Business Project: Assessing Digital Technology's Impact on McLaren

This project report examines the impact of digital technology on McLaren, a case study focusing on the business implications of digital transformation. The report begins with an introduction, outlining the aims and objectives of the project, which include assessing the impact of digital technology, determining the implementation of digital marketing tools, and exploring the advantages and disadvantages of implementation. It details a comprehensive project management plan, including scope, cost, time, quality, risk, and resource management, and presents a work breakdown structure and Gantt chart for project execution. The research strategy employs both primary and secondary research methods, including a questionnaire to gather data on the impact of digital technology on McLaren's operations and customer perceptions. The findings are analyzed to address research questions regarding digital marketing practices, the impact of digital technology, and the implications of technological advancements. Finally, the report provides recommendations and conclusions based on the research, reflecting on the value of the project in meeting its goals and objectives.

Managing Successful Business Project

Table of Contents
MAIN BODY...................................................................................................................................4
P1 Aims and objectives of project .........................................................................................4
P2 Project management plan .................................................................................................5
P3 Work breakdown structure and Gantt chart with time frame and stages of completion :.6
P3. Work breakdown structure and Gantt chart ....................................................................8
................................................................................................................................................9
P4 Research Strategy with primary and secondary research .................................................9
P5 Research with using data and implement appropriate tools and techniques...................19
P6 Recommendation with valid conclusion.........................................................................20
P7 Reflect on the value of undertaking to meet with goals and objectives..........................21
REFERENCES..............................................................................................................................21

Illustration Index
Illustration 1: Work break down structure......................................................................................7
Illustration 2: Gantt chart.................................................................................................................8
Illustration 3: Critical path...............................................................................................................9

MAIN BODY
P1 Aims and objectives of project
INTRODUCTION
Impact of digital technology in the context of McLaren business has very broad and vital.
All businesses should consider the technological advancement in their planning process. It helps
in to reduce the operating cost, improved communication, increased productivity, collaboration,
and helps in achieving the objectives with more efficiency. Digital technology develop
competitive advantages in the marketplace. Small businesses can reduce their indirect expenses
through using of digital technology. These are the tools by which chosen company can attract
customers towards their business for buying products and services. This company can use e-
mail, texting or websites to improved their communication between different departments and
providing informations related to the objectives(Binder, 2016.).
RATIONAL
Importance of digital technology in the context of chosen organisation can be explained
in various ways such as it increase the innovation level in a structure. By using the digital tools
company can achieve higher global sales of products and services. Management process is also
in systematic manner to follow. Technological advancement provide the tools to the business for
resolving complex problems(Dutta and Bose, 2015.). It also helps in decision making process. It
increases the level of optimum usage of resources which are limited at the structure and
improved human resource management as well. Digital technology impacts on business in
positive manner to increase the efficiency of productivity.
Aim “ To assess the impact of digital technology on business : A case study is based on
McLaren”
Research objectives
 To evaluate the impact of digital technology in the context of business
 To determine the implementation of tools and techniques of digital marketing in McLaren To explore the advantages and disadvantages of implementing digital technology in
organisation.
Research questions
 What are the practices of digital marketing ?

 How digital technology impact the McLaren business ?
 What are the implications of technical advancement ?
P2 Project management plan
 Scope : Scope of the digital technology in the context of McLaren business is very broad
because without this company can not maintain its position in the competitive market. As
per the objective of company, it helps in to attract the customers toward its product and
services.
 Cost : It helps in reducing the various costs such as operating cost, indirect cost, labour
cost and so on. By the advantage of these reducing cost, company contribute its 4 % of
net profit in the economic growth which is the best achievement for itself.
 Time :At the last week of the month, top level management monitor the impacts of digital
marketing on its performance and activities done in the organisation. Company changes
its procedures and policies every time to catch the opportunities developed by digital
technology marketing(Dutta and Bose, 2015.).
 Quality : by technological advancement, McLaren is improving the quality of product
with putting more efforts such as putting innovative ideas and creativity in existing
product or new product. With the using of digital advancement company provides the
best quality of the commodities to their customers.
 Risk : Risk is the common feature in every industry. All organisations have a threat of its
competitors. But digital technology provide the best ideas to make differentiate product
from other companies. By this, company can reduce the risk factor as well.
 Resources : There are different resources available in the organisation to improve the
work efficiency and product quality. These resources help the company in accomplished
their work to achieve objectives and goals or gain profitability margin.
 Measurement : there are different techniques and tools available to measure the
performance level of their employees after the implementation of digital marketing in
their business. These methods are helping in measure the correct one and prevent the
wrong one.
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Task Name 4 days?
Fri 5/18/18 Wed 5/23/18

