Analyzing Digital Technology's Impact on A&B Perfumes Client Behavior

This research proposal aims to analyze the impact of digital technology on client buying behavior, specifically within the context of A&B Perfumes. The research objectives include understanding the significance of digital technology in business operations, identifying factors affecting its application, determining its impact on client buying behavior, and recommending improvements for A&B Perfumes. The proposal outlines the reasons for choosing this project, highlighting the necessity for businesses to evaluate the benefits of digital tools and how they influence customer buying behavior. Key literature sources are referenced to support the research question, and a detailed timeline of activities, including literature review, data collection, analysis, and report writing, is provided. The research approach employs interpretivism, exploratory research design, and an inductive approach, utilizing questionnaires to collect primary data from a sample of 30 A&B Perfumes customers. The research covers factors affecting digital technology application, its impact on client buying behavior, and its overall application within A&B Perfumes, while also addressing ethical considerations and data protection measures.

Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question,
objective or hypothesis)
To analyse impact of digital technology on client buying behaviour of
A&B Perfumes
Research objectives (e.g what is the question you want to answer? What
do you want to lea Objectives
• To understand the significance of digital technology in business
operations
• To identify factors that affect application of digital technology
• To determine impact of digital technology on client buying
behaviour
• To recommend ways that helps in improving application of digital
technology within A&B Perfumes
Questions
• Why digital technology is significant for business operations?
• Which factors affects the application of digital technology?
• How digital technology impacts the client buying behaviour of A&B
perfumes?
• How A&B perfumes can improve application of digital technology?

Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are
studying, personal interest, future plans, knowledge/skills you want to
improve, why the topic is important):
1. It means it is necessary for businesses to evaluate that how much benefit they are attaining
through consideration of digital tools. It has been noticed that changes in business perspective
can be measured with a help of analysing customer buying behaviour.
2. The customer base of business firm can also be advanced. It indicates that study on digital
media use and its impact on customer buying behaviour is significant to refer
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective
or hypothesis:
Chao, C. A. and Chandra, A., 2012. Impact of owner's knowledge of information technology (IT) on
strategic alignment and IT adoption in US small firms. Journal of Small Business and
Enterprise Development. 19(1). pp.114-131.
Vigdor, J. L., Ladd, H. F. and Martinez, E., 2014. Scaling the digital divide: Home computer
technology and student achievement. Economic Inquiry. 52(3). pp.1103-1119.
Peltier, J. W., Zhao, Y. and Schibrowsky, J. A., 2012. Technology adoption by small businesses: an
exploratory study of the interrelationships of owner and environmental factors. International
Small Business Journal. 30(4). pp.406-431.
Section Four: Activities and timescales

Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
Key Activities
1st
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2nd &
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Preparing for
Introduction
Literature Review
Accessing of
Secondary Data
Examining of
collected Data
Research Design
Research
Methodology
Collection of
Primary Data
Analysis of
primary and
secondary data
Conclusions and
Recommendation
s
Completion of
remaining work
Revise and draft
Final Submission
Ho
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this
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Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use
and why?
 Selected philosophy is interpretivism research approach that assists to objectives and aims in
systematic manner.
 With the help of exploratory research design the organisation able to deliver effective results at
workplace.
 In order to conduct the proper research, inductive research approach has been used that helps to
execute results and interpret data in business.
 Researcher will also able to deliver effective functions. Sample size of the present organisation
is 30 that are customers of A&B Perfumes.
 With this regard, primary data collected that assists to accomplish effective results at workplace.
Questionnaire is the best resources through business will gather right and fresh information in
the business regarding customers.
What your areas of research will cover:
 Factors that affect application of digital technology
 Impact of digital technology on client buying behaviour
 Application of digital technology within A&B Perfumes

Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted
for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants or the
use of data collected form human participants are required to gain ethical approval
before commencing their research. Please answer all relevant questions and note
that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research
fully with your unit tutor. Please complete this form in good time before your
research project is due to commence.
Section 1: Basic details:
Project title:
To analyse impact of digital technology on client buying behaviour of A&B Perfumes
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:

 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
30 customers of A&B Perfumes.
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
By coordinating with team of A&B Perfumes.
Describe the processes you will use to inform participants about what you are
doing:
Information about aim, objectives. Also, process of questionnaire filling and its interpretation.
How will you obtain consent from participants? Will this be written? How will it
be made clear to participants that they may withdraw consent to participate at
any time?
By having permission from manager of A&B Perfumes.
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues

arising from this
Because it might affect the data collection effectiveness and overall outcome as well.
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a
brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This
could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with
the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Only researchers and collection volunteers
During the research:
Where will the data be stored?
At computer and other digital tools
Will mobile devices such as USB storage and laptops be used

Yes No
If Yes, please provide further details:
Mobile, laptop and other digital tools used by researcher during research
After the research:
Where will the data be stored?
It will be destroyed to meet confidentiality standards
How long will the data and records be kept for and in what format?
Till data is being interpreted
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may
arise because of your research. Please consider/address all issues that may
apply. Ethical concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and
Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with my Unit

Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the
ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to the Cohort Leader and a copy to
your supervisor only