Analyzing Digital Technology Impact on Continental Consulting Ltd

This report analyzes the impact of digital technology on Continental Consulting Ltd., a business consultancy. It begins with an introduction highlighting the importance of digitalization for business growth and the aims of the project. Task 1 examines the background of the project, research aims, objectives, and questions. It discusses the project management plan, including scope, cost, time, quality, risk, communication, and resources. Task 1 also covers the work breakdown structure and Gantt charts. Task 2 delves into research methodologies, differentiating between qualitative and quantitative research and their application within the company. The report includes a questionnaire for data collection and emphasizes the importance of research in identifying market needs. The conclusion summarizes the findings and highlights the effectiveness of digital technology in business operations. References and an appendix, including a template for evidence collection, are provided. The report emphasizes the benefits of digital technology in enhancing business functions and achieving competitive advantages.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1:...........................................................................................................................................1
P2:...........................................................................................................................................3
P3:...........................................................................................................................................5
TASK 2............................................................................................................................................7
P4:...........................................................................................................................................7
P5: ........................................................................................................................................10
P6:.........................................................................................................................................18
TASK 4..........................................................................................................................................19
P7:.........................................................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................21
Template for evidence collection to be attached with the report by the learner:...........................21

INTRODUCTION
Digital technology drives an organisation to achieve growth and success in competitive
market world for longer period of time. This is the reason due to which every organisation invest
huge amount of money to acquire digital technology within company so as to bring effectiveness
in various business activities. It plays an important role for small business organisation in
expansion to large scale operations. Digital technology brings convenience for management in
managing and controlling all business functions in an appropriate manner. The present
assignment is based on Continental Consulting Ltd. which is a research and business consultancy
enterprise in London. The project includes the aims and objectives of an organisation behind
implementation of digitalisation. Along with this, project management plan, breakdown
structure, Gantt chart, small-scale research, uses of appropriate tools and techniques are also
discussed under this report. In addition with this, a valid conclusion are made in order to identify
the effectiveness of digital technology in an organisation (Basu, 2014).
TASK 1
P1:
Digital technology drives an organisation to achieve growth and expansion in competitive
business world. Due to this, every organisations irrespective of their size whether small, medium
or large, prepare a budget in order to upgrade their existing technology on regular basis. This will
enable them to bring effectiveness in their business activities and help them in achieving
expansion. Digital technology includes using online platform, social media, TV advertisement
etc. which can help an organisation to grab attention of large number of targeted clients towards
the products and services offered by them. Adoption of digital technology can supports
Continental Consulting Ltd to achieve its aim and objectives within pre-determined time period
which brings them ahead than their rivals. Therefore, investment in digitalisation brings
maximum amount of return to company in near future thus every organisation are showing much
interests to operate business functions using digital technology (Gambles, 2017).
Background of the Project:
Continental Consulting Ltd is a consultancy company helping other organisations in
renovating or reconstructing their methods used in operating business functions in order to
achieve better positive result. Their main business is to upgrade the infrastructure and other
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equipments that will bring effectiveness in business functions of their clients. The CEO of
Continental Consulting Ltd. realised that the organisation can lose its competitive market
position among their competitors and still the company are not giving too much efforts in
upgrading existing technology used in business process. Their rivals also invest more in
acquiring new ideas and methods in their business operations thus it is necessarily required for
Continental Consultancy Ltd. to develop digital technology in their business operations so as to
stable their market position. For example, to search clients which mostly are businesses, the
management can use online platforms by giving advertisement on different websites so as to
attract them towards buying their products and services (Geraldi and Lechter, 2012).
Research Aim:
“To analyse the impact of digital technology especially social media in supporting
small business growth and innovation: A case study of Continental Consultancy Ltd.”
The main aim of company is to upgrade the business process through adopting digital
technology such as mobile technology, E-commerce, social media platform etc. This will
increase the capabilities of business to provide latest equipments to other businesses.
Research objectives:
 To evaluate the effectiveness of digital technology in the growth of business.
 To determine the influence of social media tools in developing the operations of
Continental Consultancy Ltd.
