Docklands Academy: Digital Technology in Leadership and Management

This presentation compares the use of digital technology in the restaurant chains Wahaca, Hazev, Haz and Tas in London. It focuses on how Wahaca uses digital tools to achieve its objectives compared to the other two restaurant chains. The presentation explores the use of Search Engine Optimization (SEO) and Point of Sale (POS) systems by these restaurants. The analysis covers how these technologies help in managing transactions, dealing with market changes, and gaining a competitive advantage. The conclusion highlights the importance of digital technology for smooth business operations and better market share, as well as its role in adapting to change. The presentation is based on the assignment brief for HNC/D Hospitality Management and International Travel and Tourism Management at Docklands Academy.

LEADERSHIP AND
MANAGEMENT

INTRODUCTION
 The given presentation is based on the comparison of the Hazev, Haz and Tas restaurant
and Wahaca. Wahaca is one of the popular restaurant in London which have 27 branch
across the London as well. This will explore how Wahaca use the digital technology as
compared to the Hazev, Haz and Tas ro achieve its predetermined goals and objective.

COMPARISON
 The restaurant chain Hazev, Haz and Tas have its strong competition with the Wahaca, which is its
toughest competitor in London, Wahaca have its 27 branch across the London and it serves the
best Mexican style street food in London. In order to deal with the change, Wahaca makes use of
digital technology in a variety of ways as compared to Hazev, Haz and Tas.

CONTINUE…
 The search engine optimisation or SEO which is used by the Hazev, Haz and Tas on the social media
and its website in order to gain more customers and deal with the change appeared in competitive
market. Whereas the POS or Point of Sale systems is used by Wahaca to manage transactions fast
with its customers and it helps the organization to successfully manage the change appeared in price
inflation and currency changes.

CONTINUE…
 These all efforts done by the management of the organization with the help of digital technology helps the
management to deal with change effectively and manage change. This Point of sales help the company to
maintain all the transactions of the company and to make and set pricing strategy for the customers to
gain the maximum profit.

CONTINUE…
 These all efforts have been done by the management and leaders of the
Hazev, Haz and Tas organisation in order to achieve competitive advantage
and obtain overall objective of the company with the help of the digital
technology.

CONCLUSION
 From the above presentation it has been concluded that management and leaders of the Hazev,
Haz and Tas use digital technology in order to ensure the smooth operation in their business to
gain the better market share. It has also concluded that digital technology help the organisation\ in
different ways to deal with the impact of the change.

REFERENCES
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Sussan, F. and Acs, Z. J., 2017. The digital entrepreneurial ecosystem. Small Business Economics. 49(1).
pp.55-73.
Teece, D. J. and Linden, G., 2017. Business models, value capture, and the digital enterprise. Journal of
Organization Design. 6(1). p.8.
Zukin, S., Lindeman, S. and Hurson, L., 2017. The omnivore’s neighborhood? Online restaurant reviews, race,
and gentrification. Journal of Consumer Culture. 17(3). pp.459-479.(Zukin, Lindeman and Hurson, 2017)

THANK YOU