Transformative Impact of Digital Technology on KIP Hotel Operations

This project investigates the impact of digital technology on various business activities within the KIP Hotel in London. The research explores how digital advancements have transformed operations, marketing, accounting, and HR functions. The project includes a detailed project management plan, outlining costs, timelines, and risk assessments. A work breakdown structure and Gantt chart illustrate the project's stages and timeframe. Small-scale research, employing both qualitative and quantitative methods, is conducted to gather data and meet the project's objectives. The study analyzes the necessity of digital technology, the changes it brings, and the challenges and opportunities it presents. The research utilizes tools and techniques for data analysis, including theme formulation, to assess the impact of digital technology. The findings reveal that digital technology is considered essential for KIP Hotel, with employees recognizing its potential to enhance efficiency and promote growth. The project concludes with recommendations based on the data analysis and a reflection on the research process.

Managing a successful
business project

Table of Contents
PART 1............................................................................................................................................1
P1. Project Aim and Objectives..............................................................................................1
P2. Project management plan which includes cost, time, quality, communication, resources,
risk and scope.........................................................................................................................2
P3. Work breakdown structure and representation of time frame and stages for completion in
the form of Gantt chart...........................................................................................................3
PART 2............................................................................................................................................3
P4. Small scale research by the application of qualitative and quantitative research method to
meet aim and objective of the project.....................................................................................3
PART 3..........................................................................................................................................10
P5. Use of appropriate tools and technique for analysing the research................................10
P6. Recommendations regarding data analysis of the research............................................11
P7. Reflection on the conducted research.............................................................................11
REFERENCES..............................................................................................................................13

Illustration Index
Illustration 1: Critical Path...............................................................................................................3
Illustration 2: Gantt chart.................................................................................................................3

PART 1
P1. Project Aim and Objectives
Topic of the research project : How digital technology has transformed business activities, e.g.
operations, marketing,
accounting and HR.
Background of the study:
Nowadays technology is advancing at very faster rate and is effecting both the
expectation of sponsors a long with the way in which hospitality industry is conducting the
business. Among many such advancements many trends are leading great improvement in
hospitality industry (Polonsky and Waller, 2014). Generally digital technology includes various
types of electronic equipments and applications that interpret information in the form of numeric
codes. This technology is being used to change the lifestyle of the people and bringing heavy
advancements in the hotel industry (Kerzner, 2013). Due to implication of such technology many
barriers can be easily eradicated that hinders the growth of hospitality industries. Thus, it has
increased the working standards and have brought high level advancements to provide the best
available facilities to guests. This has not only provided guest with benefits but have also helped
hotel staff to make their working easier with such advancement (Trevino and Nelson, 2016).
Thus, this particular project is regarding how implication of digital technology in KIP Hotel,
London have transformed many business oriented activities such as operation, accounting,
marketing and HR.
AIM
Impact of digital technology on the business activities conducted in KIP Hotel, London.
Objectives
 Understanding the concept of digital technology.
 Importance of digital technology in KIP Hotel, London.
 Changes in business activities conducted in KIP Hotel after implication of this
technology.
 Analysis of the challenges and opportunities that rapid technological changes
represent for the business.
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P2. Project management plan which includes cost, time, quality, communication, resources, risk
and scope.
Task Name Duration Start Finish Predecessors
Framing the
research topic
1 day 30/10/17 30/10/17
Determining the
aim and objective
of the research
study.
1 day 31/10/17 31/10/17 1
Preparing the
time frame for the
resource
allocation
1 day 01/11/17 01/11/17 2
Gathering the
Literature Review
1 day 02/11/17 02/11/17 3
Identification of
specific research
methodology
1 day 03/11/17 03/11/17 4
Cost calculation 1 day 04/11/17 04/11/17 4
Interpretation and
Data analysis
1 day 05/11/17 04/11/17 5
Evaluation of
results and
outcomes
1 day 05/11/17 05/11/17 5
Assessing the 1 day 06/11/17 06/11/17 6
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conclusion and
recommendations
Documentation of
result
1 day 07/11/17 07/11/17 7
Report
Submission
1 day 08/11/17 08/11/17 8
In order to develop effective functioning of the program, it is important for the researcher
to consider various important aspects. Hence, it is important for the organization to concentrate
on the following:
 Cost
 Risk involved in conducting the tasks
 Managing the quality of the deliverables
 Organizing the resources
 Time scaling and managing the projects
 Adoption of best communication approaches
P3. Work breakdown structure and representation of time frame and stages for completion in the
form of Gantt chart
Work break down structure
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Gantt chart helps in determining project schedule that has been used by the researcher to
conduct the present research. The tasks are listed in the vertical axis and the time schedule are
listed at the horizontal bars of the graph. Hence, the above Gantt chart helps in examining the
tasks and what time it has taken to complete each acidity in order to reach to the conclusion.
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Illustration 1: Critical Path
Illustration 2: Gantt chart

