Digital Technology Impact on SMEs

This project investigates the impact of digital technology on the performance of SMEs, specifically focusing on A One Communication. It includes a comprehensive literature review, research methodology, and analysis of primary and secondary data. The findings highlight the benefits of digital technology in enhancing business operations, improving customer satisfaction, and achieving competitive advantages in the telecommunications sector.

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Research proposal which clearly define question and hypothesis with literature review......1
P2 Research methods and approaches to primary and secondary research.................................6
TASK 2............................................................................................................................................7
P3 Conduct primary and secondary research by using appropriate methods and techniques.....7
P4 Apply appropriate analytical tools, analyse research finding and data................................10
TASK 3..........................................................................................................................................19
P5 Communicate research outcomes in an appropriate manner for the intended audience......19
TASK 4..........................................................................................................................................20
P6 Reflection on the effectiveness of research methods and techniques..................................20
P7 Determine alternative research methodologies for the project............................................21
REFERENCES..............................................................................................................................22
.......................................................................................................................................................23

TITLE: To identify an impact of Digital technology SME’s for enhancing performance of
business. A case study on A one Communication.
INTRODUCTION
Digital technology is a very effective and also strong concept which each business firms
used at the workplace. It is helpful in improving the business performance in a proper manner. It
is helpful in bring some change in business activities (Chang and et. al., 2011). Digital
technology helps in increasing the business performance and also save the cost and time in the
production cost. A One Communication firm provides the telecommunication services and
products like laptops, headphones, computer system, mobile phones etc. to people and also
provides the better or high quality of products and services.
P1 Research proposal which clearly define question and hypothesis with literature review
In this modern world, the competition level is high in telecommunication and for sustain
at market place each firm provides the better services to people. The main objective of A One
Communication company is to increasing its profitability from enhancing the working
performance of firm along with the employees (Chang and et. al., 2011). In a company, it is a
responsibility of human resource manager to hire capable staff members so that they can increase
business operations through using knowledge as well as skills of person. In addition to this,
workforce requires to proper as to handle work as well as manage all operations with executing
proper coordination with staff members.
Background of Project
This potential research project is based on the effectiveness and benefits of the digital
technology in order to increasing the performance of company. A One Communication company
increase its business at the large scale with the help of providing the better and useful services to
people. The main purpose of this research project is to increasing knowledge and competencies
of a learner in a specific field (De Kare-Silver, 2011). In its business activities or operations A
One Communication company use new tools and technologies in its business activities in an
effective manner, the main importance of this study is to know about the impact or benefits of
the digital technology in increasing the performance of business in a proper manner.
Research Aims
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It is a necessary part of research project and helps in implementation of research operations and
activities in an effective manner. Aim of research aim is “To identify impact of Digital
technology SME’s for enhancing performance of management and business”. A case study on
A one Communication.
Research Objectives
There are some Objectives of this research project given below as above:
 To measure benefits of implementing digitalisation in A One Communication.
 To analyse effectiveness of digital technology to management in effectively perform their
business activities.
 To assess various ways by which A one communication can attract more customers for
attaining competitive advantage at market place.
 To determine various methods which A one communication used in addition to
enhancing its performance at competitive market. (Eid and El-Gohary, 2013).
Research Questions
This research project is related with impact of Digital Technology on raising the
performance of company. Digital technology is an effective tools for gaining some competitive
advantage at the workplace. Related to this project topic, researcher prepared some questions
which are basis on the objectives of this research (De Kare-Silver, 2011). This part is helpful in
doing the effective literature review. Some questions related to the digital technologies are as
following:
 What are benefits of implementing digitalisation in A One Communication?
 What is effectiveness of digital technology to management in effectively perform their
business activities?
 What are various ways by which A one communication can attract more customers for
attaining competitive advantage at market place?
 What are various methods which A one communication used in addition to enhancing its
performance at competitive market?
LITERATURE REVIEW
A Literature Review is more necessary part of this investigation project and it is an
overview of subjects, theory and the problems which a researcher taken in to its consideration.
