Analyzing the Impact of Digital Technology on River Island's Business

This report analyzes the impact of digital technology on the business activities of River Island, a London-based fashion brand. The report begins with an introduction to the importance of digitalization in today's business environment and the opportunities it presents. Task 1 focuses on the aims and objectives of the research, exploring how digital technology influences business operations and customer satisfaction. A project management plan is outlined, detailing scope, risk management, quality control, cost, time, and communication strategies. A work breakdown structure and Gantt chart are presented to visualize the research process. Task 2 delves into the research methodologies, including qualitative and quantitative approaches, and the use of primary and secondary data. A questionnaire used for data collection is also included. Task 3 discusses appropriate tools and techniques for data analysis and presents recommendations based on the research findings, followed by a reflective section and a conclusion. The report concludes with a list of references.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims an objectives of research..............................................................................................1
P2 Project management plan.......................................................................................................2
P3 Work breakdown structure and a Gantt chart........................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research by applying qualitative and quantitative research ...............................6
TASK 3............................................................................................................................................8
P5 Appropriate tools and techniques...........................................................................................8
P6 Appropriate recommendations.............................................................................................15
P7 Reflective.............................................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
As per today's business environment, number of digital technologies taking place
Basically, development in technologies define various opportunities in which company enhances
their growth level at market place by providing better services to its customers. In this,
digitalisation helps in improving the performance level at market place by gathering relevant
data and information (Barak, 2016). By this, manager of company easily take right decision and
improve their efficiency level. Present report is based on River Island Company which is a
London headquartered high street fashion brand. They expand their business in various areas by
using digital technologies. Along with this, various research methods and techniques are
mentioned in this project to draw a valid conclusion. Project management plan is also discussed
with its main aim and objectives which help in attaining the set goals and objectives of company.
TASK 1
P1 Aims an objectives of research
In current scenario, customers needs and demands are continuously changed so that it is
important for company to use new and advanced technologies. By this, firm easily produce
features products and services as per customers requirements. Along with this, development in
technologies also provide various opportunities in which company create their strong customers
base by attain their higher satisfaction level (Wellin, 2016). In addition of this, cloud
technologies also play important role in business to manage as well as share number of
information for another place in effective time frame with more security. Along with this, it also
help at the time of communicating with customers so that they effectively serve heir services as
per customers demand. In this, number of people are use various tools and media to
communicating which help company to easily reach number of customers.
Topic: “How digital technology impact on business activities”- Case study on River Island.
Background of project:
Digitalisation play important role in every business organization because it taking place
in its activities. So that it is important for company to adopt new and advanced technologies
which may leads in increasing profitability level at market place (Bucero and Englund, 2015).
Basically the concept of digitalization helps in providing number of opportunities in which
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company easily enhance their growth level by maintaining their product quality. Along with this,
changes in technologies define their positive impact in which manager serve quality products and
services in most effective manner which leads in satisfying their needs. Effective implementation
of advance technologies helps in reducing the chances of any kind of risk factors and protect
relevant information from hacking and another aspects (Burns, 2016). Along with this, it is also
important for manager to set aims and objectives before execution of final project which may
leads in improving the performance level.
Aims: “To examine impact of digital technology on business activities”- Case study on River
Island.
Objectives:
 To evaluate the effectiveness of the digitalisation on business operations.
 To effectively analysis implementation of digitalisation on entire business activities.
 To assess business transformation needs on business activities.
P2 Project management plan
Project management plan is a formal document which helps in determine that how a
project execute and monitor. Basically is define overall summary which include entire detailed of
research and its activities in order to evaluate the positive outcomes(Chih and Zwikael, 2015).
By using this manager make an effective and successful project. It includes scope, quality, cost,
risk and resources. All these elements are considers by manager before taking right decision
towards the final project. Scope of project: It is an important element of project management plan which defines
the entire scope of project. As per today's environment, various opportunities are there in
which company enhances their growth level. Under this, development in technologies
helps in providing variety of products and services to its customers (Coombs, 2015).
Along with this, digitalisation also helps company at the time of expanding its business
activities in which overall scope of project is very high. In this, company wants to sell
their products online to enhance their productivity level in market place. Risk management: It is essential for the manager to manage risk factors in their business
because now a days, every project is having some kind of risk. Thus, manager has to
evaluate it effectively before executing the business activities. In context of River Island,
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it is a famous enterprise in market place In which risk is very low. With the help of this,
manager easily attains maximum profitability by assessing all risk factors effectively. Quality control: It is also an important element in which manager is responsible for
maintaining quality of the products offered by company to its customers. In context of
River Island, they serve their unique and variety of products and services to all types of
customers which assist them in enhancing their profitability level in market. Cost: It plays a vital role in whole project because the cost is very high as company
invests a huge amount for using better tools and equipment (Verzuh, 2015). Along with
this, it is important for company to keep enough funds to operate their business activities
in an effective manner. Time: It is important for the manager to set time for every activity included in project. By
this, all the activities will be done in set time period. In addition to this, timely
implementation helps in reducing the cost and unnecessary expenditure. With the help of
this, company increases profitability level in the most effective manner.
 Communication: Effective communication is important for all the departments of
company which helps in attaining set goals and objectives. Proper commination will help
in building better coordination among all functions (Duffield and Whitty, 2015). With the
help of this, company attains better outcomes.
Hence, all these elements are important for manager to be considered at the time of
implementing project management plan. With the help of this, company enhances their positive
brand image at market place.