Critical path helps in describing the shortest route that has to be taken by the researcher in
order to reach to an effective conclusion. Hence, The above critical path helps in defining that
the activaties marked in red are required to be conducted by the researcher without missing any
of it.
PART 2
P4. Small scale research by the application of qualitative and quantitative research method to
meet aim and objective of the project
For any research to be conducted by the researcher, it is important to understand the kinds
of researcher available to it. Basically, there are two types of research methods. These are
primary and secondary type of researches. Primary research considers the first-hand data where
researcher itself conduct the survey. However, in case of secondary research, investigation is
conducted based upon the analysis of the research that has already been conducted by some
researchers in the past. In this case, data is collected through books, journals, online resources,
etc.
Questionnaire
Name :
Age :
Gender :
1. Is application of digital technology is necessary for KIP Hotel?
 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree
2. Are there any chances of changes to take place after implication of digital technology in the
KIP Hotel?
 Yes
 No
 May be
3. Do you think that any sort of transformation take place in business activities of KIP hotel?
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 Strongly disagree
 Disagree
 Agree
 Neutral
 Strongly agree
4. What do you think is the most challenging issue concerned with technology is faced within
KIP hotel?
 Billing system
 Marketing
 Accounting management
5. Which elements of digital technology is necessary for the appropriate development of KIP
hotel?
 Digital commerce
 Wearable technology
 Digital security
 Digital access
6. Which department is highly responsible for implementing the digital technology in KIP
Hotel?
 Administration
 Manager
 Employees
7. Major risks that can take place after appropriate application of digital technology in KIP
Hotel?
 Security issues
 Inappropriate human resource management
 Data privacy issues
 Management of the technology
Research is the investigation of topic in order to achieve and increase the know-how
regarding the new facts and development take place in particular subject (Dutta and Bose, 2015).
Thus, there are various tools and technique available for the effective analysis of the research
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done. In order to analyse the impact of digital technology on KIP hotel following research tools
and techniques can be used:
Research Approach:
Research approach is generally considered as systematic way of conducting the whole
research. There are two types of research approach available namely: inductive and deductive.
Inductive method generally includes qualitative study and aims to find the new and statement by
involving the theories and laws (Too and Weaver, 2014). And the deductive research is generally
quantitative analysis of the of research. In this particular research, the researcher will use
deductive method as it will be easy for the researcher to collect the quantitative data regarding
the used and impacts of digital technology on the KIP hotel.
Research Strategy:
Research strategies can be defined as the step by step action plan that help in providing
researchers with direction to their efforts and thoughts and help them to efficiently conduct the
research in systematic manner. Thus, it helps in the production of high quality result. It is also of
two type qualitative and quantitative, in case of qualitative research strategy generally includes
analysis of the data from various sources and in case of quantitative data the numerical data is
analysed. Thus, it will be easy for researcher to use the qualitative research strategies when
compared to quantitative. Hence, qualitative approach of research strategy will be used by the
researcher in the present research.
Data Collection:
Data collection is the process of gathering and collecting the important information on
the variable interest in systematic manner (Spender, 2014). Data collection is of two type
primary data collection and secondary data collection. Primary resources generally includes
surveys and interviews and secondary sources include books articles and journals. Thus,
researcher will consider primary resource of data as it will provide with the latest available
information.
Sampling:
Sampling process is generally used for the statical analysis of the observation and data
collected. There are various type of sampling methods such as : simple random sampling,
stratified sampling, cluster sampling, systematic sampling and multistage sampling (Gido,
Clements and Clements, 2014). In this research researcher will use simple random sampling as it
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will provide with large amount of specific data regarding impact of digital technology in
transformation of business activities (Forsgren and Johanson, 2014).
PART 3
P5. Use of appropriate tools and technique for analysing the research
In order to opt for appropriate method for the data collection, qualitative analysis will be
performed. In order to perform this function effectively, themes will be formulated in such a
manner that all the important aspects of the research are covered so as to deliver the aims and
objectives of the research. Hence, below are the themes that have been formulated in order to
analyse the collected data:
Theme 1 : Necessity of digital technology in KIP hotel, London
Is application of digital technology is necessary for KIP Hotel? Frequency
Strongly disagree 2
Disagree 4
Neutral 3
Agree 5
Strongly agree 6
Description: From the above discussion it was analysed that 5 employees agrees and 6
employees highly agree to the point that application of digital technology in KIP hotel, London is
necessary. According to them there is need of appropriate technology to bring effective changes
is the system of hotel along with promoting the growth. As digital technology tends to bring
technological advancements in hotel that can help in effective transformation in business
activities such as accounting, marketing, HR and operation (Crane and Matten, 2016). Along
with this there are 4 employees who disagree to the fact that digital technology should be applies
in KIP hotel and there are 3 employees who are in state of confusion whether this technology
should be implemented of not. Although, there are 2 employees who highly disagree to the point
that digital technology should be implemented to the hotel and don't think that this technology
will bring any transformation in business actives of this hotel.
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