Research Project: Digital Technology Impact on Business Activity

This research project examines the impact of digital technology, particularly artificial intelligence (AI), on the business activities of Pico Technology Ltd. The report begins with an introduction outlining the significance of digital tools in driving innovation and enhancing business operations. It provides background information on Pico Technology, a PC-based company, and highlights the research's rationale and objectives. The research aims to analyze AI's role in innovation and product growth, focusing on the use of AI to improve business operations. The literature review explores the concept of AI and its influence on business, emphasizing its importance in driving innovation and product development at Pico Technology. The report also discusses the methods through which AI can be used for development of business operations. The research employs a case study approach to analyze Pico Technology's use of AI to improve product quality, enhance operations, and gain a competitive advantage in the market. The research is structured to address specific research questions, including the influence of AI on business, its importance in driving innovation and product growth, and ways AI can be used for business operations. The report concludes with a discussion on the importance of digital technologies in the modern business landscape, the benefits AI offers to businesses, and the role of AI in reducing human effort and improving operational efficiency.

Research Project
(“The impact of digital
technology on the business
activity of an organisation”.)

TITLE:
“The impact of digital technology on the business activity of an organisation”.
CHAPTER 1: INTRODUCTION
Overview of the Research
Digital tools and technologies are considered as the integral part of implementing
innovation within the market place. Advance tools and technologies has a huge impact on the
operations and business activities of the firm as digital equipments are effective in enhancing the
production and operations of the firm (Beetham and Sharpe, 2013). Artificial intelligence is
refered as an essential component of digitalisation, which performs significant role in enhancing
the operations of the firm in effective and efficient manner. In the world full of advance
technologies, human's life are very much depend on the use of digital tools and technologies
because these are effective in making human's life more easy and reliable. Thus individual's are
concern on using digital technologies as to satisfying their needs and wants, like artificial
intelligence, mobile technologies, web applications are effective in providing various long term
and short term benefits to the people. Small as well as large business enterprises are involved in
using digital tools and technologies as to reduce human efforts and making organisational
operations more effective. The potential use of digital technologies is to maximising the
operations of the firm through implementing right tool at right place. Pico Technology Ltd is a
selected organisation for this particular report. The present report is based on analysing the
influence of digital technologies on the business activities of the firm. This report contents the
study about the aim which is related with the use of artificial intelligence and its role in driving
innovation and product growth (Benckendorff, Sheldon and Fesenmaier, 2014). Objectives are
created as to carry out a proper theoretical framework as to drawing an appropriate outcome with
the use of proper research methodologies. Data analysis will be implemented as to determining
the opinion of respondents.
Background of the Research
Digital advancement is refers as the most important component which has a direct or
indirect influence on the operations and activities of the firm. In the modern business era
competition is considered to be the high at market place and organisations are widely concern on
enhancing their operations through using appropriate tools and technologies. The implementation
1

of digital technologies are effective for the growth and development of the business as these are
appropriate in reducing extra human efforts from the operations of the firm. Artificial
intelligence is a form of digital technology which refers as an essential source that plays vital
role in maximising the operations and production of the firm by using advance technologies
(Bizirgianni and Dionysopoulou, 2013). Artificial Intelligence is refers as an area of computer
science which emphasizes the creation of intelligent machines which work and react like a
human being. Pico Technology is a PC based company, which design, develops and distribute
the most leading and innovative PC's and data-loggers. The company mainly offers their
facilities to the automotive industry world-wide. The company was established in the year of
1991 by the Alan Tong with the motive of capturing a wide area of market. The major focused
area of the firm is to grab attention of huge number of customers through offering wide variety
of innovative products and services. In this modern world. human life is very much based on
digitation and they use digital equipments as to fulfilling the basic wants and preferneces of
buyers at market area. The major concern on the firm, Pico Technology Ltd is to enhance their
profitability in order to achieving higher competitive edge through offering variety of high
quality and advance products. The present research will carry out the use of Artificial
intelligence and its role in driving innovation and product growth. Products is considered as the
representative of the firm, so it is the major obligation of the firm to develop attractive and
innovative products as to providing competition to their rivals and attain high profitability and
growth.
Rational of the Research
A research is conducted, for fulfilling some personal as well as professional purposes.
The major reason for conducting a research is to overcome with the issues of the previous
research through providing more depth knowledge on a specified area of study. An another
reason for conducting the research is to enhance the knowledge and skills base of a learner in the
selected area of study (Brynjolfsson and McAfee, 2012). A proper evaluation on a specified topic
helps the learner in attaining growth in their future aspects by attempting similar kind of
researchers. A well structured research provides a brief analysis on a particular issue and
develops the knowledge base of people which helps them in conducting their future research in
more appropriate manner. Artificial intelligence is a wide area of digital technologies and it is
essential for each individual to have knowledge about such concepts which are now a days
2

