A Research Project on the Impact of Digital Technology on Businesses

This research report investigates the impact of digital technology on various aspects of business activity. It highlights administrative benefits such as cloud technology for data storage and improved communication through smartphones and social media platforms. The research also examines the role of the Internet of Things (IoT) in production and the use of big data analytics and artificial intelligence to enhance efficiency and reduce human effort. Primary research, involving questionnaires and interviews with employees, is conducted alongside secondary research using scholarly articles and journals. The report presents findings on age and gender demographics of respondents, their perceptions of technological improvements, and their satisfaction with new technologies. The overall aim is to assess how digital technology is reshaping business processes and meeting customer demands. Desklib provides access to this and many other solved assignments.

“The impact of digital technology on business activity”

Table of Contents
LO1 Conduct appropriate research methodology which integrates knowledge into the research
process.............................................................................................................................................3
Based on your chosen business research project, produce a research proposal that clearly defines
a research question or hypothesis, supported by a literature review [P1].......................................3
In order to carry out the research, examine appropriate research methods and conduct primary
and secondary research [P2]............................................................................................................5
LO2 Conduct and analyze research relevant for a business research project..................................7
Based on your chosen business research project, conduct primary and secondary research using
appropriate methods that take into account costs, access and ethical issues [P3]...........................7
Having collected your primary research, apply appropriate analytical tools to analyze research
findings and data [P4]....................................................................................................................15
LO3 Communicate the outcomes of a research project to identified stakeholders.......................18
Now that you have completed your research project, communicate the research outcomes in an
appropriate manner for the intended medium [P5]........................................................................18
LO4 Reflect on the application of research methodologies and concepts.....................................19
To help you learn from the research project, reflect on the effectiveness of research methods you
applied for meeting the objectives of your chosen business research project [P6].......................19
Evaluate alternative research methodologies and lessons you have learnt in view of the outcomes
of your research project [P7].........................................................................................................20

LO1 Conduct appropriate research methodology which integrates knowledge into the
research process.
Based on your chosen business research project, produce a research proposal that clearly
defines a research question or hypothesis, supported by a literature review [P1].
Now a day, there is huge involvement of the digital technology in the field of business. With the
advancement of technology and at the same time, the innovative features offered by the
technological sectors have given the entire process new direction to the business organizations.
Therefore, it can be justified that the, with the advancement of technological field it has offered
several new features for the start up and the business organizations to expand their business in
the new market. This feature has given the business organization a bombastic opportunity to
justify their entire process drastically in the new field (Schwab,, 2017).
Research Aim:
The main aim of this research topic is to judge the impact of the digital technology upon the
business activity.
Several new technological fields that have changed the direction of the business process for the
organizations in the market can be described as follows:
Administrative benefits:
Most of the case of the business organization including large and the small scale industries who
operates severely in the online portals requires huge data storage and digital memory to save
their data and useful information. Besides this, this storage must come out with innovative
features so that any authorized persons of the organization can access this database and can
exchange data anytime from anywhere. Hence, cloud technology offers these unique features to
the business organizations. The cloud technology offers a huge online data storage facility with
optimum amount of security to the data stored in it. The organization authorized persons acan
access this database and the storage anytime by the means of providing passwords and self-
recognition facilities. Generally cloud stores offers limited space for the data to bg estoire and by

