Analyzing Digital Technology Impact on SMEs: Research Report

This research report investigates the impact of digital technology on small and medium-sized enterprises (SMEs), focusing on a case study of the Midsummer House. The study aims to examine the implications of digital technology, identify its impact, evaluate its significance, and analyze the technological advancements within the business. The research methodology includes a qualitative approach with primary data collection, using an inductive research design and interpretivism. The findings reveal that most participants believe digital technology improves operational functions and performance. Additionally, the study highlights the importance of employee training for effective technology utilization. The report also discusses the limitations and ethical considerations of the research, providing recommendations for enhancing business activities through digital technology.

Topic
To Examine the implication of
digital technology on small and
medium business enterprise. 'A
study on the Midsummer house,
UK”.
RESEARCH PROJECT

Research aims and objectives
Aim-
To Examine the implication of digital technology on small and medium
business enterprise. 'A study on the Midsummer house, UK”.
Objectives-
To identify the impact of digital technology used at the Midsummer house, UK.
To Evaluate the significance of digital technologies' on Midsummer house, UK.
To analyses the implication of technological advancement on operation of
business enterprise of the Midsummer house, UK.
To provide recommendation and suggestion with help of Midsummer house,
UK can have improvement in firm activities effectively and efficiently.

Research Methodology
Research Approach: Inductive
Research Design: Descriptive
Data collection: Primary method
Sampling: Purposive
Research philosophy: Interpretivism
Ethical considerations
Research Limitation: Cost & time
Analytical Approach: Qualitative
Reliability & Validity

Research Methodology
Research Approach: Inductive
Research Design: Descriptive
Data collection: Primary method
Sampling: Purposive
Research philosophy: Interpretivism
Ethical considerations
Research Limitation: Cost & time
Analytical Approach: Qualitative
Reliability & Validity

Theme:1 Most of them thinks that digital technology is helpful in improving
operational functions of enterprise.
Yes No Not sure
0
2
4
6
8
10
12
14
13
4
3
Frequency

Theme:2 Most of them think that technological advancement will bring
improvement in performance level of enterprise.
Yes
No
Not sure
0 2 4 6 8 10 12 14 16
14
3
3
Frequency

Theme: 3 Most of individual thinks that present technology used is not that
much effective.
15
3
2
Yes
No
Not sure

Theme 4: Most of them thinks that employees to the firm are essential to provide
training facility For the use of innovative technologies.
Yes No Not sure
0
2
4
6
8
10
12
14
12
6
2
Frequency

REFERENCES
Mayer, J., Borges, P.V. and Simske, S.J., 2018. Introduction. In Fundamentals
and Applications of Hardcopy Communication . Springer, Cham.
Sussan, F. and Acs, Z.J., 2017. The digital entrepreneurial ecosystem. Small
Business Economics. 49(1). pp.55-73.
Chayko, M., 2014. Techno‐social Life: The Internet, Digital Technology, and
Social Connectedness. Sociology Compass. 8(7). pp.976-991.
Patel, M. and O'Kane, A.A., 2015, April. Contextual influences on the use and
non-use of digital technology while exercising at the gym. In Proceedings of
the 33rd Annual ACM Conference on Human Factors in Computing Systems.
ACM.