Auto
Scheduled Research project 1 day?
Fri 5/18/18 Fri 5/18/18
Auto
Scheduled Formulation of activities 1 day Fri 5/18/18 Fri 5/18/18
Auto
Scheduled
Evalauting topic of
project 1 day Mon 5/21/18 Mon 5/21/18 3
Auto
Scheduled
Determining problem
statement 2 days Tue 5/22/18 Wed 5/23/18 4
Auto
Scheduled
Evaluating allocation of
resources and time 29 days
Fri 5/18/18 Wed 6/27/18
Auto
Scheduled Implementation 10 days Thu 5/24/18 Wed 6/6/18 5
Auto
Scheduled Drafting Literature review 5 days Thu 6/7/18 Wed 6/13/18 7
Auto
Scheduled
Analysing research
methods 4 days Thu 6/14/18 Tue 6/19/18 8
Auto
Scheduled Calculation of Cost 10 days Wed 6/20/18 Tue 7/3/18 9
Auto
Scheduled
Interpretation and
analysis of data 5 days Wed 6/20/18 Tue 6/26/18 9
Auto
Scheduled
Sorting outcomes and
conclusion 5 days
Fri 5/18/18 Thu 5/24/18
Auto
Scheduled Project closer 2 days Wed 6/27/18 Thu 6/28/18 11
Auto
Scheduled
Drafting summary and
recommendation 2 days Fri 6/29/18 Mon 7/2/18 13
Auto
Scheduled
Proper documentation of
outcomes 1 day Tue 7/3/18 Tue 7/3/18 14
Auto
Scheduled Submission of report 1 day Wed 7/4/18 Wed 7/4/18 15
P3 Work breakdown structure and Gantt chart with time frame and stages of completion :
Work breakdown structure help the company to achieve desired result with systematic
actives and work performance. It considers all the activities of an organisation which is done to
accomplish their duties and responsibilities towards attaining outcomes(Kerzner and Kerzner,
2017.). It is a systematic process of activities by which company can achieve more significant
results due to accordingly managed.

Illustration 1: Work break down structure

P3. Work breakdown structure and Gantt chart
Illustration 2: GANTT CHART

Illustration 3: CRITICAL PATH
P4 Research Strategy with primary and secondary research
In respect to collect relevant data and informations, it is necessary for McLaren to
conduct a market research which can be done through many techniques and methods available in
the market. Company can use primary and secondary or qualitative and quantitative techniques

as well. These researches provide information about the market and customer's
behaviour(Kerzner and Kerzner, 2017.). There are various tools which helps in conduct the
primary research such as journals, books, articles and online tools. Furthermore, this present case
study of impact of digital marketing on McLaren business is determined the questionnaire
technique by which company can get information related to the competitive market and targeted
customers as well. it includes respondant of 20 people.
QUESTIONNAIRE
Name :
Age :
Gender :
1. According to you, is digital technology impact on McLaren ?
 Yes
 No
 Can not say
2. Which is the most impact factor consider McLaren ?
 Environmental factor
 Economical factor
 Technological factor
 None of the above
3. Did McLaren business make sale of goods via internet ?
 Yes
 No
 Do not know
4. Did McLaren business make purchase of goods via internet ?
 Yes
 No
 None of the above
5. Which technological factor used by McLaren ?
 Internet
 Websites
 E-mail

