A Research Project on Digital Technology Impact on Unicorn Grocery

This research project investigates the impact of digital technology on business capabilities and performance, focusing on Unicorn Grocery as a case study. The project aims to analyze the usefulness of digital technologies, identify methods for Unicorn Grocery to boost performance, measure the impact of digital technology integration on effectiveness, and find ways for Unicorn Grocery to enhance performance and gain a competitive edge. The research uses survey data to explore themes such as the influence of digital technologies on productivity, the long-term benefits of implementation, the advantages of digitalization, the usefulness of digital technologies in the present scenario, the effectiveness of digital technologies for developing capabilities, the positive influence on performance and productivity, tools for boosting performance, technologies for attracting customers, and the necessity for Unicorn Grocery to make appropriate technological changes to increase profitability. The findings are supported by references to relevant academic literature.

RESEARCH
PROJECT

CONTENT
• Introduction
• Research Aim & Objectives
 Apply appropriate analytical tools, analyse
research finding and data
 References

Introduction
Digital technologies are considered as an essential term which
plays vast role in growth and development of firm at market
place. Survey is consist to be the most effective element of
research it performs vast role in accomplishing the goals and
targets of research in appropriate manner. In the modern
scenario organisations are widely concern on applying
innovative tools and technologies in respect to developing its
operations and functions at market area.

Research Aim
Research Aim: It is consist to be the most essential element of on
which the whole research is based, as it considered as a statement in
which the issue of research is mentioned in effective manner. The
essential aim of this research project is “To investigate the
implication of Digital technology on business capabilities and
performance. A case based on Unicorn Grocery”.

Research Objectives
Some essential objectives are described as under:
 To analyse the usefulness of digital technologies in present scenario.
 To identify methods that can be adopted by Unicorn Grocery for
boosting performance of company at market place.
 To measure the impact of integration of digital technologies on
effectiveness of Unicorn Grocery.
 To find out ways that can be used by Unicorn Grocery for enhancing
their performance and gain competitive edge in market by using digital
technology.

Theme 1: Digital technologies has a huge influence on the
productivity and performance of firm.
Q1) Does digital technologies has a huge influence on the
productivity and performance of firm?
Frequen
cy
Agree 26
Disagree 4
26
4
Agree
Disagree

Theme 2: The implementation of digital technologies are helpful in
providing long term benefits to the Unicorn Grocery.
Q2) Does the implementation of digital technologies are
helpful in providing long term benefits to the Unicorn
Grocery?
Frequency
Yes 27
No 3
27
3
Yes
No

Theme 3: There are various benefits arises through implementing
digitalisation within the working environment of Unicorn Grocery.
Q3) What are the major benefits arises through implementing
digitalisation within the working environment of Unicorn
Grocery?
Frequen
cy
Enhancing productivity 8
Developing sales 7
Increasing market share 9
Gaining Customers attraction 6
8
7 9
6
Enhancing productivity
Developing sales
Increasing market share
Gaining Customers attraction

Theme 4: There are different usefulness of digital technologies
within the present scenario.
Q4) What are the major usefulness of digital technologies
within the present scenario?
Frequen
cy
Enhancement of Knowledge 10
Easy Connectivity 10
Good flow of Information 10
10
10
10
Enhancement of Knowledge
Easy Connectivity
Good flow of Information

Theme 5: The Use of digital technologies are effective for
developing the capabilities of firm at market place.
Q5) Does the Use of digital technologies are effective for
developing the capabilities of firm at market place?
Frequen
cy
Strongly Agree 28
Strongly Disagree 2
28
2
Strongly Agree
Strongly Disagree

Theme 6: The implementation of digital technologies has positive
influence on the performance and productivity of firm at market
place.
Q6) What kind of impact is attained by Unicorn Grocery
through providing beneficial services to their potential buyers
with the implementation of digital technologies?
Frequen
cy
Positive 25
Negative 3
Neutral 2
25
3
2
Positive
Negative
Neutral

Theme 7: There are various tools that can be used by Unicorn
Grocery for boosting their performance at market place.
Q7) What are major tools that can be used by Unicorn Grocery for boosting their performance at
market place?
Frequen
cy
Empowered employees 8
Internet Filtering 7
Social Media 10
Advance Technologies 5
8
7
10
5
Empowered employees
Internet Filtering
Social Media
Advance Technologies

Theme 8: There are various technologies which are used by
Unicorn Grocery for attracting customers.
Q8) What are the different technologies used by Unicorn Grocery for
attracting customers?
Frequen
cy
Mobile Application 15
Digital Advertising 7
Social media 8
15
7
8
Mobile Application
Digital Advertising
Social media

Theme 9: It is necessary for Unicorn Grocery to make appropriate
changes in their technologies as to increasing their profitability.
Q9) Is it necessary for Unicorn Grocery to make appropriate changes in
their technologies as to increasing their profitability?
Frequen
cy
Yes 18
No 12
18
12
Yes
No

REFERENCES
Ganguli, S. and Roy, S. K., 2011. Generic technology-based service
quality dimensions in banking: Impact on customer satisfaction
and loyalty. International journal of bank marketing. 29(2).
pp.168-189.
Otim, S., and et. al., 2012. The impact of information technology
investments on downside risk of the firm: alternative measurement
of the business value of IT. Journal of Management Information
Systems. 29(1). pp.159-194.
IşıK, Ö., Jones, M.C. and Sidorova, A., 2013. Business intelligence
success: The roles of BI capabilities and decision environments.
Information & Management. 50(1). pp.13-23.