 To focusing on obstruction and enablers to embedding, using and adopting technology
within an organisation.
Research Questions:
 What are the major impact that has been identified after adoption of digitalisation in
business operation?
 Is any requirement of training and learning programs for employees to work on using
digital technology?
 What are the perception of employees on the decision taken by management regarding
implementation of Digital Technology?
 What are the issues faced by management in adoption of Digital technology within an
organisation?
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P2:
Project management plan is formal document which contains the information related with
the resources used in execution of business activities in an effective and efficient manner. It
explains the proper planning made regarding managing and monitoring activities performed in
adoption of digital technology (Hwang and Ng, 2013). Such management plan is considered as
communication vehicles which communicates with public regarding the requirements of project
activities. It includes information related with some components such as cost, time, risk, time etc.
which are further discussed under the below:
Scope: Investment in adoption of digital technology brings maximum return to company
in form of increasing productivity and profitability thus the scope of following decision
regarding adoption of digitalisation is wider. Digital technology includes modern equipments and
infrastructure, online technology including social media platform, advertisement on websites and
TV etc. For example, in order to search targeted clients, social media platform and advertisement
on various websites are more useful technique that can be adopted by Continental Consulting
Ltd. It supports them to enhance all aspects such as administration, production, distribution,
promotion and expansion through adoption of digitalisation.
Cost: It is crucial element which are carefully considered by the management of
Continental Consulting Ltd. Before making decision regarding adoption of digital technology.
This requires management to first identify the capabilities of company regarding having funds
and plan accordingly. If having sufficient amount of funds, then the managers should first
required to prepare budget in which the cost has been allocated to each activity performed while
adoption of digital technology. For example, working on updated technology or equipments
requires specific skills and professional knowledge thus needed to conduct training and learning
programs which requires cost (Jeston, 2014). For this, the manager is required to prepare a
statement showing total cost incurred after forecasting. The sample of such statement are given
as below:
Total forecasted budget
Particular 2017-18($)
Implementing technology cost 17000
Promotional expense 7000
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Advertisement expense 5500
Catalogues 1800
Training charges 7500
Total cost 38800
Time: It is another important aspect which provide an opportunity to company in order to
achieve high competitiveness through setting time frame for completion of project activities. For
this, Continental Consulting Ltd. need to follow critical path approach which provides relevant
and accurate data which gives proper guidance to the employees to perform in right direction so
as to complete allotted task within given time frame. Setting deadlines brings motivation among
employees to perform assigned roles and responsibilities in desired way in order to achieve
profitable outcomes in near future (Lin and Chen, 2012).
Quality: It is an important aspect which is the main factor to achieve huge customer base.
Offering quality products strong the existence of an organisation in competitive market world for
longer period of time. It leads success due to which the management need to focus on quality
instead of prices so as to attract maximum number of customers. It can be possible through using
digital technology in training programs in order to maximise the skills and capabilities to work
on using digital technology.
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Risk: It is the very crucial factor which can disturb the execution of project activities that
will cause loss to company as well. Risk can be related with poor knowledge, lack of desired
support from employees, insufficient funds etc. Therefore, the project manager of Continental
Consulting Ltd. is required to identify such risks through conducting research in advance. It
directs them to formulate an effective plans and strategies to cope up with future risks. For
example, preparing employees to utilise digital technology by providing them suitable training
and learning programs at workplace (Porwal and Hewage, 2013).
Communication: It is mostly required to be present among the level of management in
order to complete project activities within given time frame. The employees can able to
understand their roles and responsibilities only if they have better communication with the
project manager thus it is essential part to execute project activities in desired way. It is also
important to make better relation with targeted clients which can be possible through using
digital technology includes social media, internet and others. It helps in achieving loyalty of
targeted clients which brings profitable outcome to company.
Resources: An organisation can only think about adoption of digital technology if they
have sufficient amount of resources which includes human capitals, funds, knowledgeable
workers and many other. Therefore, the management of Continental Consultancy Ltd. Should
required to arrange resources first and accordingly allot them towards digital technology.
