Impact of Digital Technology on Business Growth: St. Albans Council

This report examines the impact of digital technology on supporting small business growth and innovation, using St. Albans Council as a case study. It outlines the research aim, objectives, and questions, focusing on how digital tech influences business growth. The project management plan includes scope, cost, quality, risk, time, communication, and resources. A work breakdown structure and Gantt chart provide a timeframe. The report employs both quantitative (questionnaires) and qualitative research methods. It analyzes the collected data, presents findings, and offers recommendations. The research explores the benefits and challenges of digital transformation, covering primary and secondary data collection, data analysis, and self-reflection on the research process, concluding with insights into the impact of digital technology on St. Albans Council's operations and offering recommendations for future business growth. The report also includes an introduction and conclusion.

Managing Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Research aim and objectives..................................................................................................3
P2. Project management plan.......................................................................................................4
P3. Work breakdown structure and Gantt chart to provide the time-frame.................................6
TASK 2............................................................................................................................................7
P4 Carry out quantitative and qualitative research......................................................................7
TASK 3............................................................................................................................................9
P5 Analyse research and appropriate tools and techniques.........................................................9
....................................................................................................................................................15
P6 Recommendations and findings............................................................................................17
TASK 4..........................................................................................................................................18
P7 Self reflection on the Research.............................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20

INTRODUCTION
Digital technology is facility of conveying information which is used by business
organisation for effective flow of communication. It aids in rendering some techniques through
which communication on advanced level can be accessed as well as amendments in technologies
can be done in a quicker way. The project is based on St. Albans Council which is the baby
company of Colchester (Broekx and et. al., 2011). This is emerging foundation which has more
than 50 employee groups. The organisational structure has recently executed a communication
software for workers and office for maintaining new and advanced technology at workplace.
The major purpose of this report is to identify aim, objectives and impact of this implementation
on working activities within firm. This report will analyse the entire information and collected
data for the report in order to come up with new finding and facts as well as ineffective areas.
TASK 1
P1. Research aim and objectives
Topic: “Impact of digital technology on supporting small business growth and innovation:A
case study of St. Albans Council ”
Aim: Main aim of company is to establish a new aspiration for the upcoming time as well as
promote the viability and vitality in the nations. They also focus over engaging and encouraging
the agencies or partnership business which are performing with public, voluntary and private
sectors and promote the sustainable policies for improving the business environment.
 To evolve innovative and more creative services and goods for consumer in effective
way. To bring alternation according to consumer demands and make modification for
attracting potential buyers (Denzin and Lincoln Eds., 2011).
Objectives:
 To understand the impact of digital technology on innovation and growth
 To determine growth of organisation and innovation activity impact on organisation To evaluate implementation and presentation of digital technology on business
Research Questions:
 How the digital technology impact on the business of St. Albans Council's growth and
innovation ?
 How digital technology affect on the innovation and growth of business?

 In what ways the innovation activities and growth of organisation can be implemented?
P2. Project management plan
This is essential to develop a plan for management of project for assisting the research
developer and team in project management. It is very useful in the completion of project with
limited resources in an organised way. In the plan of project management, various major factors
such as time, resources, scope, cost, quality, limitations and process of communication are
determined which are compiled by the whole team and is a rough guess of the entire barrier and
needs of the report (Fleming and Koppelman, 2016). It aids in managing the project in structured
and formatted manner as well as also help in implying the various reports in factual ways. Here
are few of those elements which are required to discuss for successfully managing a project: Scope: This is necessary to identify or decide the scope of the project which is done by
the project developer. This project will require to conduct or undertake various activities
such as making breakdown structure, examination of small standard, interpretation of
collected data, Gantt chart and make proper recommendation to the report which are
major areas which needed to focus. Cost: This is required to plan the activities in balanced to manage and balance the cost of
the project. The assignment need to accomplish in various important aspects to make an
organised and structured project that includes IT system, Gantt Chart, interpretation and
evaluation of data, improve questionnaire, and the help of professionals for the report.
This is required to build an entire plan for it to manage the cost amount and function
whole activities within the determined amount. The researcher have determined the
budget between 1500 pounds in which whole assignments tools and procedures should
be achieved. Quality: This is necessary for managing to accomplish the final project in effective way
to gain more marks or appreciation for the assignment. For it, the researcher have to
maintain the quality of project for completion of the report. This is required to determine
the objectives and aims and meet those goals within a period of time. This can be
improve with the help of properly performing the activities so the researcher is including
Gantt Chart, graphics, breakdown structure and interpretation of data for efficient as well
as effective quality. This can increase the overall probability and productivity in