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This research part is helpful in conduction the research programmes in-depth and researchers or
authors give their view points on the specific topic.
Benefits of implementing digitalisation in A One Communication
Digitalisation is an integration of the digital technologies in every day life through
digitalisation of the very thing which can be digitalized. Digital technology is helpful in
transform the business activities in an organisation. With the help of this, company can share its
data and information with consumers in an effective manner. Technology helps in increase
effectiveness as well as efficiency of business in significant manner. In business transformation
is imperative and it encourages use of innovative as well as new business models in order to
improve experience of consumers, stakeholders, staff members and partners. It is helpful in bring
data, people and also processes together in context to develop some value for consumers and
maintain the competitive benefits. It will assess in improve the profit level, enhance speed-to-
market and consumer satisfaction for business. On the basis of view point of Paul Goodman,
2018, it has been stated that Digital Technology means make devices more faster, versatile,
lighter and compact. More information and data can be stores in a safe and secure manner. The
advantages of digital technology to business are Communication speeds, In this Digital
technology helps in increase speed of flow of data and information in A One Communication
company. It will helps in share the necessary information among different departments in
company. The second benefits is Data security, The main issue is security of information and
data in an organisation and it is a responsibility of company to secure the information and data of
consumers and employees. Thieves and hackers steal information of customers and proprietary
information of business firm. Unsecure data and information can ruin the competitive position as
well as image of company. In context to this, digital technology helps in protect information in
an effective manner. It aids in minimize potential for espionage, hacks and sabotage. Third
benefit is an Automation and productivity, As A One Communication is small size business
organisation and it can compete with the large company through more agile and swift to change
on fast basis. The main focus of this company is to develop effective business strategy and
increase its productivity. According to opinion of Daq, 2018, it has been stated that Technology
is helpful in efficiency of firm and reduce any errors through develop the process of automation.
Four benefits is to Improve consumer experience, In this, competitive business environment, it
is necessary to understand needs and demands of consumers. It will helps in provide them better
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experience in order to retain them at market place for long period of time. A One
Communication can leverage the digital analytics in order to learn regards purchasing behaviour
of consumers and correct moment to engage them.
Effectiveness of digital technology to management in effectively perform their business activities
In an organisation, better method to improve the growth of business by increase level of
technology. Under this management plays a necessary role for adopt the effective technology in
business. As per the view point of Alan Dale, 2018, it has been concluded that Managers are key
in assure that technology is useful and provides benefits to company. The management works
towards planning, controlling, leading and coordinating staff members in business and assure
about to bring the right technology in company. Digital technology is helpful in improve
performance level of company. Digital technology helps in cost and time saving. With the help
of adopting the digital technology, company can make change in its business process and share
data or information among different departments in an easy manner. Digital technology enhances
the effectiveness of workforce as well as attain the performance objectives throughout company.
It will help management to take the right decisions for company. Behind success of business
resources management plays a necessary role and it is difficult for top management to manage all
resources in proper manner. In addition to this, digital technology plays a necessary role in
resolve all issues in significant way.
Ways by which A one communication can attract more customers for attaining competitive
advantage at market place
The main objective of every company is to enhancing its profitability through providing
the better quality of products and services to consumers. According to the view point of Elliot,
2011, in this modern era company is concern in giving the better quality of services and goods to
its existing buyers so that the demands an needs of customers can be fulfilled in a proper manner.
Use consumers account, is necessary for A One Communication to maintain effective
account of consumers which are beneficial to organisation on continuous basis. It is helpful in
maintaining the effective and accurate record of users. Innovative and beneficial goods is
necessary for A One Communication to manufacture innovative services and products on the
basis of customers needs. In this present time period, persons are attracted more towards
innovative goods. Rapid response on request of consumers, In A One Communication is a
telecommunication organisation and its main focus is on giving the rapid response to the request
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of consumers as comparison to its strong competitor in context to sustain consumers for long
time period. Training and development is determined as a most necessary part of an
organisation. Training is necessary for the new as well as current staff members for increasing
their skills and capabilities so that they can perform well in order to achieve the organisational
goals and objectives in an effective or systematic manner.