paying suitable amount, the database and the storage can be extended and at the same time, the
managers can improve the entire data storage facility. Therefore this can be stated that the entire
process is helpful for them to overcome the previous issues regarding the data storage and the
organizational data accessing facilities. Hence, the companies have been benefitted from this
process as well as they can improve their overall sustainability in the entire process.
Communications:
One of the prime aims offered by the technological features in the business activity is the
improved communication features for the business organization. The most common
technological device that has been offered by technology is the smart phones and the web based
mailing process. Hence, this are recognized as the most common technological devices that
improve the communication in common life and in the corporate practices. Therefore, it can be
suggested that there are several new features has came into the market in the sense o increasing
the overall communication process. With the improved communication process, they can
improve their overall sustainability in the market at the same time; they can increase the
productivity of the company (Mosco,, 2014).
One of the prim features in the digital market that has been offered by the technological area is
the social media platforms. This area offers the most suitable features depending upon which, the
companies and the organizations can promote their sales and the entire lucrative products in the
market prominently (Collins and Halverson, 2018). Through these platforms, the company and
the customers can come directly into contact and they can exchange valuable suggestions for
themselves. This process will also help to improve eth overall sustainability for the company and
to meet the exact demand of the customers (Kane, et al., 2015).
Storage and Distribution:
It has been previously discussed that the innovative features has offered by the technological
platforms, has increased the overall data storage facility for the companies. In this context, the
cloud technology and the cloud storage has become th most vital prospect to be discussed with
(Laudon and Laudon, 2016). Apart from this, it can be judged that the “Internet Of Things” or
IOT has also come out as a blessings for the companies and at the same time, this features have
renovated the entire business process to be expanded. With the help of IOT, the companies can

make control g production plant and at the same time, they can save reasonable amount of
electricity from the machineries. This IOT features is nothing but communication feature
between the hard ware and the software tools. With the help of technological features and
connecting via internet, the plant machineries and the accessories can be easily controlled by the
android based application devices. Hence, it can be started that the innovative features and the
advancement of te technologies has managed to give the companies a wider aspects to expand
the business in the market.
Production:
With the help of the big data analytics and the artificial intelligence features, the entire
production of the companies can be increased at a maximum limit. Therefore, it can be stated
that the entire process and by the help of this two unique features, the companies can improve the
overall efficiency of the business process. The artificial intelligence system has given the
companies so improved features that based upon this the companies are getting an opportunity to
regulate their entire production capacity and at the same time to reduce the human effort in
manufacturing process. Hence, it can be seen that at the same time, the accuracy in the service
delivered or the goods manufactured has been improved severely at the same time. The
technological features is going the companies a suitable opportunity to suggest that there are
huge scope for the company to produce the exact product for the customers in the market.
With the improvement of the production capacity and at the same time by manufacturing th exact
commodities according to the customer demand the choice and the purchasing behaviors of the
customer has been directed towards to the particular company (Barret iet al., 2015). It has been
also noticed that the involvement of the technologies, the attractiveness of the products is being
increased and at the same time, it is being preferred by the customers. In this process, the entire
technological process has helped out the companies sin making their business expanded and at
the same time, they can improve their future scopes from the market.
In order to carry out the research, examine appropriate research methods and conduct
primary and secondary research [P2]
It has been earlier discussed the entire process of the technological innovation has been renovate
the entire process of the business organizations and to meet the demands of the customers. In this

context, there are primary data collection process will give the researcher the most suitable
process to collect information regarding this research topic. At the same time, they can improve
the exact demands and to divert the business process according to that. Besides this, the
researcher will be also guided by the secondary data collection process according to which, they
can make their entire process run suitably and to indicate the proper areas from which, they can
indicate the actual reason behind the technological aspects (Sultan,, 2015.).
The primary data collection process will be guided by the help of this following process and
asking open ended question to the employees of the organization that has been incorporated with
the most beneficial technological features. Therefore in this particular context, the primary
qualitative and the quantitative research method has been applied in this process. The primary
research method will be conducted by the help to preparing questionnaires and conducting
interview session in the market. Moreover, the researcher will select at least 100 employees from
the organization and will prepare set of questionnaire sin order to judge the actual condition o the
companies in the market.
The secondary research will be conducted with the help of the previous scholar articles and the
journals published on this area. Therefore, the company and the customers exact demand can be
understand exactly by the researchers. Therefore, the researcher needs to b cautious enough
while collecting these data from the market and at the same time, to judge the authenticity of the
questionnaires in the research process. Hence, the collected questionnaires and the research paper
need to be carefully analyzed by the researcher in order to have the impact of the entire process
of the data collection process.
The research questionnaires prepared by the researcher were as follows:
Q1: what is the age group of the respondents?
Q2: what is the gender of the respondents?
Q3: how far do you believe that the technological factors ha improved the entire business
process?
Q4: how far do you agree that the entire process has managed to overcome the issues faced by
the companies?

