very
important if the researcher completes the research within the given period only so that no
possibility of any factor behaving as a barrier can take place.
P5 Analysis the data using techniques
Questionnaire
Questionnaire
Name:
Age:
Gender:
Q1. Do you think involvement of digital technology can help Black Penny?
Strongly agree
5
collects the information for the first time and the secondary collection of data is termed as a way
when the information is already gathered by some other person but the same can be used by the
researcher in order to use in the research (Hatch and Cunliffe, 2013). Various sources of primary
data include focused groups, interviews, surveys etc. and different sources of secondary data
involves information from online, books and journals. In this research, the researcher has made
use of the primary data
Because it will help them to analysing the influence of digital technology in achieving different
business objectives in Black Penny.
Research limitations
Research limitations are considered as the factors that acts as a sort of challenge or
barrier in some part of the research. A very basic example of this can be considered as the fact
that if in case, the researcher wants to extent the time of the research so that they can be able to
make the research better, at that time, it is very important to ensure that along with time, there
must be other factors as well that might be required as well for continuing the same such as cost
etc. therefore, if in case there is unavailability of the same, it might act as a barrier (Westerman,
Bonnet and McAfee, 2014). It is because if the time for the research will be extended, then it is
obvious that an efficient cost will be required to cope with the same. Therefore, it is very
important if the researcher completes the research within the given period only so that no
possibility of any factor behaving as a barrier can take place.
P5 Analysis the data using techniques
Questionnaire
Questionnaire
Name:
Age:
Gender:
Q1. Do you think involvement of digital technology can help Black Penny?
Strongly agree
5
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Agree
Neutral
Disagree
Strongly disagree
Q2 Do you agree that involving digital technology can modify processes of Black Penny?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Q3 Do you think involving technology is required in the Black Penny?
Yes
No
Q4 Do you think it will help Black Penny in achieving objectives?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Q5 Which factor of Black Penny can get most benefited by involving digital technology?
Manual operations
Attendance
Security concerns
Theme 1 : Involvement of digital technology can help Black Penny
Do you think involvement of digital
technology can help Black Penny?
Frequency
6
Neutral
Disagree
Strongly disagree
Q2 Do you agree that involving digital technology can modify processes of Black Penny?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Q3 Do you think involving technology is required in the Black Penny?
Yes
No
Q4 Do you think it will help Black Penny in achieving objectives?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Q5 Which factor of Black Penny can get most benefited by involving digital technology?
Manual operations
Attendance
Security concerns
Theme 1 : Involvement of digital technology can help Black Penny
Do you think involvement of digital
technology can help Black Penny?
Frequency
6

Strongly agree 16
Agree 4
Neutral 1
Disagree 2
Strongly disagree 2
Interpretation: From the analysis made, it has been observed that 16 employees of the black
penny restaurant think that the involvement of digital technology can actually help the operations
of black penny. It is because this will help in making the replacements of the manual processing
with the digitalised one. So, this can surely help the functioning of the black penny. Four other
employees of the restaurant also agree to the fact that this can help the restaurant and its
functions. One employee is neutral as they are confused of the fact that whether the
implementation of digital technology can actually help in functioning of the restaurant or not.
Two employees of the black penny do not agree to the fact as they think that digital technology
may not bring any changes in the restaurant. Two other employees of the restaurant also think
that the implementation of digital technology cannot help any process or operation of the black
penny. It is because they are unaware of the fact that its implementation can actually help in
speeding up the rate of the operations.
7
Agree 4
Neutral 1
Disagree 2
Strongly disagree 2
Interpretation: From the analysis made, it has been observed that 16 employees of the black
penny restaurant think that the involvement of digital technology can actually help the operations
of black penny. It is because this will help in making the replacements of the manual processing
with the digitalised one. So, this can surely help the functioning of the black penny. Four other
employees of the restaurant also agree to the fact that this can help the restaurant and its
functions. One employee is neutral as they are confused of the fact that whether the
implementation of digital technology can actually help in functioning of the restaurant or not.
Two employees of the black penny do not agree to the fact as they think that digital technology
may not bring any changes in the restaurant. Two other employees of the restaurant also think
that the implementation of digital technology cannot help any process or operation of the black
penny. It is because they are unaware of the fact that its implementation can actually help in
speeding up the rate of the operations.
7
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Theme 2 : Digital technology can help in modifying operations of Black Penny
Do you agree that involving digital
technology can modify processes of Black
Penny?
