Impact of Digital Technology on Land Rover Employee Relations Project

This research project examines the impact of digital technology on enhancing employee relationships, specifically focusing on a case study of Land Rover. The project begins with an introduction outlining the research title, overview, aims, objectives, and rationale. Chapter 2 provides a comprehensive literature review, exploring the impact of digital technology on business productivity, employee relationships, and the necessities of digitalisation. Chapter 3 details the approaches and methodologies used in the research, followed by Chapter 4, which covers data collection and analysis. The project concludes with a conclusion and recommendations in Chapter 5, and a self-reflection in Chapter 6. The project aims to determine how digital technology influences Land Rover's business productivity, employee relationships, and the overall effectiveness of employee interactions. The research questions address the impact of digital technology on business productivity, employee relationships, and the appropriate use of technology to foster effective employee interactions, supporting Land Rover's need to implement digital technology to maintain effective client relationships and improve long-term productivity.

Research project

Table of Contents
CHAPTER 1 - INTRODUCTION...................................................................................................1
Research Title..................................................................................................................................1
“To identify the impact of digital technology on enhancing better employees relationship – A
case study on Land Rover.......................................................................................................1
Overview of project.........................................................................................................................1
Aims and Objectives........................................................................................................................1
Reason for choosing this project......................................................................................................2
CHAPTER 2- Literature Review.....................................................................................................2
CHAPTER 3 - Approaches and methodologies...............................................................................5
CHAPTER 4 – Data Collection.....................................................................................................10
Data Collection.....................................................................................................................10
Data Analysis........................................................................................................................12
CHAPTER 5 – CONCLUSION & RECOMMENDATION.........................................................18
Conclusion............................................................................................................................18
Recommendation..................................................................................................................19
CHAPTER 6 – SELF REFLECTION...........................................................................................20
REFERENCES..............................................................................................................................22

CHAPTER 1 - INTRODUCTION
Research Title
“To identify the impact of digital technology on enhancing better employees relationship – A
case study on Land Rover
Overview of project
This project is based on determining the impact of digital technology on managing
effective and suitable employee’s relationship. It is really essential for a business to maintain and
manage effective relationship with their clients so that beneficial attribute could be drawn
(Colbert, Yee and George, 2016). Henceforth, in order to gain and estimate suitable and
appropriate outcome, there is a need to consider each and every single attribute so that better
working practices get done.
This project is based on Land Rover whom wants to implement such kind of technology
which facilitate and enable them in maintain effective relationship with clients. This get done by
providing suitable and effective training to each and every individual. This will result in carried
down things better and supportive in frame. It was founded in the year 1978 and get merged in
2013 with jaguar cars. Hence, management need to consider such attribute properly and need to
implement digital technology at workplace so that not only recruitment become appropriate and
effective but also maintain and manage better productivity in long period of time.
Aims and Objectives
Aim: “To identify the impact of digital technology on enhancing better employee’s relationship –
A case study on Land Rover”
Objectives: It is a goal or aim on which whole concern lead to get sought. Thus, objectives are
consider as blueprint which have to include in a project so that better results could be gain
(Grant, 2016). Objectives derive on the basis of aim of a project so that better and suitable results
chances get enhance.
 To determine the impact of digital technology on business productivity of Land Rover
 To analyse the impact of digital technology on managing better employee relationship To evaluate appropriate relationship between digital technology for making effective
employee relationship
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Research Questions:
 What are the impact of digital technology on business productivity of Land Rover?
 What are the impact of digital technology on managing better employee relationship?
 What are the appropriate relationship between digital technology for making effective
employee?
Reason for choosing this project
Main reason behind conducting this project is to analysing the impact of digital
technology on enhancing employee relations in better and effective manner. Another purpose of
organising this project is to evaluate the effect of digitalisation on business activities of Land
Rover. Thus, digital technology is more essential and important part for the growth and
development of company within predetermined time period. It will help an organisation to retain
long run sustainability at marketplace.
Activities and time scale:
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CHAPTER 2- Literature Review
Literature review is a kind of aspect where differ scholars opinion and viewpoints get
involved. This literature review get done on the basis of objectives whom align in context with
digital technology for managing and maintaining things better for appropriate employee
relationship.
a) Determine the impact of digital technology on business productivity
Digital technology is more essential and effective tool for the company to maximise their
productivity and profitability. With the help of this, company can easily attract different number
of customers and retain long run sustainability at marketplace. In this, company use various types
of digital technology such as social media, mobile application and many other. All this will
support a Land Rover to achieve better results and outputs within predetermined time period.