 Texting
 None of the above
6. Did McLaren makes capital expenditure during last 2 years ?
 Yes
 No
 Can not say
7. How does company collect personal information ?
 Social media
 Directly from customer's
 loyalty programmes
 None of the above
8. Digital technology affect the business in which manner ?
 Positive
 Negative
 Both of the above
 None of the above
9. What are the main advantage through digital technology ?
 Reducing cost
 Increasing profit
 Improve work efficiency
 All the above
10. Did McLaren have an internet website in current year ?
 Yes
 No
 Cannot say
Theme 1 Digital technology create impart on McLaren
According to you, is digital technology
impact on McLaren ?
Respondents
Yes 15

No 3
Cannot say 2
Interpretation: From the above graph, it can be interpreted that there are 15 respondents stated
that Digital technology create impart on McLaren.
Theme 2 : Most impact factor is technological factor
Which is the most impact factor consider
McLaren ?
Respondents
 Environmental factor 2
 Economical factor 3
 Technological factor 15
 None of the above 1
15
3
2
Yes
No
Cannot say

Interpretation: From the above graph, it can be interpreted that there are 15 respondents stated
that Most impact factor is technological factor.
Theme 3 : Company makes sale of goods via internet
Did McLaren business make sale of goods
via internet ?
Respondents
 Yes 10
 No 7
 Do not know 3
2
3
15
1
Environmental factor
Economical factor
Technological factor
None of the above
10
7
3
Yes
No
Do not know

Interpretation: From the above graph, it can be interpreted that there are 10 respondents stated
that Company makes sale of goods via internet
Theme 4 Company make purchase via internet
Did McLaren business make purchase of
goods via internet ?
Respondents
 Yes 14
 No 4
 None of the above 2
Interpretation: From the above graph, it can be interpreted that there are 14 respondents stated
that Company make purchase via internet
Theme 5 Internet factors are used by McLaren company
14
4
2
Yes
No
None of the above

Which technological factor used by
McLaren ?
Respondents
 Internet 10
 Websites 2
 E-mail 4
 Texting 3
 None of the above 1
Interpretation: From the above graph, it can be interpreted that there are 10 respondents stated
that Internet factors are used by McLaren company
Theme 6 McLaren business is making capital expenditure
Did McLaren makes capital expenditure
during last 2 years ?
Respondents
 Yes 17
 No 1
 Can not say 2
10
2
4
3
1
Internet
Websites
E-mail
Texting
None of the above

Interpretation: From the above graph, it can be interpreted that there are 17 respondents stated
that McLaren business is making capital expenditure
Theme 7 Company collect personal information through direct fom customers
How does company collect personal
information ?
Respondents
 Social media 8
 Directly from customer's 9
 loyalty programmes 1
 None of the above 2
Interpretation: From the above graph, it can be interpreted that there are 9 respondents stated
that Company collect personal information through direct fom customers
8
9
1
2
Social media
Directly from
customer's
loyalty programmes
None of the above
17
12
Yes
No

Theme 8 Digital technology affect company in positive manner
Digital technology affect the business in
which manner ?
Respondents
 Positive 12
 Negative 4
 Both of the above 3
 None of the above 1
Interpretation: From the above graph, it can be interpreted that there are 12 respondents stated
that Digital technology affect company in positive manner
Theme 9 All are the advantages of digital technology
What are the main advantage through
digital technology ?
Respondents
12 4
3
1
Positive
Negative
Both of the above
None of the above

 Reducing cost 4
 Increasing profit 5
 Improve work efficiency 4
 All the above 7
Interpretation: From the above graph, it can be interpreted that there are 7 respondents stated
that All are the advantages of digital technology
Theme 10 McLaren have an internet website in current year
Did McLaren have an internet website in
current year ?
Respondents
 Yes 12
 No 5
 Cannot say 3
4
5
4
7 Reducing cost
Increasing profit
Improve work efficiency
All the above