Frequency
Strongly agree 19
Agree 1
Neutral 2
Disagree 1
Strongly disagree 2
Interpretation: After the analysis has been made, it has been observed that the implementation of
digital technology in the Black Penny restaurant can actually act useful in modifying the
operations of black penny. It is because the ones with the manual processing can be replaced by
the digitalised ones. It will further help in increasing the overall rate of the operations. One other
employee agrees to the fact. Two employees of black penny are neutral as they are confused for
the same whether it can be able to modify or not. One employee disagrees to the fact just like the
two other employees as they think that it won't be able to make any sort of modifications or
replacements in any process of the black penny.
Theme 3 : Involving technology is required in the Black Penny
Do you agree that involving digital
technology is required in Black Penny?
Frequency
Yes 23
No 2
8
Do you agree that involving digital
technology can modify processes of Black
Penny?
Frequency
Strongly agree 19
Agree 1
Neutral 2
Disagree 1
Strongly disagree 2
Interpretation: After the analysis has been made, it has been observed that the implementation of
digital technology in the Black Penny restaurant can actually act useful in modifying the
operations of black penny. It is because the ones with the manual processing can be replaced by
the digitalised ones. It will further help in increasing the overall rate of the operations. One other
employee agrees to the fact. Two employees of black penny are neutral as they are confused for
the same whether it can be able to modify or not. One employee disagrees to the fact just like the
two other employees as they think that it won't be able to make any sort of modifications or
replacements in any process of the black penny.
Theme 3 : Involving technology is required in the Black Penny
Do you agree that involving digital
technology is required in Black Penny?
Frequency
Yes 23
No 2
8
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Interpretation : As per the analysis made, it has been observed that for about 23 employees of the
black penny, they think that in the black penny restaurant, there is actually the need of the
implementation of the digital technology. It is because this can actually help the restaurant in
getting an increased rate of speed of the operations and processes so that it can further prove
beneficial enough in achieving all the objectives and targets and at a faster rate. This can also
help in maximizing the rate of productivity of the company. Two employees think that there is
no requirement of digital technology in Black penny because they think that they can continue
with their basic processing but they are not aware of the fact that this can actually help Black
penny in getting an increased rate of operations and processes.
Theme 4: Involving digital technology will help Black Penny in achieving the objectives
Do you think it will help Black Penny in
achieving objectives?
Frequency
Strongly agree 18
Agree 2
Neutral 1
Disagree 3
Strongly disagree 1
9
black penny, they think that in the black penny restaurant, there is actually the need of the
implementation of the digital technology. It is because this can actually help the restaurant in
getting an increased rate of speed of the operations and processes so that it can further prove
beneficial enough in achieving all the objectives and targets and at a faster rate. This can also
help in maximizing the rate of productivity of the company. Two employees think that there is
no requirement of digital technology in Black penny because they think that they can continue
with their basic processing but they are not aware of the fact that this can actually help Black
penny in getting an increased rate of operations and processes.
Theme 4: Involving digital technology will help Black Penny in achieving the objectives
Do you think it will help Black Penny in
achieving objectives?
Frequency
Strongly agree 18
Agree 2
Neutral 1
Disagree 3
Strongly disagree 1
9

Interpretation: As per the analysis made, it has been found that the implementation of digital
technology in the Black Penny can actually help the restaurant in achieving all the targets. 18
employees strongly agree to the fact because it is obvious that when the speed of the operations
will increase, the overall number of processes will increase, thus promoting a sort of increase in
the productivity. Two other employees also agree to the fact. One employee is confused as they
are unsure whether it will be able to increase the rate of objectives or not. Three employees of
the restaurant does not agree to the fact as they think that the implementation of digital
technology cannot help the black penny to achieve their objectives. Another employee of the
Black penny restaurant does not agree to the fact as they do not think that the implementation
and involvement of digital technology will increase the rate of processing, thus it will help in
achieving all the objectives faster.
Theme 5 : Manual operations will get most benefited by the involving digital technology
Which factor of Black Penny can get most
benefited by involving digital technology?
Frequency
Manual processing 19
Attendance 4
Security concerns 2
10
technology in the Black Penny can actually help the restaurant in achieving all the targets. 18
employees strongly agree to the fact because it is obvious that when the speed of the operations
will increase, the overall number of processes will increase, thus promoting a sort of increase in
the productivity. Two other employees also agree to the fact. One employee is confused as they
are unsure whether it will be able to increase the rate of objectives or not. Three employees of
the restaurant does not agree to the fact as they think that the implementation of digital
technology cannot help the black penny to achieve their objectives. Another employee of the
Black penny restaurant does not agree to the fact as they do not think that the implementation
and involvement of digital technology will increase the rate of processing, thus it will help in
achieving all the objectives faster.
Theme 5 : Manual operations will get most benefited by the involving digital technology
Which factor of Black Penny can get most
benefited by involving digital technology?
Frequency
Manual processing 19
Attendance 4
Security concerns 2
10
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