Q5: how far do you agreed with the technological blessings with the organizational cultures?
Q6: how far do you believe that the process can help the company to achieve the desired target of
the companies?
Q7: to what extent the technological features are making the entire organizational activities to
become more sustainable?
Q8: how far are you satisfied with the new technologies installed in your premises?
Q9: How far do you agree that this process can give better result compared to the conventional
process?
Q10: How far do you agree that the entire process will be adopted by the global prospects in
future?
LO2 Conduct and analyze research relevant for a business research project.
Based on your chosen business research project, conduct primary and secondary research
using appropriate methods that take into account costs, access and ethical issues [P3]
In this particular research topic, the researcher has conducted the primary data collection method
in order to collect the most authenticate data from this research topic. Hence, it has been justified
that the primary data collection method will help the research to get appropriate idea about the
sectors and what changes has been actually done by the technological involvements in business
process.
Q1: What is the age group of the respondents?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Below 25 30 30 100
25-30 35 35 100
Above 30 35 35 100
Table 1: Age group of the respondents

Age group of the respondents
30
35
35
100
Figure 1: Age group of the respondents
Q2: what is the gender of the respondents?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Male 65 65 100
Female 35 35 100
Table 2: gender of respondents
Category
1 Category
2 Category
3 Category
4
0
10
20
30
40
50
60
70
80
90
100
gender of
respondents
Series 2
Series 3
Figure 1: Gender group of the respondents
Q3: How far do you believe that the technological factors have improved the entire
business process?

Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly improved 23 23 100
Improved 33 33 100
Neutral 10 10 100
No improvement 14 14 100
Highly
disappointment
10 10 100
Table 3: improvement via technological factors
23
33
10
14
0 1 2 3 4 5 6
Series 3
Series 2
improvement via technological
factors
Figure 3: improvement via technological factors
Q4: How far do you agree that the entire process has managed to overcome the issues faced
by the companies?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly agreed 50 50 100
Agreed 30 30 100

Highly disappointed 20 20 100
Table 4: overcoming the issues
overcoming the issues
50
30
20
100
Figure 4: overcoming the issues
Q5: how far do you believe with the technological blessings with the organizational
cultures?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly believed 40 40 100
Believed 40 40 100
Does not believe at
all
20 20 100
Table 5: Technological blessings for the organizational cultures
40 40 20 100
0
1
2
3
4
5
6
Technological
blessings for the
organizational
cultures
Series 2
Series 3

Figure 5: Technological blessings for the organizational cultures
Q6: how far do you believe that the process can help the company to achieve the desired
target of the profit margins?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly believed 50 50 100
Believed 30 30 100
Does not believe at
all
20 20 100
Table 6: company to achieve the desired target of the profit margins
company to achieve the desired target of the
profit margins
40
40
20
100
Figure 6: company to achieve the desired target of the profit margins
Q7: To what extent the technological features are making the entire organizational
activities to become more sustainable?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly sustainable 50 50 100
Sustainable 40 40 100
No improvement 10 10 100
Table 7: organizational factors to become more sustainable

50
10
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
organizational factors to become more sustainable
organizational factors to
become more
sustainable
Series 2
Series 3
Figure 7: organizational factors to become more sustainable
Q8: how far are you satisfied with the new technologies installed in your premises?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly satisfied 54 54 100
Satisfied 24 24 100
Not Satisfied 22 22 100
Table 8: Satisfaction from the technological devices
Satisfaction from the technological devices
54
24
22
100
Figure 8: Satisfaction from the technological devices