Analysis of Digital Technology's Impact on Retail Marketing Activities
VerifiedAdded on 2020/10/05
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Homework Assignment
AI Summary
This document presents a research project proposal focusing on the impact of digital technology on marketing activities within the retail sector, specifically using the "Small White Elephant" as a case study. The project outlines objectives such as analyzing digital technology implementation, identifying its importance, interrelating it with marketing activities, and examining profit-related outcomes. It details the research approach, methodologies (qualitative, inductive), and a timeline. Furthermore, the document includes an ethics approval form, addressing data storage, security, and potential ethical concerns regarding informed consent, participant vulnerability, and confidentiality. The project aims to identify the implications of digital transformation, using Apple as a case study, and includes sections on participant recruitment, consent procedures, and ethical declarations.
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