organised and systematic way. This can gain the innovative and creative ideas and
recommendation the developer of project as well. Risk: In order to accomplish a specific project and research, a researcher has to face
various limitations in the path of success. These limitations refer to the risk which can
obstruct attainment project within a span of time. The major risk is time. It is essential to
meet the outcome within a period of time in which developer have to develop entire
steps of research. Lengthy and complicated process can take time which can imbalance
the entire routine of other process and the late completion can lead to failure in the final
submission (Geraldi and Lechter, 2012). The second risk which come is over-costing of
the assignment, there are various process including, Gantt Chart specialist, interpretation
software, questionnaire costs and many other for the completion of it. Time: Time management is essential to maintain for which scheduling the work on the
basis of importance and urgency is made. The steps of accomplishing the project are
very lengthy which may take a lot of time for completion. There is fixed date of final
submission of project till the researcher have to complete their report. This should be
finished within 25 days that include interpreting and analysis of data. Communication: This is significant to establish a proper and good understanding
between the entire team member which is performing various tasks of the report. This
can be attained through proper communication among all people who are linked with this
project. Also on the other hand the project sold be communicative and impressive so it
could be understandable. The researcher is undertaking Gantt Chart, Graphical and
interpretative process for properly communicate the data and information.
 Resources: It refers to those sources which are significant for completion of assignment.
This is essential for managing proper resources and performing the activities in limited
resource in effective way to get the maximum . There are various type of resource which
is required in which first is financial resource which is managed for covering the cost of
project, Second is human resource such as Gantt chart expert, graphic developer, and
team for performing various assignments. The third is technological resource for
gathering and interpreting the data and information collected from various factors.

P3. Work breakdown structure and Gantt chart to provide the time-frame

TASK 2
P4 Carry out quantitative and qualitative research
The research assist in recognising several marketing trends related to the organisation. It
also render support for making essential judgements in proper and systematic way. For the
collection of information and data, one utilise various tools and methods which can aid in
carrying proper conclusion of the entire process. There are two investigation methodologies
which are used are explained as below:
 Quantitative method
 Qualitative method
Quantitative Research
According to this type, the collection of primary or fresh data and information related to
production and other activities is done (Hirshkowitz and et. al., 2015). This support the report
with facts and statics which makes it more factual. The analysts suggest the organisation in
collecting selling and commercial data of entire market which is essential for measuring the
development of services and products which is more productive. This is beneficial for analysing
the information to make the effective and correct decisions. Questionnaire method is best for this
techniques which can aid in gathering more fresh and new data related to the tittle.
Qualitative Research
This is one of most impressive method to analyse the ideas, concepts, and thoughts of
people for greater productivity and profitability. This includes two techniques i.e. semi-
structured and structured of collecting information. This can be attained through optimizing
various tools such as participation, observation, single and focused group interviews etc.
Through this method, various types of research of market aid in evaluating the opinions and
prevision data related to growth and innovation of organization. This is made with the help of
analysis of secondary data and get the quality finding instead of new facts and statics.
Data refer to the information which is in written, verbal or visual forms which is linked
with the respected subject. There are two types of techniques of collecting data i.e.:
 Primary data
 Secondary data
Primary Data

This is one of the collection of data techniques which refer to the very fresh and first
hand data which have been used before. There are various types of effective methods support in
collection of information. Despite of those manner, one can gather the information in their
personal way as well but it should be authentic. The tools which are used for developing primary
data consist of interviews, survey, measurements, ethnographic research and many other. The
behaviours of clients can be observed through the help of these techniques that can lead toward
the factual information or result. St. Albans Council have prepared questionnaire with 20
questions which have been conducted from 20 different respondents (Hwang and Lim, 2012).
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Do digitalisation is appropriative for growth of business?
a) Yes
b) No
Q.2. Is digitalisation beneficial for St. Albans Council for long period of time?
a) Yes
b) No
Q.3. Does digitalisation support in aggressive and advanced growth of innovation to St. Albans
Council ?
a) Agree
b) Disagree
Q.4. Will digitalisation affect positively on innovation and growth of small businesses?
a) Yes
b) No
Q.5. Is this essential for St. Albans Council to evolve new innovative products?
a) Yes
b) No
Q.6. Can a company contain appropriate technology for documenting their data?
a) Agree