Interpretation: From the above graph, it can be interpreted that there are 12 respondents stated
that McLaren have an internet website in current year
P5 Research with using data and implement appropriate tools and techniques
There are different techniques and tools are available in attaining better outcome in
McLaren. These techniques are as follows :
 Introduction : data collection is the important process in McLaren company. Company
can use qualitative or quantitative technique to gather data. It helps in to achieving better
outcomes with higher amount of profitability. It is necessary to manage all the activities
in gaining result.
 Research design : it helps in to design all the activities accordingly. This is also important
process in every organisation. By this systematic manner, company can achieve better
work efficiency.
 Research philosophy : Research philosophy consider systematic process in the
environment to attain desired results at workplace. This tool is the best way to attain more
significant results at McLaren.
 Data collection : Accumulation of data is also helpful factor that play to acquire
important results at geographical point(Dutta and Bose, 2015.). With this thought
process, primary and secondary both factors of collection transfer that assist to
12 5
3
Yes
No
Cannot say

accomplish organized results. Investigators carries both methods to achieve their goals
and objectives.
 Data analysis : Investigation of data is also essential feature that assists to identify helpful
substance at workplace. In this way, gathered data move to make sure than purpose and
accusative are realised with desirable consideration. There are various methods and tools
to centring on the measurement.
 Sampling : In this way, it is necessary to focus on the inventive outcome that assist to
keep powerfulness at workplace. With the help of the outcomes and consequences, it can
be declared that more than profits and receipts will be evolve in proper manner
 limitations : In this way, due to deficiency of period and wealth, investigator incapable to
owed more information. Further, issues also survive with gathering data and information
that is required at workplace.
P6 Recommendation with valid conclusion
In order to gaining better results, it can be stated that top level management has to be
planned a proper strategy to implement the digital advancement in their organisation. This
process is necessary because it will help the business to understand that what activities should be
done in terms of digital technology(Polonsky and Waller, 2014.). Recommendation to McLaren
organisation is as follows :
 It is recommanded to business to reassess the current digital marketing :This evaluation
might involved a revaluation of your content, lookup motor rankings, ethical media
existence, flagrant compared to key rivals, hardware and software susceptibility, data
accumulation and reportage, and commercialism programs. Company should have
written report of visual percept and unjust recommendations for construct a more broad
program.
 Update the digital strategic plan : Thoughtfully, this is not budget-driven, supported on
what and where company fagged its digital budget the year ahead, but should be data-
driven, founded on what performed foremost. Digital marketing transmissions provide
performance measurement and responsibility that conventional media cannot.
 Segregate new options and technologies : We have ascertained that accommodate to
change is difficult for many marketers, because of the detected complexity and

uncertainty. But, modifications in technology and user trends are important adequate
now to warrant new schemes, tactics, and commitment. Acknowledging and adjusting to
changing users trends and exploitation newer applications boost the effectiveness of your
merchandising programs.
 Monetary fund for changes : This one step furnish much greater synthetic, insights,
news, period and expenditure efficiencies, and assist you grade all the data for more
economic assessment and spending in the future(Polonsky and Waller, 2014.).
 In increase to monetary fund for bran-new applications and new plan of actions or tactics
for answering to germinate trends, be sure to permit program for contingencies,
unanticipated interruptions. We survive in turbulent times, and particularly in an instant
news repetition fuelled by progressively influential ethnic media, enterprises must have a
design a plan to state rapidly to unexpected events.
P7 Reflect on the value of undertaking to meet with goals and objectives
From the current research, I learned different things in the context of digitization. I
understand the impacts of digital technology on the business. Furthermore, I also recognized that
it is highly contributes in the economic growth and social growth as well. What will be the
advantages and disadvantages of implementing the digitization in the organisation is also
acknowledged. Apart from this, I also understood the different tools and techniques of
identifying the sources to collect the information and data. What are the main sources of digital
technology and what are the main affected areas of implementing digitization is also described
by this report which is easy to understand.
REFERENCES
Books and journals
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Dutta, D. and Bose, I., 2015. Managing a big data project: the case of ramco cements
limited. International Journal of Production Economics, 165, pp.293-306.
Hillson, D., 2017. Managing risk in projects. Routledge.

Jeston, J., 2014. Business process management. Routledge.
Kendrick, T., 2015. Identifying and managing project risk: essential tools for failure-proofing
your project. AMACOM Div American Mgmt Assn.
Kerzner, H. and Kerzner, H. R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Newton, R., 2016. Project management step by step: how to plan and manage a highly
successful project. Pearson UK.
Polonsky, M. J. and Waller, D. S., 2014. Designing and managing a research project: A
business student's guide. Sage publications.
Turner, R., 2016. Gower handbook of project management. Routledge.