According to opinion of John Smith, 2018, digital technology helps in know about the
demands as well as requirements of consumers in an easy manner. It helps in time and cost
saving. Treating consumers as important people is one of effective methods to develop healthy
and harmonious relationship with them.
Various methods from which business firm can increase its performance at market place
In this present time period, the main objective of every company is to enhance
performance level of organisation through applying and using innovate tools at market place.
According to Grunwald, 2015, point of view that there are many different ways through which A
One Communication firm can increase its performance level such as Innovative technology and
tools, In this digitalisation world every persons attract towards the digital technology because it
is helpful in making the life of people more comfortable and also easier. A One Communication
business firm provides the telecommunication services along with products so that large number
of people can be attracted towards this company. Employees engagement is an effective way of
enhancing the performance of company and it is helpful in establishing strong relationship
between staff members of company so that they can work together. In an organisation employees
engagement is necessary to increasing their working abilities. Set targets is regarded as a most
necessary component of every business firm. It is essential that firm should set its aims and goals
in context to carried out all business related activities as well as operations in a well or proper
manner.
P2 Research methods and approaches to primary and secondary research
Research methodology of this project is necessary and essential part and it helps in
implementation of research related activities in a proper manner. This research methodology is
on the basis of the better and beneficial components which plays an essential role in conducting
the research programme at the proper direction (Heeks, 2010). This part of research project is
divided in to the different elements which are given below:
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Qualitative Research: It is necessary method between all methods which are use through
specialist in keeping mind end objective to decide various data as well as information.
Qualitative research is based on the data and information quality
Quantitative Research: In the method of quantitative research, there are different fact
and also figures are used through researcher in achieving final outcomes. It is use to search
outcome in an exploratory framework. It is based on information accumulation as well as data
which are related to convey it as hypothesis.
Primary Method: In this includes, new information accumulation which are collected
through different assets such as sources perform the distinctive procedure of an investigation in
proper manner (El Sawy and Pereira, 2013). The different sources to collect information are
questionnaire, surveys, observation, interviews etc. Under this present research, an investigator
use the questionnaire method.
Secondary Method: Under this an investigator collect data or information by using
books, journals, articles etc. It is helpful in providing the suitable outcomes in an effective
manner. It is helpful in promote different profitable along with gainful outcomes of directed
examination in an effective manner.
Sampling: For the purpose of conducting research in an effective way, the researcher has
the main role in choosing the sample size for the purpose of research. This guide to decide the
result of the examination in legitimate way. This prompts keep up adequacy in performing
ventures in compelling way. In this examination there are 30 respondent which are being taken in
Simple random form and numerous other. Under this, the target population is 30 respondents.
The sampling method used by the researcher is random sampling method because in this every
member of target population has got equal chance. Under this, data analysis tool that is used by
the researcher is scatter diagram. In this, graphs are to be made of collected data related to
specific research area.
The data analysis tools assess an investigator to collect the data related to specific subject
area. On the other hand, researcher uses the qualitative method. In order to do the data analysis,
researcher use thematic analyse tool. In order to analyse the data, researcher use the excel for the
proper thematic analysis.
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TASK 2
P3 Conduct primary and secondary research by using appropriate methods and techniques
Investigation is broad concept that plays a necessary role in giving discussion regarding
particular study areas and helpful in identifying problems of part research work (Eid and El-
Gohary, 2013).
Cost- It includes key aspect of small and large business organisation. It is important for
an investigator to maintain proper funds flow as well as capital in context to conduct all activities
related to an investigation in proper way.
