Business Project: Assessing Digital Technology's Impact on McLaren

This project report examines the impact of digital technology on McLaren, a case study focusing on the business implications of digital transformation. The report begins with an introduction, outlining the aims and objectives of the project, which include assessing the impact of digital technology, determining the implementation of digital marketing tools, and exploring the advantages and disadvantages of implementation. It details a comprehensive project management plan, including scope, cost, time, quality, risk, and resource management, and presents a work breakdown structure and Gantt chart for project execution. The research strategy employs both primary and secondary research methods, including a questionnaire to gather data on the impact of digital technology on McLaren's operations and customer perceptions. The findings are analyzed to address research questions regarding digital marketing practices, the impact of digital technology, and the implications of technological advancements. Finally, the report provides recommendations and conclusions based on the research, reflecting on the value of the project in meeting its goals and objectives.

Managing Successful Business Project

Table of Contents
MAIN BODY...................................................................................................................................4
P1 Aims and objectives of project .........................................................................................4
P2 Project management plan .................................................................................................5
P3 Work breakdown structure and Gantt chart with time frame and stages of completion :.6
P3. Work breakdown structure and Gantt chart ....................................................................8
................................................................................................................................................9
P4 Research Strategy with primary and secondary research .................................................9
P5 Research with using data and implement appropriate tools and techniques...................19
P6 Recommendation with valid conclusion.........................................................................20
P7 Reflect on the value of undertaking to meet with goals and objectives..........................21
REFERENCES..............................................................................................................................21

Illustration Index
Illustration 1: Work break down structure......................................................................................7
Illustration 2: Gantt chart.................................................................................................................8
Illustration 3: Critical path...............................................................................................................9

MAIN BODY
P1 Aims and objectives of project
INTRODUCTION
Impact of digital technology in the context of McLaren business has very broad and vital.
All businesses should consider the technological advancement in their planning process. It helps
in to reduce the operating cost, improved communication, increased productivity, collaboration,
and helps in achieving the objectives with more efficiency. Digital technology develop
competitive advantages in the marketplace. Small businesses can reduce their indirect expenses
through using of digital technology. These are the tools by which chosen company can attract
customers towards their business for buying products and services. This company can use e-
mail, texting or websites to improved their communication between different departments and
providing informations related to the objectives(Binder, 2016.).
RATIONAL
Importance of digital technology in the context of chosen organisation can be explained
in various ways such as it increase the innovation level in a structure. By using the digital tools
company can achieve higher global sales of products and services. Management process is also
in systematic manner to follow. Technological advancement provide the tools to the business for
resolving complex problems(Dutta and Bose, 2015.). It also helps in decision making process. It
increases the level of optimum usage of resources which are limited at the structure and
improved human resource management as well. Digital technology impacts on business in
positive manner to increase the efficiency of productivity.
Aim “ To assess the impact of digital technology on business : A case study is based on
McLaren”
Research objectives
 To evaluate the impact of digital technology in the context of business
 To determine the implementation of tools and techniques of digital marketing in McLaren To explore the advantages and disadvantages of implementing digital technology in
organisation.
Research questions
 What are the practices of digital marketing ?

 How digital technology impact the McLaren business ?
 What are the implications of technical advancement ?
P2 Project management plan
 Scope : Scope of the digital technology in the context of McLaren business is very broad
because without this company can not maintain its position in the competitive market. As
per the objective of company, it helps in to attract the customers toward its product and
services.
 Cost : It helps in reducing the various costs such as operating cost, indirect cost, labour
cost and so on. By the advantage of these reducing cost, company contribute its 4 % of
net profit in the economic growth which is the best achievement for itself.
 Time :At the last week of the month, top level management monitor the impacts of digital
marketing on its performance and activities done in the organisation. Company changes
its procedures and policies every time to catch the opportunities developed by digital
technology marketing(Dutta and Bose, 2015.).
 Quality : by technological advancement, McLaren is improving the quality of product
with putting more efforts such as putting innovative ideas and creativity in existing
product or new product. With the using of digital advancement company provides the
best quality of the commodities to their customers.
 Risk : Risk is the common feature in every industry. All organisations have a threat of its
competitors. But digital technology provide the best ideas to make differentiate product
from other companies. By this, company can reduce the risk factor as well.
 Resources : There are different resources available in the organisation to improve the
work efficiency and product quality. These resources help the company in accomplished
their work to achieve objectives and goals or gain profitability margin.
 Measurement : there are different techniques and tools available to measure the
performance level of their employees after the implementation of digital marketing in
their business. These methods are helping in measure the correct one and prevent the
wrong one.
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Task Name 4 days?
Fri 5/18/18 Wed 5/23/18

