Analyzing Digital Technology's Impact on Business: Case Study Report

This report examines the impact of digital technology on small business growth, using Continental Consulting Limited as a case study. It explores the adoption of digital measures, such as ERP integration, and their effect on overall performance, innovation, and sustainability. The report outlines the benefits of incorporating digital technology and addresses the challenges of ERP implementation, offering recommendations for managing these challenges. It focuses on how digital innovations, including ERP integration, can enhance customer satisfaction and drive business success. The report includes a literature review and references supporting the analysis. This assignment is available on Desklib, a platform providing AI-based study tools for students, including access to past papers and solved assignments.

MANAGING SUCCESSFUL
BUSINESS PROJECTS

INTRODUCTION
• Managing successful business is essential part in modern era of changing advancement and
digitalisation.
• IT has become important for organisation across the globe to ensure proper changes in services
as changing business environment.
• Digital technology has boosted era of managing successful business project by enabling different
techniques of managing services in simplified and systematic way.

AIM AND OBJECTIVES
Aim
• “To identify the impact of digital technology supporting small business growth and innovation: a
case study on continental consulting limited”.
Objectives
• To develop understanding over concept of digital technology.
• To assess benefits of incorporating digital technology (ERP integration) in continental consulting
limited
• To outline challenges of incorporating digital technology (ERP integration) in continental
consulting limited
• To recommend ways of managing challenges which can come across when implementing ERP in
continental consulting limited to manage innovation

THEME 1: YES, THE ADOPTION OF DIGITAL TECHNOLOGICAL
MEASURES LIKE ERP INTEGRATIONS HAVE HELPED IN
IMPROVING OVERALL PERFORMANCE OF THE ORGANISATION.

THEME 2: YES, THE IMPLEMENTATION OF THE INNOVATIVE
DIGITAL TECHNOLOGICAL MEASURES WHICH ARE BEEN
CARRIED OUT BY THE ORGANISATION PROMOTE GROWTH
OF A SME LIKE CONTINENTAL CONSULTING LIMITED.

THEME 3: YES, THE IMPROVEMENT AND ADVANCEMENT
OF IT SERVICE BY THE ORGANISATION WILL PROVIDE
THE ORGANISATION WITH A SUSTAINABILITY IN MARKET.

THEME 4: VARIOUS DIGITAL INNOVATIONS
THAT CAN BE USED WITHIN THE
ORGANISATION.

THEME 5: YES, THE DIGITAL INNOVATIONS LIKE ERP
INTEGRATION ASSISTED THE ORGANISATION TO
HAVE HIGHER LEVEL OF CUSTOMER SATISFACTION.

REFERENCES
BRESLER, L. AND STAKE, R. E., 2017. QUALITATIVE RESEARCH METHODOLOGY IN MUSIC EDUCATION.
IN CRITICAL ESSAYS IN MUSIC EDUCATION (PP. 113-128). ROUTLEDGE.
FLETCHER, A. J., 2017. APPLYING CRITICAL REALISM IN QUALITATIVE RESEARCH: METHODOLOGY MEETS
METHOD. INTERNATIONAL JOURNAL OF SOCIAL RESEARCH METHODOLOGY, 20(2), PP.181-194.
WIEK, A. AND LANG, D. J., 2016. TRANSFORMATIONAL SUSTAINABILITY RESEARCH METHODOLOGY.
IN SUSTAINABILITY SCIENCE (PP. 31-41). SPRINGER, DORDRECHT.
COPE, D.G., 2015, NOVEMBER. CASE STUDY RESEARCH METHODOLOGY IN NURSING RESEARCH.
IN ONCOLOGY NURSING FORUM(VOL. 42, NO. 6, PP. 681-682). ONCOLOGY NURSING SOCIETY.
LIAMPUTTONG, P., 2016. QUALITATIVE RESEARCH METHODOLOGY AND EVIDENCE-BASED PRACTICE IN
PUBLIC HEALTH. PUBLIC HEALTH: LOCAL AND GLOBAL PERSPECTIVES, PP.171-187.

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