P3 Work breakdown structure and a Gantt chart
Research is an important activity for every business organization because it helps in
collecting as well as gathering relevant information about company and its products from
number of respondents. By this activity, manager easily takes right decision and improve their
performance level by implementing entire information within the project (Eriksson and
Kovalainen, 2015). In this, action plan also plays a vital role because it shows an effective
direction to manager at the time of executing project activities. By this, manager of River Island
conducts a study to appropriately understand all the aspects to effectively deal with issues which
occur at the time of implementing project activities. In this context, research includes various
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activities as per its topic to draw a valid conclusion in an appropriate manner. There are some
main steps which help in carrying out the research which are as follows:
 Determination the main cause and reason to undertaking research.
 Literature review
 Identification of problems
 Evaluate the main concept of whole project
 Choose respondents to execute the research
 Project management plan
 Data analysis.
Work break down structure- It refers to deliverable – oriented breakdown of project in
to small parts. It is key project deliverables which organise work of team in to the manageable
sections. With the help of this, employees can perform its business activities in an easy manner.
All these steps cover the whole research which may helps in evaluating the overall results
in most effective manner. With the help of this, manager easily gather relevant data and
information towards the research topic. In context of River Island, they sell their services on
online platform by which they enhance number of customers and profitability too. Along with
this, manager select a sample size in which they include random sampling and choose 20
respondents to carry out the research. By this investigator easily take right decision (Lientz and
Rea, 2016). Furthermore, it also helps in improving the performance level of the company at
market place which directly contribute in increasing profitability. Mainly, the concept of
digitalisation is not a simple task for manager so that they formulate an action plan to execute
their activities as well as task in appropriate time frame.
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Thus, this plan is formulate by the River Island which may leads in attaining set goals
and objectives in appropriate manner. Along with this it also aid at the time of carry out the
research project in which manager effectively perform entire task for drawing an appropriate as
well as valid conclusion (Maylor, Blackmon and Huemann, 2016). By this company enhance
their profitability level at market place by offering their services through online platform.
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M1 Produce a comprehensive project management plan
Formulation of project management plan vital role in business organization to attain set
goals and objectives. Basically it define better direction in which manager effectively executing
entire research activities in effective manner. With preparing project plan, company can not able
to attain their targets. Project management plan includes various activities which help manager at
the time of executing research activities. It also helps in providing long term benefits in which
company improve their performance level at market place.
TASK 2
P4 Small scale research by applying qualitative and quantitative research
Selecting right methods is one of the important task for investigator to carry out the
research in effective manner. With the help of this manager easily draw a valid conclusion and
attain set outcomes in appropriate time frame. In this researcher use carious effective methods in
order to make analytical study by taking right decision towards the company and its services. In
this context there are two type of data collection such as primary and secondary methods which
help investigator to collecting data and information in effective manner. All these methods are
used by River Island at the time of carry out the research in which researcher take appropriate
decision. Along with this, some important methods are also there which aid in conducting
appropriate research:
 Qualitative- It is an exploratory investigation. Generally, it is used to gain understanding
of underlying opinion, motivations and reasons. It gives an insight in to issue in order to
develop the ideas for quantitative investigation. It is helpful in provide information in a
detailed manner.
 Quantitative- It refers to systematic research of observable phenomena through
mathematical, computational and statistical techniques. Under this, data is measured in
terms of figures and facts.
By these methods researcher draw a valid conclusion and attain positive outcomes. Along
with primary and secondary methods are the main source which used by researcher at he time of
collecting data and information.
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Primary data: This method of data collection is more effective and popular. By this
researcher gather fresh and updated information (Introducing Research Methods, 2017). With the
help of this manager easily take best decision and draw a valid conclusion in most effective
manner. It includes interviews, survey and so on to gather relevant information. In this River
Island select 20 respondents to design questionnaire in order to taking customers views and
accurate data.
QUESTIONNAIRE
Name:
Age:
Gender:
Q1. Does digitalisation is favourable for business activities?
a) Yes
b) No
Q2. Is digitalisation provide long term benefits to River Island?
a) Yes
b) No
Q3. What are the digital tools use by the firm to expand the business operation?
a) Social media
b) Online platform
c) Broadcasting mails
Q4. Digitalisation helps in maximizing profitability level of the company?
a) Agree
b) Disagree
Q5. Does implementation of transformation is important for River Island operations?
a) Yes
b) No
Q6. What type of impact can be define by digitalisation on business activities of River
Island?
a) Positive
b) Negative
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c) Can't say
Q7. Does binding activities is important for River Island to reduce the chances of red
tapism?
a) Yes
b) No
Q8. Which type of marketing mode used by River Island for promoting its services?
a) Traditional methods of marketing
b) Modern method of marketing
Q9. Does digitalisation is important for River Island according to the business
environment?
a) Yes
b) No
Q10 Any recommendation for River Island for implementing digitalisation activities.
Secondary data: It is also an important methods of data collection which used by the
company to gather relevant information towards its products and services. With the help of this
firm easily enhance their performance level at market place (Pollock, Jefferson and Wick,
2015). Basically it includes various books, magazine and many more. By using this researcher
gather information about the research topic.
 Case study one: River Island tries to add innovative features within their process which
helps in inviting larger number of customers towards its services. Along with this, the
main aim of business organization is to enhance their market share in order to attain
higher profitability level.
 Case study second: River Island offer variety of fashion products to its customers at
affordable price which helps in attaining better satisfaction level of the customers. Along
with this, they also promote their services as per customers preferences by using social
platform. By thus they reach number of customers easily.
Thus, River Island use online platform to sell their products and services in front of larger
number of customers. By this they enhance their performance level and established their positive
brand image at market place.
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M2 & D1 Project Log Book
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