Auto
Scheduled Research project 1 day?
Fri 5/18/18 Fri 5/18/18
Auto
Scheduled Formulation of activities 1 day Fri 5/18/18 Fri 5/18/18
Auto
Scheduled
Evalauting topic of
project 1 day Mon 5/21/18 Mon 5/21/18 3
Auto
Scheduled
Determining problem
statement 2 days Tue 5/22/18 Wed 5/23/18 4
Auto
Scheduled
Evaluating allocation of
resources and time 29 days
Fri 5/18/18 Wed 6/27/18
Auto
Scheduled Implementation 10 days Thu 5/24/18 Wed 6/6/18 5
Auto
Scheduled Drafting Literature review 5 days Thu 6/7/18 Wed 6/13/18 7
Auto
Scheduled
Analysing research
methods 4 days Thu 6/14/18 Tue 6/19/18 8
Auto
Scheduled Calculation of Cost 10 days Wed 6/20/18 Tue 7/3/18 9
Auto
Scheduled
Interpretation and
analysis of data 5 days Wed 6/20/18 Tue 6/26/18 9
Auto
Scheduled
Sorting outcomes and
conclusion 5 days
Fri 5/18/18 Thu 5/24/18
Auto
Scheduled Project closer 2 days Wed 6/27/18 Thu 6/28/18 11
Auto
Scheduled
Drafting summary and
recommendation 2 days Fri 6/29/18 Mon 7/2/18 13
Auto
Scheduled
Proper documentation of
outcomes 1 day Tue 7/3/18 Tue 7/3/18 14
Auto
Scheduled Submission of report 1 day Wed 7/4/18 Wed 7/4/18 15
P3 Work breakdown structure and Gantt chart with time frame and stages of completion :
Work breakdown structure help the company to achieve desired result with systematic
actives and work performance. It considers all the activities of an organisation which is done to
accomplish their duties and responsibilities towards attaining outcomes(Kerzner and Kerzner,
2017.). It is a systematic process of activities by which company can achieve more significant
results due to accordingly managed.

Illustration 1: Work break down structure

P3. Work breakdown structure and Gantt chart
Illustration 2: GANTT CHART

Illustration 3: CRITICAL PATH
P4 Research Strategy with primary and secondary research
In respect to collect relevant data and informations, it is necessary for McLaren to
conduct a market research which can be done through many techniques and methods available in
the market. Company can use primary and secondary or qualitative and quantitative techniques

as well. These researches provide information about the market and customer's
behaviour(Kerzner and Kerzner, 2017.). There are various tools which helps in conduct the
primary research such as journals, books, articles and online tools. Furthermore, this present case
study of impact of digital marketing on McLaren business is determined the questionnaire
technique by which company can get information related to the competitive market and targeted
customers as well. it includes respondant of 20 people.
QUESTIONNAIRE
Name :
Age :
Gender :
1. According to you, is digital technology impact on McLaren ?
 Yes
 No
 Can not say
2. Which is the most impact factor consider McLaren ?
 Environmental factor
 Economical factor
 Technological factor
 None of the above
3. Did McLaren business make sale of goods via internet ?
 Yes
 No
 Do not know
4. Did McLaren business make purchase of goods via internet ?
 Yes
 No
 None of the above
5. Which technological factor used by McLaren ?
 Internet
 Websites
 E-mail

 Texting
 None of the above
6. Did McLaren makes capital expenditure during last 2 years ?
 Yes
 No
 Can not say
7. How does company collect personal information ?
 Social media
 Directly from customer's
 loyalty programmes
 None of the above
8. Digital technology affect the business in which manner ?
 Positive
 Negative
 Both of the above
 None of the above
9. What are the main advantage through digital technology ?
 Reducing cost
 Increasing profit
 Improve work efficiency
 All the above
10. Did McLaren have an internet website in current year ?
 Yes
 No
 Cannot say
Theme 1 Digital technology create impart on McLaren
According to you, is digital technology
impact on McLaren ?
Respondents
Yes 15

No 3
Cannot say 2
Interpretation: From the above graph, it can be interpreted that there are 15 respondents stated
that Digital technology create impart on McLaren.
Theme 2 : Most impact factor is technological factor
Which is the most impact factor consider
McLaren ?
Respondents
 Environmental factor 2
 Economical factor 3
 Technological factor 15
 None of the above 1
15
3
2
Yes
No
Cannot say