effective for the growth and development of the business. The present area of study helps the
learner in developing their knowledge base in the area of artificial intelligence and its use within
the working place as a source of maximisation of production.
Significance of the Research
The research into consideration is based on the use of Artificial intelligence and its role in
driving innovation and product growth. As this area of study is effective in analysing the various
aspects of digital technologies that are essential for the business growth (Brynjolfsson and
McAfee, 2014). Artificial intelligence is determined as the key aspect of digital technology,
which has a huge influence on the business activities. Artificial intelligence is refers as the theory
and development of computer systems which able to perform the tasks normally that are
requiring human intelligence like visual perception, speech recognition, decision making and
translation among different languages. A proper determination on digital components are
beneficial for an organisation to use the tools in right direction. In the competitive era the major
purpose of each small as well as large business enterprises is to reaching at higher position
within the market place through developing their operations. Artificial intelligence is a crucial
aspect which considered to be the best source for the growth and development of an organisation.
In the previous decades organisations were struggling for enhancing their operations as they
were based on traditional tools and methods, in which human efforts are required. Moreover due
to innovation organisations are now using digital tools and technologies in respect to enhancing
their operations and production.
Research Aim
This comprise to be the most fundamental piece of research work as it helps in giving a
critical bearing to the researcher to complete the investigation work in right way (Buhalis and
Foerste, 2015). Research aim refers as the predetermined declaration, which depict the
exploration issue in the form of statement. The significant aim of this particular research is “To
analyse the use of Artificial intelligence and its role in driving innovation and product
growth”. A case study on Pico Technology Ltd.
Research Objectives
This is in addition an another real piece of research work which is interconnected with
the purpose of the investigation and it is majorly based on the research issue. This segment of
3

investigation is sensible in giving a correct system to researcher to execute all exercises of
research in a compelling way. The vital targets of research are delineated as under:
 To identify the concept of Artificial intelligence and its influence on business.
 To evaluate the importance of Artificial Intelligence in driving innovation and product
growth in Pico Technology Ltd.
 To determine the ways through which artificial intelligence can be used for development
of business operations.
Research Questions
This can be considered as the imperative piece of research work, which gives proper
assistance to the investigator to conducting the section of literature review in effective manner
(Cohen and et. al., 2014). In this information must be accumulated through analysing the
opinion and views of authors who are having significant knowledge about the select area of
study. The important questions of the research are described as below:
 What is the concept of Artificial intelligence and its influence on business?
 What are the importance of Artificial Intelligence in driving innovation and product
growth in Pico Technology Ltd?
 What are the essential ways through which artificial intelligence can be used for
development of business operations?
Time Scale
This considered as the most essential part of research investigation which helps in
assisting a researcher in creating an appropriate frame in which all the activities of the research
are implemented in effective manner (Del Chiappa and Baggio, 2015). This is the fundamental
objectives of the researcher to create a time frame in respect to managing the resources of the
firm in systematic manner.
4