As per the view point of Keeble and Wilkinson (2017), digital technology is helpful in
order to enhance productivity of a firm. This get done through taking initiative on enhancing
various medium so that chances of deriving beneficial attribute could become possible.
On the basis of Laudon and Laudon (2016), a digital technology reflect with social media
intervention into operations of business so that maximum number of individual get attracted
towards business. Hence, with this attribute an organisation could attract more number of
individuals for buying products and services offer by firm.
b) Impact of digital technology on managing better employee relationship
Digital technology is highly effects on company in managing better relation with
employees. With the help of digital technology company can easily maintain employee relation
by providing quality products and services in speedy manner. Thus, it will help in maintaining
employees turnover and further support in accomplishing long term goals and objectives in
limited time period.
As per the view point of Navimipour and Soltani (2016), digital technology is helpful in
managing things effective and absolute in frame. Although, in order to create a better and
determined relationship with employees, managers of a company required to implement suitable
digital technology.
Thus, digital technology impact of managing better employee relationship could get done
when things become effective and appropriate in frame. This will result in gaining and reflecting
beneficial attribute so that success could be derive. Land Rover have to identify this aspect better
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and execute the things in a supportive and determined frame of reference so that future growth
could be assess in relation with suitable productivity.
Literature review is identify as an essential and main element of the research. It is used
by the all organisation in order to analysis main motive and purpose of the research. In this
different writers and authors are given their point of view about the importance of research for
the business organisation. As per the point of view of Bayramusta and Nasir,(2016) This method
of research help the company to organise effective and proper research which assist in the
accomplishment of long term aims and objectives in limited time period. This part of the
research render a better framework which supports in collecting necessary information by
applying secondary source methods. This approach includes different elements such as online
sites, books, journals and many other options that help business to maintain strong relationship
with customers as well as employees also.
Such type of tool assist the Land Rover to develop innovative products and services at
marketplace. Thus, it support them to maximise their sales and profitability in limited time
period. This section provide better framework to the researcher to successfully develop
investigation programs. Secondary source of the research is more beneficial equipment’s because
with the help of this aspects business entity easily collect relevant and accurate amount of the
information. This data is useful for the enterprises to attract wide range of customers towards
business products as well as services also.
The necessities and requirements of implementing digitalisation on business activities Land
Rover
Digital technology is a basic need of every organisation to improve their productivity and
profitability of the company. It is needed by the company to retain long run sustainability at
marketplace and attract maximum number of customers in single time period.
Land Rover is a car brand which is Owned by British multinational car manufacture
jaguar land rover. In order to promote their car products and services at marketplace company
apply different kind of digital tool. These help business organisation to maximise their revenue
and sales in limited time period. According to the Botta and et. al., (2016) Thus, digitalisation is
more important and valuable part for the automobile sector in different ways such as to
accomplish their long term goals, attract maximum number of customers, save time and cost,
increase profitability and productivity ratio and many other benefits. All these advantages are
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achievable with the use of digital technology. It is also beneficial for the company to innovate in
their car products as well as different maintenance services. Thus, digitalisation and innovation is
more important aspects for the business activities and functions because with the help of this,
they can maintain their long lasting reputation and goodwill in marketplace. Land Rover have to
implement digital technology so that they could facilitate effective and beneficial working in
frame. This will result in drawing suitable and effective response so that appropriate and
effective results could be executed.
The benefits and advantages of digitalisation on developing new car products and services at
market place
Digital technology is more beneficial for the Land Rover to innovate their new products
and service at marketplace. It will also support the company to maximise their sales and revenues
in given time period. Digital technology is useful and valuable for the Land Rover to develop
new model in car products. Thus, innovation is essential for the growth and development of
organisation at marketplace.
Main focuses of the company is to making their vehicles as possible as efficient.
Company have a strong and good history of proper technologies. In order to identify their new
economic E-Capability models, they are providing E-Capability specification guidepost with
blue inscription on the rear of vehicles. As per the point of view of Chang and Ramachandran,
(2016) Offering different and low running class and cost leading CO2 which is important for the
business entity. Thus, digital technology is more important and effective part for the
development and growth of the company. One of the major purpose and motive of implementing
as well as developing advanced technologies is to advertising more innovative or highly featured
car products which develop value in gratifying the basic necessarily and wants of large number
of person at market place. In today's environment, people more depended on digitalisation as to
making better and comfortable life, so it is the main responsibility and duty of Land Rover to
utilize innovative car products at market place. Digital tools and technology also support the
automobile sector to attract wide number of customers as well as maximise their profitability and
sales.
