Business Project: Digital Technology's Impact at Marks and Spencer

This project examines the influence of digital technology on Marks and Spencer's business activities. The research explores various aspects of digital technology, including its impact on marketing, operations, and overall business growth. The project utilizes several research methods such as surveys and data analysis to assess the use of digital platforms, social media, and other technological tools. The findings highlight the role of digital technology in enhancing business processes, improving efficiency, and promoting products and services. The project also includes an analysis of the challenges and benefits associated with the implementation of digital technologies within the organization. The results of the research are presented through various themes, charts, and graphs, providing a comprehensive overview of the digital technology landscape at Marks and Spencer.

MANAGING
SUCCESSFULL
BUSINESS
PROJECT

INTRODUCTION
Digital platform plays a crucial role in the present scenario through which organization
can carry out its business activities and functions like marketing, distribution, promotion,
etc. in a smooth and efficient manner. A digital technology includes equipment such as
laptop, computer, Wi-Fi, internet, social media, etc (Zumitzavan and Michie, 2015). By
the use of all these sources, company can enhance the speed of business as well as
promote its commodity in the market in an effective and efficient manner. In an
organization, there are several functional departments which carry several activities such
as marketing, finance, administration, operation, production, etc. In current study, in
order to analyze the influence of digital technology on business activities and
performance of Marks and Spencer, scholar has used various methods and techniques of
research methodology.

Theme 1: Manager’s awareness about the term
digital technology
Yes No
0
1
2
3
4
5
6
7
8
9
Frequency

Theme 2: Use of several platforms and
methods of digital technologies by Marks and
Spencer
Yes
No

Theme 3: Use of digital technologies in
Marketing and production area
Operation
Marketing
Administration
Production
Other

Theme 4: Presence of Marks and Spencer on
the social media
Yes
No
0 1 2 3 4 5 6 7 8 9
Frequency

Theme 7: Improvement in business growth and
activities in the Marks and Spencer by
implementing digital technologies
Strongly agree
Agree
Disagree
Strongly disagree
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Frequency

Theme 5: Social media method of digital
technology used by Marks and Spencer
Social media
Application and software
Online web page
Computer and Laptops
Other

Theme 6: Aid provided by digital technology in
promoting and advertising the products and
services of Marks and Spencer
Strongly agree Agree Disagree Strongly disagree
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Frequency