b) Disagree
Q.7. What are the long term impact of digital technology on growth of business and creative
operations?
a) Positive
b) Negative
c) Neutral
Q.8.Which marketing method is more appropriate according to the recent era?
a) Traditional
b) Modern
Secondary Data
This is the method of research which is made by evaluating secondary information
sources. A researcher can use several resources for study such as books, journals, online sites,
magazines, blogs, websites, social sites and many other resources etc. through making a
comparison in primary and secondary data, it is more effective method of research. Every
researcher take the support of the previous studies and reports.
The company can accessed more technologies and features and make the process faster
with the help of digital technology (Organizing Your Social Sciences Research Paper:
Quantitative Methods, 2017). It update and modifies the workstation and help in finishing the
work more faster and paced process. This aid in developing the process of production and
increase the overall growth of organisation.
TASK 3
P5 Analyse research and appropriate tools and techniques
There are various types of techniques and tools which are used for the organised and
systematic result findings. A research is a scientific process which requires to be finished in
determined steps and techniques. This makes a research an authentic study. Here are few
essential tools for more factual and organized data:
Research Design
Research design refer to the plan of researcher that they adopt for meeting the targetted
result in more factual and systematic way. There are two types of research design which can be

used are conclusive and exploratory. This report will use the descriptive design of research for
reaching to the logical and factual data.
Research Philosophy
This is optimized for understanding nature, knowledge and various concepts of the
research which are eliminated into two types i.e. interpretivism and empiricism. For getting to
the explicate data and facts as well as facts, interpretivism philosophy methods would be used.
Data Collection
This is very important process in which the gathering or observation of the information is
made for carrying the desired outcome. There are two types of data which is Primary: fresh and
new data and secondary i.e. study of old and published data and facts. In this report, the analysis
of primary data would be made.
Sample Size
The sample size undertakes the universe of the research report aiming ton the fair
representation of the people of organisation. It will take the sample of 20 respondents which are
the employee of organisation as well as non-random method of sampling (Lakatos, 2014).
Data Analysis
There are two types of analysis which are latent and semantic. To get the facts and logics,
this report will use graphical styles of evaluation for adding more graphical interpretation.
Limitations
There are various types of limitation which restraint the growth and development of
research. First barrier is time which is needed to be managed. Second is money. Researcher
should avoid extra expenses as well as build a proper budget for the project.
The respective data meed to be presented while concluding their an proper result of their
project. It is quite significant for the industry to make over towards and effective process of the
decision making of the projects. St. Albans Council has required to be interpret the entire data as
well as the information which will collected by the 20 respondents of the United Kingdom. This
will also assist ten in making various appropriate outcome of their project of research (Wilson,
2014).
Interpretation
Q.1. Do digitalisation is appropriative for growth of
business?

a) Yes 14
b) No 6
a) Yes b) No
0
2
4
6
8
10
12
14
16
14
6
As according to the above mentioned image, it is already clearly defined that the
technology of the digital. It is very proper as well as appropriate for their entire business growth
for their large as well as the small organisation in their quite better manner. While out of the
20respondendts there are might be majority persons which agree with their growth. This is very
essential foe the company which help them to raise their productivity as well as the profitability.
On the other hand, the other rest of the persons things regarding their sustainable digitalization so
they can enhance their organisational growth in the effective manner.
Q.2. Is digitalisation beneficial for St. Albans Council
for long period of time?
a) Yes 10
b) No 10

a) Yes
b) No
0 2 4 6 8 10 12
10
10
It although states that the St. Albans Council get the advantage for the pick out digital
technologies for the long period of time. According to their they easily can enhance their growth
as well as the success of business. There are almost 20 respondents out of that the almost half of
the people agree about that in which industrious get the benefits foe the long duration while
using foe their digitalizations techniques (Too and Weaver, 201). There are also rest of the
people it means half of the people hare supposition to the disagreement. They also think as that
this might be not possible for their cited company.
Q.3. Does digitalisation support in aggressive and
advanced growth of innovation to St. Albans Council ?
a) Agree 11
b) Disagree 9