Impact of Digital Technology on M&S Business: A Report

This report analyzes the impact of digital technology on M&S, exploring its influence on various business aspects. The research identifies the positive impact on customer service, the need for digital technology adoption, and the significance of digital technology in business success within the retail industry. The report also addresses challenges associated with digital technology implementation, such as increased efficiency, business expansion, and brand loyalty creation. Furthermore, the report examines how digital technology has transformed business functions, providing recommendations for leveraging technologies like SEO, PPC, and SEM to achieve market goals. The study concludes that adopting advanced digital technologies is crucial for enhancing business activities and achieving optimal outcomes for M&S.

Managing a Successful Business P
roject

Aims
In order to identify the significant impact of digi
tal technology on business activities. Present
study based on M&S.

Objectives
To identify the digital impact on th
e organisation.
To analysing the significant challe
nges facing by the company.
To identify the best effective tools
and techniques of digital technol
ogy.
Impact of digital technology on diff
erent department of organisatio
n.

P5 Theme 2 M&S should adopt Digital technology techniques.
Respondent
0
2
4
6
8
10
12
14
16

Respondent
0
2
4
6
8
10
12
14
16
Theme 1: Technology has provided positive impact on customer service
Yes
No

Theme 2 M&S should adopt Digital technology techniques.
Respondent
0
2
4
6
8
10
12
14
16
Yes
No
Not Sure

Theme 3 “Digital technology is the reason of business success in retail indust
ry”.
Respondent
0
1
2
3
4
5
6
7
8
9
10
Strongly agree
Agree
Disagree

Theme 4 Challenges you have considered using digital technology has create
d
Respondent
0
2
4
6
8
10
12
14
16
Increased efficiency
Expansion of business
Creation of brand loyalty

Theme 5 Digital technology has transformed business functions
Respondent
0
2
4
6
8
10
12
Yes
No
Not Sure

P6 Conclusion and recommendation
 From the basis of above action it can be concluded that, man
aging business project which helps company to renovate bus
iness activities which influence new business activities.
 Research project is essential for the organization. This prese
nt report based on the impact of digital technology on busine
ss activity.
 Overall, on the basis of collected data researcher can easily i
dentify the results and outcomes of the research. Besides, res
earcher also analyse the employees' behaviour and their vie
ws regarding advance technology.
 Overall, with the help of data collection or sampling, data an
alysis researcher can easily done the research process. It also
helps to make the productive work making on the basis of so
me factual data.

CONTINUED...
 Overall, as per the market research it can be cleared that it is the on
going process and effective task making target for getting the best p
ossible action.
 M&S needs to adopt best advanced technology and digital technolo
gy which creates the best product outcomes.
 Such as SEO search engine optimization through which Company c
an get first rank on the google engine. It gives the best customer att
raction and customer visit.
 Through PPC pay per click is the another digital technology of mak
ing good customer reach. SEM etc. another importance of digital te
chnology are they also provide the best technology development tar
get market goals.