Ethical issue- The problems are not better for business and can be impacted on the
business along with its activities. At the time of doing the researcher, there are many problems
which researcher faces like money and time (El Sawy and Pereira, 2013). This is most necessary
and effective part an investigation project and it aids in resolving all problems or issues which
are arise among the employees and management in an organisation. During the research time,
there are many problems and conflicts are arise. In context to this, it is the duty of the researcher
to keep safe all the personal data and information of consumers. It is a responsibility of an
investigator to conduct an investigation in ethical manner. In order to adopt the new technology,
there is a need of fund to business firm but with the help of this the cost as well as time in the
manufacturing cost will be reduced. During conducting research, there is a lack of time to
researcher in conducting researcher and also collecting data or relevant information (Elliot, S.,
2011). Some activities related to the research are cost along with the time consuming but they are
necessary for the better final outcome.
Research Philosophy- It refers to belief regarding way in which the data and information
about phenomenon should collected and then analysed in a better manner. There are two
different kind of research philosophies i.e. positivism and interpretivism. The positivism research
philosophy is based on the quantitative analysis. On the other hand, interpretivism research
philosophy is based on the qualitative analysis and helpful in provide information in detailed
manner. So, investigator uses interpretivism research philosophy.
P4 Apply appropriate analytical tools, analyse research finding and data
Data analysis is regarded as the most necessary and it is helpful in determining an
appropriate outcomes and also results of this project. It plays an effective role in order to
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measuring the information and data which a researcher gathered through researcher for searching
the good and effective results. With the help of data analysis researcher can achieve its all aims
and goals by using the different tools in a proper and effective manner. In context to evaluating
the present report, there is a questionnaire formulated by the researcher. With the help of
questionnaire, researcher can find the more data and information. There is also developed some
effective themes with the questionnaire. It will be helpful in determining the proper, relevant and
also accurate outcomes in an effective or proper manner.
Theme 1: Execution of digital tools are helpful for business
Q1) An execution of digital technology are
valuable for the development and
profitability of economy?
Frequency
Agree 16
Disagree 4
Agree Disagree
0
2
4
6
8
10
12
14
16
Column B
Interpretation- Digital technology helps in making the process of company more digitalised. It
is procedure of converting the information or material in to the digital form. On the basis of 16
respondents that digital technology is helpful in developing the business. Through digital
technology, company can increase effectiveness as well as efficiency of business operations in a
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convenient manner. If small business organisations will adopt the digital technology then it will
helps in conduct business activities in an easier way, provide employment opportunities to local
people and many other. It will helps in increase an economy of country. According to the view
point of 4 people that digital technology is not effective because it is costly to be adopted and
rapid change in technology can impact on business activities or operations.
Theme 2: Tools and techniques which A One Communication can offered
Q2) What are main tools and techniques
which A One Communication can offered?
Frequency
High speed Internet 12
Mobile phones 5
Laptop 3
High speed Internet Mobile phones Laptop
0
2
4
6
8
10
12
Column B
Interpretation- At market place, there are many business organisations which use different tools
and techniques such as Mobile phones, Laptop, High speed Internet and many others. With the
help of all these tools, company can connect with the large number of people and provide them
information about services and products to them. From the above graph there are 12 people said
that High speed is an effective tool which A One Communication used because it provide the
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quick communication facilities to company. On the basis of view point of 5 respondents mobile
phones are the main tool which A One Communication can be offered because by it is easy for
people to use the mobile phones to connect with the people. According to 3 respondents that
laptop is more significant way to connect with the people.
Theme 3: Benefits of digital technology to business
Q3) What are benefits of digital technology
to business of A One Communication?
Frequency
Connecting People 10
Information sharing 6
Maximising productivity 4
Connecting People
Information sharing
Maximizing productivity
0
1
2
3
4
5
6
7
8
9
10
Interpretation: Digital technology is an effective tool which provides benefits to company from
many different ways. It is a responsibility of A One Communication to update its technology on
continuous basis. According to 10 people, digital technology is effective in sharing information
because technology is a fastest way to communicate as well as share information among
departments. 6 respondents said that it is beneficial in connecting people because there is a
chances of hacking the data. With the help of use of digital technology, company can connect
with its different stakeholders for an instance consumers, employees, investors and many others.
On the basis of 4 respondents that digital technology is helpful in enhance the productivity of A
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