Evaluating Digital Technology's Influence on M&S Business Performance

This project aims to identify the influence of digital technologies on the business performance of Marks and Spencer (M&S). The project's objectives include understanding the concept of digital technologies in business operations, assessing their usefulness, and evaluating their impact on M&S's performance. The research employs an inductive approach, interpretivism philosophy, and a descriptive research design, collecting primary data through surveys with M&S managers and utilizing thematic analysis. Recommendations are provided, emphasizing the importance of accurate data, ethical considerations, and clear communication. The project reflects on the value of research in meeting objectives, highlighting improvements in communication, problem-solving, and critical evaluation skills. The accuracy of collected data and the effectiveness of research tools are assessed, and the project management process is evaluated, considering its impact on M&S's effectiveness. A critical evaluation of research outcomes and the decision-making process is also included, incorporating managers' opinions and addressing challenges in data collection. The project concludes with references to relevant literature.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Contents covered in ppt
The ppt covers following points:
 Project's aim and objectives
 P5) Data interpretation using tools and techniques
 P6) Recommendations for project
 P7) Reflection on the value of research to meet objectives
 M3) Accuracy of collected tools for research and project
 M4) Evaluation on value of project management process
 D2) Critical evaluation on research outcomes and decision-making
process
 References

Project's aim and objectives
Aim of the project:
“To identify influence of using digital technologies on business performance of
Marks and Spencer”.
Objectives of the study:
 Following objectives are set for this project are as:
 To understand the concept of digital technologies in business operations
 To assess usefulness/requirements of adopting the digital technologies regarding
business operations of Marks and Spencer.
 To evaluate impact of using digital technologies on business performance of the
entity.
 To recommend suggestion for using digital technologies for M&S.

P5) Data interpretation using tools and
techniques
For data collection regarding managers' views on 'influence of using
digital technologies for business performance of M&S. In this
regard, approach, philosophy, design and research method are to
be discussed as below:
 Research approach: Inductive
 Research philosophy: Interpretivism
 Research design: Descriptive

Contd..
 Data collection: Primary data collection (Conducting survey
with 5 managers of M&S).
 Data analysis: Thematic analysis
 Ethical considerations: Collecting accurate and right
information of the entity, critical evaluation on collected
data. Likewise, considering confidentiality of company's
information etc.

P6) Recommendations for project
Recommendations are considered as suggestions to be considered during data collection and
project. It is essential for considering some specific recommendations for identifying
impact of using digital technologies for business operations of M&S. Some main
recommendations are to be identified as follows:
 All collected data should be real and accurate as to identify M&S' current
business performance by using digital technologies for its operations.
 Ethical considerations are required to be considered during data collection and
project to maintain its actual performance and further decision making.
 Project's aim, objectives and vision should clearly communicate among workers
involved in it.
 It is essential to implement planning and strategies of project as determined for
the project accomplishment and gaining actual performance of M&S.

P7) Reflection on the value of
research to meet objectives
 For participating in project and its accomplishment, I analysed
several positive changes in my skills and performance as:
 My communication skill get improved as discussing its
strategies with other members of the team.
 I learned several to encourage workers towards team
building and contribution in meeting goals.
 Similarly, I learned to deal with problems and solving the
issues occurred during project and so.
 I improved observation as critical evaluation on business
and workers' performance as well.

M3) Accuracy of collected tools for
research and project
 It is identified that collected data during research are true and accurate
which demonstrate actual business performance.
 However, used tools and techniques for research and project are real
that can be effective for the appropriate decision making and further
implementations.
 Similarly, valid and accurate data are collected in terms of identifying
impact of using digital technologies for improving business operations
of M&S.

M4) Evaluation on value of project
management process
 Project plan as activities involved in its accomplishments impact on
entity's effectiveness and further implementations.
 It is evaluated that all strategies are implemented appropriately in right
time regarding accomplishing any specific task.
 Similarly, resources and fund managed appropriately for the project and
meeting goals.
 Including this, during data collection method, ethical considerations
are considered impacted on M&S' goodwill.

D2) Critical evaluation on research
outcomes and decision-making process
 It is analysed that respondents' respond positively on impact of using
digital technologies on business operations of M&S at most.
 Including this, different views and opinions of manager are collected on
which appropriate decisions are made for further implementations.
 On critical evaluation, it is observed that variety of opinions are gained
during research.
 Similarly, collecting data through online sites of other company
remains difficult due to restrictions on such sites.

References
Iwamoto, L., 2013. Digital fabrications: architectural and material
techniques. Princeton Architectural Press.
Kerzner, H., 2013. Project management: a systems approach to
planning, scheduling, and controlling. John Wiley & Sons.
Mir, F.A. and Pinnington, A.H., 2014. Exploring the value of project
management: linking project management performance and project
success. International journal of project management. 568(2).
pp.202-217.

THANK YOU!!