P3:
Work breakdown structure: It is form of division which is made between work in
hierarchical way which makes easy for project manager to allot time to each and every project
activities so as to bring profitable outcomes. It helps project team of Continental Consultancy
Ltd to identify all details regarding particular division and accordingly allocating resources on
the basis of their needs and requirements (Smith, Gonin and Besharov, 2013).
Gantt chart: It is an affective technique which determines each activity performed
against the allotted time period. It is also called as visual project presentation where all activities
and task are displayed and broken down on a chart which makes easy for manager to interpret
and understand. It is most popular technique which is used in project management in order to
drill down all activities so as to complete task within given time duration.
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Above mentioned tools are more helpful to adopt by Continental Consultancy Ltd. In
order to maximise the overall performance and productivity level. As early, the project is
completed the more advantage received by company (Stoshikj, Kryvinska and Strauss, 2014).
TASK 2
P4:
Research is essential requirement of every organisation to conduct in order to identify the
market needs and demands and accordingly produces products and services which in results
increase profitability and sustainability of company. There are mainly two types of research
which brings sufficient information to company regarding the changes and modifications
required by targeted clients in their existing products and services. Such types of research:
Qualitative research: It is such an effective tool in which an enterprise collect data in
form of symbol, name, number code or literature and many more. It is most preferable method
by company used by company due to getting accurate and reliable data. There various systems
which can be used under this technique in order to collect data such as interviews, survey,
questionnaire etc. This will help in identifying the interest and behaviour of respondents
regarding adoption of digital technology (Turner and Zolin, 2012).
Quantitative research: It is also another important technique which can be adopted by
researcher in order to gather relevant data into numerical form or statistical data. It is useful in
preparing budget to entire association with less time and money. Continental Consultancy Ltd.
may use such research method in order to implement facts and do not cover patterns in
investigation. It includes different ways of surveys such as paper, online, kiosk and mobile and
many more which includes face-to-face interviews, longitudinal studies, systematic observations
and many other.
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Both type of research brings profitable outcomes to Continental Consultancy Ltd through
giving them valuable information about the needs and requirements of targeted clients. Thus, it
help company in fulfilling them as quickly as possible due to which it become easy for company
to achieve huge customer strength. In this, 50 respondents are selected whose perception and
views will be considered. This will help company in achieving content of research and achieve
competitive advantages within an organization (Verzuh, 2015).
Questionnaire
Name:
Gender:
Age:
Q1. Can Continental Consulting Ltd. identify the changes comes in their business operations
after adoption of digitalisation?
 Yes
 No
Q2. Which type of digital technology will bring more profitable outcome to Continental
Consulting Ltd. in near future?
 E-commerce
 IT software's
 Wireless technologies
 Cloud techniques
Q3) Which type of beneficial result received by Continental Consultancy Ltd. after
implementing digital technology in their business operations?
 Improvement in performance
 Reduction in defects
 Optimise uses of resources
Q4) Whether the workforce of Continental Consultancy Ltd. are enough capable or requires
training and learning programs or not?
 Yes
 No
Q5) What kind of behaviour employees shows regarding adoption of digital technology within
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an organisation?
 Positive
 Negative
Q6) What are the challenges faced by management during implementation of digital technology
in business operation?
 Cost
 Time
 Conflict
Q7). Does utilisation of digital technology help in Continental Consulting Ltd. to enhance
productivity and profitability of company?
 Yes
 No
Q8). What are the modification field i.e. required to develop through using digital technology in
Continental Consulting Ltd.?
 Distribution
 Promotional
 Communication
Q9. Does digital technology support small business growth and innovation of Continental
Consultancy Ltd?
 Agree
 Disagree
Q10. Provide some feedbacks to cope with difficulties that comes while adoption of digital
technology?
TASK 3
P5:
In present report, the researcher of Continental Consultancy Ltd prefer to use primary
method so as to get accurate and reliable data about the needs and requirements of market. For
this, questionnaire is prepared containing useful questions in regard of adoption of digital
technology within an organization. There are various tools of research which are also required to
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