5

6

CHAPTER 2: LITERATURE REVIEW
This is the most effective part of research work as it considered as to conducting an in-
depth analysis as to providing an appropriate theoretical frame work to overcome with the issue
of the research in effective manner (Di Pietro, Di Virgilio and Pantano, 2012). In this part of the
research data has been gathered through secondary source like books, journals, online sites etc
will be undertaken so better understanding on the topic could be developed. In this proper
description is given through analysing the opinion of various authors and writers.
The concept of Artificial intelligence and its influence on business.
Artificial intelligence is defines as an area of computer science which emphasizes on the
creating of intelligent machines that works and reach like a human being. Artificial intelligence
is the simulation of human processes through machines especially computer systems (Dickinson
and et. al., 2014). The major applications of AI involves expert systems, speech recognition and
machine vision. Now a days AI is considered as an umbrella term which encompasses on every
thing through robotic process automation to actual robotics. AI can perform tasks like identifying
patterns in the data more efficiently at the place of humans, that enabling businesses to achieve
more insight out of their data. As per the views expressed by Christine Taylor, 2017, artificial
intelligence is a crucial concept which has a huge positive influence on the operations of the firm
as AI provides proper assistance in maximising the operations and production functions of the
firm through applying smart and innovative technologies within the work place. Artificial
intelligence has an interconnection with the operations of the firm, as in this modern business
environment competition is on its peak and it is essential for each business firm to use new and
advance technologies in respect to developing their business operations, so that growth can be
attained in effective manner. Pico Technology Ltd is deals in leading PC based oscilloscope and
data loggers, it is a small reputed organisation which is significantly focused in using new and
innovative technologies like AI as to enhance their business operations for capturing a wide area
of market (Egger, 2013). As a developing company Pico Technology Ltd. Is widely concern on
applying AI as to producing more effective and unique computer systems and data collection
tools. This also create value in expansion of business through capturing a wide market by the use
of AI tools like online marketing etc. It has direct influence on the operations of the firm as
7

organisations are using artificial intelligence in order to reducing extra human efforts and
completion of the work within given time duration.
The importance of Artificial Intelligence in driving innovation and product growth in Pico
Technology Ltd.
As per the views expressed by Ben Rossi, (2017), the rise of artificial intelligence is
reasoned as an necessary concept which plays vast role in developing the activities of the firm.
Thus, the continuous development in technology represents a wealth of opportunities for an
organisation is looking to up-skill their workforces and transform the user experience. AI is
refers as an integral process among cloud computing, network devices, computers, robots and
digital content production and in different business processes, systems and daily life operations
(Hojeghan and Esfangareh, 2011). Currently organisations are widely applying robots or
artificial intelligence but these are not considered as a robotics operations but these are known as
artificial intelligence applications. Pico Technology Ltd. Is a small business firm which is
producing high quality PC as to satisfying the needs and wants of customers. The operations of
the firm is categorised among three segments Test and Measurement, Automotive Diagnostics
and Radio Frequency test products that are sold worldwide by a network of distributors.
Artificial intelligence helps the firm in developing their operations through implementing various
innovative technologies of production like machinery, data collection and manipulation tools,
computer systems, social media technologies etc. As a small business firm the major motive of
an organisation is to developing new and innovative products at market place through using
advance technologies such as mobile applications, computer systems, social media tools etc. in
respect to attaining higher competitive edge within the market place. There are various
importance of Artificial intelligence in driving innovation and product growth in Pico
Technology Ltd, in which some are associated as below:
Real time assistance: Artificial Intelligence is determined as a useful element for
organisation that required to regularly communicate with large number of buyers throughout
each day. This create value in sustaining customers for long run of business operations (Hudson
and Thal, 2013). Pico Technology Ltd is widely concern on applying AI as their information
source in respect to building an effective relationship with their buyers. As a advance tool AI is
8