Analysis of Digital Technology's Impact on Retail Marketing Activities

This document presents a research project proposal focusing on the impact of digital technology on marketing activities within the retail sector, specifically using the "Small White Elephant" as a case study. The project outlines objectives such as analyzing digital technology implementation, identifying its importance, interrelating it with marketing activities, and examining profit-related outcomes. It details the research approach, methodologies (qualitative, inductive), and a timeline. Furthermore, the document includes an ethics approval form, addressing data storage, security, and potential ethical concerns regarding informed consent, participant vulnerability, and confidentiality. The project aims to identify the implications of digital transformation, using Apple as a case study, and includes sections on participant recruitment, consent procedures, and ethical declarations.

Unit
Proposed title
Section One: Title, objective, responsibilities
Title or working title of research project ( in the form of a question, objective or hypothesis)
Research project objectives (e.g. what is the question you want to answer? What do you want to learn how to
do? What do you want to find out?):
Aim: “To analysis impact of digital technology on marketing activities of retail sector – A Case Study on Small White
Elephant.”
Objectives
1) To analysis implementation of digital technology on marketing activities.
2) To identify importance of implementation of digital technology on marketing activities of Small White
Elephant.
3) To interrelate digital technology implementation and marketing activities of the organisation.
4) To examine ways through digital technology implementation will be consider to attain more profits.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
The reason for selecting the research project is to increasing the acquisition and quality of learners in
the area of digital techniques and methods in better manner.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Research questions
A. What do you understand by implementation of digital technology on marketing activities?
B. What are the importance of implementation of digital technology on marketing activities of Small
White Elephant?
C. How to interrelate digital technology implementation and marketing activities of the organisation?
D. How to examine ways through digital technology implementation will be consider to
attain more profits?
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g. research, development and analysis
of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
How long this will take:
Milestone one: .........................................................................................
Target date (set by tutor): .........................................................................................
Milestone two: .........................................................................................
Target date (set by tutor): .........................................................................................
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why?
What your areas of research will cover:
The investigator help in qualitative nature. In this, inductive approach has been taken in accurate
actions and activity that are effective in reaching with valid and gaining desired results.

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Research Ethics Approval Form
All students conducting research activity that involves human participants or the use of data
collected from human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor.
Before competing this form, we advise that you discuss your proposed research fully with
your Unit Tutor. Please complete this form in good time before your research project is due
to commence.
Section 1 Basic Details
Project title: “To identify the implication of Digital Transformation process”. A case study on Apple.
Student name:
Student ID Number:
Programme:
College:
Intended research start date:
Intended research end date:
Section 2 Project Summary
Please select all research methods that you plan to use as part of your project:
Interviews:
Questionnaires:
Observations:
Use of Personal Records:
Data Analysis:
Action Research:
Focus Group:
Other (Please specify):
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Section 3: Participants
Please answer the following questions, giving full details where
necessary. Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young People aged 17–
18:
Adults:
How will participants be recruited (identified and approached)?
Describe the processes you will use to inform participants about what you are doing:
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
Studies involving questionnaires: Will participants be given the option of omitting questions they do not
wish to answer?
Yes
:
No
:
If No please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent to
be observed.
Yes
:
No
:
Will you debrief participants at the end of their participation (i.e. give them a brief explanation of the
study)?
Yes
:
No
:
Will participants be given information about the findings of your study? (This could be a brief summary of
your findings in general)
Yes
:
No
:
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Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998) Yes: No:
Who will have access to the data and personal information?
The researcher have access with the data and personal facts and figures in better manner.
During the research:
Where will the data be stored?
In laptop.
Will mobile devices such as USB storage and laptops be
used? Yes: No:
If yes, please provide further details:
After the research:
Where will the data be stored?
In hard drive.
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes: No:
If yes, please provide further details:
Section 5: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns? If so, please outline
how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise as a result of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following:
• Informed consent.
• Potentially vulnerable participants.
• Sensitive topics.
• Risks to participants and/or researchers.
• Confidentiality/anonymity.
• Disclosures/limits to confidentiality.
• Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
• Reporting.
• Dissemination and use of your findings.
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Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics
Policy: Yes: No:
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes: No:
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that may arise in the
course of my research.
Name: .....................................................................................................................................................................
Date: ...................................................................................
Please submit your completed form to ......................................................................................................................................................................
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