The various measures which are adopted by Land Rover in regard to grow their business
operations as well as activities at large scale.
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Main purpose and motive of the company is to achieve long term advantages and benefits
in certain time period. According to the Gangwar, Date and Ramaswamy,(2015) Digitalisation is
more essential and effective tool for the enterprises to gain competitive advantages in limited
time period. Further, it assist to maximise their reputation and goodwill at marketplace in limited
time duration. Therefore, company launch innovative features and model in their car which
attract maximum number of customers towards business services as well as product also.
Adoption of New technology: New technology adoption in the business activities and
functions highly beneficial for the company to gain maximum amount of money. Thus, it also
assist in the way t6o expand their business operations and functions at international and large
level. In order to advertise or promote their new model in the car products business entity use
social media and print media. Both are highly important because large number of the population
are expand their more time in social media. Thus, it is biggest and important for the Land rover
to accomplish their predetermined targets and objectives easily. In this company use television,
internet, magazines and many other aspects in an effective and efficient manner.
Create a new segment of market or move into new country: Digital technology is
beneficial for the Land Rover to expand their business operation and activities at international
level. It is beneficial and valuable for the company to maintain their long lasting and strong
connection with the clients as well as employees also. Thus it support the company to maximise
their response at marketplace and achieve predetermined objectives and goals in a systematic and
easy manner. For achievement of this Land Rover conduct a research program because in which
they identify basic needs and requirements of customers towards innovative car model and
features. Thus it assist the business entity to maximise client’s base in the industry and improve
their goodwill at marketplace. With the help of digital tools and tactics, Land Rover save their
time, money and cost of the products.
Introduce a new product: As per the opinion of Garrison, Wakefield and Kim (2015)
Digitalisation also beneficial for the automobile industry to innovate or introduce their new
services and products in marketplace and to the customers. Further, it support the enterprises to
achieve more attention of the customers in a systematic as well as proper manner. New model
and feature in the car products attract different class of people easily. Thus, it show as the
success and growth of the company at marketplace. Company develop innovation and
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modernisation in their actives as well as process which highly attract different number customers
in an effective and efficient manner.
Maximising the profitability of Land Rower at market place
Digital technology is also beneficial for the automobile industry to increase their
profitability and productivity ratio in limited time period. Thus, it is more important and essential
for the organisation to maximise their reputation and image at marketplace. With the use of
digital tool company easily expand their business operations and activities at international as
well as national level.
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CHAPTER 3 - Approaches and methodologies
Research approach depict about utilization of different techniques with the goal that
better and suitable result could be pick up. There are different techniques prompt get incorporate
into an undertaking of Brooklands Hotel which expressed as take after:
Research approach: There are mainly two types of research approach such as deductive
and inductive. Both are useful and valuable for the researcher to collect accurate and relevant
amount of information. In this research topic, inductive research approach is more suitable
because it help in collecting accurate and useful data from the respondents. A researcher tends in
order to develop empirical generalisations as well as determine preliminary relationships as he
success through their research.
Data collection: Without a data, nothing is possible while crafting or working on a
project. Thus, to enhance better and supportive understanding for a define course of topic, it is
really essential to draw and gather supportive outcome. Data collection is a kind of process
which get done via two major approaches out of which one is primary source of data collection
and another one is secondary source of data collection. It is really essential to determine the kind
of study so that suitable data collection approach get included. This will result in deriving
beneficial and effective outcome so that supportive accuracy could be maintain. For this project
both approaches get evaluated and done where primary data get gather through implementing or
designing a questionnaire whereas on the other hand secondary source of information get done
while analysing various scholars aspects and opinion by understanding their books and journals
(Han and et. al., 2015). This will result in deriving a suitable aspect in consideration so that
effective understanding of the project get done. This will result in promoting and supporting to
gain and derive better and effective outcome so that future outcome get supported in a better and
determined manner for analysing facts and things.
Qualitative research technique: Qualitative research approach portrays about gathering,
translate and breaking down the information in a fitting and powerful edge (O'Sullivan and et.
al., 2016). It is primarily in view of gathering information and investigate it legitimately with the
goal that successful and reasonable pick up could be advanced. The different models and
techniques which need to sort out for gathering information on subjective premise is inside and
out meetings, centre gatherings and so forth. The idea of such sort of study is exploratory in
outline and also consider to be open finished in nature. By applying reasonable irregular
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