Impact of Digital Technology on M&S Business Operations Report

This report examines the impact of digital technology on the business operations of Marks & Spencer (M&S). The report includes an analysis of survey responses regarding the use of digital technology, the impact on business operations, and the adoption of online market strategies. It explores the effects of digital technology on M&S's business expansion, marketing modes, and customer satisfaction. The report also provides recommendations for M&S's future business strategies, focusing on how digital technology can enhance its competitiveness and improve its market presence. The report is a valuable resource for understanding the role of digital technology in the retail industry and for making informed business decisions.

MANAGING A
SUCCESSFUL BUSINESS PROJECT

INTRODUCTION
 Technology has revolutionized the way in which organisations
conduct businesses by enabling small firms to level the playing
field with larger companies.
 With the explosion of advance internet and mobile technology
it become easier for business entities to gain high competitive
edge in the market.

Q.1 Does digital technology assist company in improving
its operations and activities in new market areas?
Yes No
0
5
10
15
20
25
Frequency
Yes No
0
5
10
15
20
25
Frequency

Q2) Does digitalisation plays key role in sustaining
business of Marks & Spencer for longer time period?
Response Frequency
Yes 18
No 12

Q3. Does digital technology impact on business
operation in a positive manner?
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency

Q4) What method will you select if M&S enters
into online market?
Visit store Online
13
13.5
14
14.5
15
15.5
16
Frequency
Visit store Online
13
13.5
14
14.5
15
15.5
16
Frequency

Q5) Does digitalization is essential for M&S to
transform its business operations or activities?
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency

Q6) Among the following which payment mode
will you select if you purchase product online?
Debit/ Credit cards Cash On Delivery Bank Transfer
0
2
4
6
8
10
12
14
Frequency
Debit/ Credit cards Cash On Delivery Bank Transfer
0
2
4
6
8
10
12
14
Frequency

Q7) In which manner does digital technology
affects business operation and activities?
Positive Negative Can't say
0
2
4
6
8
10
12
14
16
18
Frequency
Positive Negative Can't say
0
2
4
6
8
10
12
14
16
18
Frequency

Q8) Are you satisfied with the products or
services offered by M&S?
Yes No
0
5
10
15
20
25
Frequency
Yes No
0
5
10
15
20
25
Frequency

Q9) Which marketing mode used by M&S for
promoting their products or services in the market ?
Cost effective approach and modern approach of marketing
Traditional mode of marketing
13
13.5
14
14.5
15
15.5
16
Frequency
Cost effective approach and modern approach of marketing
Traditional mode of marketing
13
13.5
14
14.5
15
15.5
16
Frequency

RECOMMENDATION
 M&S is one of the largest company which mainly
provides the services in respect to recruitment and
selection within UK.
 Business expansion is the main focus of the company and
thus generate revenue.